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    6 Benefits of PPC Advertising

    6 Benefits of PPC Advertising

    Driving traffic to your website is essential to growing your business and generating revenue. Pay-per-click (PPC) advertising is a great way to do this, whether you are a B2B, B2C, non-profit, or eCommerce business. PPC platforms like Google Ads and Microsoft Advertising allow you to place ads on their search engine results pages (SERPs) and pay only when ...

    How to Get the Best Out of Your PPC Marketing as a SaaS Company

    How to Get the Best Out of Your PPC Marketing as a SaaS Company

    PPC plays an important role when it comes to boosting the ROI and visibility of SaaS Marketing efforts. Below are some first steps you need to take when it comes to optimizing PPC ad campaigns to help your SaaS business. Choosing the ideal keywords is important to getting excellent PPC performance. Your focus should be on audience-targeted and relevant ...

    PPC Account Structures: All You Need to Know

    PPC Account Structures: All You Need to Know

    Looking at the rise of machine learning and the effective match towards large-scale automation, every digital marketer is now finding themselves in between a perfect storm where they’ve got less control over their lousy results, higher costs, and campaigns. This states the obvious, which is that the goals of Google aren’t your goals. In the past ...

    How to Validate Marketing Pixels and Tags

    How to Validate Marketing Pixels and Tags

    We can’t underestimate the importance of proper web tracking and measurement. With accurate data, we can optimize and report on the performance of a campaign. The technical data can start becoming overwhelming and look like it’s too much to handle. Advertisers can be tempted to just sit back and be hopeful that the tracking correctly comes ...

    The Most Important Aspects of Microsoft Advertising and YouTube Advertising

    The Most Important Aspects of Microsoft Advertising and YouTube Advertising

    When it comes to navigating any PPC platform, the first thing is to understand the basics behind the way it structures its ads. When you know this, it’ll allow you to apply what you know to your paid media strategy. With that, you can know the platform that’ll successfully attract your audience. To help you with that, we’ve highlighted ...

    Five Important Aspect Of the Google Ads Platform

    Five Important Aspect Of the Google Ads Platform

    These days, it is very difficult to find a business that’s not trying to boost its presence online, and PPC platforms mostly play important roles in their digital marketing campaigns. Nevertheless, selecting the right PPC platform to advertise your brand and get potential leads effectively is not always easy. If you’re a beginner in the world of ...

    12 Frequently Asked Questions in PPC

    12 Frequently Asked Questions in PPC

    Ask any PPC account manager about the best way of doing something, and I assure you that 95 percent of the time, what they’ll tell you is that it depends on the situation or your account. The reason they say this is because that’s just the truth. With that being said, here are a number of the frequent questions that new account managers and ...

    All You Need to Know About PPC KPIs and How to Choose Them

    All You Need to Know About PPC KPIs and How to Choose Them

    If you’re a beginner in the paid search world, there’s a high tendency that you’ve heard about the term “KPIs,” but aren’t really sure of what they are. Most people heavily prioritize tactics when creating strategies, and only briefly discuss KPIs. The thing is that the reverse should be the case. KPIs are meant to be ...

    Why Is SEO Important For A Website?

    Why Is SEO Important For A Website?

    Over the last two decades, many businesses have been developing websites for their businesses. This is because they understand the importance of having a strong online presence. Almost every consumer nowadays has a smartphone and internet-enabled computer. They use these devices to search for information online about products and services as well as ...

    How to Develop the Mindset of a PPC Analyst

    How to Develop the Mindset of a PPC Analyst

    As time passed, I learned that becoming a PPC analyst will require you to be in a state of steady learning and adaptation. You’re mostly given the task to solve a lot of problems, from complex data analysis to technical troubleshooting. The abilities and skills to meet the needs are varied, and in most cases, you don’t have all you need to ...