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    Why You Must Pay Attention to Responsive Display Ads

    Why You Must Pay Attention to Responsive Display Ads

    Even though Responsive Display Ads are the default choice when generating a new Display ad in Google Ads, advertisers are still hesitant to use them. However, like with anything related to automation, our arms are rapidly being twisted to embrace them if we want to ensure maximum account performance. So, what are the advantages of Responsive Display Ads, ...

    4 UX Tips to Optimize the Conversion Rate of Your Landing Page

    4 UX Tips to Optimize the Conversion Rate of Your Landing Page

    One of the top things you need to do to have a successful PPC campaign is to optimize your landing page to convert well. You’ve developed a beautiful landing page, but the form submissions aren’t coming in for some reason? In the world of digital marketing, conversion rates can be a significant issue, but there are a few basic things you can do ...

    Using Google Ads for Success With Shopify

    Using Google Ads for Success With Shopify

    Shopify is the world’s most popular e-commerce platform, offering all of the tools you’ll need to create, administer, and market your online store from a single dashboard. Regardless of how powerful Shopify is, it’s crucial to remember that success is not a given. After all, creating your own Shopify store is only the first step on the ...

    Google Ads Optimization: A List for Search Campaign Optimization

    Google Ads Optimization: A List for Search Campaign Optimization

    Regular optimization is required for successful Google Ads campaigns. PPC managers frequently lack the methods necessary to optimize their Ads campaigns, resulting in results that are inferior to those of their competitors. This optimization checklist will come in handy if you want to make the most of Google Ads and the online tailored recommendations they ...

    What Can You Do To Lower Your CPA?

    What Can You Do To Lower Your CPA?

    Pay-per-click advertising is an acronym-heavy field. The name is an acronym – PPC! It can take some time to get used to navigating such a terrifying environment of capitalized letters, especially for newcomers to paid media or laypeople learning their agency’s reporting. ‘CPA’ is an abbreviation that is used frequently in PPC. ...

    How Can You Track Sales From Influencer Campaigns in TikTok?

    How Can You Track Sales From Influencer Campaigns in TikTok?

    TikTok has become a popular venue for people to learn about new products, services, and businesses, and that makes it one of the most popular advertising platforms. When it comes to determining the best approach to measure the efficacy of a new marketing channel, it’s always a problem (aka actual sales and marketing ROI). In this post, we’ll ...

    6 Proven Ways to Take Your TikTok Marketing to the Next Level

    6 Proven Ways to Take Your TikTok Marketing to the Next Level

    Business owners got to know about TikTok a few years ago, but were unclear on how, or even whether, to use it in their marketing plan. TikTok claims that the app will have one billion monthly active users by 2021. In the same year, Forbes said that TikTok had more downloads than any other app in the globe, while Statista’s analysis of first-time ...

    Best Method to Compare TikTok Ads and Instagram Reels Ads?

    Best Method to Compare TikTok Ads and Instagram Reels Ads?

    TikTok was once thought to be “a video production tool that allows users to make and share 15-second videos.” It was even arguable if you should use it for business because there was a risk it may be prohibited in the US. The site surpassed large networks such as Twitter, Pinterest, Linkedin, and even Snapchat with 800 million monthly active ...

    Invalid Clicks on Google Ads: How to Claim a Refund

    Invalid Clicks on Google Ads: How to Claim a Refund

    If you’re serious about developing your business in the competitive internet world, you already know the value of search engine advertising. You should also use social media and other authority websites in your field to advertise, but Google Ads should be your primary advertising channel for the most part. What Makes a Google Ad Successful? However, ...

    Google Ads Make Some Changes To the Automated Extensions

    Google Ads Make Some Changes To the Automated Extensions

    Google has recently announced some new improvements on its ad extensions to advertisers with the aim of achieving easier management. They’ll be rolling out updates to the structured snippet, callout, and site link extensions. According to research on Google, ad extensions allow users to engage with their ads in more ways, sometimes causing a 20% rise ...