The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from The Tea and Biscuit Club, who had a pretty poor PPC campaign on the whole. The search advert was not ranking high in paid search results and lacked key qualities to a successful search advert. Moving to the landing page, this was a ...
EE 5G – Analyse A Real PPC Campaign 13 Jun 2019
3 Mistakes WordPress Users All Make 12 Jun 2019
When it first comes to creating and maintaining a WordPress website, it can seem a little daunting at first. After all, WordPress is an open source platform, allowing for the functionality you can produce to be, pretty much, limitless. This does have many many benefits, but also a few potential cons. It is good to learn from ...
PPC Fundaments for Gaining Online Cash Quickly 11 Jun 2019
Digital marketing involves various strategies. The aim of every strategy is to promote the traffic on a particular website. Pay Per Click is one such aspect of digital marketing. It is considered to be one of the fastest ways marketers and business enthusiasts use online media and traditional tools for generation cash quickly ...
4 Potential Reasons Why Your Website Lost SEO 11 Jun 2019
The SEO of your website is, of course, of utmost importance. It is what dictates the amount of traffic the website receives, which will directly impact the success of the website, in many ways. For this reason, it is very worrying for website owners when they see a drop, of any sort, in traffic or search ranking. What could ...
2019 Content Writing Mistakes You Should Know 06 Jun 2019
It’s 2019 now, right. The previous year there were many content writing mistakes, which we should know in order to avoid them in our current year. You should also learn how industry leaders like MyEssayGeek are handling their writing works. They do say- New Year, new beginnings and for a content writer, there are common ...
Pros and Cons to Automated Ad Extensions in PPC 06 Jun 2019
By default, PPC campaigns run in Google AdWords have automated ad extensions enabled. These are ad extensions that automatically appear, depending on a multitude of factors, to improve the performance of your search advert. The content of the ad extensions is automatically determined, based on your ad copy, landing page and ...
The Tea and Biscuit Club – Analyse A Real PPC Campaign 05 Jun 2019
The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from Google, looking to promote YouTube Premium. As you would expect from Google, both the search advert and landing page were extremely well designed, resulting in a very slick PPC campaign that would achieve very good results. The ...
5 Tips to Designing a Website Favicon 04 Jun 2019
It was recently introduced by Google that organic search engine results will have the website’s favicon on display to the left of the result for mobile, adding the first visual touch of a website to Google search. This means, for the first time ever, not only do website owner’s have to think about the content of ...
YouTube Premium – Analyse A Real PPC Campaign 29 May 2019
The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from OnePlus, advertising the new OnePlus 7 Pro smartphone. It was clear the PPC campaign was well designed on the whole, with an effective and informative search advert, followed up by a product landing page, dominated by images of the ...
Google Updates Search with Favicon and Black Ad Label 28 May 2019
Google is a company known for making incremental changes to their products in order to improve the performance of them. The great thing about them is that they have tons of research being pumped into such small changes, with the aim of improving the user experience one has when using their product/s or service/s, such the ...
