Latest news in SEO

How Will Blockchain Impact Digital Marketing?

How Will Blockchain Impact Digital Marketing? If you’ve heard of blockchain, you’ve probably heard about it in relation to cryptocurrency or cybersecurity. It’s a vital part of those two technologies, and it’s revolutionizing businesses all over the world. What you may not have realized is that blockchain is also impacting how digital marketing operates. As a ...

Six Proven E-Commerce Conversion Hacks to Double Your Conversions

Six Proven E-Commerce Conversion Hacks to Double Your Conversions As an entrepreneur, you have created a great e-commerce website with amazing features and intrusive designs. But are you sure this is enough to gain traffic? You might generate some traffic but your ultimate aim is to convert visitors to potential buyers. This is, of course, a daunting task as you have to compete with 1.3 ...

9 Key SEO Trends For 2019 That Marketers Should Know

9 Key SEO Trends For 2019 That Marketers Should Know As we move further into 2019, Google is exploring different avenues to help users with their queries by providing relevant answers on the go. After all, Google has a reputation to manage and it can only be done when it will keep updating itself and offer quality recommendations. As Google focuses more on users’ search ...

The Top 5 Online Advertising Risks To Avoid

The Top 5 Online Advertising Risks To Avoid In today’s Internet-driven world, it has become easier for businesses to engage with their target audience. Not only does the virtual space pull out all the stops from how businesses market and sell, but also, geographical boundaries are no longer a barrier. With over 55.1% world’s population using the Internet, online ...

Updated Google Search Console – What’s New with Latest the Version?

Updated Google Search Console – What’s New with Latest the Version? Google recently announced a new version of the search console. With new updates, the company made a hard decision to let go of some legacy features in the new version.  This drastic change of features and tools aimed at improving some of the popular properties the webmasters use. Here are some new features in search console ...

Ecommerce SEO : How Ecommerce Websites Can Drive Loyal Organic Traffic in 2019

Ecommerce SEO : How Ecommerce Websites Can Drive Loyal Organic Traffic in 2019 eCommerce is an influential means for budding entrepreneurs to engage into business activity. Without an eCommerce portal and high visibility, there cannot be any business flowing anywhere on the internet. To increase the prospects of business on the internet, eCommerce SEO becomes indispensible.  The only means of increasing ...

The 9 SEO Trends to Watch in 2019, and What It Means to You

The 9 SEO Trends to Watch in 2019, and What It Means to You The process of Search Engine Optimization is used to help customers find your website.  The process is not static, and it is constantly changing with new trends and ideas. Using SEO to attract web traffic has never been more popular, or more complex in its methods.  Each year, different tools and strategies change, but the ...

How to Optimize Websites for RankBrain

How to Optimize Websites for RankBrain Being an SEO expert or a marketer, your main objective towards your content is to get it across a diverse range of audience. And to do that, you need to find the smartest ways you can optimize your content on search engines like Google, Yahoo or MSN. Recently, Google brought one really interesting improvement to their setting ...

How a Content Writer Can Boost Audience Engagement Through Email Marketing

How a Content Writer Can Boost Audience Engagement Through Email Marketing Email marketing campaigns have been around for years now but they’re constantly being evolved in accordance with the market. As the emphasis on audience engagement has grown, your email marketing campaign also needs to accommodate this factor. Emails are special because they give you a direct line of communication with your ...

Financing Digital Marketing in 2019: How to Distribute Your Budget between PPC and SEO

Financing Digital Marketing in 2019: How to Distribute Your Budget between PPC and SEO Source: freepik.com Even if you are quite new to the world of digital marketing, you have likely already come across that infamous dilemma: should you pour your hard-earned funds into PPC or SEO? And like in all things digital marketing, there is no one-size-fits-all blueprint we can give you that will answer this question. ...

20 Off-Site SEO Techniques to Improve Your Online Exposure

20 Off-Site SEO Techniques to Improve Your Online Exposure It can be a long and difficult process to establish a strong reputation for your brand and website. While almost all companies should be allowing at least some amount of a budget for paid advertising, there are also many free or low-cost options for generating better search rankings and visibility for your business. In this ...

Essential Aspects Of An SEO Analysis

Essential Aspects Of An SEO Analysis If you want to position your website on Google, you must first do a quality SEO analysis. People try to position their sites on Google to appear in the highest search results. The truth is that it is not an easy task, Google does not loose pledge and the SEO guidelines we have are based on theory, trial, and error, but the ...

4 Ways to Utilize LinkedIn to Your Advantage

4 Ways to Utilize LinkedIn to Your Advantage The Power of Social Networking The digital platforms available in 2019 have enabled digital marketing to become more innovative than ever before. From Instagram Stories to sponsored Facebook advertisements and even company-sponsored Snapchat filters, social media is now a foundational tool for businesses everywhere. Not all ...

5 SEO Tips to take into the New Year of 2019

5 SEO Tips to take into the New Year of 2019 Staying ahead of the game, or even on pace with it, is the way SEO seems to work. It is constantly evolving based on the algorithm updates Google and other search engines implement, to shape the way they want content to be created online, with the aim to make the online experience of the web user better. With this in mind, here ...

Local Marketing Do’s & Dont’s

Local Marketing Do’s & Dont’s Local Marketing Dos and Dont’s   As a new business owner sometimes it can be difficult to know where to begin when specific points or challenges occur. Below Grant McArthur SEO has written up some actional steps for you to refer to if any of   Do’s:   Optimize your website for mobile: Make it easy for ...

3 Upcoming SEO Trends for 2019

3 Upcoming SEO Trends for 2019 Staying ahead of the game, when it comes to SEO, can provide some great results for your website and articles. Knowing when there will be changes to search engine algorithms and making the necessary changes to improve your SEO will only benefit your website and the traffic it receives organically. For example, when Google ...