Latest news in Landing Page Optimization

Effects Of Google Ranking On Any Site’s Life

Effects Of Google Ranking On Any Site’s Life Google’s algorithm is constantly being changed and updated throughout the year but the value of your site’s ranking in Google remains as important as it has been. The supreme controller of high leads and traffics is undoubtedly Google and with it being the major factor in marketing inbound it does have a big effect on any ...

2 Reasons Not to Use a Click Through Landing Page in PPC

2 Reasons Not to Use a Click Through Landing Page in PPC For advertisers with PPC campaigns, there are many different types of PPC landing pages they could adopt and implement to direct the targeted traffic from PPC to. The best designed websites out there don’t actually tend to use designated PPC landing pages – instead, the website is so well designed that it can use ...

5 Elements to Include on a PPC Landing Page

5 Elements to Include on a PPC Landing Page The landing page of a PPC campaign is commonly the area of the campaign which will ‘make or break’ it. By this, it is the last element of a PPC campaign which is also where the conversion by the web user takes place. For this reason, it can be considered one of, if not the, most critical element to a PPC campaign. ...

Optimizing The Landing Page Helps To Improve The Conversion Rate

Optimizing The Landing Page Helps To Improve The Conversion Rate Your online business can prosper and flourish when you take care of each and every key factor. One of the primary key factors is your landing page. Well-designed pages always attract a large number of visitors which can help you to acquire your goal. The main aim of any online business owner is to get the maximum conversions ...

4 Things to Know When Creating High Conversion PPC Landing Pages

4 Things to Know When Creating High Conversion PPC Landing Pages If you’re focused on conversion, you’ll need to ensure that your landing page is efficient in turning visitors into customers. Undoubtedly, the landing pages can make or break your business. Just as leaky buckets can’t hold water, poor landing pages can’t drive in conversions before the loopholes are fixed. Before ...

4 Dos and Don’ts with PPC Landing Pages

4 Dos and Don’ts with PPC Landing Pages Pay per click landing pages have arguably one of the most important jobs in a PPC campaign. It is the point of the campaign where the conversion takes place. For this reason, I like to refer to it as the ‘last domino to fall over’ for a conversion to take place. With this in mind, here are some important do’s ...

3 Effective PPC Landing Page Elements to Include

3 Effective PPC Landing Page Elements to Include Landing pages are such a crucial element to a pay per click campaign for the simple reason that it is the point of the campaign where the conversion will take place. You could have attracted the most contextual traffic to your landing page. However, if your landing page fails to impress, you will have just paid for traffic ...

3 Elements Every Lead Capture Page Needs

3 Elements Every Lead Capture Page Needs For a PPC campaign (or any sort of advertising campaign online for that matter), the landing page plays a huge role since it is the part where the conversion takes place. Therefore, you really do need to make sure, potentially more than any other element in your campaign, your landing page has everything it needs to get that ...

2 Ways To Determine a Poorly Converting Landing Page

2 Ways To Determine a Poorly Converting Landing Page As I have said time and time again on PPC.org, the landing page can be considered one of, if not the, most important element to a PPC campaign for the plain reason that it is the area where the conversion takes place: the last ‘domino’ to fall over to achieve a conversion. You could have an amazing PPC campaign that ...

3 Ways to Make a Lead Capture Page More Effective

3 Ways to Make a Lead Capture Page More Effective As you will be well aware of, there are many different types of landing pages an advertiser can use to guide their PPC traffic to. One of the popular choices for advertisers to use is the lead capture landing page – this is a landing page which has the objective to gain information from the web user. When it comes to ...

3 Tips To Improve an Infomercial

3 Tips To Improve an Infomercial There are many different landing pages you can use to direct PPC traffic onto with one of them being the infomercial. However, the infomercial landing page has the notorious stereotype surrounding it that it is associated with spam and ‘too good to be true’ campaigns. For this reason, many advertisers stay well ...

Why You Should Spend More Time on Landing Page Optimization

Why You Should Spend More Time on Landing Page Optimization Let’s be honest. When it comes to creating and running a pay per click advertising campaign, the majority of advertisers will focus their efforts on the ‘campaign’ side to it. This generally means people forget about the critical part after the campaign which is where the conversion takes place: the landing ...

3 Reasons Your Landing Pages Will Kill Your Quality Score in 2016

3 Reasons Your Landing Pages Will Kill Your Quality Score in 2016 As the new year starts coming around, it’s natural for companies to think about goals and ways to improve upon the business they were able complete the year before. While this is important for all businesses, reevaluating your current strategies is especially important for businesses that live or die on the Internet, and with ...

How To Increase Conversion Rates With Proper Landing Page Alignment

How To Increase Conversion Rates With Proper Landing Page Alignment By Ross Kaplan-Winn It is crucial that what you offer in your ad align with your landing page, something Digital Marketer calls “ad scent”. Not only do you get a slight boost in quality score, but conversion rates will greatly increase if the prospect doesn’t have to search around your site (or more likely bounce) to ...

2 Ways To Make Your PPC Landing Page Load Faster

2 Ways To Make Your PPC Landing Page Load Faster There are many factors that will contribute to the conversion rate on a landing page gaining traffic from a PPC campaign. For example, the type of traffic that enters onto the landing page, font style chosen on the landing page, the type of landing page and more will all have some role in deciding what the conversion rate will ...

Improve ANY Type Of PPC Landing Page

Improve ANY Type Of PPC Landing Page Every so often on PPC.org, I will create a range of articles that can be considered a ‘mini-series’ looking into a specific area of pay per click advertising. One of the mini-series I have been doing has been based on the numerous types of landing pages an advertiser of PPC can choose to use as their landing page ...