Latest news in SEO

SEO vs. PPC – What’s the ideal choice for businesses with tight marketing budget?

SEO vs. PPC – What’s the ideal choice for businesses with tight marketing budget? In today’s digital world, search engine marketing is a crucial part of any business strategy. Stats provided by Jupiter Research show that 81% of users find their desired destination through a search engine like Google. However, one debate that always surrounds SEM is whether targeting your customers through ...

5 Ways to Use Social Media to Boost Your SEO

5 Ways to Use Social Media to Boost Your SEO Between 2010 and 2014, what we know about how social media affects SEO has changed. At first, an interview with Google published by SearchEngineLand.com revealed that Google used links from sites such as Facebook and Twitter to determine page rank. Four years later, during a video, Google engineer Matt Cutts said that social ...

Keyword Optimization Mistakes That You Should Avoid

Keyword Optimization Mistakes That You Should Avoid Here Are the Major Keyword Optimization Mistakes That You Should Avoid Every website, new or old wants to rank on Google. There is only one way to get this done. The answer is pretty easy and direct. Yes, there’s only one way to do it and it is none other than SEO. And when it comes to SEO, it is also understood that the ...

4 Google Search Console Tips for Beginners

4 Google Search Console Tips for Beginners The Google search console (Webmasters Tool) is one of, if not the, most powerful tool you can use for your website, allowing you to get an insight into how Google processes your website and interacts with it. It enables you to see where your website is doing well, statistics about its click through rate and more, as well as ...

Best SEO Tips for Web Designers

Best SEO Tips for Web Designers To run a business more successfully, online presence has become every important. This requires building a good-looking affordable website and utilizing correct marketing techniques that can stand head-to-head with tough competitors. A well optimized website that is both SE (search engine) and user friendly can build a powerful ...

Is PPC Better to Use For Businesses than SEO?

Is PPC Better to Use For Businesses than SEO? When it comes to gaining traffic online for marketing, there are generally two approaches that can be taken. PPC (pay per click) advertising is a form of advertising where the advertiser only pays once the advert is clicked on, with the adverts appearing above organic search results on search engine result pages (SERPs). SEO ...

The Synergy of SEO and PPC: Finding A Way to Supercharge Your Search Strategy

The Synergy of SEO and PPC: Finding A Way to Supercharge Your Search Strategy Most people who are quite new to digital marketing usually view SEO and PPC as completely independent areas that can be performed without any sort of cohesiveness with each other. While these areas are indeed, different from each other, it’s best to view SEO and PPC as being two sides of the same coin, that is, search engine ...

5 Ways to Improve Your Link Building Strategy

5 Ways to Improve Your Link Building Strategy Backlinks now rank as one of the top SEO factors. If you have a lot of links leading to your site from authoritative, high-quality sites from around the web, you have an asset that will place you high in search engine results and give you an edge over competitors. With the following five tips you can boost your link building ...

How to Improve the SEO of Every Post You Publish

How to Improve the SEO of Every Post You Publish Search engine optimization is the lifeline and the blood of, pretty much, every website out there – it is what gains the traffic. Without a high ranking for search phrases, many websites would not gain the amount of traffic they do. Making sure you are well optimized for search engines, in terms of every post you publish, ...

What’s New in SEO in 2018

What’s New in SEO in 2018 Ever since Google vowed to bring all information to everybody’s fingertips, the way we handle our matters has changed. From simple recipes to complex mathematical problems, we all rely on Google to tell us what to do. Today, Google gets more than 3.8 billion searches every day. Google’s mission coupled with the ...

2 Neglected Areas in Google Webmasters Search Console

2 Neglected Areas in Google Webmasters Search Console Google Webmasters search console is one of, if not the, most useful websites out there for getting an insight into the search engine optimization of your website, as well as the general statistics relating to your website and the ‘big G’: Google. You can pretty much analyse your entire website and how it interlinks ...

Debunking the 8 Common Myths in SEO Industry

Debunking the 8 Common Myths in SEO Industry SEO is a fascinating term for marketers. When used properly, it is a sustainable and cost-effective way to drive new customers to our websites. Just like any other industry, SEO also has seen many updates since it’s infancy in the early 21st century and the search engine giant Google is doing a great job in ensuring that ...

What To Do If Your Rankings Drop?

What To Do If Your Rankings Drop? Suffered a sudden rankings drop? It can be scary checking your ranking report only to find your site has disappeared from Google’s front page. But don’t panic – we can help you determine what caused your site’s hard-earned rankings to drop, and how to recover.   The Cause: Google Updated Its Algorithm Yes, those ...

Google And Its Preference For Fresh Content

Google And Its Preference For Fresh Content Staying visible on Google’s search result page is vital to any business’ success. Its new update, however, has somewhat turned the tables upside-down by focusing on how fresh the content is rather than whether it is valuable or not. Therefore, you’ll have to rethink your online strategies in order to take advantage of ...

Google Experiments with Zero Results Searches

Google Experiments with Zero Results Searches A recent addition that has come to light with Google’s search engine is the addition of what is being called ‘zero result searches’. This is the name given to results where zero organic results appear for a search, with simply a rich snippet box appearing instead by itself. Such an example of this includes ...

5 Ways to Increase Traffic to a Website in 2018

5 Ways to Increase Traffic to a Website in 2018 Most of the websites on the internet gain traffic from search engines, developing good search engine optimization (SEO) to do so. Be this as this may, there are still many ways websites can increase the amount of traffic they receive, be it from different sources other than search engines or by improving their SERP to increase ...