Businesses come and go with the wind of change. Since the Great Recession, small businesses have added about 10.4 million new jobs. With them expanding the job market, small businesses are emerging; they are thriving, but sadly, the impact one carries differ from what the others do in the same market. Some cement their effort ...
Building a Brand on a Budget: 7 Tips for Small Business Owners 18 Oct 2019
Tips to Monetize a Website with PPC 17 Oct 2019
With the vast majority of website that generate traffic, the most popular way to monetize is through using pay per click advertising. It does not matter how much traffic you generate, you can customize PPC however you would like and, most crucially, it tends to be, by far, the best way to monetize traffic. However, one of the ...
Media.net – Analyse A Real PPC Campaign 16 Oct 2019
The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from Mous, who had decided to completely dominated PPC search results, including Google shopping results, to gain as much traffic from the search phrase ‘iphone case’. However, the landing page had both good and bad points ...
When Should You Publish Content Online? 15 Oct 2019
One of the best known secrets to making a successful website is through making content that can be classed as ‘evergreen’. By this, this is content that will not diminish over time, making it as valuable to web users now as it will be in years and years time. The great thing about evergreen content is the consistent ...
How to Prepare for the Holiday Season in PPC 12 Oct 2019
There’s only a few weeks until Halloween which marks the start of the most successful time for the majority of businesses: the holiday season. The holiday season is the time of the year that people genuinely spend more money, namely because of the Christmas period. However, in terms of PPC, it is also a very successful ...
Mous – Analyse A Real PPC Campaign 12 Oct 2019
The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from Bulk Powders, who had an advert that lacked exposure levels compared to the competition, namely from the lack of ad extensions used in the search advert. The landing page, though, was much better, that had many elements which would ...
How to Improve the Speed of a WordPress Website 11 Oct 2019
One of the most important statistics that comes with websites is the amount of traffic the website receives. Once web user are on a website, it is important to make sure they stay on the website, and this is something that often gets overlooked. For example, if a website gains 100,000 visitors a month and has a pages/visit of ...
3 Ways to Get More Organic Traffic 03 Oct 2019
Search engine optimisation – three words that can make and break a website. A successful website can be deemed as one that gains a lot of traffic. Whilst there are many different traffic sources out there, the one we all want is organic search engine traffic. The ability to gain free, contextual and consistent traffic is ...
Bulk Powders – Analyse A Real PPC Campaign 02 Oct 2019
The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from Renault, who had, on the whole, a very good PPC campaign. The only criticism came with the landing page, which had become slightly outdated with the dates they had used for offers – this makes it clear that PPC campaigns ...
5 Basic Steps to get started with Affiliate Marketing! 01 Oct 2019
Affiliate marketing is a wide term and requires a wide implementation. If I word it simply “it is making money by promoting someone else’s product.” You find a product of your interest, promote it and earn a profit for every sale you make. Many people started with a simple blog and now earning millions through affiliate ...
