Is your CTR good, or is it good enough? This question is quite a common one these days, but it’s quite unfortunate that the answer to what we feel is a “good click-through rate” will vary, and it depends on some factors that include the keywords you use and also the industry. In addition, in several ...
What is a Good Click-Through Rate for Campaigns? 11 Aug 2022
Facebook Ad Copy Optimization: All You Need to Know 08 Aug 2022
In this post, we will give you a real-life illustration and insights based on our test in the fashion industry. Facebook is quite a saturated platform, so how can one cut through the noise? Besides an ever-increasing competition, in general, ads are becoming more innovative and advanced, capitalizing on the swift developments ...
6 Benefits of PPC Advertising 06 Aug 2022
Driving traffic to your website is essential to growing your business and generating revenue. Pay-per-click (PPC) advertising is a great way to do this, whether you are a B2B, B2C, non-profit, or eCommerce business. PPC platforms like Google Ads and Microsoft Advertising allow you to place ads on their search engine results ...
How to Get the Best Out of Your PPC Marketing as a SaaS Company 26 Jul 2022
PPC plays an important role when it comes to boosting the ROI and visibility of SaaS Marketing efforts. Below are some first steps you need to take when it comes to optimizing PPC ad campaigns to help your SaaS business. Choosing the ideal keywords is important to getting excellent PPC performance. Your focus should be on ...
PPC Account Structures: All You Need to Know 19 Jul 2022
Looking at the rise of machine learning and the effective match towards large-scale automation, every digital marketer is now finding themselves in between a perfect storm where they’ve got less control over their lousy results, higher costs, and campaigns. This states the obvious, which is that the goals of Google ...
How to Validate Marketing Pixels and Tags 13 Jul 2022
We can’t underestimate the importance of proper web tracking and measurement. With accurate data, we can optimize and report on the performance of a campaign. The technical data can start becoming overwhelming and look like it’s too much to handle. Advertisers can be tempted to just sit back and be hopeful that the ...
The Most Important Aspects of Microsoft Advertising and YouTube Advertising 07 Jul 2022
When it comes to navigating any PPC platform, the first thing is to understand the basics behind the way it structures its ads. When you know this, it’ll allow you to apply what you know to your paid media strategy. With that, you can know the platform that’ll successfully attract your audience. To help you with ...
Five Important Aspect Of the Google Ads Platform 27 Jun 2022
These days, it is very difficult to find a business that’s not trying to boost its presence online, and PPC platforms mostly play important roles in their digital marketing campaigns. Nevertheless, selecting the right PPC platform to advertise your brand and get potential leads effectively is not always easy. If ...
12 Frequently Asked Questions in PPC 20 Jun 2022
Ask any PPC account manager about the best way of doing something, and I assure you that 95 percent of the time, what they’ll tell you is that it depends on the situation or your account. The reason they say this is because that’s just the truth. With that being said, here are a number of the frequent questions that ...
All You Need to Know About PPC KPIs and How to Choose Them 13 Jun 2022
If you’re a beginner in the paid search world, there’s a high tendency that you’ve heard about the term “KPIs,” but aren’t really sure of what they are. Most people heavily prioritize tactics when creating strategies, and only briefly discuss KPIs. The thing is that the reverse should be the ...
