PPC - Pay Per Click Management

For the vast majority of websites out there, Google Adsense will be the number one used advertising platform to monetise the traffic that is directed to a website. There are many reasons for this, such as the wide and contextual range of adverts Adsense can show due to the millions of AdWords users and the fact it can change ...

Before people get completely distressed at the mere thought of not using Adsense, what the title is stating is that there are two reasons why you should not use Google Adsense as the primary source of revenue but different programs that incorporate Adsense as well as many other advertising platforms and channels. For 2017 and ...

For the vast majority of websites out there, the most used way to generate revenue from content would be to use Google’s pay per click advertising program named Google Adsense. There is absolutely nothing wrong with using Google Adsense to monetise your content – after all, they are partnered with the most used PPC ...

For Adsense, in recent years, there has been a migration from using the cost per click (CPC) and click through rate (CTR) to revenue per mille (RPM) and active view viewable. Now, in the olds days, it was quite easy to find ways to increase either the CPC or CTR and, although nothing has changed what makes web users click on ...

Innovation is at the heart of everything Google does. With their successful pay per click advertising program for publishers, Google Adsense, there is a new type of advert that is being introduced to mobile devices that is code-named ‘page level adverts’. In this article holds all the information about these new ...

There are hundreds, if not thousands, of articles online that go into the detail as to how a user of Google Adsense can increase the amount they earn from the program. I could honestly write a 10,000 word article alone on the different ways you can optimise your Adsense account. However, from performing a multitude of ...

Google Adsense is a great way to make money from websites generating traffic. Anyone can start a website and start using Google Adsense to generate revenue from that website – I think this is what makes Google Adsense so effective and used by so many people worldwide. When it comes to optimising your adverts and all of ...

It goes without saying that the vast majority of time spent as a publisher to PPC advertising is spent optimising every little detail in the publisher account to squeeze out as much revenue as possible from the traffic your website/s generate. In fairness, there are many ways you can do this such as through changing the ...

For the vast majority of websites out there, the number one way they will generate revenue from the traffic they produce would be through the market leading PPC advertising publisher program: Google Adsense. I could honestly write a 10,000 word article which would highlight all of the numerous reasons why it is beneficial to ...

Google Adsense is the most used for of PPC advertising worldwide for publishers – fact. As well as this, I do not doubt for one minute that website owners/publishers of Adsense check up on their Adsense homepage to see how their website/s are doing and to try and improve of them too. The fact of the matter is that knowing ...

It seems that the way Google AdWords and Adsense stay ahead as market leaders in the PPC industry is by constantly innovating on their products and services they offer to advertisers and publishers. One of the latest innovations by Google was with the publisher account implementing a new form of advert for mobile devices: page ...

As a website owner who uses Adsense, it is critical to the website to make sure the whole Adsense advertising channel is completely optimized to bring in as much revenue as possible without being too intrusive to the website’s design. With one of my new websites I have created (I will keep it unnamed as it is still in the ...

Since Google AdWords is the most used form of online advertising out there being used in its millions upon millions, it should not come as a surprised that Google Adsense is the most used form of advertising revenue, for publishers, being used in its millions upon millions too. Therefore, learning how to to optimize your Google ...