Aqua Card – Analyse A Real PPC Campaign

Aqua Card – Analyse A Real PPC Campaign The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ was from Admiral, who had both a well designed search advert and landing page, that would have attracted healthy click through rates. An area that is always fiercely competitive in PPC is with the bank industry – mortgages, loans, bank ...

Why AMP Might Actually Be Bad For Websites

Why AMP Might Actually Be Bad For Websites This does seem quite counter intuitive to say that AMP is bad. I recently wrote an article outlining the main pros and cons associated with adopting AMP for mobile web pages. They increase search engine ranking, loading speed and decrease the load on your hosting servers. However, with them comes a lack/decrease of ads, the ...

4 Drawbacks to Pagination of Content

4 Drawbacks to Pagination of Content We’ve recently discussed the main pros associated to splitting up content on a website (pagination of content). They help to dramatically increase the pageviews per visit, increase revenue, make the content seem more appealing and manageable to read, as well as allowing the web user to read the section that they are more ...

4 Benefits to Content Pagination

4 Benefits to Content Pagination Although some say there is a sweet spot to how many words an article should consist with on the internet, you will tend to find that longer articles (1500+ words) will generate the most traffic and revenue from advertising. This is because: Google and other search engines have more content to crawl, enabling them to understand ...

How to Boost Your Chances of Getting a Recent Tweets Carousel in Google Search Results

How to Boost Your Chances of Getting a Recent Tweets Carousel in Google Search Results “How do they do that?” followed closely by “I wish I had that.” For sure, these thoughts have crossed the mind of marketers and small business owners who have seen Twitter Carousel while searching for something in Google. One of the misconceptions is these are only something Google does for big brands or famous ...

Admiral – Analyse A Real PPC Campaign

Admiral – Analyse A Real PPC Campaign The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from Beauty Bay, who had a campaign promoting their Halloween makeup. However, their main problem was that they were limiting their target audience far quicker than they should have, reducing the amount of usable PPC traffic that would ...

4 Benefits of Native Advertising

4 Benefits of Native Advertising Native advertising is definitely something that has great potential. However, there are its drawbacks too. We discussed some of these in a previous article, making clear that it can be quite misleading to the web user, as well as with the penalty of negative SEO. However, native advertising is still used by all the main ...

7 SEO Metrics Your Site Should Be Tracking

7 SEO Metrics Your Site Should Be Tracking You have been busy on your SEO marketing campaigns for a while now. But how do you know if the efforts are worth your while? As a digital marketer, it is crucial for you to measure the progress of your work. Many advantages come with it as it is the only way you can establish what you are doing right and what is not working for ...

Beauty Bay – Analyse A Real PPC Campaign

Beauty Bay – Analyse A Real PPC Campaign The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from Three, who had a well designed search advert and a clean looking landing page. Three had also added typo keywords to those that wanted to target, which is an important thing to do for PPC campaigns. Most searches will have some ...

Why You Should Consider PPC For Your Business

Why You Should Consider PPC For Your Business Add PPC to your marketing techniques and see a tremendous boost in your sales within a few weeks. Before delving into the advantages of PPC, it is necessary to give you an insight into what PPC is and how it works. First off, PPC means pay-per-click. It is an advertisement initiative that allows you to run your ads on certain ...

About PPC.org and Pay Per Click Marketing

We created this blog to spread tips, tricks and insider info about Google Adwords, BingAds, YouTube Ads and Facebook Ads. We want to help the world to make good profits from your PPC Ad Campaigns. With a vast amount of competition in the paid search market, everyone needs a little help. Even the experts. Advertising dollars are being poured into online marketing more than ever before, it's now harder than ever to bring a decent return on investment through your Adwords Campaigns. We try to offer only the best quality content, case studies and resources to improve your pay per click ad campaigns.

Whether you're a beginner to the online world or you're an experienced pay per click expert, we have all the tools that to help you take your PPC campaign to the next level. We specialize in paid search management of Google AdWords, adCenter, Youtube and Facebook ads as well as many other paid search networks. We keep up with all the latest trends and releases from Google, Microsoft, YouTube, Facebook and other search marketing networks. We provide as many "how to" guides to learn the latest tips and tricks to get you the best results out of your campaigns.

We teach you everything from starting your first campaign, knowing what keywords to use, improving your CTR, to upping your quality scores. Our goal is to teach you everything you need to know to get your campaigns optimized to their greatest potential. We teach you to make money for your business through AdWords, adCenter, YouTube and Facebook ads, as well as a few other networks.

If you would like more information about PPC.org, please feel free to contact us at anytime! We have a simple form on the side of our site to submit questions too. We love to teach and hope that you will enjoy everything that we write about. If for any reason at all you have questions about any of our articles or practices you can make a valuable comment on them and we'll get back with you and respond as quick as possible!