Digital marketing is essential to building a successful brand that drives measurable results. However, with digital marketing strategies constantly evolving, it’s easy to feel overwhelmed by the array of options for reaching customers online. Many business owners find themselves asking the same question: Should they invest their marketing budget in PPC or ...
9 Attributes to Deploy to Supercharge Your Google Shopping Feed 26 Aug 2024
Your Google shopping feed is basically conversion data in 2024. Not filling out all the possible attributes in your shopping feed is leaving money on the table. Worse, it’s making you less profitable than you could be. If you run paid advertising, it is a Google shopping feed world out there and we are all just living in it. Even the paid social platforms ...
Hypehyperion’s Approach to Facebook Advertising for Beauty Brands: Driving E-Commerce Sales in 2024 25 Aug 2024
In the ever-evolving world of digital marketing, beauty brands need to stay ahead of the curve to captivate their target audience. Facebook remains a powerful platform for beauty brands to reach potential customers, build brand awareness, and drive sales. At Hypehyperion, we specialize in crafting tailored Facebook advertising strategies that help beauty ...
Google Have Been Found Guilty of Having an Illegal Search Monopoly. Here’s What It Means for The Tech Giant. 19 Aug 2024
A Washington D.C. judge has recently ruled that Google is guilty of violating U.S. antitrust laws by maintaining an illegal monopoly over the search engine market. During the nearly year-long trial, which was extensively covered by Stewart Dunlop for PPC Hero, the Justice Department uncovered various methods Google used to establish and sustain its dominant ...
6 Retargeting Strategies to Enhance Your Campaigns 05 Aug 2024
Retargeting leverages the concept that not every visitor who encounters your brand or product will convert on their initial visit. By re-engaging users who have previously interacted with your site or ads, retargeting helps bridge the gap between initial interest and final conversion. This strategy is not just about keeping your brand top-of-mind but about ...
Programmatic IO: The Future of Digital Advertising Efficiency 22 Jul 2024
Digital advertising has undergone significant advancements over the past decade, with one of the most notable being the use of programmatic insertion orders (Programmatic IO). These Programmatic IOs have transformed the interaction between advertisers and publishers, making ad campaigns more efficient, transparent, and effective. Understanding Programmatic ...
Mastering AI-Driven PPC Bid Strategies: A Guide to Maximizing Performance 08 Jul 2024
Are you tired of guessing your way through PPC bidding? Discover the various types of bidding strategies for Google Ads and how to make informed decisions with AI. Let’s discuss PPC bidding strategies. If you’ve ever felt like you’re shooting in the dark when choosing the right one, you’re not alone. When I first started in Google Ads, the only ...
An Essential Guide to Crafting Effective PPC Headlines 24 Jun 2024
PPC headlines significantly impact the success of your performance campaigns. Given that users spend less than 0.7 seconds on each online ad, it’s crucial to create captivating websites that grab their attention instantly. Every internet user faces a barrage of stimuli while browsing the web, making it a formidable task to capture attention with mere ...
SGE and PPC: What Does the Future Look Like? 10 Jun 2024
Over the past month, the digital marketing industry has been buzzing with discussions about how SGE might affect Google search results. While SGE is still in its testing phase, the nature of the interface and its visual layout have led advertisers to speculate about its potential impact on revenue and what the future might hold if it is fully implemented. ...
Google Introduces Accelerate with Google Resource Hub for Advertisers 10 Jun 2024
Accelerate with Google is a new educational platform providing tailored resources to help marketers develop expertise in using AI. Google has unveiled a new marketing resource center named Accelerate with Google, part of the Summer of AI Essentials initiative designed to help advertisers enhance their campaigns using AI tools. What’s happening Accelerate ...