Yes, you read the title right! But in order to do this, your PPC campaign audit needs to focus on the most important metrics such as conversions and net profit. What’s the point of having low CPA if you’re not getting quality leads right? Here’s how an expert PPC audit agency strategically audits an AdWords account to ...
Latest news in Google Adwords
A Paid Search Audit Can Increase Your ROI By 200% Overnight: Know How 12 May 2018
The Synergy of SEO and PPC: Finding A Way to Supercharge Your Search Strategy 11 May 2018
Most people who are quite new to digital marketing usually view SEO and PPC as completely independent areas that can be performed without any sort of cohesiveness with each other. While these areas are indeed, different from each other, it’s best to view SEO and PPC as being two sides of the same coin, that is, search engine ...
How Can Your Local Business Get More Benefit From AdWords? 20 Apr 2018
Are you leading a local business? Then, probably you might have often faced a disturbing challenge of optimizing the AdWords campaigns. Right? Well, don’t think that you’ve alone suffered from such a problem. In fact, almost all the local businesses around the world should have panicked sometime due to such an issue. To ...
3 Easy Steps to Synchronize Google Maps with AdWords 19 Apr 2018
Google is synonymous with searching and a large number of people turn to Google for finding information or making purchases on a daily basis. Users discover products and services in their area via Google and that is the primary reason why this search engine has emerged as the most potent advertising platform especially for the ...
3 Common Mistakes That Waste Clicks and Money in Google AdWords 23 Mar 2018
Perhaps the biggest winner in the shift of advertising dollars online has been Google, the search giant with a market cap of somewhere in the neighborhood of $350-$400 billion. The biggest driver of Google’s revenue is their Google AdWords program, through which businesses of all sizes can bid on ad placements in the search ...
Google Adwords Call Tracking: Why You Need It & Set Up Instructions 22 Mar 2018
PPC is not just a way to instantly boost your traffic, or a means of circumventing the lengthy SEO process with visibility on page one of the SERPS within seconds. It’s also a treasure trove of data and puts powerful information concerning buying habits, shopping trends and industry peaks and troughs at the fingertips of ...
Effective Methods of Finding AdWords Expert 17 Jan 2018
In every online business we do, we have to Advertise it so that others get to know about it. AdWords is vital when we do business through the internet. AdWords woo internet users, giving them the chance to open and look over your website page. AdWords provides a great deal of benefits for your business. It can build your sales ...
5 Ways How PPC Helps In Your Brand Promotion 29 Dec 2017
Are you planning to start a website or are you already running a website? Then, here’s a great tip for you to that will make more people visit your website. It will make promoting your business in the online world an easy task. All this can be achieved by PPC which is a model for digital marketing that can be helpful in ...
8 Vital Google AdWords Metrics To Monitor If You Wish Your Campaign To Succeed 26 Oct 2017
Google Adwords is an extremely powerful online advertising platform. It allows users to create large advertising campaigns that target specific keywords and audiences. Adwords also provides detailed metrics to help you analyse the performance of each pay-per-click (PPC) campaign that you create. In fact, there are so many ...
How To Sell Your Products With Google Shopping 20 Oct 2017
There are many methods for selling things online, and it’s all about finding as many buyers as possible. The internet is a massive space filled with consumers, if you can attract loads of them to your products, you greatly increase your chances of making money and being successful. Bearing that in mind, you must explore ways ...
6 Questions to Ask Yourself Before Implementing Pay Per Click (PPC) Campaigns 20 Sep 2017
Pay per click (PPC) advertising campaigns can have both positive and negative impact while promoting a business. Especially, when running low on the marketing budget, you have to ensure that all the queries surrounding PPC campaigns have been solved before the actual implementation. It takes a great deal of research to have ...
Adwords vs. Bing Ads 14 Sep 2017
Google AdWords and Bing Ads are the two giants of the paid search advertising. Google has kept its allure alive with the users with the launch of 360 Suite recently. On the other hand, Bing has added to its following in the past few years especially among the budget small businesses. However, with similar basic service, it gets ...
5 Top Practices for Successful AdWords Campaigns in B2B Companies 24 Jul 2017
For many B2B businesses in competitive niches, it can be difficult to effectively manage your AdWords campaign. Your main aim is usually to improve quality score while simultaneously keeping your costs manageable. But the AdWords marketplace is hard ground for many B2B companies. Often, such businesses are characterized by low ...
How Can You Improve Your Quality Score? 29 May 2017
It makes you feel frustrated when you see your competitors are edging past your ads on Google adwords and no matter how many changes you make, things don’t improve much. Most people believe ranking in Google Adwords is easy but it is far from the truth. Since the competition is fierce now, you simply can’t reach the top by ...
Improve PPC Performance By Taking the AdWords Quality Score Challenge 17 May 2017
A recent Econsultance survey of marketing managers rating channel ROI satisfaction showed that as many as 44% of paid search advertisers had a poor to average return on investment. Overall paid search was rated as a top marketing channel for return on investment as it was rated over channels including social media, display, and ...
Significance of Google AdWords Exact Match Update For Advertisers 03 May 2017
Google is constantly making efforts to simplify the way Google AdWords can be used by advertisers in a more effective manner. Digital marking is at its peak, wherein everyone (which include both businesses and individuals) is looking forward to making use of advanced digital marketing techniques to connect with a large number ...
