Latest news in SEO

One of the Biggest Factor’s that Affects All Website’s SEO

One of the Biggest Factor’s that Affects All Website’s SEO Search Engine Optimisation (SEO) is a key element to every website on the internet. The rank of websites on search engines, namely Google, plays a significant role in the traffic generation to a website as well as the overall success of a website. There are hundreds and hundreds of articles about how to improve a ...

Effects Of Google Ranking On Any Site’s Life

Effects Of Google Ranking On Any Site’s Life Google’s algorithm is constantly being changed and updated throughout the year but the value of your site’s ranking in Google remains as important as it has been. The supreme controller of high leads and traffics is undoubtedly Google and with it being the major factor in marketing inbound it does have a big effect on any ...

Gaining Traffic Online – PPC and SEO Examples

Gaining Traffic Online – PPC and SEO Examples The age-long debate as to PPC vs SEO is still a big question asked by many marketers. Pay per click advertising has some benefits over search engine optimization that make it the preferred choice of traffic generation for some situations, whilst the same can be said for SEO over PPC. With this, here are some situations when is ...

3 Must Dos for SEO of Websites

3 Must Dos for SEO of Websites Search engine optimization is all too crucial to, pretty much, the performance of every website online. If you have good SEO and rank high for relevant keywords, then it is a safe bet to say that the website will generally do well. There are hundreds and hundreds of techniques that a website owner can implement to further ...

Clever Digital Marketing – What to Do and What NOT to Do

Clever Digital Marketing – What to Do and What NOT to Do Growing your online presence and fostering more conversions and sales is all that your e-Commerce brand needs. Presenting to you – Digital Marketing! I’m sure I don’t need to define it to you but I surely want to remind you how important a role Digital marketing plays for your online success. Did you know that by the end ...

6 Ways to Grow Your Business with Content Marketing

6 Ways to Grow Your Business with Content Marketing Content marketing helps your business to grow and achieve your business goals. At present, content marketing has become one of the most important tools for the business to implement in order to gain success in their respective field. The growth of your business depends on the tactics that you apply in your business promotion. ...

25+ Common SEO Mistakes That Every Online Business Must Avoid (Infographic)

25+ Common SEO Mistakes That Every Online Business Must Avoid (Infographic) In the competitive online world, not having a well-optimized website is a sure-shot way of killing your brand. Search engine optimization is important if you want to create a website that is user and search engine friendly and as such, a business that doesn’t invest in SEO is losing out on more than just brand visibility. ...

How to Build Links for Your Website Without Being Pushy

How to Build Links for Your Website Without Being Pushy The thought of doing two way link exchange is enough to get an SEO guy sacked. It has now become sacrilegious to indulge in such practice, since Google thinks think all these practices are aimed to upsetting its algo. So, like any other grumpy and old SEO guy, you are sure to maintain a long held silence whenever a person ...

How to Increase Your Website’s Ranking in 2017

How to Increase Your Website’s Ranking in 2017 Five year’s ago, everything was geared towards improving the pagerank of a website. This was a number, out of 10, that indicated how search engine friendly your website was, mainly for Google. However, pagerank in 2017 does not seem to have as much in 2017 mainly because, at the end of the day, it is just a number and ...

Copywriting – An Essential Aspect of SEO

Copywriting – An Essential Aspect of SEO One of the oldest sayings in the world of SEO is that “content is king”. No matter how many years go by and whatever changes come in Google’s algorithm, the importance of content remains the same. Good content is the backbone of every successful digital marketing strategy. All other plans can fall flat on their faces if ...

SEO Benefits Of Implementing Accelerated Mobile Pages

SEO Benefits Of Implementing Accelerated Mobile Pages It’s been a long time when Google introduced AMP project in the market. Google unleashed this big project to groom the SEO world with mobile-responsive websites. The concept of Accelerated Mobile Pages was initiated to facilitate mobile-friendly layouts and figure out how they get indexed on major search engine result pages. ...

Why XML Sitemaps are Important to Website’s SEO

Why XML Sitemaps are Important to Website’s SEO One of the key components to a successful website is in making sure search engines can clearly digest all of the web pages on the website to show on their search engines for related queries. There are many ways you can increase the exposure your website has to search engines, and increase the rank of the result on search ...

3 Times When it is Bad to Use SEO

3 Times When it is Bad to Use SEO There is a constant debate as to if SEO is better than PPC and vice versa. Ultimately, the answer will always be ‘it depends’ since it depends on many factors that need to be understood and ‘tailor-fitted’ to your needs and objectives. For some people, SEO will work better than PPC. For others, it may ...

Some Common Mistakes to Avoid While Doing SEO for Shopify

Some Common Mistakes to Avoid While Doing SEO for Shopify We all know that SEO is an important part of promoting our Shopify eCommerce sites. Over 60% of traffic that lands on eCommerce sites are organic traffic from search engines.  This just goes to show the importance of ranking your site on Google. Whether you are a novice or an expert, I am positive you have tried your hand at ...

Your Business Is Waiting For A Digital Marketing Push

Your Business Is Waiting For A Digital Marketing Push Digital marketing is an integrated online marketing to pull, engage and realize potential customers. With the advent of internet technology and its ubiquitous presence, the traditional marketing is giving way to this new concept that is called digital marketing. Now you can reach the potential customers not only in your ...

When to Use PPC and When to Use SEO

When to Use PPC and When to Use SEO Although it has been mentioned many times before, it still needs to be stressed just how important traffic is to a website. Without traffic, to some extent, a website is worthless. Making sure you have sources of traffic to a website is crucial to the success of it. With this, there is an argument to say that there are mainly ...