Latest news in Google Adsense

Meet Google Ads’ New Tool That Automatically Generates Performance Reports

Meet Google Ads’ New Tool That Automatically Generates Performance Reports Google Ads has introduced a new tool aimed at streamlining the management and automation of tasks within your account. The tool, named “Solutions,” is now accessible for free within Google Ads under the Tools section. It empowers users to swiftly generate reports illustrating the performance of their campaigns ...

10 Need-to-Know Alternatives to Google and Facebook Ads

10 Need-to-Know Alternatives to Google and Facebook Ads It’s common knowledge that Google and Facebook reign supreme in the realm of paid advertising. However, as advertisers reach the saturation point with their target audiences on these platforms, the quest for incremental gains leads them to explore alternative avenues. This comprehensive guide aims to assist you in not ...

5 Ways You Can Make the Most of Google Ad Features to Boost Your Holiday Sales in 2023

5 Ways You Can Make the Most of Google Ad Features to Boost Your Holiday Sales in 2023 As technological advancements reshape the commercial landscape, Pay-Per-Click (PPC) marketing has risen as a key trend in the corporate world. Its extensive use, particularly heightened by the global shift towards online operations during the pandemic, finds its roots in the early 2000s following the launch of Google’s ...

Five Important Aspect Of the Google Ads Platform

Five Important Aspect Of the Google Ads Platform These days, it is very difficult to find a business that’s not trying to boost its presence online, and PPC platforms mostly play important roles in their digital marketing campaigns. Nevertheless, selecting the right PPC platform to advertise your brand and get potential leads effectively is not always easy. If ...

Using Google Ads for Success With Shopify

Using Google Ads for Success With Shopify Shopify is the world’s most popular e-commerce platform, offering all of the tools you’ll need to create, administer, and market your online store from a single dashboard. Regardless of how powerful Shopify is, it’s crucial to remember that success is not a given. After all, creating your own Shopify store is ...

Invalid Clicks on Google Ads: How to Claim a Refund

Invalid Clicks on Google Ads: How to Claim a Refund If you’re serious about developing your business in the competitive internet world, you already know the value of search engine advertising. You should also use social media and other authority websites in your field to advertise, but Google Ads should be your primary advertising channel for the most part. What Makes a ...

Google Ads Make Some Changes To the Automated Extensions

Google Ads Make Some Changes To the Automated Extensions Google has recently announced some new improvements on its ad extensions to advertisers with the aim of achieving easier management. They’ll be rolling out updates to the structured snippet, callout, and site link extensions. According to research on Google, ad extensions allow users to engage with their ads in more ways, ...

6 Tips To Running A Successful Google Ads Campaign This Black Friday

6 Tips To Running A Successful Google Ads Campaign This Black Friday Well, autumn is truly here! We are getting closer, the wind is now colder, and we will soon get to Black Friday. For years, Black Friday has been a very important event for marketers and retailers. For PPC marketers, this denotes higher targets, a higher budget, and more returns. But an increase in this performance will result ...

Google Ads vs. Facebook Ads: A Know-it-all Guide

Google Ads vs. Facebook Ads: A Know-it-all Guide The emergence of personal computers and smartphones has basically altered the way we search for information about trends and products online. Almost all our day-to-day choices are mostly influenced by the information we see via Facebook news feeds or Google searches. A 2017 survey showed that, on average, a person normally ...

Some Tips on Integrating Social Media & Google Ads to Maximize Effectiveness

Some Tips on Integrating Social Media & Google Ads to Maximize Effectiveness A holistic approach to online marketing means utilizing multiple channels and using them in tandem to boost each other, increasing visibility and impact across all of them, says E-Web Marketing, a Sydney-based digital marketing agency. The key is to treat social media and paid search as if they are two sides of the same coin. ...

Google Consolidates the Creation of Smart Display and Standard Display Campaign

Google Consolidates the Creation of Smart Display and Standard Display Campaign Google is merging Standard display and Smart display campaigns within a campaign type. So, there’ll soon be only one option to set up Display campaigns. Below is what you’re required to know! What is set to change for advertisers? The announcement of Google denotes that advertisers are still going to be able to make ...

It’s Normal for Ad Revenue to Decrease During the Summer

It’s Normal for Ad Revenue to Decrease During the Summer As a website owner that uses to PPC as the main source of income, it can be quite worringly when you start to see the RPM (revenue per mill) decrease or, for me, the EPMV (earnings per thousand visitors). There are many reasons why you might start to make less from the likes of Adsense¬†and PPC, with the majority of them ...

9 Ways Which Will Improve Your Adsense Revenue

9 Ways Which Will Improve Your Adsense Revenue Google Adsense is used in its millions worldwide as an effective way to profit from traffic that reaches a website. With this, there are lots of people wanting to improve how much they make with the PPC program. They believe that the revenue they produce is proportional to the amount of traffic your website receives – ...

3 Reasons Why You Should Give Ezoic a Go

3 Reasons Why You Should Give Ezoic a Go When it comes to websites making money online, the vast majority of websites will opt for Google Adsense, and understandably so. Google Adsense will allow your website to show adverts from, potentially, millions of advertisers from around the world providing a great CPC for your advertising space to profit from per click. ...

How to Increase Your Adsense RPM

How to Increase Your Adsense RPM The revenue that a website generates per 1,000 impressions (RPM) is a crucial statistic that website owners should always look to improve. After all, it is directly correlated to how much money the website will produce from advertising revenues such as Google Adsense and PPC. It is true that the RPM will also depend on external ...

Is Your Adsense RPM Decreasing? Here’s Why…

Is Your Adsense RPM Decreasing? Here’s Why… For the vast majority of websites out there (and YouTube channels, for that matter as well), they will be generating a lot of their revenue from advertising platforms mainly being Google Adsense. Gaining revenue per click/view is a fundamental concept to PPC for which has proven to benefit both advertisers and publishers alike. ...