It’s a great time to be a business owner operating in the FMCG or product market, soley by what is possible with the platforms and capabilities at our disposal. There’s no denying what can be achieved by utilising the features and platforms of Google. Google Shopping is no different, and it’s never been a better time to ...
Latest news in Google Adwords
Marvel Marketplace – The Exciting New Features Of Google Shopping 16 May 2019
Google to Make Changes to PPC Auctioning 16 Apr 2019
A change is going to be implemented into Google’s PPC advertising company, Google AdWords, that will vary the way advertisers bid for keywords/ad space. When Google modifies elements to their PPC campaign, they are usually ways to improve performance, hence improve the ROI of AdWords to Google. With this, here is a look ...
4 Items to Check Every Week for Google Ads Optimization 08 Mar 2019
Your Google Ads account and your car have one major thing in common – they both need regular maintenance. It’s fairly common knowledge that neglecting your oil changes will quickly ruin your car. Similarly, if you don’t regularly optimize your Google Ads account, you’ll see your performance quickly worsen. ...
5 Remarketing Tips to Boost Performance 26 Dec 2018
Remarketing is a fantastic tool for ensuring that previous visitors to your site come back and complete the action you would like them to complete. It’s a fact that 95% of people who land on a website don’t complete the desired conversion action. These remarketing tips have proven to work for my consultancy ...
PPC Tips For B2B Marketing – Increase Leads By 10x 11 Oct 2018
B2B companies can use Pay-Per-Click (PPC) advertising to spread brand awareness and grow their business if they know how to create effective marketing campaigns, how to update them, how to track them and how to convert leads. PPC potential can be harnessed by B2B firms to increase their revenues, awareness and conversions on a ...
Profitable Google AdWords Tips and Tricks 2018 24 Sep 2018
We all know that Google AdWords is a tool with thousands of input settings and billions of output results. Almost all digital marketing professionals use it for running ads and earn handsome revenues every day. It all depends on how well you use it and your patience level. Always keep in mind that a properly configured AdWords ...
How to Drive Traffic through PPC Campaign? 17 Sep 2018
PPC or Paid Advertising is the best way to drive more traffic to your website’s landing page. It is the easiest and sure shot way to get clicks. However, if it is done in an incorrect way, it can cost you a lot of money. Thankfully, there are ways in which you can run a PPC campaign to get awesome results. Here are the ...
How to Use SEM for Marketing Your Products 13 Sep 2018
Search Engine Marketing which is more commonly known by its acronym ‘SEM’ is currently one of the most effective ways to grow your e-commerce business beside promoting your products. It basically describes an advertising technique to help get your company right in front of the customers the very moment they start searching ...
Tips to Drive Local Search Traffic with Google Ads 03 Sep 2018
In 2017, it was estimated that around 90% of global sales took place in a physical store. Worlwide Ecommerce sales are growing at 23.2%, but even by 2021, in-store retail sales will account for 84% of total retail sales. Brick-and-mortar stores will continue to dominate since there are several issues with online ...
Why it is Important than ever to use AdWords for Local Businesses 27 Jul 2018
The primary challenge for any local business is to figure out a strategy to outsmart their competitors. Imitating the marketing tactics of the big global brands will not bring in the desired results and help your effort for gaining promising publicity in the local arena. There is a need for a different promotional game plan for ...
3 Vital Elements for Creating Google AdWords Landing Pages That Convert 25 Jul 2018
The end-goal for any successful Google AdWords campaign is a conversion. But in order to achieve this objective, there are often 2 stages that are required in order to get there: The Advert – This encompasses the keywords, ad copy, extensions and more. It sparks interest and wins the click if the viewer wants to know ...
The Importance of Having Micro Goals in Google Ad Campaigns 10 Jul 2018
Although Google just announced a re-branding of Google Adwords (which you can read about here), the features of the advertisement platform will remain essentially the same. The re-branding and efforts are designed to help advertisers simplify their strategies and maximize results. Macro Goals vs Micro Conversions When business ...
A Comparison between Google Shopping Vs Google AdWords 19 Jun 2018
Boost the exposure of your products on the web by using the fastest growing search engine, Google. This is done by placing highly visible ads related to the product category being searched in the Google search results page. This creates an easy route for purchase. Choice of PPC Ad It is often difficult to choose a pay per click ...
A Paid Search Audit Can Increase Your ROI By 200% Overnight: Know How 12 May 2018
Yes, you read the title right! But in order to do this, your PPC campaign audit needs to focus on the most important metrics such as conversions and net profit. What’s the point of having low CPA if you’re not getting quality leads right? Here’s how an expert PPC audit agency strategically audits an AdWords account to ...
The Synergy of SEO and PPC: Finding A Way to Supercharge Your Search Strategy 11 May 2018
Most people who are quite new to digital marketing usually view SEO and PPC as completely independent areas that can be performed without any sort of cohesiveness with each other. While these areas are indeed, different from each other, it’s best to view SEO and PPC as being two sides of the same coin, that is, search engine ...
How Can Your Local Business Get More Benefit From AdWords? 20 Apr 2018
Are you leading a local business? Then, probably you might have often faced a disturbing challenge of optimizing the AdWords campaigns. Right? Well, don’t think that you’ve alone suffered from such a problem. In fact, almost all the local businesses around the world should have panicked sometime due to such an issue. To ...
