The internet is flooded with new designers launch, new advancements in technology for 2019. The New Year also brings lots of changes in web design ideas too. From colors to alignments, from borders to themes and layouts, everything has been given a new look from 2018. If you want to meet the new challenges of website design ...
Top Web Design Trends for 2019 22 Mar 2019
Should You Invest Outside of PPC for Advertising? 20 Mar 2019
When businesses, especially those online, want to promote something or gain extra contextual traffic, 9 times out of 10 they will look to PPC. A further 9 times out of 10, they will look specifically to Google’s AdWords. There is a reason why this is the case. Google’s PPC platform is a extremely effective way to ...
Buying a website: best practices to avoid getting ripped off 19 Mar 2019
Buying a website rather than building it from scratch saves you a lot of time and effort as a webmaster. You are able to see the website in its ready-to-use form, and a good website for sale will already have SEO and marketing tactics in place, as well as an established and high-quality demographic. However, as with all ...
Google Testing Black ‘Ad’ Sign in Paid Search Results 19 Mar 2019
Google is one to always look for ways to innovate and improve their PPC advertising platform. After all, PPC makes up the majority of Google’s profit – any way they can eek out performance will be a welcome addition. Not only do Google want to make more money from PPC, they also want to improve the user experience ...
Car Parts 4 Less – Analyse A Real PPC Campaign 14 Mar 2019
The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from Light Finance, who had both a very well designed search advert and PPC landing page. Light Finance went down the road of a very colorful landing page, to help keep the web user’s attention on the landing page. The lead ...
Why it is Important to Research PPC Competition 13 Mar 2019
At its core, advertising has competition at its heart. Advertisers want to engage with potential customers and gain their attention instead of the competition. At its core, advertising is all about stealing potential customers from competition. PPC is a great example of this. Whether you like it or not, your adverts, for the ...
3 Ways to Transform a Blog into Revenue 12 Mar 2019
The internet can be considered a gold mine for investors. It is a bottomless pit of potential to make money from. This is actually the reason I liked blogging so much when I started it out, both in terms freelancing and creating websites – the sky is really the limit to how successful you can be. There is no upper limit ...
4 Items to Check Every Week for Google Ads Optimization 08 Mar 2019
Your Google Ads account and your car have one major thing in common – they both need regular maintenance. It’s fairly common knowledge that neglecting your oil changes will quickly ruin your car. Similarly, if you don’t regularly optimize your Google Ads account, you’ll see your performance quickly worsen. ...
The 9 SEO Trends to Watch in 2019, and What It Means to You 07 Mar 2019
The process of Search Engine Optimization is used to help customers find your website. The process is not static, and it is constantly changing with new trends and ideas. Using SEO to attract web traffic has never been more popular, or more complex in its methods. Each year, different tools and strategies change, but the ...
Light Finance – Analyse A Real PPC Campaign 06 Mar 2019
The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from Samsung, looking to promote their new flagship phone: the S10. However, what was found was that the landing page for the S10 was not appealing at all, and lacked any information about the features of the smartphone above the fold ...
