How to Deal with Competitors Bidding Against Your Brand

How to Deal with Competitors Bidding Against Your Brand One of the best things with PPC advertising is the fact bidding can be done on any search term (including brand names), and gain traffic from such a search term. Coincidentally, one of the worst things with PPC advertising is that the same thing can happen. This is because it allows competitors to bid against your brand name to ...

A Closer Look At The Common PPC Marketing Pitfalls

A Closer Look At The Common PPC Marketing Pitfalls Pay per click marketing (also known as PPC marketing) is a key aspect of any Web related planning. When it comes to web development, the top web development companies will always prioritize PPC marketing to their clients. But do the top web development companies keep a business safe from all of the potential pitfalls? What ...

5 Security Challenges Digital Marketers Face Nowadays (And Best Practices)

5 Security Challenges Digital Marketers Face Nowadays (And Best Practices) Ever since Google made HTTPS a ranking signal, digital marketers and SEOs everywhere have started scrambling for their SSL certificates, in an attempt to get their websites to rank that little bit better. However, needless to say, there is much, much more to cyber security than encrypting anything. In fact, in a world where ...

Marvel Marketplace – The Exciting New Features Of Google Shopping

Marvel Marketplace – The Exciting New Features Of Google Shopping It’s a great time to be a business owner operating in the FMCG or product market, soley by what is possible with the platforms and capabilities at our disposal. There’s no denying what can be achieved by utilising the features and platforms of Google. Google Shopping is no different, and it’s never been a better time to ...

Trivago – Analyse A Real PPC Campaign

Trivago – Analyse A Real PPC Campaign The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from GoSkyDive, who had, on the whole, a well designed PPC landing page – it was particularly effective to have a video animation of people sky diving on the landing page, to induce a sense of excitement with the web user. One ...

How Will Blockchain Impact Digital Marketing?

How Will Blockchain Impact Digital Marketing? If you’ve heard of blockchain, you’ve probably heard about it in relation to cryptocurrency or cybersecurity. It’s a vital part of those two technologies, and it’s revolutionizing businesses all over the world. What you may not have realized is that blockchain is also impacting how digital marketing operates. As a ...

Pros and Cons to Responsive Adverts

Pros and Cons to Responsive Adverts An innovation Google introduced to PPC advertising came a few years ago with responsive adverts, for both publishers and advertisers. Responsive search adverts consist of the ability to change the headline/description to suit the web user viewing the search ad, whereas responsiveness for publishers could be defined as adverts ...

Six Proven E-Commerce Conversion Hacks to Double Your Conversions

Six Proven E-Commerce Conversion Hacks to Double Your Conversions As an entrepreneur, you have created a great e-commerce website with amazing features and intrusive designs. But are you sure this is enough to gain traffic? You might generate some traffic but your ultimate aim is to convert visitors to potential buyers. This is, of course, a daunting task as you have to compete with 1.3 ...

4 Ways to Build Backlinks to a Website

4 Ways to Build Backlinks to a Website A backlink is the online terminology given to a link that is on another website, linking to your own website. For example, if website A has a link to website B, then website B will have a backlink from website A. Backlinks are great for the SEO of a website, and the more you have of them pointing to your website, the better. ...

GoSkyDive – Analyse A Real PPC Campaign

GoSkyDive – Analyse A Real PPC Campaign The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from Book Bride, that had, on the whole, a very good PPC campaign. The main criticism was the fact the click through landing page linked to a poor lead capture page, neglecting the efforts of designing a responsive and clean PPC landing ...

About PPC.org and Pay Per Click Marketing

We created this blog to spread tips, tricks and insider info about Google Adwords, BingAds, YouTube Ads and Facebook Ads. We want to help the world to make good profits from your PPC Ad Campaigns. With a vast amount of competition in the paid search market, everyone needs a little help. Even the experts. Advertising dollars are being poured into online marketing more than ever before, it's now harder than ever to bring a decent return on investment through your Adwords Campaigns. We try to offer only the best quality content, case studies and resources to improve your pay per click ad campaigns.

Whether you're a beginner to the online world or you're an experienced pay per click expert, we have all the tools that to help you take your PPC campaign to the next level. We specialize in paid search management of Google AdWords, adCenter, Youtube and Facebook ads as well as many other paid search networks. We keep up with all the latest trends and releases from Google, Microsoft, YouTube, Facebook and other search marketing networks. We provide as many "how to" guides to learn the latest tips and tricks to get you the best results out of your campaigns.

We teach you everything from starting your first campaign, knowing what keywords to use, improving your CTR, to upping your quality scores. Our goal is to teach you everything you need to know to get your campaigns optimized to their greatest potential. We teach you to make money for your business through AdWords, adCenter, YouTube and Facebook ads, as well as a few other networks.

If you would like more information about PPC.org, please feel free to contact us at anytime! We have a simple form on the side of our site to submit questions too. We love to teach and hope that you will enjoy everything that we write about. If for any reason at all you have questions about any of our articles or practices you can make a valuable comment on them and we'll get back with you and respond as quick as possible!