Running a small business comes with its own set of challenges, let alone trying to get the most from PPC on small budgets and restrictions. Many businesses I speak to at my consultancy thebigmarketer.com say PPC doesn’t work. They are wrong of course, it’s all about leveraging all features of Google Ads. Here are ...
Latest news in Google Adwords
5 Ways to Boost Your Small Business PPC Campaign 26 Sep 2019
What Are The Benefits of Doing SEO and Google PPC Together? 16 Aug 2019
As a serious business owner, you do a lot of studying on the best ways to attract consumers to your business. And since you recognize that a lot of commercial activities have moved into the online space, you followed suit. What’s different here though is there are a lot of competitors, and you needed to find a way to stand ...
AdWords or SEO: What is the Best Choice for Your Business? 09 Aug 2019
Digital marketing is a major concern for most of the businesses. The online marketing is growing and new companies are entering the world of online business on a daily basis. In this tough era of competition, how to market your business? With SEO or Google Adwords? Having an online presence of your business is a must because ...
The Best (10 Minute) Google Ads Optimization Routine You’ve Ever Seen 21 Jun 2019
Have you ever been in a rush? Does the thought of optimizing your Google Ads account terrify you? If you answered yes to either of those questions then I’ve got good news for you. This is the quickest, most effective Google Ads optimization routine on the internet. If you want to: Prevent wasted ad spend Lower your cost per ...
Marvel Marketplace – The Exciting New Features Of Google Shopping 16 May 2019
It’s a great time to be a business owner operating in the FMCG or product market, soley by what is possible with the platforms and capabilities at our disposal. There’s no denying what can be achieved by utilising the features and platforms of Google. Google Shopping is no different, and it’s never been a better time to ...
Google to Make Changes to PPC Auctioning 16 Apr 2019
A change is going to be implemented into Google’s PPC advertising company, Google AdWords, that will vary the way advertisers bid for keywords/ad space. When Google modifies elements to their PPC campaign, they are usually ways to improve performance, hence improve the ROI of AdWords to Google. With this, here is a look ...
4 Items to Check Every Week for Google Ads Optimization 08 Mar 2019
Your Google Ads account and your car have one major thing in common – they both need regular maintenance. It’s fairly common knowledge that neglecting your oil changes will quickly ruin your car. Similarly, if you don’t regularly optimize your Google Ads account, you’ll see your performance quickly worsen. ...
5 Remarketing Tips to Boost Performance 26 Dec 2018
Remarketing is a fantastic tool for ensuring that previous visitors to your site come back and complete the action you would like them to complete. It’s a fact that 95% of people who land on a website don’t complete the desired conversion action. These remarketing tips have proven to work for my consultancy ...
PPC Tips For B2B Marketing – Increase Leads By 10x 11 Oct 2018
B2B companies can use Pay-Per-Click (PPC) advertising to spread brand awareness and grow their business if they know how to create effective marketing campaigns, how to update them, how to track them and how to convert leads. PPC potential can be harnessed by B2B firms to increase their revenues, awareness and conversions on a ...
Profitable Google AdWords Tips and Tricks 2018 24 Sep 2018
We all know that Google AdWords is a tool with thousands of input settings and billions of output results. Almost all digital marketing professionals use it for running ads and earn handsome revenues every day. It all depends on how well you use it and your patience level. Always keep in mind that a properly configured AdWords ...
How to Drive Traffic through PPC Campaign? 17 Sep 2018
PPC or Paid Advertising is the best way to drive more traffic to your website’s landing page. It is the easiest and sure shot way to get clicks. However, if it is done in an incorrect way, it can cost you a lot of money. Thankfully, there are ways in which you can run a PPC campaign to get awesome results. Here are the ...
How to Use SEM for Marketing Your Products 13 Sep 2018
Search Engine Marketing which is more commonly known by its acronym ‘SEM’ is currently one of the most effective ways to grow your e-commerce business beside promoting your products. It basically describes an advertising technique to help get your company right in front of the customers the very moment they start searching ...
Tips to Drive Local Search Traffic with Google Ads 03 Sep 2018
In 2017, it was estimated that around 90% of global sales took place in a physical store. Worlwide Ecommerce sales are growing at 23.2%, but even by 2021, in-store retail sales will account for 84% of total retail sales. Brick-and-mortar stores will continue to dominate since there are several issues with online ...
Why it is Important than ever to use AdWords for Local Businesses 27 Jul 2018
The primary challenge for any local business is to figure out a strategy to outsmart their competitors. Imitating the marketing tactics of the big global brands will not bring in the desired results and help your effort for gaining promising publicity in the local arena. There is a need for a different promotional game plan for ...
3 Vital Elements for Creating Google AdWords Landing Pages That Convert 25 Jul 2018
The end-goal for any successful Google AdWords campaign is a conversion. But in order to achieve this objective, there are often 2 stages that are required in order to get there: The Advert – This encompasses the keywords, ad copy, extensions and more. It sparks interest and wins the click if the viewer wants to know ...
The Importance of Having Micro Goals in Google Ad Campaigns 10 Jul 2018
Although Google just announced a re-branding of Google Adwords (which you can read about here), the features of the advertisement platform will remain essentially the same. The re-branding and efforts are designed to help advertisers simplify their strategies and maximize results. Macro Goals vs Micro Conversions When business ...
