12 Frequently Asked Questions in PPC

12 Frequently Asked Questions in PPC Ask any PPC account manager about the best way of doing something, and I assure you that 95 percent of the time, what they’ll tell you is that it depends on the situation or your account. The reason they say this is because that’s just the truth. With that being said, here are a number of the frequent questions that ...

All You Need to Know About PPC KPIs and How to Choose Them

All You Need to Know About PPC KPIs and How to Choose Them If you’re a beginner in the paid search world, there’s a high tendency that you’ve heard about the term “KPIs,” but aren’t really sure of what they are. Most people heavily prioritize tactics when creating strategies, and only briefly discuss KPIs. The thing is that the reverse should be the ...

Why Is SEO Important For A Website?

Why Is SEO Important For A Website? Over the last two decades, many businesses have been developing websites for their businesses. This is because they understand the importance of having a strong online presence. Almost every consumer nowadays has a smartphone and internet-enabled computer. They use these devices to search for information online about products ...

How to Develop the Mindset of a PPC Analyst

How to Develop the Mindset of a PPC Analyst As time passed, I learned that becoming a PPC analyst will require you to be in a state of steady learning and adaptation. You’re mostly given the task to solve a lot of problems, from complex data analysis to technical troubleshooting. The abilities and skills to meet the needs are varied, and in most cases, you ...

Google My Business Profile Optimization: How to Do It Right

Google My Business Profile Optimization: How to Do It Right Have you optimized your GMB (Google My Business) profile to be successful? Google My Business is a fantastic way to market your company online, but only if you do it properly. Google is the most popular site on the planet. You may attract new consumers by creating a Google Business Profile and using Google Maps in conjunction ...

Why You Must Pay Attention to Responsive Display Ads

Why You Must Pay Attention to Responsive Display Ads Even though Responsive Display Ads are the default choice when generating a new Display ad in Google Ads, advertisers are still hesitant to use them. However, like with anything related to automation, our arms are rapidly being twisted to embrace them if we want to ensure maximum account performance. So, what are the advantages ...

4 UX Tips to Optimize the Conversion Rate of Your Landing Page

4 UX Tips to Optimize the Conversion Rate of Your Landing Page One of the top things you need to do to have a successful PPC campaign is to optimize your landing page to convert well. You’ve developed a beautiful landing page, but the form submissions aren’t coming in for some reason? In the world of digital marketing, conversion rates can be a significant issue, but there are ...

Using Google Ads for Success With Shopify

Using Google Ads for Success With Shopify Shopify is the world’s most popular e-commerce platform, offering all of the tools you’ll need to create, administer, and market your online store from a single dashboard. Regardless of how powerful Shopify is, it’s crucial to remember that success is not a given. After all, creating your own Shopify store is ...

Google Ads Optimization: A List for Search Campaign Optimization

Google Ads Optimization: A List for Search Campaign Optimization Regular optimization is required for successful Google Ads campaigns. PPC managers frequently lack the methods necessary to optimize their Ads campaigns, resulting in results that are inferior to those of their competitors. This optimization checklist will come in handy if you want to make the most of Google Ads and the online ...

What Can You Do To Lower Your CPA?

What Can You Do To Lower Your CPA? Pay-per-click advertising is an acronym-heavy field. The name is an acronym – PPC! It can take some time to get used to navigating such a terrifying environment of capitalized letters, especially for newcomers to paid media or laypeople learning their agency’s reporting. ‘CPA’ is an abbreviation that is used ...

About PPC.org and Pay Per Click Marketing

We created this blog to spread tips, tricks and insider info about Google Adwords, BingAds, YouTube Ads and Facebook Ads. We want to help the world to make good profits from your PPC Ad Campaigns. With a vast amount of competition in the paid search market, everyone needs a little help. Even the experts. Advertising dollars are being poured into online marketing more than ever before, it's now harder than ever to bring a decent return on investment through your Adwords Campaigns. We try to offer only the best quality content, case studies and resources to improve your pay per click ad campaigns.

Whether you're a beginner to the online world or you're an experienced pay per click expert, we have all the tools that to help you take your PPC campaign to the next level. We specialize in paid search management of Google AdWords, adCenter, Youtube and Facebook ads as well as many other paid search networks. We keep up with all the latest trends and releases from Google, Microsoft, YouTube, Facebook and other search marketing networks. We provide as many "how to" guides to learn the latest tips and tricks to get you the best results out of your campaigns.

We teach you everything from starting your first campaign, knowing what keywords to use, improving your CTR, to upping your quality scores. Our goal is to teach you everything you need to know to get your campaigns optimized to their greatest potential. We teach you to make money for your business through AdWords, adCenter, YouTube and Facebook ads, as well as a few other networks.

If you would like more information about PPC.org, please feel free to contact us at anytime! We have a simple form on the side of our site to submit questions too. We love to teach and hope that you will enjoy everything that we write about. If for any reason at all you have questions about any of our articles or practices you can make a valuable comment on them and we'll get back with you and respond as quick as possible!