Latest news in Display Ads

A Comparison between Google Shopping Vs Google AdWords

A Comparison between Google Shopping Vs Google AdWords Boost the exposure of your products on the web by using the fastest growing search engine, Google. This is done by placing highly visible ads related to the product category being searched in the Google search results page. This creates an easy route for purchase. Choice of PPC Ad It is often difficult to choose a pay per click ...

7 Great Apps to Use Inside Ezoic

7 Great Apps to Use Inside Ezoic Ezoic is a great alternative to those already running PPC. As made clear in numerous articles on PPC.org, most people will see revenue increase, at least, 2x compared to using just Adsense alone. This is because the rules for Ezoic, as an Adsense Premium Partner, are not as strict as an individual Adsense publisher. On top of ...

Introduction of the Adhesion Ad – Is It Worth Using?

Introduction of the Adhesion Ad – Is It Worth Using? Since display advertising first became mainstream in pay per click advertising, we have seen a wide range of advertising units introduced, to benefit different devices and locations on a website. The latest ad unit to come to PPC comes in the form of a unit called an ‘adhesion advert’. With this, here is everything ...

3 Reasons Every Website Needs to Try Ezoic in 2018

3 Reasons Every Website Needs to Try Ezoic in 2018 I did a review of Ezoic back in 2017 which, ultimately, made clear just how effective a form of advertising they are, in the sense they can, at the minimum, double earnings of, pretty much, any website out there. For my own website PoemAnalysis.com, earnings increased by 160% as compared to Adsense. For those that are using ...

How to Design a Advertising Banner that gets Clicks

How to Design a Advertising Banner that gets Clicks Banner advertising is a form of advertising that has been around for tens, if not hundreds, of years and will be an important part to advertising for the future to come. Text adverts are severely limited by the amount of content that can be displayed, whilst having the obvious limitation of being in text form. With banner ...

How to Write Exciting Text for Your Video Ads

How to Write Exciting Text for Your Video Ads Video ads have grown in popularity especially on Google. Although it allows you to do different things, Google is primarily an advertising company. Research shows that at least 97% of its total revenues are from its ads. Recently, we found out that Google Search displays a shocking number of 6 billion ads in a day! What does ...

Sovrn Advertising – A Perfect Addition to Websites?

Sovrn Advertising – A Perfect Addition to Websites? For websites that gain the majority of their revenue from advertising platforms such as Adsense, Ezoic and PPC, making sure you optimise your website to produce as much revenue as possible from such advertising platforms is crucial. There are many things you can do to improve the performance of your Adsense account, for which ...

How to Optimise PPC Image Adverts

How to Optimise PPC Image Adverts Pay per click advertising mainly contains three types of adverts. You can use the most popular form, the text advert, which will allow you both access to publisher websites and search results to promote your campaign. However, two areas advertisers do not tend to take advantage of are image and display adverts, which are the ...

Ezoic Review 2017 – Everything You Want To Know

Ezoic Review 2017 – Everything You Want To Know Over the past few years, I have had some experience with using Ezoic as the main source of income for one of my websites: AskWillOnline.com. It looked a very promising program to use that claimed to significantly improve the revenue your website produces from advertising. However, I did not have the best of experience with ...

Google Adsense vs Media.net for Publishers 2016

Google Adsense vs Media.net for Publishers 2016 When it comes to choosing the best pay per click advertising program that will generate you the most amount of revenue, it can be seen that there are two main options: Adsense from Google and Media.net from the Yahoo Bing advertising network. For this reason, here is a breakdown analysis looking into both the PPC programs at ...

Benefits and Drawbacks to Media.net

Benefits and Drawbacks to Media.net For the vast majority of people reading this article, if I mention pay per click advertising for publishers, the first program that will come into their head will be Google Adsense simply because it is the most used one out there and made by Google. However, for a few of you, you may say Media.net, which can be considered the ...

Beyond Search: Competitive Intelligence for PPC Display Advertising

Beyond Search: Competitive Intelligence for PPC Display Advertising Written by Garrett Gan Search advertising is king when it comes to harvesting existing user intent, capturing a user right at their point of their evaluation, using the keywords they’ve typed in as a proxy for their interests right at that moment. But how does one generate interest, and provide true inspiration for a user ...

The War is On – Display v/s Search Advertising

The War is On – Display v/s Search Advertising Written by Vivek Patel No digital marketer, at least the savvy one, must be unaware of the eMarketer study that show marketers will spend more moolah on display advertising, banner at all, than search advertising in 2016. Here’s a screenshot of the study. Image credit This might a bitter pill to swallow for paid search ...

Audience vs. Marketer’s Perspective with Retargeting Ads

Audience vs. Marketer’s Perspective with Retargeting Ads As effective as pay per click and search marketing is, we continue to see the industry come up with new and creative ways to target and reach our audience. First it was mass advertising with banner ads across thousands of sites with no real targeting. Then Facebook Ads came out with the ability to really zone in on your ...

Why PPC May NOT Be For You by Brian Newmark

Why PPC May NOT Be For You   by Brian Newmark Why PPC May NOT Be For You, by Brian Newmark Lately I’ve had a lot of people write to me with something like:  Brian Newmark, should I utilize PPC to help grow my business?  My reply is typically: PPC is great, but… It can bring instant traffic to your site. The traffic can be absolutely targeted as per your ...

Six Ways PPC Advertising Can Boost Your Website’s Visibility

Six Ways PPC Advertising Can Boost Your Website’s Visibility Nearly every company has a website nowadays. From law firms and real estate offices, to social media sites and job boards, the World Wide Web is the one place where almost every business presents itself. In order to gain attention in this vast marketplace, Pay-Per-Click (PPC) advertising campaigns have skyrocketed in recent ...