It was recently introduced by Google that organic search engine results will have the website’s favicon on display to the left of the result for mobile, adding the first visual touch of a website to Google search. This means, for the first time ever, not only do website owner’s have to think about the content of ...
Latest news in SEO
5 Tips to Designing a Website Favicon 04 Jun 2019
The Significance of Sitemaps in SEO 24 May 2019
One of the best ways of making your website famous or getting more visitors is search engine optimization (SEO). Businesses that have set up websites stand to benefit significantly from doing so. Search engine optimization involves the use of a variety of strategies that will help your website get ranked top in several search ...
How Will Blockchain Impact Digital Marketing? 15 May 2019
If you’ve heard of blockchain, you’ve probably heard about it in relation to cryptocurrency or cybersecurity. It’s a vital part of those two technologies, and it’s revolutionizing businesses all over the world. What you may not have realized is that blockchain is also impacting how digital marketing operates. As a ...
Six Proven E-Commerce Conversion Hacks to Double Your Conversions 10 May 2019
As an entrepreneur, you have created a great e-commerce website with amazing features and intrusive designs. But are you sure this is enough to gain traffic? You might generate some traffic but your ultimate aim is to convert visitors to potential buyers. This is, of course, a daunting task as you have to compete with 1.3 ...
9 Key SEO Trends For 2019 That Marketers Should Know 29 Apr 2019
As we move further into 2019, Google is exploring different avenues to help users with their queries by providing relevant answers on the go. After all, Google has a reputation to manage and it can only be done when it will keep updating itself and offer quality recommendations. As Google focuses more on users’ search ...
The Top 5 Online Advertising Risks To Avoid 24 Apr 2019
In today’s Internet-driven world, it has become easier for businesses to engage with their target audience. Not only does the virtual space pull out all the stops from how businesses market and sell, but also, geographical boundaries are no longer a barrier. With over 55.1% world’s population using the Internet, online ...
Updated Google Search Console – What’s New with Latest the Version? 16 Apr 2019
Google recently announced a new version of the search console. With new updates, the company made a hard decision to let go of some legacy features in the new version. This drastic change of features and tools aimed at improving some of the popular properties the webmasters use. Here are some new features in search console ...
Ecommerce SEO : How Ecommerce Websites Can Drive Loyal Organic Traffic in 2019 05 Apr 2019
eCommerce is an influential means for budding entrepreneurs to engage into business activity. Without an eCommerce portal and high visibility, there cannot be any business flowing anywhere on the internet. To increase the prospects of business on the internet, eCommerce SEO becomes indispensible. The only means of increasing ...
The 9 SEO Trends to Watch in 2019, and What It Means to You 07 Mar 2019
The process of Search Engine Optimization is used to help customers find your website. The process is not static, and it is constantly changing with new trends and ideas. Using SEO to attract web traffic has never been more popular, or more complex in its methods. Each year, different tools and strategies change, but the ...
How to Optimize Websites for RankBrain 05 Mar 2019
Being an SEO expert or a marketer, your main objective towards your content is to get it across a diverse range of audience. And to do that, you need to find the smartest ways you can optimize your content on search engines like Google, Yahoo or MSN. Recently, Google brought one really interesting improvement to their setting ...
How a Content Writer Can Boost Audience Engagement Through Email Marketing 28 Feb 2019
Email marketing campaigns have been around for years now but they’re constantly being evolved in accordance with the market. As the emphasis on audience engagement has grown, your email marketing campaign also needs to accommodate this factor. Emails are special because they give you a direct line of communication with your ...
Financing Digital Marketing in 2019: How to Distribute Your Budget between PPC and SEO 26 Feb 2019
Source: freepik.com Even if you are quite new to the world of digital marketing, you have likely already come across that infamous dilemma: should you pour your hard-earned funds into PPC or SEO? And like in all things digital marketing, there is no one-size-fits-all blueprint we can give you that will answer this question. ...
20 Off-Site SEO Techniques to Improve Your Online Exposure 22 Feb 2019
It can be a long and difficult process to establish a strong reputation for your brand and website. While almost all companies should be allowing at least some amount of a budget for paid advertising, there are also many free or low-cost options for generating better search rankings and visibility for your business. In this ...
Essential Aspects Of An SEO Analysis 08 Feb 2019
If you want to position your website on Google, you must first do a quality SEO analysis. People try to position their sites on Google to appear in the highest search results. The truth is that it is not an easy task, Google does not loose pledge and the SEO guidelines we have are based on theory, trial, and error, but the ...
4 Ways to Utilize LinkedIn to Your Advantage 10 Jan 2019
The Power of Social Networking The digital platforms available in 2019 have enabled digital marketing to become more innovative than ever before. From Instagram Stories to sponsored Facebook advertisements and even company-sponsored Snapchat filters, social media is now a foundational tool for businesses everywhere. Not all ...
5 SEO Tips to take into the New Year of 2019 30 Dec 2018
Staying ahead of the game, or even on pace with it, is the way SEO seems to work. It is constantly evolving based on the algorithm updates Google and other search engines implement, to shape the way they want content to be created online, with the aim to make the online experience of the web user better. With this in mind, here ...