Latest news in PPC News

Coronavirus Update, PPC Edition: Ad Rates Dropping

Coronavirus Update, PPC Edition: Ad Rates Dropping As I’m sure a lot of people around the world are currently doing, keeping up to date with the health and economical implications of the coronavirus, COVID-19, is something that is happening on a daily basis. Things are changing by the day, with different sanctions coming into play in different countries, motioning of ...

Coronavirus Causing Ad Budgets to Decrease

Coronavirus Causing Ad Budgets to Decrease Coronavirus has been quite a large disruption to businesses and everyday life worldwide. Tracking the count of COVID-19, at the time of this article, more than 125 thousand people worldwide have been infected with the virus, with over 4,500 of those cases resulting in death. In terms of the economy, it’s taking a pretty ...

Google Making Coronavirus Website and Scrapping Hangout Premium Fees

Google Making Coronavirus Website and Scrapping Hangout Premium Fees In light of Covid-19 continuing to spread around the world, Google have been making changes to combat the virus, as well as assist with efforts for people to self-isolate and work from home.   Google Contributes to Making Coronavirus Website with US Government In a tweet by Google, the tech giant is working alongside the ...

How Coronavirus is Impacting PPC Advertising

How Coronavirus is Impacting PPC Advertising The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from Blue Host, who had, on the whole, a well optimized landing page. The keyword search phrase ‘wordpress hosting’ is always going to be a very popular search phrase, so it was good to use quantifiable data (price) to ...

How PPC play Important Role in Digital Marketing Fields -Why they don’t work sometimes & what you can do about it

How PPC play Important Role in Digital Marketing Fields -Why they don’t work sometimes & what you can do about it PPC is one of the best ways to generate traffic to your business. This section should be done properly; your ads can create clicks out of online users who are currently looking for the sort of products or services your company is currently marketing. These types of internet visitors have the best possibility for conversion as ...

Google Expands Links Allowed in Site Link Extension

Google Expands Links Allowed in Site Link Extension One of the main and easiest improvements PPC advertisers can make to their PPC search advert is through including the use of ad extensions. One example of an ad extension, the site link extension, allows the web user to display more links to different areas of their website. More links on paid search results will provide more ...

Google Updates Search with Favicon and Black Ad Label

Google Updates Search with Favicon and Black Ad Label Google is a company known for making incremental changes to their products in order to improve the performance of them. The great thing about them is that they have tons of research being pumped into such small changes, with the aim of improving the user experience one has when using their product/s or service/s, such the ...

A Closer Look At The Common PPC Marketing Pitfalls

A Closer Look At The Common PPC Marketing Pitfalls Pay per click marketing (also known as PPC marketing) is a key aspect of any Web related planning. When it comes to web development, the top web development companies will always prioritize PPC marketing to their clients. But do the top web development companies keep a business safe from all of the potential pitfalls? What ...

Google to Make Changes to PPC Auctioning

Google to Make Changes to PPC Auctioning A change is going to be implemented into Google’s PPC advertising company, Google AdWords, that will vary the way advertisers bid for keywords/ad space. When Google modifies elements to their PPC campaign, they are usually ways to improve performance, hence improve the ROI of AdWords to Google. With this, here is a look ...

Google Testing Black ‘Ad’ Sign in Paid Search Results

Google Testing Black ‘Ad’ Sign in Paid Search Results Google is one to always look for ways to innovate and improve their PPC advertising platform. After all, PPC makes up the majority of Google’s profit – any way they can eek out performance will be a welcome addition. Not only do Google want to make more money from PPC, they also want to improve the user experience ...

Where is the Future of PPC Advertising?

Where is the Future of PPC Advertising? When you look at where PPC was 10 years ago to now, it is quite scary to see just how much the most popular advertising platform has changed (being Google AdWords and AdSense). It also begs the question where does the future of PPC lie? Has PPC advertising stagnated with its innovation or will it be able to adapt to better ...

How Brexit Might Affect The PPC Enviroment

How Brexit Might Affect The PPC Enviroment In terms of political news, there hasn’t been anything as big as Brexit for quite some time (and as a Brit, it’s getting a little tedious seeing it on the news everyday)! The reason it is such big news is because it is a huge change for Britain and Europe to manage and deal with: something we have never seen ...

6 Content Creation Techniques Every Blogger Should Know

6 Content Creation Techniques Every Blogger Should Know Do you follow a profile of Bloggers? Do you sweat your brain out every day creating a massive heap of words? Still, unable to get that very gist of how to grow your fame. Well, its the case with most of us starting new to this world of blogging. We write, we create, but somewhere we are lagging because of some technique that we ...

4 Reasons Web Users Click On PPC Ads

4 Reasons Web Users Click On PPC Ads If you can begin to understand the reason why the main reasons why web users click onto PPC adverts, you can then start to look to implement such enticements into your PPC search advert, to increase the click through rate (CTR) of it. Lucky for us, this is exactly what the research firm Clutch has done. Looking into why people ...

Do Web Users Know the Difference Between PPC and SEO Links?

Do Web Users Know the Difference Between PPC and SEO Links? Part of the appeal of pay per click advertising comes in the form that, with a budget, you can have any link appear above organic search results, to any contextual keywords of your choosing. This results in targeted clicks and potential conversions once on the landing page. Part of the success of PPC comes down to the fact that ...

Pros and Cons to Google Adsense Auto Ads

Pros and Cons to Google Adsense Auto Ads Artificial intelligence and machine learning is a powerful tool that is seeping its way into the advertising industry. Already, we have seen the liked of Ezoic take full advantage of this, implementing machine learning to improve the earnings publishers receive, as well as user experience on the website. For example, somebody ...