Latest news in PPC News

PPC Account Structures: All You Need to Know

PPC Account Structures: All You Need to Know Looking at the rise of machine learning and the effective match towards large-scale automation, every digital marketer is now finding themselves in between a perfect storm where they’ve got less control over their lousy results, higher costs, and campaigns. This states the obvious, which is that the goals of Google ...

All You Need to Know About Amazon PPC

All You Need to Know About Amazon PPC Digital marketing includes a significant amount of online advertising. Learning the fundamentals of online advertising is essential whether you work as a freelance marketer or run a firm that you wish to promote online. Google AdWords and Amazon PPC are two of the most prominent PPC ad platforms. While Google AdWords has been ...

4 PPC Trends To Monitor In 2022

4 PPC Trends To Monitor In 2022 The PPC (pay per click) world is one that’s able to significantly increase your brand results, particularly if you are always following the most recent PPC improvements and trends. Any brand that would like to establish a successful digital platform should invest time and effort into monitoring PPC trends, from individual ...

Google to Start Sharing More Query Data With Advertisers

Google to Start Sharing More Query Data With Advertisers Moving forward, Google will start to provide advertisers with more query data while they remove older search term data. Here is what advertisers need to know! In a recent announcement, Google stated that it will start to provide advertisers with more search term data. This usage arrived almost precisely a year after they ...

Microsoft Advertising Reveals September Product Releases and Updates

Microsoft Advertising Reveals September Product Releases and Updates Some days ago, Microsoft Ads announced its updates and product releases for September. Below are some things advertisers need to be aware of. In this most recent update and product release, we will see flexible IOs, ad disclaimers, and the Audience Network will include video advertising. Microsoft Audience Network Video ...

Benefits of PPC For Small Businesses

Benefits of PPC For Small Businesses It’s no news that businesses in this current age are now relying on the internet to grow their brand, reach their audience, and generate sales. One online marketing method that has proven to be effective for businesses happens to be pay per click popularly known as PPC. PPC involves advertisers paying publishers for every ...

Death of Cookies – What will Happen with Online Advertising?

Death of Cookies – What will Happen with Online Advertising? Google announced not too long ago that cookies will be forever banned from Google Chrome. For a lot of website publishers and advertisers that use PPC, this seemed like an armageddon moment in online advertising. Third-party cookies are where the data is stored for web users to make adverts contextualized and related to the ...

What is PPC & How Does It Work?

What is PPC & How Does It Work? If you are wondering what PPC is, then let me tell you that you are already familiar with it. Don’t be amazed if I say that the advertises you see when you are on the Search Engine Result Page (SERP) is something that uses the concept of Pay-Per-Click. If you have heard about PPC marketing and wish to learn about it in ...

What to do as a Publisher when Cookies Die – PPC Tips

What to do as a Publisher when Cookies Die – PPC Tips The future of advertising online, as it currently stands, looks quite bleak. Back in January 2020, Google confirmed that they are starting the process of removing cookies from the Chrome browser. Considering this is the most used browser out there, this is the start of the end for cookies as we know it. Ultimately, this is not ...

Coronavirus Update, PPC Edition: Ad Rates Dropping

Coronavirus Update, PPC Edition: Ad Rates Dropping As I’m sure a lot of people around the world are currently doing, keeping up to date with the health and economical implications of the coronavirus, COVID-19, is something that is happening on a daily basis. Things are changing by the day, with different sanctions coming into play in different countries, motioning of ...

Coronavirus Causing Ad Budgets to Decrease

Coronavirus Causing Ad Budgets to Decrease Coronavirus has been quite a large disruption to businesses and everyday life worldwide. Tracking the count of COVID-19, at the time of this article, more than 125 thousand people worldwide have been infected with the virus, with over 4,500 of those cases resulting in death. In terms of the economy, it’s taking a pretty ...

Google Making Coronavirus Website and Scrapping Hangout Premium Fees

Google Making Coronavirus Website and Scrapping Hangout Premium Fees In light of Covid-19 continuing to spread around the world, Google have been making changes to combat the virus, as well as assist with efforts for people to self-isolate and work from home.   Google Contributes to Making Coronavirus Website with US Government In a tweet by Google, the tech giant is working alongside the ...

How Coronavirus is Impacting PPC Advertising

How Coronavirus is Impacting PPC Advertising The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from Blue Host, who had, on the whole, a well optimized landing page. The keyword search phrase ‘wordpress hosting’ is always going to be a very popular search phrase, so it was good to use quantifiable data (price) to ...

How PPC play Important Role in Digital Marketing Fields -Why they don’t work sometimes & what you can do about it

How PPC play Important Role in Digital Marketing Fields -Why they don’t work sometimes & what you can do about it PPC is one of the best ways to generate traffic to your business. This section should be done properly; your ads can create clicks out of online users who are currently looking for the sort of products or services your company is currently marketing. These types of internet visitors have the best possibility for conversion as ...

Google Expands Links Allowed in Site Link Extension

Google Expands Links Allowed in Site Link Extension One of the main and easiest improvements PPC advertisers can make to their PPC search advert is through including the use of ad extensions. One example of an ad extension, the site link extension, allows the web user to display more links to different areas of their website. More links on paid search results will provide more ...

Google Updates Search with Favicon and Black Ad Label

Google Updates Search with Favicon and Black Ad Label Google is a company known for making incremental changes to their products in order to improve the performance of them. The great thing about them is that they have tons of research being pumped into such small changes, with the aim of improving the user experience one has when using their product/s or service/s, such the ...