A commonly heard phrase in marketing circles is, “When you address everyone, you connect with no one.” This wisdom is especially applicable in the intense B2B arena, where pinpointing your target audience can optimize your marketing endeavors. Enhance your marketing game by customizing your messages and materials for the ...
Latest news in Display Ads
How to Identify an Effective B2B Target Market for Your Ads 17 Oct 2023
5 Tips to Master Display Ads in 2023 09 Aug 2023
Are you prepared for this endeavor? Prepare yourself, as we’re about to delve into the intricate realm of best practices within the dynamic landscape of online advertising. Yes, that’s right – the term that’s buzzing around everywhere: best practices. I understand, it might feel like an ever-present guiding ...
Why You Must Pay Attention to Responsive Display Ads 23 May 2022
Even though Responsive Display Ads are the default choice when generating a new Display ad in Google Ads, advertisers are still hesitant to use them. However, like with anything related to automation, our arms are rapidly being twisted to embrace them if we want to ensure maximum account performance. So, what are the advantages ...
5 Important Things You Must Do Before Expanded Text Ads Go Away 15 Nov 2021
If you are aware of what is currently happening in the online advertising world, you must have heard that Google made an announcement in September 2021, that it would be terminating the expanded text ads in June 2022. If you are an online advertiser, you should leverage on the few months that it would still be available and ...
5 Reasons SMEs Need Display Ads 23 Aug 2021
Display advertising is a marketing technique that has to do with delivering messages to an established audience of potential consumers instead of through mass media or direct sales. Display ads are a marketing tool that has proven to be successful for many businesses. With the right strategy, your business can reach more ...
Display Ads and Why Businesses Needs Them 21 Jun 2021
Display ad, which is also known as banner advertising, is an effective type of PPC marketing. It is an online marketing method that passes commercial information through imagery, logos, animations, buttons, rich media, videos, or other graphics. This type of ad is mostly seen on websites and applications. Display ads offer both ...
3 Potential Causes of Low RPMs in PPC 08 Apr 2020
For those that are monetizing their websites through PPC, now is a very difficult time to do just this, mainly because of the issues surrounding COVID-19. If businesses are closing and furloughing staff, or struggling with finances, one of the first areas that are cut of funding is marketing. Less PPC campaigns means less ...
3 Things I Learned at Pubtelligence London 2019 19 Nov 2019
When it comes to finding ways to improve a website and learn about the latest and greatest trends in the online publishing world, I have quickly learnt that nothing comes close to an event in person. You can read as many articles online about a topic, and I’m sure you will learn a lot about it – but, what you learn ...
5 Remarketing Tips to Boost Performance 26 Dec 2018
Remarketing is a fantastic tool for ensuring that previous visitors to your site come back and complete the action you would like them to complete. It’s a fact that 95% of people who land on a website don’t complete the desired conversion action. These remarketing tips have proven to work for my consultancy ...
Pros and Cons to Google Adsense Auto Ads 27 Nov 2018
Artificial intelligence and machine learning is a powerful tool that is seeping its way into the advertising industry. Already, we have seen the liked of Ezoic take full advantage of this, implementing machine learning to improve the earnings publishers receive, as well as user experience on the website. For example, somebody ...
It’s Normal for Ad Revenue to Decrease During the Summer 08 Aug 2018
As a website owner that uses to PPC as the main source of income, it can be quite worringly when you start to see the RPM (revenue per mill) decrease or, for me, the EPMV (earnings per thousand visitors). There are many reasons why you might start to make less from the likes of Adsense and PPC, with the majority of them ...
7 successful steps for Digital Marketing Campaign 08 Aug 2018
Have you ever heard about the digital marketing campaign? Are you planning to promote your brand online with the use of Digital Marketing? The motive to this effective technique is to target your business goal, potential audiences, certain channels, returns and so on. Well, there is no short cut for progress, but these 7 points ...
Are Programmatic Ads the Future of Display Advertising? 06 Jul 2018
Advertising is a great way to market a business and drive in more customers, more awareness, and more fans. Depending on the budget, you can advertise your brand or your business or several social media channels, on third party blogs and websites and of course, on search engines, such as Google, Bing, and Yahoo Search. ...
A Comparison between Google Shopping Vs Google AdWords 19 Jun 2018
Boost the exposure of your products on the web by using the fastest growing search engine, Google. This is done by placing highly visible ads related to the product category being searched in the Google search results page. This creates an easy route for purchase. Choice of PPC Ad It is often difficult to choose a pay per click ...
7 Great Apps to Use Inside Ezoic 02 May 2018
Ezoic is a great alternative to those already running PPC. As made clear in numerous articles on PPC.org, most people will see revenue increase, at least, 2x compared to using just Adsense alone. This is because the rules for Ezoic, as an Adsense Premium Partner, are not as strict as an individual Adsense publisher. On top of ...
Introduction of the Adhesion Ad – Is It Worth Using? 03 Apr 2018
Since display advertising first became mainstream in pay per click advertising, we have seen a wide range of advertising units introduced, to benefit different devices and locations on a website. The latest ad unit to come to PPC comes in the form of a unit called an ‘adhesion advert’. With this, here is everything ...