Latest news in Google Adwords

5 Biggest Google Ads Trends for 2024 (And 6 Predictions)

5 Biggest Google Ads Trends for 2024 (And 6 Predictions) Google Ads is in a constant state of evolution, with advertisers gaining access to a growing array of AI tools while also experiencing shifts in attribution models and numerous platform updates over the past year. As we step into a new year, it’s essential for advertisers to stay informed about Google Ads trends and ...

Competing In Google Ads Without Having to Raise Your Bids

Competing In Google Ads Without Having to Raise Your Bids To actually get a leg up on your competitors in Google Ads without raising bids requires a holistic approach. It’s about first understanding how the algorithm works, then creating a strong foundation based on that foundation, and then using the tools and tactics available to you to get ahead. Let’s dive in. 1. Understand ...

3 Tips Towards Maximizing Google Ads Results While On a Low Budget

3 Tips Towards Maximizing Google Ads Results While On a Low Budget For years, there has been debate about how much a company should spend on Google Ads campaigns. Paid marketers claim that their channel should receive the most spending, but for many businesses, the money simply isn’t there. What does this entail, then? Are we done with small enterprises now? Does this imply that Google ...

Track Offline Leads Using Google Ads Enhanced Conversions

Track Offline Leads Using Google Ads Enhanced Conversions The process of generating leads can be challenging, and analyzing the effectiveness of any lead generation campaign can be time-consuming for Google Ads experts, PPC experts, and marketers also. This has been much simpler, though, with the advent of Google Ads enhanced conversions for leads. When working for a Google shopping ...

7 Google Ads Mistakes That Are Squashing Your Success

7 Google Ads Mistakes That Are Squashing Your Success Marketers are always looking for ways to improve their campaigns and get better results. But sometimes, in the quest for improvement, advertisers can make mistakes that actually end up harming the chances of success. In this post, we’ll go over some Google Ads mistakes advertisers make with their online ads and how you ...

Invalid Clicks on Google Ads: How to Claim a Refund

Invalid Clicks on Google Ads: How to Claim a Refund If you’re serious about developing your business in the competitive internet world, you already know the value of search engine advertising. You should also use social media and other authority websites in your field to advertise, but Google Ads should be your primary advertising channel for the most part. What Makes a ...

Google Ads Make Some Changes To the Automated Extensions

Google Ads Make Some Changes To the Automated Extensions Google has recently announced some new improvements on its ad extensions to advertisers with the aim of achieving easier management. They’ll be rolling out updates to the structured snippet, callout, and site link extensions. According to research on Google, ad extensions allow users to engage with their ads in more ways, ...

Google Ads Resources for Every B2B Advertiser

Google Ads Resources for Every B2B Advertiser Marketers face a variety of obstacles when it comes to B2B advertising. Because the sales process is too protracted and attribution is opaque, platforms aren’t built with B2B advertising in mind. Furthermore, markets are more specialized, and each choice involves numerous people. Marketers who overlook the digital ...

Why Using a Google Keyword Planner Is Important

Why Using a Google Keyword Planner Is Important Wouldn’t it be great if your business website received thousands of visitors each month? Or thousands of visitors per day? What would that mean for you? It would probably mean far more paying customers. Whether your business has a physical location you want to drive traffic to, like a restaurant, or you provide virtual ...

Google AdWords MCC- Everything You Need To Know?

Google AdWords MCC- Everything You Need To Know? If you’re a PPC marketing agency or an advertiser managing lots of separate AdWords accounts and losing your mind, time and sleep over it, then boy do I have a treat for you!   If you keep reading you will learn how to manage all your accounts with ease and from a single dashboard.   Yes, it’s possible and ...

5 Ways to Boost Your Small Business PPC Campaign

5 Ways to Boost Your Small Business PPC Campaign Running a small business comes with its own set of challenges, let alone trying to get the most from PPC on small budgets and restrictions. Many businesses I speak to at my consultancy thebigmarketer.com say PPC doesn’t work. They are wrong of course, it’s all about leveraging all features of Google Ads. Here are ...

What Are The Benefits of Doing SEO and Google PPC Together?

What Are The Benefits of Doing SEO and Google PPC Together? As a serious business owner, you do a lot of studying on the best ways to attract consumers to your business. And since you recognize that a lot of commercial activities have moved into the online space, you followed suit. What’s different here though is there are a lot of competitors, and you needed to find a way to stand ...

AdWords or SEO: What is the Best Choice for Your Business?

AdWords or SEO: What is the Best Choice for Your Business? Digital marketing is a major concern for most of the businesses. The online marketing is growing and new companies are entering the world of online business on a daily basis. In this tough era of competition, how to market your business? With SEO or Google Adwords? Having an online presence of your business is a must because ...

The Best (10 Minute) Google Ads Optimization Routine You’ve Ever Seen

The Best (10 Minute) Google Ads Optimization Routine You’ve Ever Seen Have you ever been in a rush? Does the thought of optimizing your Google Ads account terrify you? If you answered yes to either of those questions then I’ve got good news for you. This is the quickest, most effective Google Ads optimization routine on the internet. If you want to: Prevent wasted ad spend Lower your cost per ...

Marvel Marketplace – The Exciting New Features Of Google Shopping

Marvel Marketplace – The Exciting New Features Of Google Shopping It’s a great time to be a business owner operating in the FMCG or product market, soley by what is possible with the platforms and capabilities at our disposal. There’s no denying what can be achieved by utilising the features and platforms of Google. Google Shopping is no different, and it’s never been a better time to ...

Google to Make Changes to PPC Auctioning

Google to Make Changes to PPC Auctioning A change is going to be implemented into Google’s PPC advertising company, Google AdWords, that will vary the way advertisers bid for keywords/ad space. When Google modifies elements to their PPC campaign, they are usually ways to improve performance, hence improve the ROI of AdWords to Google. With this, here is a look ...