The golden rule of marketing is to be where your customers are. But interestingly, your customers are now everywhere. This makes it more challenging for marketers to identify the best channels to reach their target audiences. This calls for a holistic marketing strategy that makes the most of whatever channels you have at your ...
Latest news in Facebook Ads
4 Reasons to Combine Google and Facebook Ads for Better Results 02 Apr 2019
Facebook Instant Articles; Let’s clear the air, shall we? 29 Mar 2019
It’s been 3 years since Facebook has made Instant Articles available to the publishers but I bet there are still many in the industry who haven’t even heard the name let alone fathom what it is. Nevertheless, we all surely understand one common thing i.e. making more money. And though not everybody writes blogs to earn ...
How to Run a Successful Facebook Ads Campaign 14 Aug 2018
Want to use Facebook ads? And do you want to up your Facebook ads campaigns? If your answer is yes then you’ve come to the right place. Facebook is the perfect place for small businesses which use paid advertising without the risk of losing a lot of time and money. In this article, you’ll find eleven ways to create an ...
10 Things To Do For a Successful SMM Strategy in 2018 23 Apr 2018
Despite countless words written on the subject all over the internet, the issue of cracking a rock-solid SMM strategy remains as complex as ever. It’s 2018, and social media has changed considerably throughout 2017. New SMM trends are on the rise, which means that your brand or business may need to make some changes due to ...
Details Of Promoting Apps With Facebook SDK 11 Apr 2018
Facebook is not only about chatting with your friends, scrolling the news feeds and remaining aware of the latest news from all across the globe. These details may have summarised the essence of this social networking site to a general facebook user but there is a lot more for those who are well-aware of the technical know-how. ...
4 Hottest Facebook Target Audiences & Why Your Business Needs to Use Them 12 Mar 2018
No matter what size your business is, and what your Facebook marketing goals are, these target audiences are a sure way to help you on the road to success. Whether you’re looking to increase the size of your mailing list or want to scale up your e-commerce channels, by targeting the following audiences through Ads Manager you ...
The Different Types of Facebook Ads Available 28 Feb 2018
Social media advertising has proven to become quite a hit for advertisers with the introduction of native advertising – this is the term that defines adverts which blend into the architecture and theme of the website, seamlessly integrating with the content already on the website. Social media advertising has taken ...
8 Common Mistakes in Social Networks that You Should Avoid 22 Dec 2017
Social networks have become an essential element in any marketing campaign for everyone. Their versatility, simplicity and free nature make them the perfect tools to have a great reach and generate great results. However, even today there are many typical errors that are seen in these platforms and you must avoid to succeed in ...
How to reduce Facebook Lead ads cost for better ROI 22 Nov 2017
Facebook is the most popular social network with 2.06 billion monthly active users and tops the ranking amongst YouTube, WhatsApp, Instagram, WeChat and more. Because of its reach and acceptance across world, businesses are investing million of dollars in advertising through Facebook Ads. Why Facebook Ads? Every Facebook user ...
Do your Facebook Posts Engage More, or Sell More? 02 Jan 2017
By September 2016, about 1.18 billion people were active on Facebook, daily. Hence, Facebook is one of the best social media platforms for marketers. The headache for most marketers is growing a brand’s market on Facebook with each new like or share earned, and strike a balance between selling and engaging the audience. ...
How to Plan and Implement the Right Social Media Marketing Campaign 19 Dec 2016
A great way to achieve growth in your business is to market it using social media so as to increase visibility and digital presence. And while this approach to marketing does not generate results overnight, it is greatly useful to any kind of business as long as you exert enough effort, provide valuable and needed content, and ...
23 Effective PPC Platforms to Grow Your Advertisement Reach 29 Nov 2016
You own a company that produces excellent product and services. If you are not getting enough customers, all the effort and resource invested in creating quality product and service is wasted. Marketers and business owners are not able to reach targeted audience. It is major reason behind not getting continuous customers for ...
The Profitability of Facebook Ads 25 Oct 2016
Written by Meredith Boll If Facebook Ads will be part of your social campaign strategy this holiday season, you’ll want to make sure you’re getting a solid return on your ad spend before you finalize your holiday marketing budget. When it comes to Facebook advertising, it may not be as effective as you think. The ...
How to Use Facebook to Sell to Your Existing Customers 22 Jul 2016
Written by Shahzad Saeed We have all know that it is cheaper to retain a customer than to acquire one. Yet many companies are solely focusing on acquiring new customers instead of doing relationship marketing with their existing customers to sell their products. Surprisingly, most companies don’t seem to value their existing ...
Which is better? Facebook or SEO? [Infographic] 22 Jun 2016
For small businesses looking to market their site, Facebook Ads and SEO are the two easiest options to jump into. There are millions of well-written and useful articles, how-to videos, and free software that you can plug into overnight. If you have a little bit of money to invest into them, it opens up even more doors. While ...
4 Tips for Facebook Advertising Success in 2016 05 Nov 2015
While Google is still considered the king of PPC advertising, Facebook isn’t far behind. The popular social networking site has developed an incredibly advanced PPC platform that allows for specific targeting and powerful specialization. As we transition into a new year, it’s time for marketers to start focusing on how they ...
