Latest news in Social Media

5 Ways to Use Social Media to Boost Your SEO

5 Ways to Use Social Media to Boost Your SEO Between 2010 and 2014, what we know about how social media affects SEO has changed. At first, an interview with Google published by SearchEngineLand.com revealed that Google used links from sites such as Facebook and Twitter to determine page rank. Four years later, during a video, Google engineer Matt Cutts said that social ...

5 Social Media Mistakes That Can Ruin Your Brand

5 Social Media Mistakes That Can Ruin Your Brand Social media gives brands fantastic opportunities for increasing name recognition and building website traffic. Additionally, social networks help companies generate leads and thereby boost sales and profits. Although this might be true, some firms have failed to capitalize on the social media phenomenon. To be sure, the right ...

The Synergy of SEO and PPC: Finding A Way to Supercharge Your Search Strategy

The Synergy of SEO and PPC: Finding A Way to Supercharge Your Search Strategy Most people who are quite new to digital marketing usually view SEO and PPC as completely independent areas that can be performed without any sort of cohesiveness with each other. While these areas are indeed, different from each other, it’s best to view SEO and PPC as being two sides of the same coin, that is, search engine ...

7 Things You Should Focus on to Maximise Your Email Marketing

7 Things You Should Focus on to Maximise Your Email Marketing Running a successful email marketing campaign requires planning, precision, and proper execution. The days of simply sending a promotional email are gone, as customers now expect more from the businesses they purchase from. But how can the everyday entrepreneur keep up with advancing technology and deliver quality email ...

10 Things To Do For a Successful SMM Strategy in 2018

10 Things To Do For a Successful SMM Strategy in 2018 Despite countless words written on the subject all over the internet, the issue of cracking a rock-solid SMM strategy remains as complex as ever. It’s 2018, and social media has changed considerably throughout 2017. New SMM trends are on the rise, which means that your brand or business may need to make some changes due to ...

Details Of Promoting Apps With Facebook SDK

Details Of Promoting Apps With Facebook SDK Facebook is not only about chatting with your friends, scrolling the news feeds and remaining aware of the latest news from all across the globe. These details may have summarised the essence of this social networking site to a general facebook user but there is a lot more for those who are well-aware of the technical know-how. ...

6 Ways Social Media Can Help Build Customer Loyalty [INFOGRAPHIC]

6 Ways Social Media Can Help Build Customer Loyalty [INFOGRAPHIC] The digital age has brought with it countless innovations and advancements that have made lives easier in various ways – from easier communications with people from all over the world, keeping up to date with the latest news and happenings from around and in the rest of the world, accessing new information previously unknown, ...

Promoting Business on Social Networks: 101

Promoting Business on Social Networks: 101 The number of social media users is rising at an astonishing rate and is expected to reach 2.62 billion by the end of 2018. Given this fact, it’s not surprising that social media marketing has become one of the most significant aspects of every business’ digital marketing strategy. Now, the majority of your competitors are ...

Key Social Media Trends You Must Know For 2018

Key Social Media Trends You Must Know For 2018 With digital marketing being the revelation of the century,  it is no more news that businesses are becoming more and more inclined to the use of social media. The continuous success of SEO on Long island has further propelled businesses to seek for more trending means by which they can increase their brand visibility, grow ...

4 Hottest Facebook Target Audiences & Why Your Business Needs to Use Them

4 Hottest Facebook Target Audiences & Why Your Business Needs to Use Them No matter what size your business is, and what your Facebook marketing goals are, these target audiences are a sure way to help you on the road to success. Whether you’re looking to increase the size of your mailing list or want to scale up your e-commerce channels, by targeting the following audiences through Ads Manager you ...

Pinterest. Growing the Audience Wisely

Pinterest. Growing the Audience Wisely I would not be wrong by saying that it is not only my observation regarding social media platforms worth working on and the growing importance of Pinterest. It joined in popularity to FB, Twitter, LinkedIn and Instagram earlier than you might have noticed while many marketing companies already include Pinterest promotion in the ...

PPC learning Guide in 2018

PPC learning Guide in 2018 PPC is the art of selling ads and you have to market the online ads for reaching the target audience and generating business leads and revenue for the client. It is a marketing form of online advertising where advertisers incur money on users who click on their ads. Advertisers bid on the estimated value of the click with the ...

Top 5 Digital Marketing Trends That Will Dominate This 2018

Top 5 Digital Marketing Trends That Will Dominate This 2018 Digital marketing evolves faster than the vast majority of other industries, and to keep up with the latest developments, you need to keep an eye on emerging and future trends to see around corners and anticipate what’s coming next in 2018. Although it’s crucial to keep up with the latest Google algorithm updates ...

Top Strategies to Increase Social Media Engagement

Top Strategies to Increase Social Media Engagement Social media nowadays is not just a platform for socializing (yes, posting statuses, sharing good pictures that make you look cool or being witty is all part of socializing) but has turned out to be one of the biggest marketing strategies so far for brand awareness. Unfortunately, just posting day in and day out hoping to see ...

7 Tips for Engaging Your Audience on Social Media

7 Tips for Engaging Your Audience on Social Media   Creating great content is one of the most important objectives of the marketing world, however, just because a piece of content is great, it doesn’t mean that it’s engaging. Seeing as how the goals of your marketing strategy are to boost your traffic, conversion rates, reputation and sales, making your content ...

6 Key Factors of a Profitable Social Media Campaign

6 Key Factors of a Profitable Social Media Campaign Social media marketing has been paving the way in the marketing industry over the past decade, though very few people seem to truly understand how to make it profitable. Sure, it is nice to have a beautiful array of content and engaged followers, but if it isn’t bringing more money to your business, then your efforts are ...