Unless you have a news websites or similar type of website, you are going to have a website that will inherit peaks and troths with regards to its traffic. The first thing to say about this is that it is completely normal. In actual fact, it is more abnormal to have consistent traffic all the way through the year than to not. ...
How to Manage the Peaks and Troths of Blog Traffic 18 Apr 2019
iScootCo – Analyse A Real PPC Campaign 17 Apr 2019
The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was looking at Amazon Headphones, who had a standard ‘Amazon style’ search advert that navigated web users to the category page of Amazon for headphones . In this case, it was the familiarity of the search advert and landing ...
Updated Google Search Console – What’s New with Latest the Version? 16 Apr 2019
Google recently announced a new version of the search console. With new updates, the company made a hard decision to let go of some legacy features in the new version. This drastic change of features and tools aimed at improving some of the popular properties the webmasters use. Here are some new features in search console ...
Google to Make Changes to PPC Auctioning 16 Apr 2019
A change is going to be implemented into Google’s PPC advertising company, Google AdWords, that will vary the way advertisers bid for keywords/ad space. When Google modifies elements to their PPC campaign, they are usually ways to improve performance, hence improve the ROI of AdWords to Google. With this, here is a look ...
Tips and Tricks for Increasing the Instagram Following 11 Apr 2019
Marketing on social media is currently trending and brands have started marketing themselves on social media as opposed to choosing the traditional methods of marketing. Social media marketing has allowed the brands to reach their audience and spread their business in different parts of this huge globe. If you are not on the ...
Amazon Headphones – Analyse A Real PPC Campaign 10 Apr 2019
The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from DWM Mortgages. The search advert had some good elements to it. However, there was no call to action to encourage the web user into a click. On top of this, the landing page was not very well designed, with a poor picture to ...
3 Different Tests You Can Perform in PPC 09 Apr 2019
Pay per click advertising is completely dictated by results. Results. Results. Results. A/B testing is an extremely effective way to do this, by varying one variable between two identical campaigns to see how that changed variable affects the performance of the advert. The problem lies in what variable/s should you change in ...
Ecommerce SEO : How Ecommerce Websites Can Drive Loyal Organic Traffic in 2019 05 Apr 2019
eCommerce is an influential means for budding entrepreneurs to engage into business activity. Without an eCommerce portal and high visibility, there cannot be any business flowing anywhere on the internet. To increase the prospects of business on the internet, eCommerce SEO becomes indispensible. The only means of increasing ...
DWM Mortgages – Analyse A Real PPC Campaign 03 Apr 2019
The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from Thread, who were the only paid search advert competing against Shopping Sponsored results. However, the problem with this campaign was mainly with the inefficiencies of the landing page. Thread failed to see that what the web user ...
4 Ways to Create Scannable Blogging Content Online 02 Apr 2019
It’s not crazy to say that the majority of people, when browsing content, will not read all the content word-for-word. For one, I don’t read word-for-word. It’s wasteful. I look at the content, scan it until I find the content I want to read, and then read just that section. I don’t see the reason to ...
