Even though Responsive Display Ads are the default choice when generating a new Display ad in Google Ads, advertisers are still hesitant to use them. However, like with anything related to automation, our arms are rapidly being twisted to embrace them if we want to ensure maximum account performance. So, what are the advantages ...
Why You Must Pay Attention to Responsive Display Ads 23 May 2022
4 UX Tips to Optimize the Conversion Rate of Your Landing Page 16 May 2022
One of the top things you need to do to have a successful PPC campaign is to optimize your landing page to convert well. You’ve developed a beautiful landing page, but the form submissions aren’t coming in for some reason? In the world of digital marketing, conversion rates can be a significant issue, but there are ...
Using Google Ads for Success With Shopify 09 May 2022
Shopify is the world’s most popular e-commerce platform, offering all of the tools you’ll need to create, administer, and market your online store from a single dashboard. Regardless of how powerful Shopify is, it’s crucial to remember that success is not a given. After all, creating your own Shopify store is ...
Google Ads Optimization: A List for Search Campaign Optimization 29 Apr 2022
Regular optimization is required for successful Google Ads campaigns. PPC managers frequently lack the methods necessary to optimize their Ads campaigns, resulting in results that are inferior to those of their competitors. This optimization checklist will come in handy if you want to make the most of Google Ads and the online ...
What Can You Do To Lower Your CPA? 28 Apr 2022
Pay-per-click advertising is an acronym-heavy field. The name is an acronym – PPC! It can take some time to get used to navigating such a terrifying environment of capitalized letters, especially for newcomers to paid media or laypeople learning their agency’s reporting. ‘CPA’ is an abbreviation that is used ...
4 Steps to Writing High-Quality SEO Content that Gets You Page 1 Rankings 27 Apr 2022
You know that content is king when you can generate hundreds of dollars worth of free traffic from search engines using content alone. The secret? Write compelling and SEO friendly content that is relevant to your target audience. SEO is a complex and often misunderstood discipline. While many people still don’t know what ...
How Can You Track Sales From Influencer Campaigns in TikTok? 21 Apr 2022
TikTok has become a popular venue for people to learn about new products, services, and businesses, and that makes it one of the most popular advertising platforms. When it comes to determining the best approach to measure the efficacy of a new marketing channel, it’s always a problem (aka actual sales and marketing ROI). ...
6 Proven Ways to Take Your TikTok Marketing to the Next Level 11 Apr 2022
Business owners got to know about TikTok a few years ago, but were unclear on how, or even whether, to use it in their marketing plan. TikTok claims that the app will have one billion monthly active users by 2021. In the same year, Forbes said that TikTok had more downloads than any other app in the globe, while ...
Best Method to Compare TikTok Ads and Instagram Reels Ads? 04 Apr 2022
TikTok was once thought to be “a video production tool that allows users to make and share 15-second videos.” It was even arguable if you should use it for business because there was a risk it may be prohibited in the US. The site surpassed large networks such as Twitter, Pinterest, Linkedin, and even Snapchat with ...
Invalid Clicks on Google Ads: How to Claim a Refund 29 Mar 2022
If you’re serious about developing your business in the competitive internet world, you already know the value of search engine advertising. You should also use social media and other authority websites in your field to advertise, but Google Ads should be your primary advertising channel for the most part. What Makes a ...
