Ask any PPC account manager about the best way of doing something, and I assure you that 95 percent of the time, what they’ll tell you is that it depends on the situation or your account. The reason they say this is because that’s just the truth. With that being said, here are a number of the frequent questions that ...
12 Frequently Asked Questions in PPC 20 Jun 2022
All You Need to Know About PPC KPIs and How to Choose Them 13 Jun 2022
If you’re a beginner in the paid search world, there’s a high tendency that you’ve heard about the term “KPIs,” but aren’t really sure of what they are. Most people heavily prioritize tactics when creating strategies, and only briefly discuss KPIs. The thing is that the reverse should be the ...
Why Is SEO Important For A Website? 12 Jun 2022
Over the last two decades, many businesses have been developing websites for their businesses. This is because they understand the importance of having a strong online presence. Almost every consumer nowadays has a smartphone and internet-enabled computer. They use these devices to search for information online about products ...
How to Develop the Mindset of a PPC Analyst 06 Jun 2022
As time passed, I learned that becoming a PPC analyst will require you to be in a state of steady learning and adaptation. You’re mostly given the task to solve a lot of problems, from complex data analysis to technical troubleshooting. The abilities and skills to meet the needs are varied, and in most cases, you ...
Google My Business Profile Optimization: How to Do It Right 30 May 2022
Have you optimized your GMB (Google My Business) profile to be successful? Google My Business is a fantastic way to market your company online, but only if you do it properly. Google is the most popular site on the planet. You may attract new consumers by creating a Google Business Profile and using Google Maps in conjunction ...
Why You Must Pay Attention to Responsive Display Ads 23 May 2022
Even though Responsive Display Ads are the default choice when generating a new Display ad in Google Ads, advertisers are still hesitant to use them. However, like with anything related to automation, our arms are rapidly being twisted to embrace them if we want to ensure maximum account performance. So, what are the advantages ...
4 UX Tips to Optimize the Conversion Rate of Your Landing Page 16 May 2022
One of the top things you need to do to have a successful PPC campaign is to optimize your landing page to convert well. You’ve developed a beautiful landing page, but the form submissions aren’t coming in for some reason? In the world of digital marketing, conversion rates can be a significant issue, but there are ...
Using Google Ads for Success With Shopify 09 May 2022
Shopify is the world’s most popular e-commerce platform, offering all of the tools you’ll need to create, administer, and market your online store from a single dashboard. Regardless of how powerful Shopify is, it’s crucial to remember that success is not a given. After all, creating your own Shopify store is ...
Google Ads Optimization: A List for Search Campaign Optimization 29 Apr 2022
Regular optimization is required for successful Google Ads campaigns. PPC managers frequently lack the methods necessary to optimize their Ads campaigns, resulting in results that are inferior to those of their competitors. This optimization checklist will come in handy if you want to make the most of Google Ads and the online ...
What Can You Do To Lower Your CPA? 28 Apr 2022
Pay-per-click advertising is an acronym-heavy field. The name is an acronym – PPC! It can take some time to get used to navigating such a terrifying environment of capitalized letters, especially for newcomers to paid media or laypeople learning their agency’s reporting. ‘CPA’ is an abbreviation that is used ...
