For those that are monetizing their websites through PPC, now is a very difficult time to do just this, mainly because of the issues surrounding COVID-19. If businesses are closing and furloughing staff, or struggling with finances, one of the first areas that are cut of funding is marketing. Less PPC campaigns means less ...
3 Potential Causes of Low RPMs in PPC 08 Apr 2020
3 Quick Tips to Supercharge Blog Posts SEO 07 Apr 2020
At its source, the main element that determines the search engine optimization of a blog post is in the contents itself. If the content is poor quality and not unique, no matter how many SEO tricks you try on the content, it will still never rank highly- you cannot cheat Google and other search engines. There are many things ...
Candles Direct – Analyse A Real PPC Campaign 02 Apr 2020
The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ was from Shopify, who had both a good search advert and lead capture landing page, specifically designed with no other buttons on the page, so the only thing the web user could do was fill out the email address form (increasing the likelihood of a ...
Understanding cPanel Statistics for Web Developers 01 Apr 2020
cPanel is, by far, the most popular Linux-based control panels to run and maintain web hosting from. However, for someone that has come from shared hosting to dedicated hosting, it can seem quite a shock. This is generally because most shared hosting platforms have an ‘overlay’ over the hosting so that it is easy ...
How to Reduce CPU Load on Dedicated Server 31 Mar 2020
Over the past week, I’ve had some rather big issues around the CPU usage of my WordPress websites. To give you a background to this: The hosting plan was with GoDaddy Entrepreneur business dedicated hosting, which has a 4 CPUs There are 5 WordPress websites on the server Jetpack had notified me that my main website went ...
Importance of Local SEO for Your Business in 2020 28 Mar 2020
If you are a local business, and you think investing your time, effort, and money to amplify your presence on Google and the other search engines is a waste, think again. You now live in the 21st century where almost four billion people have access to a smartphone. If you don’t get with the program, you get left behind. As ...
What to Look for in a Marketing Agency for Your SaaS Company 28 Mar 2020
There has been unprecedented growth throughout the 21st-century economy’s tech sector, as the Internet and other web-based technologies have become increasingly prevalent throughout the globe. One of the many subsects of the new tech field is software-as-a-service (SaaS) – an industry that focuses on licensing software ...
Shopify – Analyse A Real PPC Campaign 25 Mar 2020
The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from Disney, who had made a PPC campaign to promote their new video streaming service, Disney+. What we found was that they had perfectly taken advantage of traffic that were looking to stay entertained at home, especially with a third ...
5 Essential Elements to a Successful PPC Search Advert 24 Mar 2020
Composing and creating the perfect search advert, well, it does not exist. There is always room for improvement with a PPC campaign, it is just a matter of time, money and cost. Saying this, there are certain elements which can contribute to a search advert gaining the best click through rate, whilst promoting your brand and ...
Setting up an eCommerce Website? Here’s some Tips 23 Mar 2020
Setting up an eCommerce website can seem like quite a big task to do by yourself, and to some extent that’s right. However, there are some really good shortcuts and tips you can take, from those that have gone through the pain, to help you with the process of setting the shop website up. The trouble inherently with ...
