6 Scary PPC Stats Every Advertiser Should Know (+Survival Tips)

6 Scary PPC Stats Every Advertiser Should Know (+Survival Tips) As an advertiser, there are certain things that you should be aware of if you want to stay ahead of your competitors. In this article, we would be sharing 6 scary PPC stats that every advertiser should know. Check them out below. 1. Only ten percent of advertisers optimize their Google Ads accounts, weekly As an advertiser, you ...

5 Important Things You Must Do Before Expanded Text Ads Go Away

5 Important Things You Must Do Before Expanded Text Ads Go Away If you are aware of what is currently happening in the online advertising world, you must have heard that Google made an announcement in September 2021, that it would be terminating the expanded text ads in June 2022. If you are an online advertiser, you should leverage on the few months that it would still be available and ...

A World Without Cookies: The Emergence of A New Era

A World Without Cookies: The Emergence of A New Era Online privacy isn’t a joke, and individuals are becoming more aware of this. The usage of stringent consumer-protection privacy laws and the feature to disable tracking sends a visible message: we are headed towards an online world without cookies. This has, undoubtedly, huge implications for publishers. Marketing ...

6 Tips To Running A Successful Google Ads Campaign This Black Friday

6 Tips To Running A Successful Google Ads Campaign This Black Friday Well, autumn is truly here! We are getting closer, the wind is now colder, and we will soon get to Black Friday. For years, Black Friday has been a very important event for marketers and retailers. For PPC marketers, this denotes higher targets, a higher budget, and more returns. But an increase in this performance will result ...

Facebook Ads Just Announced New Measurement, Performance, And Reporting Products in Light of iOS Privacy Changes

Facebook Ads Just Announced New Measurement, Performance, And Reporting Products in Light of iOS Privacy Changes A Financial Times Correspondent, Patrick McGee, made a tweet that says, “Apple’s advertising business has more than tripled its market share in the six months after it introduced privacy changes to iPhones that obstructed rivals, including Facebook and Google, from targeting ads at consumers.” This change hasn’t ...

6 Things You Should Know Before Running a Facebook Ad in 2022

6 Things You Should Know Before Running a Facebook Ad in 2022 Running or creating a Facebook ad is quite different from making a random post on your Facebook page. While creating a Facebook ad, the words you use and many other things go a long way in determining the level of traffic you will drive to your website. Facebook ads are messages that business owners pay for so they can be ...

How A Local SEO Agency Increases Your Leads and Sales

How A Local SEO Agency Increases Your Leads and Sales If you’re a business owner, then you know that competition is stiff. To stay on top of your game and increase the number of customers coming through your doors or signing up for your service, you need to find new ways to stand out from the crowd. Many businesses are doing this by taking advantage of Local SEO Services ...

Top Tips to Succeed in Pay Per Click (PPC) Marketing in 2022

Top Tips to Succeed in Pay Per Click (PPC) Marketing in 2022 Pay per click is now one of the best ways for an individual or a company to drive traffic to their website with the aim of getting a conversion. Succeeding in PPC is solely dependent on you knowing the tips and tricks to help you have the best conversion. Here are some tips for you to get started with pay-per-click marketing. ...

The Future of Attribution is Driven by Data

The Future of Attribution is Driven by Data In the bid to change the landscape of privacy, marketers require new measurement means that can meet their aims and put the interest of users first. That’s the reason Google has invested in new tools to assist marketers to future-proof their measurement. One important tool is machine learning that can be used in filling ...

Google Ads vs. Facebook Ads: A Know-it-all Guide

Google Ads vs. Facebook Ads: A Know-it-all Guide The emergence of personal computers and smartphones has basically altered the way we search for information about trends and products online. Almost all our day-to-day choices are mostly influenced by the information we see via Facebook news feeds or Google searches. A 2017 survey showed that, on average, a person normally ...

About PPC.org and Pay Per Click Marketing

We created this blog to spread tips, tricks and insider info about Google Adwords, BingAds, YouTube Ads and Facebook Ads. We want to help the world to make good profits from your PPC Ad Campaigns. With a vast amount of competition in the paid search market, everyone needs a little help. Even the experts. Advertising dollars are being poured into online marketing more than ever before, it's now harder than ever to bring a decent return on investment through your Adwords Campaigns. We try to offer only the best quality content, case studies and resources to improve your pay per click ad campaigns.

Whether you're a beginner to the online world or you're an experienced pay per click expert, we have all the tools that to help you take your PPC campaign to the next level. We specialize in paid search management of Google AdWords, adCenter, Youtube and Facebook ads as well as many other paid search networks. We keep up with all the latest trends and releases from Google, Microsoft, YouTube, Facebook and other search marketing networks. We provide as many "how to" guides to learn the latest tips and tricks to get you the best results out of your campaigns.

We teach you everything from starting your first campaign, knowing what keywords to use, improving your CTR, to upping your quality scores. Our goal is to teach you everything you need to know to get your campaigns optimized to their greatest potential. We teach you to make money for your business through AdWords, adCenter, YouTube and Facebook ads, as well as a few other networks.

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