Latest news in SEO

What’s New in SEO in 2018

What’s New in SEO in 2018 Ever since Google vowed to bring all information to everybody’s fingertips, the way we handle our matters has changed. From simple recipes to complex mathematical problems, we all rely on Google to tell us what to do. Today, Google gets more than 3.8 billion searches every day. Google’s mission coupled with the ...

2 Neglected Areas in Google Webmasters Search Console

2 Neglected Areas in Google Webmasters Search Console Google Webmasters search console is one of, if not the, most useful websites out there for getting an insight into the search engine optimization of your website, as well as the general statistics relating to your website and the ‘big G’: Google. You can pretty much analyse your entire website and how it interlinks ...

Debunking the 8 Common Myths in SEO Industry

Debunking the 8 Common Myths in SEO Industry SEO is a fascinating term for marketers. When used properly, it is a sustainable and cost-effective way to drive new customers to our websites. Just like any other industry, SEO also has seen many updates since it’s infancy in the early 21st century and the search engine giant Google is doing a great job in ensuring that ...

What To Do If Your Rankings Drop?

What To Do If Your Rankings Drop? Suffered a sudden rankings drop? It can be scary checking your ranking report only to find your site has disappeared from Google’s front page. But don’t panic – we can help you determine what caused your site’s hard-earned rankings to drop, and how to recover.   The Cause: Google Updated Its Algorithm Yes, those ...

Google And Its Preference For Fresh Content

Google And Its Preference For Fresh Content Staying visible on Google’s search result page is vital to any business’ success. Its new update, however, has somewhat turned the tables upside-down by focusing on how fresh the content is rather than whether it is valuable or not. Therefore, you’ll have to rethink your online strategies in order to take advantage of ...

Google Experiments with Zero Results Searches

Google Experiments with Zero Results Searches A recent addition that has come to light with Google’s search engine is the addition of what is being called ‘zero result searches’. This is the name given to results where zero organic results appear for a search, with simply a rich snippet box appearing instead by itself. Such an example of this includes ...

5 Ways to Increase Traffic to a Website in 2018

5 Ways to Increase Traffic to a Website in 2018 Most of the websites on the internet gain traffic from search engines, developing good search engine optimization (SEO) to do so. Be this as this may, there are still many ways websites can increase the amount of traffic they receive, be it from different sources other than search engines or by improving their SERP to increase ...

PPC learning Guide in 2018

PPC learning Guide in 2018 PPC is the art of selling ads and you have to market the online ads for reaching the target audience and generating business leads and revenue for the client. It is a marketing form of online advertising where advertisers incur money on users who click on their ads. Advertisers bid on the estimated value of the click with the ...

Google will Change Websites to ‘Not Secure’ in June 2018

Google will Change Websites to ‘Not Secure’ in June 2018 For quite a long time, it has been old news that websites that do not have ‘https://’, being an SSL certificate for a website, will be marked as ‘not secure’ by Google and Google Chrome in the web browser. A date of when the change has not occurred until recently, for which Google have stated in a recent ...

How to Rank Images in Google Image Search

How to Rank Images in Google Image Search It goes without saying that when you see or hear SEO, straight away, you will be thinking about how to optimize content to improve the rank of websites and articles on search engines. However, a big area of SEO that is disregarded seems to be with image search. At the end of the day, there are two ways of searching for ...

5 Upcoming SEO Trends for 2018

5 Upcoming SEO Trends for 2018 Search Engine Optimization is all about trying to rank your website higher. It is basically what web designers do to uplift your website by making it look more attractive, this would make it easier for search engines to understand your content. SEO department of all the companies tries to make their website rank better than ...

Advanced SEO Changes and Trends to Expect in 2018

Advanced SEO Changes and Trends to Expect in 2018 SEO or Search Engine Optimization is the process that helps your website to gain better visibility and a higher ranking in the search engine results. Understanding the working of the search engine and then incorporating in your web content is what will make your website and its content searchable and popular. But this is easier ...

3 SEO Mistakes I Made Early On

3 SEO Mistakes I Made Early On Sometimes it is useful to get tips on the internet about a topic of interest. However, it can be just as effective, if not more, to read about the mistakes people have made about a topic of interest. I have been blogging, advertising and more for several years now and, since I first started, have come a very long way. There are ...

4 Effective and Useful SEO Strategies for a Website

4 Effective and Useful SEO Strategies for a Website Getting more web traffic is a challenge for any business owner. This is especially true if your business is new or small, since there’s so much competition out there on the web. There’s no way around it – if you want to attract more visitors and build your presence online, you’ve got to know at least a ...

The Importance of Alexa Ranking

The Importance of Alexa Ranking Any website owner needs to be concerned about site ranking these days- regardless of the type of websites they have and target visitors! The SEO measures and Google algorithms play pivotal roles begin changes in site ranking. Alexa Ranking denotes website popularity ranking and measurement. This number is derived by comparing ...

3 SEO Techniques to Use in 2018

3 SEO Techniques to Use in 2018 The search engine optimization (SEO) of a website is crucial to the traffic the website brings in from organic sources, such as Google. 2018 is looking to be another big year for websites as the competition increases worldwide for top spot on search results. In keeping with changes Google have made and are looking to make, here ...