Latest news in SEO

Google Sends Out Warning to Websites Leasing Subdomains

Google Sends Out Warning to Websites Leasing Subdomains For website owners, if there is an area that can be exploited to make money, it is hard to see websites not look to take advantage. This is exactly what has happened with leasing subdomains and subfolder of websites, to third party companies. In summary, leasing a subdomain/subfolder is a fairly new concept that Google has only ...

What Are The Benefits of Doing SEO and Google PPC Together?

What Are The Benefits of Doing SEO and Google PPC Together? As a serious business owner, you do a lot of studying on the best ways to attract consumers to your business. And since you recognize that a lot of commercial activities have moved into the online space, you followed suit. What’s different here though is there are a lot of competitors, and you needed to find a way to stand ...

AdWords or SEO: What is the Best Choice for Your Business?

AdWords or SEO: What is the Best Choice for Your Business? Digital marketing is a major concern for most of the businesses. The online marketing is growing and new companies are entering the world of online business on a daily basis. In this tough era of competition, how to market your business? With SEO or Google Adwords? Having an online presence of your business is a must because ...

How PPC play Important Role in Digital Marketing Fields -Why they don’t work sometimes & what you can do about it

How PPC play Important Role in Digital Marketing Fields -Why they don’t work sometimes & what you can do about it PPC is one of the best ways to generate traffic to your business. This section should be done properly; your ads can create clicks out of online users who are currently looking for the sort of products or services your company is currently marketing. These types of internet visitors have the best possibility for conversion as ...

Google Search Operators; from Basic to Advanced

Google Search Operators; from Basic to Advanced Today, SEO is an essential part of any business marketing strategy. It is a technique used to attract traffic to your website from search engines. With SEO, you allow search engines to locate and rank your website so that it can become visible to the users in the search results. When you conduct a search on Google, you will see ...

Why Should Create Evergreen Content Online

Why Should Create Evergreen Content Online When it comes to blogging online, there are generally two routes you can go down, with regards to the content you produce. You can create evergreen content, or timely content that is dependent on when it is published. The choice between which type of content you go for will depend greatly on the category and type of content ...

Use Structured Data And Rich Snippets To Improve Your Positioning In Google

Use Structured Data And Rich Snippets To Improve Your Positioning In Google Structured data greatly influences SEO positioning. These help the search engines intelligently interpret the contents of each of the web pages and give rise to the Rich Snippets. Have you ever wondered how searchers find information? And how do they classify it? Here we tell you everything. What does it consist of? Are they ...

How to Protect Your Website Against Google SEO Updates

How to Protect Your Website Against Google SEO Updates No matter what type of website you have, there is always going to be that little bit of doubt when Google updates their algorithm. We’ve all heard the stories of how a recognizable website has drops in traffic of more than 80%, sometimes, due to a simple SEO update. It’s every website owner’s worst nightmare. ...

4 Potential Reasons Why Your Website Lost SEO

4 Potential Reasons Why Your Website Lost SEO The SEO of your website is, of course, of utmost importance. It is what dictates the amount of traffic the website receives, which will directly impact the success of the website, in many ways. For this reason, it is very worrying for website owners when they see a drop, of any sort, in traffic or search ranking. What could ...

5 Tips to Designing a Website Favicon

5 Tips to Designing a Website Favicon It was recently introduced by Google that organic search engine results will have the website’s favicon on display to the left of the result for mobile, adding the first visual touch of a website to Google search. This means, for the first time ever, not only do website owner’s have to think about the content of ...

The Significance of Sitemaps in SEO

The Significance of Sitemaps in SEO One of the best ways of making your website famous or getting more visitors is search engine optimization (SEO). Businesses that have set up websites stand to benefit significantly from doing so. Search engine optimization involves the use of a variety of strategies that will help your website get ranked top in several search ...

How Will Blockchain Impact Digital Marketing?

How Will Blockchain Impact Digital Marketing? If you’ve heard of blockchain, you’ve probably heard about it in relation to cryptocurrency or cybersecurity. It’s a vital part of those two technologies, and it’s revolutionizing businesses all over the world. What you may not have realized is that blockchain is also impacting how digital marketing operates. As a ...

Six Proven E-Commerce Conversion Hacks to Double Your Conversions

Six Proven E-Commerce Conversion Hacks to Double Your Conversions As an entrepreneur, you have created a great e-commerce website with amazing features and intrusive designs. But are you sure this is enough to gain traffic? You might generate some traffic but your ultimate aim is to convert visitors to potential buyers. This is, of course, a daunting task as you have to compete with 1.3 ...

9 Key SEO Trends For 2019 That Marketers Should Know

9 Key SEO Trends For 2019 That Marketers Should Know As we move further into 2019, Google is exploring different avenues to help users with their queries by providing relevant answers on the go. After all, Google has a reputation to manage and it can only be done when it will keep updating itself and offer quality recommendations. As Google focuses more on users’ search ...

The Top 5 Online Advertising Risks To Avoid

The Top 5 Online Advertising Risks To Avoid In today’s Internet-driven world, it has become easier for businesses to engage with their target audience. Not only does the virtual space pull out all the stops from how businesses market and sell, but also, geographical boundaries are no longer a barrier. With over 55.1% world’s population using the Internet, online ...

Updated Google Search Console – What’s New with Latest the Version?

Updated Google Search Console – What’s New with Latest the Version? Google recently announced a new version of the search console. With new updates, the company made a hard decision to let go of some legacy features in the new version.  This drastic change of features and tools aimed at improving some of the popular properties the webmasters use. Here are some new features in search console ...