Latest news in Google Adwords

8 Vital Google AdWords Metrics To Monitor If You Wish Your Campaign To Succeed

8 Vital Google AdWords Metrics To Monitor If You Wish Your Campaign To Succeed Google Adwords is an extremely powerful online advertising platform. It allows users to create large advertising campaigns that target specific keywords and audiences. Adwords also provides detailed metrics to help you analyse the performance of each pay-per-click (PPC) campaign that you create. In fact, there are so many ...

How To Sell Your Products With Google Shopping

How To Sell Your Products With Google Shopping There are many methods for selling things online, and it’s all about finding as many buyers as possible. The internet is a massive space filled with consumers, if you can attract loads of them to your products, you greatly increase your chances of making money and being successful. Bearing that in mind, you must explore ways ...

6 Questions to Ask Yourself Before Implementing Pay Per Click (PPC) Campaigns

6 Questions to Ask Yourself Before Implementing Pay Per Click (PPC) Campaigns Pay per click (PPC) advertising campaigns can have both positive and negative impact while promoting a business. Especially, when running low on the marketing budget, you have to ensure that all the queries surrounding PPC campaigns have been solved before the actual implementation. It takes a great deal of research to have ...

Adwords vs. Bing Ads

Adwords vs. Bing Ads Google AdWords and Bing Ads are the two giants of the paid search advertising. Google has kept its allure alive with the users with the launch of 360 Suite recently. On the other hand, Bing has added to its following in the past few years especially among the budget small businesses. However, with similar basic service, it gets ...

5 Top Practices for Successful AdWords Campaigns in B2B Companies

5 Top Practices for Successful AdWords Campaigns in B2B Companies For many B2B businesses in competitive niches, it can be difficult to effectively manage your AdWords campaign. Your main aim is usually to improve quality score while simultaneously keeping your costs manageable. But the AdWords marketplace is hard ground for many B2B companies. Often, such businesses are characterized by low ...

How Can You Improve Your Quality Score?

How Can You Improve Your Quality Score? It makes you feel frustrated when you see your competitors are edging past your ads on Google adwords and no matter how many changes you make, things don’t improve much. Most people believe ranking in Google Adwords is easy but it is far from the truth. Since the competition is fierce now, you simply can’t reach the top by ...

Improve PPC Performance By Taking the AdWords Quality Score Challenge

Improve PPC Performance By Taking the AdWords Quality Score Challenge A recent Econsultance survey of marketing managers rating channel ROI satisfaction showed that as many as 44% of paid search advertisers had a poor to average return on investment. Overall paid search was rated as a top marketing channel for return on investment as it was rated over channels including social media, display, and ...

Significance of Google AdWords Exact Match Update For Advertisers

Significance of Google AdWords Exact Match Update For Advertisers Google is constantly making efforts to simplify the way Google AdWords can be used by advertisers in a more effective manner. Digital marking is at its peak, wherein everyone (which include both businesses and individuals) is looking forward to making use of advanced digital marketing techniques to connect with a large number ...

Conversion Rate Optimization: Convert Your Potential Customer into Buyers

Conversion Rate Optimization: Convert Your Potential Customer into Buyers Why is conversion rate optimization essential? Conversion rate optimization is the key to converting a higher number of visitors to paying customers. Apparently, you have done whatever steps are necessary to maximize search engine optimization. You have invested in advertisements, and your traffic sites are showing steady ...

5 Google Pay-Per-Click Tricks To Save Your Business Money

5 Google Pay-Per-Click Tricks To Save Your Business Money Advertising is an effective way for businesses to get more traffic and sales. If not done properly then businesses will not be able to see evident results. Even a small mistake can cost businesses money. Every single penny they save counts! So to help your business perform well on the search engines, here I am with ...

5 AdWords Reports You Should Always Monitor

5 AdWords Reports You Should Always Monitor Monitoring your AdWords campaigns is really important because it tells you whether each campaign is meeting your goals or not. It also gives you opportunities for improvement. Many advertisers just spend their time looking into basic metrics that they get by default in their campaigns. But there are more reports that you can ...

Is AdWords Right For Your Business?

Is AdWords Right For Your Business? Written by David Chapman These days, many companies are relying heavily on online advertising. Of course, Google AdWords is considered to be one of the best platforms when it comes to generating quality traffic and conversions. But while other companies are making millions from AdWords, there are also some companies who still ...

How to Create a Perfect Remarketing Ad- 4 Examples

How to Create a Perfect Remarketing Ad- 4 Examples Written by Shahzad Saeed A few weeks ago I published an article here titled how to sell to existing customers using Facebook. That article helps you to get started with selling to your existing customers using Facebook Custom Audience. If you’ve been advertising on Facebook for a while but haven’t started leveraging Custom ...

5 Ways to Improve Your PPC Campaign

5 Ways to Improve Your PPC Campaign If you’re reading this, you probably know that pay-per-click advertising is an incredibly effective way to drive high-intent traffic to your site, increase conversions, and boost sales. But not all PPC strategies are equally effective. Follow these 5 tips to make sure you’re getting the greatest bang for your buck with your ...

How To Increase Conversion Rates With Proper Landing Page Alignment

How To Increase Conversion Rates With Proper Landing Page Alignment By Ross Kaplan-Winn It is crucial that what you offer in your ad align with your landing page, something Digital Marketer calls “ad scent”. Not only do you get a slight boost in quality score, but conversion rates will greatly increase if the prospect doesn’t have to search around your site (or more likely bounce) to ...