The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ was from Admiral, who had both a well designed search advert and landing page, that would have attracted healthy click through rates. An area that is always fiercely competitive in PPC is with the bank industry – mortgages, loans, bank ...
Aqua Card – Analyse A Real PPC Campaign 13 Nov 2018
Why AMP Might Actually Be Bad For Websites 08 Nov 2018
This does seem quite counter intuitive to say that AMP is bad. I recently wrote an article outlining the main pros and cons associated with adopting AMP for mobile web pages. They increase search engine ranking, loading speed and decrease the load on your hosting servers. However, with them comes a lack/decrease of ads, the ...
4 Drawbacks to Pagination of Content 07 Nov 2018
We’ve recently discussed the main pros associated to splitting up content on a website (pagination of content). They help to dramatically increase the pageviews per visit, increase revenue, make the content seem more appealing and manageable to read, as well as allowing the web user to read the section that they are more ...
4 Benefits to Content Pagination 06 Nov 2018
Although some say there is a sweet spot to how many words an article should consist with on the internet, you will tend to find that longer articles (1500+ words) will generate the most traffic and revenue from advertising. This is because: Google and other search engines have more content to crawl, enabling them to understand ...
How to Boost Your Chances of Getting a Recent Tweets Carousel in Google Search Results 02 Nov 2018
“How do they do that?” followed closely by “I wish I had that.” For sure, these thoughts have crossed the mind of marketers and small business owners who have seen Twitter Carousel while searching for something in Google. One of the misconceptions is these are only something Google does for big brands or famous ...
Admiral – Analyse A Real PPC Campaign 31 Oct 2018
The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from Beauty Bay, who had a campaign promoting their Halloween makeup. However, their main problem was that they were limiting their target audience far quicker than they should have, reducing the amount of usable PPC traffic that would ...
4 Benefits of Native Advertising 30 Oct 2018
Native advertising is definitely something that has great potential. However, there are its drawbacks too. We discussed some of these in a previous article, making clear that it can be quite misleading to the web user, as well as with the penalty of negative SEO. However, native advertising is still used by all the main ...
7 SEO Metrics Your Site Should Be Tracking 25 Oct 2018
You have been busy on your SEO marketing campaigns for a while now. But how do you know if the efforts are worth your while? As a digital marketer, it is crucial for you to measure the progress of your work. Many advantages come with it as it is the only way you can establish what you are doing right and what is not working for ...
Beauty Bay – Analyse A Real PPC Campaign 24 Oct 2018
The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from Three, who had a well designed search advert and a clean looking landing page. Three had also added typo keywords to those that wanted to target, which is an important thing to do for PPC campaigns. Most searches will have some ...
Why You Should Consider PPC For Your Business 24 Oct 2018
Add PPC to your marketing techniques and see a tremendous boost in your sales within a few weeks. Before delving into the advantages of PPC, it is necessary to give you an insight into what PPC is and how it works. First off, PPC means pay-per-click. It is an advertisement initiative that allows you to run your ads on certain ...
