Google Ads has introduced a new tool aimed at streamlining the management and automation of tasks within your account. The tool, named “Solutions,” is now accessible for free within Google Ads under the Tools section.

It empowers users to swiftly generate reports illustrating the performance of their campaigns vis-à-vis their business objectives, alongside automating straightforward management tasks.


Solutions is designed to be user-friendly, catering to individuals of all technical proficiencies. It offers customizable features to facilitate easy report tailoring, encompassing capabilities such as:

– Data filtering by campaign, ad group, keyword, and other dimensions.
– Flexible budget allocation.
– Management of negative keyword lists across the account.
– Data sorting by any metric.
– Exporting reports to various formats including CSV and XLSX.

The significance of Solutions lies in its ability to swiftly generate reports, thereby saving users valuable time and effort, while also aiding in the simplified monitoring of campaign performance and business goal attainment.

To embark on utilizing Solutions, users can simply install the tool from the Google Ads Solutions gallery.

In a bid to enhance user experience and prevent redundancy, Google Ads has announced its intention to phase out its manual solutions library in the forthcoming months. This move underscores the platform’s commitment to providing users with the most efficient and streamlined tools available.

Deep dive. Read Google’s announcement in full for more information.

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