The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from Sytner, who had a poor targeted PPC campaign, mainly because they did not include the negative keyword ‘buy’ in their campaign (where they were looking to sell BMWs). As well as this, the landing page was un-inspiring ...
Three – Analyse A Real PPC Campaign 17 Oct 2018
Should You Use AMP for a Website? Pros and Cons 16 Oct 2018
Google, on top of everything, is striving for one thing with their search engine: creating a better browsing experience for the web user. If there is a way to achieve this, they will look into and implement it. One feature that Google believed helps improve the experience a web user has with their search engine is with AMP ...
PPC Tips For B2B Marketing – Increase Leads By 10x 11 Oct 2018
B2B companies can use Pay-Per-Click (PPC) advertising to spread brand awareness and grow their business if they know how to create effective marketing campaigns, how to update them, how to track them and how to convert leads. PPC potential can be harnessed by B2B firms to increase their revenues, awareness and conversions on a ...
Sytner – Analyse A Real PPC Campaign 10 Oct 2018
The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from Wiff, who had a really good search advert, especially from the fact that they were facing fierce competition from sponsored shopping results. The landing page was also very good, except for the fact that there was no candles ...
WooCommerce – Should You Use It? 09 Oct 2018
For many websites, the way they make money isn’t through advertising and PPC but through selling tangible and non-tangible products. To achieve this, there are many platforms you can choose to use to make your website into an eCommerce website. The market leader in eCommerce websites is called WooCommerce. However, ...
7 Effective Web Design Principles that Shined in 2018 08 Oct 2018
2017 was a big year for web design where a shift in UI (User Interface) design principles worked efficiently in blurring the lines between reality and fantasy. One of the key highlights of last year included the rise of smart tech which made UX design more inclusive, thereby encouraging even more personalized experiences. We ...
PPC x Content: How Quality Content and PPC Works Wonders 05 Oct 2018
Many marketing specialists are recommending either pay-per-click techniques or content marketing, not both of them at the same time, for a quality content strategy. Marketing experts advise that content marketing strategies for search rankings are one of the best practices for quality content plans, as indicated in the number ...
How to Monitor Audience Conversations to Get A Leg Up on Your Competitors? 03 Oct 2018
Most people think page views are everything. But this isn’t necessarily true. Conversions are what the e-commerce world should focus on. The conversion process is where targeted traffic meets a relevant offer. To get more conversions, you have to figure out your target audience and the types of discussions they’re having. ...
Wiff – Analyse A Real PPC Campaign 03 Oct 2018
The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from Club Med, who followed a typical approach, with regards to the structure and content, of a search advert, with a landing page that was well designed, mainly due to the action-shot image used. A market that is always healthy and ...
Practical Insights to Finding Reliable Remote DBA Expert for Analytics-Driven Marketing 03 Oct 2018
Many of the previous generation marketers considered business marketing as a mysterious art, but now all those are involved know that it is a scientific data-driven specialty which is quantifiable and can be streamlined and mastered. In the era of Information Technology, marketing is a digital specialty, and consumer data and ...
