For many business, especially online retailers, Facebook ads are a highly effective and relatively cheap way to drive new sales. While Facebook campaigns might seem easy considering how lucrative they can be, it does take detailed research, a deep understanding of your target audience and non-stop optimisation to find the ads ...
Latest news in Social Media
5 Principles of Successful Facebook Advertising Campaigns 23 May 2019
Tips and Tricks for Increasing the Instagram Following 11 Apr 2019
Marketing on social media is currently trending and brands have started marketing themselves on social media as opposed to choosing the traditional methods of marketing. Social media marketing has allowed the brands to reach their audience and spread their business in different parts of this huge globe. If you are not on the ...
Facebook Instant Articles; Let’s clear the air, shall we? 29 Mar 2019
It’s been 3 years since Facebook has made Instant Articles available to the publishers but I bet there are still many in the industry who haven’t even heard the name let alone fathom what it is. Nevertheless, we all surely understand one common thing i.e. making more money. And though not everybody writes blogs to earn ...
4 Twitter Marketing Tips for Businesses 05 Mar 2019
Twitter is an extremely effective way to send out messages to people in a quick and concise manner. Annoyingly, this is also the problem with Twitter, where tweets can get very old very quickly. Twitter’s timeline is time chronologically ordered, unlike Facebook, LinkedIn and others. This means that once your tweet has ...
4 Ways to Increase Your Twitter Engagement Levels 12 Feb 2019
Twitter is a growing community that is something every website, blogger and person should take advantage of. The fact that Donald Trump uses it to talk about world issues signifies just how powerful this social media platform is, to send a message in a quick and easy way for millions of people to read. With this, here are some ...
6 Content Creation Techniques Every Blogger Should Know 11 Jan 2019
Do you follow a profile of Bloggers? Do you sweat your brain out every day creating a massive heap of words? Still, unable to get that very gist of how to grow your fame. Well, its the case with most of us starting new to this world of blogging. We write, we create, but somewhere we are lagging because of some technique that we ...
4 Ways to Utilize LinkedIn to Your Advantage 10 Jan 2019
The Power of Social Networking The digital platforms available in 2019 have enabled digital marketing to become more innovative than ever before. From Instagram Stories to sponsored Facebook advertisements and even company-sponsored Snapchat filters, social media is now a foundational tool for businesses everywhere. Not all ...
Local Marketing Do’s & Dont’s 20 Dec 2018
Local Marketing Dos and Dont’s As a new business owner sometimes it can be difficult to know where to begin when specific points or challenges occur. Below Grant McArthur SEO has written up some actional steps for you to refer to if any of Do’s: Optimize your website for mobile: Make it easy for ...
Influencer Outreach Strategy: How to Reach Out and Be Heard 07 Dec 2018
Influencer outreach strategy can be viewed either as a kind of business promotion or as a form of collaboration. In essence, it is both. The methods to use when looking for your perfect influencer and the direction your outreach campaign will move in depend on the goals you pursue. Either way, there are some important ...
How to Boost Your Chances of Getting a Recent Tweets Carousel in Google Search Results 02 Nov 2018
“How do they do that?” followed closely by “I wish I had that.” For sure, these thoughts have crossed the mind of marketers and small business owners who have seen Twitter Carousel while searching for something in Google. One of the misconceptions is these are only something Google does for big brands or famous ...
Top 9 PPC Marketing Tips for Startups 22 Oct 2018
When you are at the helm of a startup, surely you are in for a game that presents you with higher risk and lower revenue. The chances of success are slim. Several research studies declare that more than 90% of startups are unsuccessful. They are more or less swimming in an ocean of complications. Majority of such complications ...
4 Effective Black Friday Social Media Marketing Tips You Should Try This 2018 19 Oct 2018
Black Friday 2018 is fast approaching potential, and like any other business, you should be looking at maximizing the sales you can make at this time. If you haven’t exactly laid out the plans on how you’ll be able to execute your Black Friday strategy, this guide may just be the best help you can get. To help you make the ...
How to Prevent Common Social Media Security and Privacy Risks? 01 Oct 2018
The number of social media users is rising at an astonishing pace. Given this fact, it’s not surprising at all that social media marketing has become the backbone of building a solid online presence for both small businesses and large corporations. Precisely because of that, these channels should be one of the greatest risk ...
Importance of Social Media Marketing and ORM Services 28 Sep 2018
In this modern age, the most important and popular thing that has affected our lives to a great extent is technology. The development and advancement of technology have made everything easier for us and changed the whole discourse of social life. One of the major aspects of this technology is the internet. It is a hub of all ...
E-Commerce Best Practices to Greatly Improve ROI 11 Sep 2018
Maximizing Return on Investment (ROI) in your marketing plans and strategies are a need for all online businesses today. It is a challenge though to know what strategy will grab your audience’s attention and will make your business successful. Some of these e-commerce strategies for marketing are working on the audience reach ...
5 SEO Techniques to Skyrocket Your SMM Strategy 27 Aug 2018
Social media marketing (SMM) plays a quintessential role in contemporary digital marketing. By definition, it refers to techniques that target social networks and applications to spread brand awareness or promote particular products. To put it simply, SMM is a set of activities that helps business increase awareness, boost ...
