Moving forward, Google will start to provide advertisers with more query data while they remove older search term data. Here is what advertisers need to know! In a recent announcement, Google stated that it will start to provide advertisers with more search term data. This usage arrived almost precisely a year after they ...
Google to Start Sharing More Query Data With Advertisers 20 Sep 2021
Microsoft Advertising Reveals September Product Releases and Updates 13 Sep 2021
Some days ago, Microsoft Ads announced its updates and product releases for September. Below are some things advertisers need to be aware of. In this most recent update and product release, we will see flexible IOs, ad disclaimers, and the Audience Network will include video advertising. Microsoft Audience Network Video ...
Challenges Aspiring Ecommerce Entrepreneurs May Face 10 Sep 2021
Starting an ecommerce business could be your ticket to financial independence. However, the idea is not that simple. If it was, more people would become successful entrepreneurs and enjoy luxurious life. No, the road to establishing a successful online store takes a lot, and more people fail than make it. If you are set on ...
Google Set to Sunset ETAs (Expanded Text Ads) in June 2022 10 Sep 2021
Starting from July 2022, advertisers won’t be able to set up new Expanded Text Ads or edit existing Expanded Text Ads in Google Ads. This announcement was made by the Product Manager of Google Ads, Sylvanus Bent. According to Bent, “Your existing expanded text ads will continue to serve alongside responsive search ...
5 Tips For Perfecting Your Q4 Marketing Plan 04 Sep 2021
The fourth quarter of this year is the shoulder season for several contra forms. The perfect period for examining your marketing efforts is in October and November. Even if you are in peak season at the moment, it isn’t ever bad to examine your marketing strategy and know if you’re taking some more steps. Continue ...
Google Performance Max: The Future of Ads 30 Aug 2021
Google Performance Max is a new type of campaign for Google Ads that uses machine learning to maximize the performance of ads across Google’s entire inventory. Google Performance Max campaign uses a completely new AI automation and cross-channel optimization process to deliver lightning-fast results. Google Performance ...
5 Reasons SMEs Need Display Ads 23 Aug 2021
Display advertising is a marketing technique that has to do with delivering messages to an established audience of potential consumers instead of through mass media or direct sales. Display ads are a marketing tool that has proven to be successful for many businesses. With the right strategy, your business can reach more ...
B2B SEO Strategy 2021: Create a Strategy That Works 16 Aug 2021
The concept of marketing has gone beyond the traditional system of trading, to digital business strategies. Businesses are split into different business models; business to business (B2B) and business to consumer (B2C). For you to be able to generate organic traffic and convert clicks to sales, you must understand the structure ...
What Is Organic SEO? And Why It’s a Game-Changer for Your Business 15 Aug 2021
If you don’t know what organic SEO is, it’s time to get acquainted. Organic SEO refers to the process of optimization techniques that search engine crawlers use to rank and display results for a given keyword or input. Organic SEO typically encompasses all things related to on-page optimization, such as content ...
Seed Keywords: How to Build a List of Keywords for Organic Ranking 13 Aug 2021
With the increasing echo for SEO, it is a nice idea to understand the concept of seed keywords and how to build a list of keywords for organic ranking. The process of keyword research could seem like an enormous task. You find it difficult to come with content ideas that will grant you an opportunity to build a list of keywords ...
