Digital agencies today are now facing the same challenge as conventional firms faced in the past: their media and creative teams are segregated. Too often, the media team will send a request for “better” creativity to their design team without explaining why previous ads performed well (or poorly). The creative team ...
Latest news in Facebook Ads
3 Key Metrics to Understand Facebook Ad Performance 14 Feb 2022
Facebook Advertising Hacks for 2022 20 Dec 2021
Facebook should play an important role in your life as a business owner. There’s no doubt that the platform remains very competitive, and you’re required to know the best Facebook Advertising tips to have an advantage when creating ads on Facebook. The following are some hacks that will help you set up better ...
Facebook Ads Just Announced New Measurement, Performance, And Reporting Products in Light of iOS Privacy Changes 24 Oct 2021
A Financial Times Correspondent, Patrick McGee, made a tweet that says, “Apple’s advertising business has more than tripled its market share in the six months after it introduced privacy changes to iPhones that obstructed rivals, including Facebook and Google, from targeting ads at consumers.” This change hasn’t ...
Google Ads vs. Facebook Ads: A Know-it-all Guide 27 Sep 2021
The emergence of personal computers and smartphones has basically altered the way we search for information about trends and products online. Almost all our day-to-day choices are mostly influenced by the information we see via Facebook news feeds or Google searches. A 2017 survey showed that, on average, a person normally ...
How to Maximise Your Facebook ROI 03 Feb 2020
With it’s 2.5 billion active monthly users Facebook is still a valid place to advertise. Yet, you will find people saying that Facebook ads are becoming too expensive and so they try to find other outlets through which to run their ads. However, Facebook is still a valid platform for businesses to advertise through. Here, I ...
Best B2B Social Media Campaigns of 2019 to Learn From 14 Nov 2019
With digital technology more accessible and common, it is highly important for B2B brands and businesses to make full use of the power of the internet. This is 2019 and along with new digital trends, social media has taken the world of marketing by a storm. B2B companies are leveraging social media to achieve crucial business ...
4 Reasons to Combine Google and Facebook Ads for Better Results 02 Apr 2019
The golden rule of marketing is to be where your customers are. But interestingly, your customers are now everywhere. This makes it more challenging for marketers to identify the best channels to reach their target audiences. This calls for a holistic marketing strategy that makes the most of whatever channels you have at your ...
Facebook Instant Articles; Let’s clear the air, shall we? 29 Mar 2019
It’s been 3 years since Facebook has made Instant Articles available to the publishers but I bet there are still many in the industry who haven’t even heard the name let alone fathom what it is. Nevertheless, we all surely understand one common thing i.e. making more money. And though not everybody writes blogs to earn ...
How to Run a Successful Facebook Ads Campaign 14 Aug 2018
Want to use Facebook ads? And do you want to up your Facebook ads campaigns? If your answer is yes then you’ve come to the right place. Facebook is the perfect place for small businesses which use paid advertising without the risk of losing a lot of time and money. In this article, you’ll find eleven ways to create an ...
10 Things To Do For a Successful SMM Strategy in 2018 23 Apr 2018
Despite countless words written on the subject all over the internet, the issue of cracking a rock-solid SMM strategy remains as complex as ever. It’s 2018, and social media has changed considerably throughout 2017. New SMM trends are on the rise, which means that your brand or business may need to make some changes due to ...
Details Of Promoting Apps With Facebook SDK 11 Apr 2018
Facebook is not only about chatting with your friends, scrolling the news feeds and remaining aware of the latest news from all across the globe. These details may have summarised the essence of this social networking site to a general facebook user but there is a lot more for those who are well-aware of the technical know-how. ...
4 Hottest Facebook Target Audiences & Why Your Business Needs to Use Them 12 Mar 2018
No matter what size your business is, and what your Facebook marketing goals are, these target audiences are a sure way to help you on the road to success. Whether you’re looking to increase the size of your mailing list or want to scale up your e-commerce channels, by targeting the following audiences through Ads Manager you ...
The Different Types of Facebook Ads Available 28 Feb 2018
Social media advertising has proven to become quite a hit for advertisers with the introduction of native advertising – this is the term that defines adverts which blend into the architecture and theme of the website, seamlessly integrating with the content already on the website. Social media advertising has taken ...
8 Common Mistakes in Social Networks that You Should Avoid 22 Dec 2017
Social networks have become an essential element in any marketing campaign for everyone. Their versatility, simplicity and free nature make them the perfect tools to have a great reach and generate great results. However, even today there are many typical errors that are seen in these platforms and you must avoid to succeed in ...
How to reduce Facebook Lead ads cost for better ROI 22 Nov 2017
Facebook is the most popular social network with 2.06 billion monthly active users and tops the ranking amongst YouTube, WhatsApp, Instagram, WeChat and more. Because of its reach and acceptance across world, businesses are investing million of dollars in advertising through Facebook Ads. Why Facebook Ads? Every Facebook user ...
Do your Facebook Posts Engage More, or Sell More? 02 Jan 2017
By September 2016, about 1.18 billion people were active on Facebook, daily. Hence, Facebook is one of the best social media platforms for marketers. The headache for most marketers is growing a brand’s market on Facebook with each new like or share earned, and strike a balance between selling and engaging the audience. ...
