A critical element to every website comes with the navigation menu – the menu that appears at the top of websites which allows the web user to browse different areas of it. Having a well designed navigation menu has the benefit of: Making your website easy to browse and explore the different areas of it Improve the time ...
3 Ways to Optimize the Navigation Menu of a Website 09 Dec 2019
Avanti – Analyse A Real PPC Campaign 08 Dec 2019
The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ was from Moz, who had, on the whole, a great PPC campaign, not surprisingly either. Considering that Moz offer a SEO service, it shouldn’t come as a shock that they create a well designed PPC campaign. An area that is going to be interesting ...
What are Backlinks in SEO? 05 Dec 2019
Backlinks are extremely helpful in improving a website’s rank in the Google Search Pages. Backlinks have a prominent impact on a website’s ranking. Multiple factors are taken into consideration by the search engines while calculating the rankings, backlinks happen to be one of them. However, one cannot accurately say how ...
3 Things Every Website Needs to Implement 28 Nov 2019
Even though I’ve been blogging and publishing content online for over 10 years, I still make mistakes and I’m sure the vast majority of us do so too. That’s why it’s always important to learn from mistakes, both from yourself and others. Websites generally are successful, with regards to gaining traffic, ...
How Residential Proxies Can Help Your PPC 28 Nov 2019
You wouldn’t think of proxies – no matter what type, because there are many – as a tool for improving your marketing, in general, and your PPC campaigns in particular. But this is how they are successfully used by marketers from around the world. In this article, you will learn what are residential or mobile ...
What is the Best Structure for a Slug for SEO Gains? 27 Nov 2019
There are so many different elements you can look into to improve the search engine optimisation of an article and website. The content, images, the title, structure and much more. One area that is often overshadowed, when it comes to SEO, is with the slug. The ‘slug’ is the part of the URL that comes after your ...
Website Load Speed – What Really Matters 26 Nov 2019
An area that seems to be gaining some momentum of recent evolves around the load speed of websites. In essence, every website owner will want their website to load as quickly as possible, and this makes sense, right? The shorter the load speed, the less time the web user will be waiting, and the higher the chance they will ...
Moz – Analyse A Real PPC Campaign 21 Nov 2019
The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from Shark Vacuum, who had areas of improvements for both the search advert and the landing page – it was noticeable how cluttered using multiple fonts and text transforms are on a landing page from looking at Shark Vacuum’s PPC landing ...
SEMRush – Dive into Deep SEO Analysis 20 Nov 2019
As an owner of a content mill website, an important area of the website comes with search engine optimization – making sure every page on the website is as optimized for SEO as possible. This is something that can be done pretty efficiently with the likes of Yoast (most consider to be the best SEO plugin for WordPress). ...
SEO or PPC for Real Estate – Which Is Better 20 Nov 2019
The question is whether you should invest in SEO or PPC for your real estate campaign? Which is better to garner real estate leads? Figuring out ways to drive quality traffic to your website, how to improve things is one of the essential questions to consider. Both the methods will help your business get in front of genuine ...
