As an entrepreneur, you have created a great e-commerce website with amazing features and intrusive designs. But are you sure this is enough to gain traffic? You might generate some traffic but your ultimate aim is to convert visitors to potential buyers. This is, of course, a daunting task as you have to compete with 1.3 million e-commerce sites in the ...
Seven SEO Tips for Ecommerce Success 27 Jun 2018
It’s all well and good having a savvy ecommerce store full of great products, but you won’t be getting any sales if people can’t find you. Search engine optimisation (SEO) is important for improving the visibility of your store in search engines. The higher you rank in the results, the more potential customers will find and visit your store. ...
Designing A Facebook Marketing Strategy For Your Business 27 Jun 2013
Just the other day a friend of mine asked me to help him design a Facebook marketing strategy for his video marketing consulting program. It is my objective in this post to hold nothing back by sharing with you exactly what I shared with him. Step #1 – What is going to be the message of your fan page? The goal of your Facebook fanpage is to create a ...
How To Get Started With Google PPC [Video Included] 20 Nov 2012
My clients are always wanting to know how to drive traffic to a website. Typically they are the most interested in SEO, but due to the nature of how long it takes to get results, I recommend that they be doing Google PPC. If you don’t already know this, Google PPC was specifically designed for eCommerce business owners. Most of my clients have seen ...
How To Get More Likes For Your Restaurant’s Facebook Page 19 Oct 2012
Facebook is great for branding, especially if you’re trying to market a restaurant. So many businesses are desperate for customers and this post is tailored to help you get more likes for your restaurant’s facebook page. Let’s begin 1. Irresistible Offer The term irresistible just means that something is hard to turn down. Offers that ...
How to Get MLM Leads Using Facebook Ads 09 Oct 2012
Getting leads for your MLM business has never been easier. Maybe you don’t care about MLM, but any good business appreciates a good lead. If you’re not setting up your ads correctly, you can wind up spending a whole lot of money and not have much to show for it. The objective of this post is to quickly share how to get an ad up so that you can ...
What PPC Experts Really Think About Keyword Selection 15 Sep 2012
Starting a PPC campaign can be a rather daunting task; especially if you’re marketing for a client. They’ve bet their dollars on your success and at any point they can cancel their services with you. Having said that, successful campaigns begin with keyword selection. What didn’t you know about keyword selection? Read on 1. Begin with the ...
What’s The Fuss With ‘Quality Score’? 21 Aug 2012
Quality score, what’s the fuss with it? PPC marketers are always keeping this in the forefront of their mind. As a new PPC marketer or client, you will need to understand it as well. The objective of this post is to tell you: What quality scores are? The elements that make up a good quality score How to improve yours What will happen when you improve ...
4 Ways To Increase The Success of Your PPC Campaigns 11 Aug 2012
PPC campaigns can be a total waste of money. That’s unless you do them right. In this post I’m going to share 4 ways to improve your ppc campaigns and help you make the most of your advertising budget. Understanding both the client and advertiser’s perspectives Improve your website Creating & Meeting Objectives Optimizing your landing ...
Getting Started With Facebook Ads.. On The Right Foot 04 Aug 2012
Not too long ago a client of mine said, “I’d like to get involved with facebook ads, but I don’t have tons of money.” This kind of thinking keeps many business owners out of a great source of traffic, leads, and sales. I’ll be showing you how to get started with facebook ads on the right foot. These are the points I’ll ...