Latest news in Mobile PPC

How The World of PPC Transformed In 2017? A Quick Recap That Will Prepare You for the Future

How The World of PPC Transformed In 2017? A Quick Recap That Will Prepare You for the Future It is that time of the year again when we look back at the events that took place this year and fasten our seat belts for the future. The year 2017 is nearing its end and we have seen many new PPC trends emerge this year. From ad updates to targeting changes, 2017 was an eventful year for PPC. Let’s recap and look at where ...

6 Questions to Ask Yourself Before Implementing Pay Per Click (PPC) Campaigns

6 Questions to Ask Yourself Before Implementing Pay Per Click (PPC) Campaigns Pay per click (PPC) advertising campaigns can have both positive and negative impact while promoting a business. Especially, when running low on the marketing budget, you have to ensure that all the queries surrounding PPC campaigns have been solved before the actual implementation. It takes a great deal of research to have ...

How To Make Your PPC Campaign Successful

How To Make Your PPC Campaign Successful Since you have to run a business successfully, PPC management can keep you busy all the time. PPC campaign is not about working hard, but it is all about working smart. You need to be smart enough to free your time to make your business successful and look after your clients. PPC campaign is the best way to market and advertise ...

5 PPC Marketing Blunders and Techniques to Solve Them

5 PPC Marketing Blunders and Techniques to Solve Them Written by Jack Dawson Every click counts in the world of PPC marketing and when you are running an online marketing company then stakes are really high. Getting your clients the clicks they need is essential for the success of your business. If you can’t help your clients get the desired number of customers within a specific ...

5 Tips to start an effective mobile AD campaign

5 Tips to start an effective mobile AD campaign Written by Aaron Riley Mobile marketing is quickly becoming the next hot thing, with millions of people now consuming content via the smartphone that is always in their pockets. Marketing companies can be a great help when you’re thinking about setting up your ad, particularly for local ad campaigns. Nuanced Media, for ...

7 Ways to Set Fire to Your Mobile Marketing in 2016

7 Ways to Set Fire to Your Mobile Marketing in 2016 Written by: Sophorn Chhay The growth of the mobile technology niche has been astounding. Companies are falling all over themselves to deliver everyone in our increasingly on-the-go society devices that help them connect whenever they want from wherever they may be. How can we, as companies, take advantage of the global network ...

Why Ad Extensions Improve Mobile PPC

Why Ad Extensions Improve Mobile PPC It is surprising the market that has emerged from mobile devices. Ever since Steve Jobs unveiled the first iPad back in 2010, there has the the general trend that more and more people are ditching their computers and laptops when it comes to surfing the internet and resorting to their tablets, mobiles and portable devices. This ...

2 Useful Mobile PPC Tips

2 Useful Mobile PPC Tips You would have to be pretty ignorant to not notice that the traffic from mobile devices is constantly growing. This makes it clear that mobile PPC is booming and will continually boom. Advertisers that only stick to desktop PPC campaigns should be looking to profit from mobile PPC too. However, to assume that mobile PPC is the ...

Why You Should Start Concentrating On Mobile PPC

Why You Should Start Concentrating On Mobile PPC It’s a wide known fact that the number of computer desktops are decreasing and even the number of laptops. The truth is that mobiles and tablets are becoming very popular mainly because of their portability and touch screen interfaces. For this reason, mobile PPC is growing exponentially. Therefore, it has never been a ...

7 Important Factors to PPC Marketing by Brian Newmark

7 Important Factors to PPC Marketing  by Brian Newmark 7 Important Factors to PPC Marketing PPC or pay per click is a marketing method that has the highest reach online. It practically covers the entire internet, which gives power in the hands of the marketer because with a very small budget one can advertise to an insanely huge audience. On the downside, it costs money and if the ...

There’s No Hiding from Mobile PPC

There’s No Hiding from Mobile PPC   Marketers might think they’ve finally got a grip on “regular” PPC, but throw mobile PC into the mix and suddenly it’s an entirely new game. That might be why so many marketers are choosing to stick their heads in the sand instead of getting up to speed with mobile PPC best practices. The mobile future is already ...

Why the Mobile Revolution and PPC Go Hand in Hand

Why the Mobile Revolution and PPC Go Hand in Hand It’s official: 2014 is the first year Americans have used mobile devices more than any other means to go online. In fact, Custora, a predictive analytics platform, recently revealed that mobile shopping will be a $50 billion industry by the close of this year. What’s surprising, though, is that social media promotions ...

Common Mistakes to Avoid in PPC Marketing

Common Mistakes to Avoid in PPC Marketing Pay-per-click advertising is a strategy of Internet marketing that’s supposed to help you company get recognized more readily by potential customers and search functions. Critics have called PPC-based marketing outdated. Social marketing might have become the preferred tactic for free advertising recently, but PPC can be just ...

Use These Tactics To Create a Successful PPC Campaign in 2014

Use These Tactics To Create a Successful PPC Campaign in 2014 When you market products online using PPC, you need to tweak and optimize your campaigns on a consistent basis. It’s essential that you use recent data when shaping your PPC campaigns. When you use PPC in your promotional efforts, you’re competing for clicks against other businesses in real time. So if you let your campaign ...

Understanding Mobile Usage Behaviors to Improve Your PPC Strategies

Understanding Mobile Usage Behaviors to Improve Your PPC Strategies Business owners often get so caught up in product offerings, new service features, and new advertising opportunities that they neglect the strategies that bring potential new customers to them. A major part of digital marketing is understanding consumer psychology and being able to predict how people will use technology to find ...

Why You Should Start Focusing On Mobile PPC

Why You Should Start Focusing On Mobile PPC It is a known fact that pay per click advertising is most used by advertisers for search and display adverts on computers and similar devices such as laptops. The reason behind this is because these devices are the origin of PPC. When PPC was first officially created by Google back in 2000, adverts were only shown on desktop ...