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Email marketing campaigns have been around for years now but they’re constantly being evolved in accordance with the market. As the emphasis on audience engagement has grown, your email marketing campaign also needs to accommodate this factor. Emails are special because they give you a direct line of communication with your target audience.

No other form of advertisement gives you this kind of access. It’s a given that given the high stakes here, you have to make sure that your content is on-point. One of the major ways that you can make a difference in your engagement is by using the help of dedicated content writers or making use of professional content writing services.

Most companies use their in-house teams but crafting content for email marketing can be challenging. With the help and expertise of the right writers, you can boost your audience engagement and ensure that you’re able to get better results through your campaign. Trust us; you will see the difference that they can make straight away.

Now, you might not be entirely convinced about working with copywriters. What’s so special about them? Well, if you want to get custom-made jewelry, you’re going to go to a jeweler and if you want quality content, it’s reasonable to say that you will turn towards content writers. Their understanding of the digital marketplace, marketing trends, Google algorithms and more mean that they are able to write content which is compelling, SEO friendly and attractive and also in line with your business goals.

That’s not all though. We’ve taken the time to highlight just how working with them can improve engagement through email marketing:

Write According to the Target Market

A content writer is someone who is solely dedicated to the task of writing. Suffice it to say that they’re going to be well-versed in writing. Plus, they also understand the importance of creating quality content, in accordance with their target audience.

  • Who is the reader?
  • What should be the tone of the emails?
  • How will they interpret the message?

These are all questions that they can find the answers for. Additionally, they can craft the content in accordance with different formats. They also know the little things that add value and improve the engagement such as the use of SEO, a subtle call to action, images and more. These are all details that they know how to work skillfully into the content.

It also saves many businesses a great amount of time. They often do not have a dedicated content marketing team available to pay attention to this factor. It’s a good idea to make use of content writing services which give you access to the expertise of professionals without having to deal with the headache of managing a whole team.

Build a Conversation

Audience engagement starts much like a conversation. You ask a question, you get a response. Similarly, your email marketing campaign is going to be used to build a conversation. This means that you need to include content that will capture their attention and incite a response.

This is also a great way to build a conversation with your advertisers. For the maximum results, you should try to work with web copywriters who can help you position the content and also capitalize your ROI. Better engagement means bigger ROI and for advertisers, this is a huge opportunity to make use of an active target audience. Building a conversation through your content also allows you to have other benefits, including going viral or word-of-mouth advertising.

Funny or emails that build a conversation also tend to be remembered by the audience more. A good example is the Duolingo reminder email. The content writers gave their emails a personal approach with simple content that said, “We haven’t seen you in a while,” and included an image of the green Duolingo Owl with tears in his eyes.

Not only did it make people want to be regular in their lessons, it also sparked the Duolingo Owl meme in their target audience and soon went viral. While Duolingo was less than happy by some of the meme variations that the Twitter community made, it created global engagement for Duolingo and their services.

Make Content that Grabs Attention

It’s no surprise that over the years, the consumers have become a bit indifferent to digital ads. Data also supports this factor. Only 9% of all ads are viewed for a second only. Additionally, only 4% of ads are viewed for 2 seconds. It’s easy to see that you need to grab the viewer’s attention. With only a second to do so, you need to make sure that you’re bringing your A-game here.

Again, web copywriters can help you to position your content in a manner which grabs attention. It’s not just about making the right impression. Headlines should embody brevity but they also need to be snappy. Stunning visuals make the biggest impact but a better medium is the use of GIFs. While 87% of all content on the internet is visual, GIFs are favored because they’re in the middle ground of videos and photos.

They’re just alluring enough to make one stop and look for more than a second. Apart from the use of GIFs, they can also make your email marketing campaigns more engaging by embedding links in the content. Again, the skill sets and expertise of these writers make this possible so you’re not left clueless and wondering about what to here.

Understand the Reader’s Preference

All readers have their own preferences and content writers understand this more than any other professional. Sure, email marketing can come under the blanket of marketing but if you don’t understand the style and tone of the content that your readers respond to, it can be very difficult to give them a newsletter or an email which adds value to their time.

Do you know what happens when you lose the readers interest? They start to avoid clicking on your email. As stated before, consumers are becoming tired of advertisements. Good copywriters can help you craft emails that market your product with a lot more subtlety and which produces the right results. In this manner, you are able to increase the ROI of your email marketing campaign.

You’ll also have more audience engagement since your readers will also sign up or subscribe for your newsletter. For businesses that are just learning about this, it can be a bit of a hit and miss approach. However, with the help of content writing services, you can bypass this uncertainty and ensure that you’re hitting the mark with every email you send.

For growing businesses, particularly startups where time is of the essence, making use of professional web copywriters and their services for email marketing can be perfect for creating audience engagement without missing out on an essential detail.

At the end of the day, opting for content writing services can give you greater peace of mind. It can help to build audience engagement for your email marketing campaigns, increase ROI, make third-party advertisement opportunities possible and also allow you to focus on other areas of your business.

Matthew Smith is a Sr. Editor at Content Development Pros – a leading inbound marketing company that provides comprehensive content solutions, web design and development, SEO, and web copywriting services to small and mid-sized businesses.

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