Latest news in Holiday PPC

5 Reasons to Use PPC for Your Restaurant Marketing

5 Reasons to Use PPC for Your Restaurant Marketing As the commercial world increasingly moves to online channels to reach customers old and new, there is a vast and growing spectrum of internet marketing options. These range from the older and more traditional methods, such as SEO and email marketing, to the latest trends in AI, mobile messaging and chatbots.  With so many ...

How to Prepare for the Holiday Season in PPC

How to Prepare for the Holiday Season in PPC There’s only a few weeks until Halloween which marks the start of the most successful time for the majority of businesses: the holiday season. The holiday season is the time of the year that people genuinely spend more money, namely because of the Christmas period. However, in terms of PPC, it is also a very successful ...

4 Tips to Help Advertisers with PPC Holiday Campaigns

4 Tips to Help Advertisers with PPC Holiday Campaigns Advertising around the Christmas and holiday period is seriously booming, and seems to be increasing at a rapid rate year on year. It was only last week that the UK retailer John Lewis revealed their Christmas advert, about #MoztheMonster, which turned out to cost the retailer a whopping £7 million ($9.2 million). Evidently, ...

3 Tips to Maximize your PPC Holiday Advertising

3 Tips to Maximize your PPC Holiday Advertising For many businesses globally, the vast majority of their revenue they produce will be around the holiday season, starting usually early October and finishing late December. For this reason, it is an extremely crucial time of year to make sure you maximize how you promote your product or service through the likes of online ...

How to Maximize Holiday PPC Revenue in 2017

How to Maximize Holiday PPC Revenue in 2017 It is crazy to think that Christmas is under 2 months away and yet it still feels so far away. As much as this may be true, the preparation for holiday PPC will start to happen very soon, with it starting usually a week or two after Halloween. As with the vast majority of businesses, they will make the majority of their profit ...

How to Gain Traffic Over Christmas

How to Gain Traffic Over Christmas As a blogger, you might have noticed drops in your traffic at this time of year around Christmas, which is perfectly normal for the vast majority of websites. Less people are surfing the internet so there are less web searches for the content on your website. However, does this mean you have to suffer the traffic dip that comes ...

3 Elements to Implement in a Holiday PPC Campaign

3 Elements to Implement in a Holiday PPC Campaign Halloween now seems like a distant time which means it is getting forever closer to being Christmas. For the majority of advertisers, they will have already started their holiday PPC advertising campaigns to capitalise on the on-slaughter of traffic that will go online to buy gifts for others for Christmas. If you are not one ...

PPC For The New Year: Tips And Tricks

PPC For The New Year: Tips And Tricks The new year is once again just around the corner and it’s time to start thinking about celebrating another year gone by and a new year to make changes and do things different again. When it comes to the end of the year the holiday season isn’t the only thing on people’s minds. They are also thinking about resolutions, ...

2 Points to Ending a Christmas PPC Campaign

2 Points to Ending a Christmas PPC Campaign Over the last few weeks, I have created some articles that look into how advertisers can benefit from the Christmas holiday shopping rush – remember that many businesses make the majority of their profit around this time of the year. This is all good when it comes to starting a holiday PPC campaign. But, when should an ...

When to Start Thinking About Christmas in PPC

When to Start Thinking About Christmas in PPC For most companies out there, the highlight period of every year where they will make the most amount of money tends to always be the Christmas period. For this reason, a lot of focus is put around the end of the year to maximise the profits of the company before the new year kicks in (where sales tend to dwindle because no-one ...

Delivery Options and PPC in the New Year

Delivery Options and PPC in the New Year When it comes to delivery dates and online conversions, the holidays can teach online retailers and PPC users a thing or two. Except for the major e-tailers like Amazon, many companies have to identify a particular date when orders need to be placed in order to guarantee delivery. This cut-off date is never more critical than ...

Merry Christmas From PPC.org!

Merry Christmas From PPC.org! There is only one thing to say: Merry Christmas and I hope everyone out there is going to have a great day! With it being Christmas and all, I decided to do a different type of article and sum up the best articles I have done all about Christmas. Hopefully, this will enable advertisers of pay per click advertising to find an ...

Utilising the January Sales in PPC

Utilising the January Sales in PPC At this time of year, with Christmas around the corner, advertisers of pay per click advertising need to start thinking about the next step to their pay per click campaign. For most people, they will be having too much of a jolly time to worry about their PPC campaign over Christmas. For those that want to continue the success ...

Best Landing Pages For a Christmas PPC Campaign

Best Landing Pages For a Christmas PPC Campaign It is under a month until Christmas with Black Friday and Cyber Monday just passing us. For this reason, I thought it would be a good idea to do some pay per click advertising articles based more around holiday PPC and the Christmas period. Like I have always said, I value the landing page one of, if not the, most important ...

Get Ready For Holiday PPC With These Tips

Get Ready For Holiday PPC With These Tips As we just enter into the month of November, we have around one and a half months left before Christmas is here. For most people, this means the start of a huge spending spree of gifts for family and friends. Some people would have started their shopping spree in October. However, for the majority, it starts now and gets ...

3 Advanced PPC Tips to Maximize E-Commerce This Season

3 Advanced PPC Tips to Maximize E-Commerce This Season During the holiday season, it’s especially important to get the most out of your PPC campaign. Instead of wasting time muddling through complex bid algorithms and intricate metrics to minimize cost and maximize exposure, keep it simple with these three easy-to-apply tricks. 1. Extensions Ideally, you’re already ...