Latest news in SEO

Use Structured Data And Rich Snippets To Improve Your Positioning In Google

Use Structured Data And Rich Snippets To Improve Your Positioning In Google Structured data greatly influences SEO positioning. These help the search engines intelligently interpret the contents of each of the web pages and give rise to the Rich Snippets. Have you ever wondered how searchers find information? And how do they classify it? Here we tell you everything. What does it consist of? Are they ...

How to Protect Your Website Against Google SEO Updates

How to Protect Your Website Against Google SEO Updates No matter what type of website you have, there is always going to be that little bit of doubt when Google updates their algorithm. We’ve all heard the stories of how a recognizable website has drops in traffic of more than 80%, sometimes, due to a simple SEO update. It’s every website owner’s worst nightmare. ...

4 Potential Reasons Why Your Website Lost SEO

4 Potential Reasons Why Your Website Lost SEO The SEO of your website is, of course, of utmost importance. It is what dictates the amount of traffic the website receives, which will directly impact the success of the website, in many ways. For this reason, it is very worrying for website owners when they see a drop, of any sort, in traffic or search ranking. What could ...

5 Tips to Designing a Website Favicon

5 Tips to Designing a Website Favicon It was recently introduced by Google that organic search engine results will have the website’s favicon on display to the left of the result for mobile, adding the first visual touch of a website to Google search. This means, for the first time ever, not only do website owner’s have to think about the content of ...

The Significance of Sitemaps in SEO

The Significance of Sitemaps in SEO One of the best ways of making your website famous or getting more visitors is search engine optimization (SEO). Businesses that have set up websites stand to benefit significantly from doing so. Search engine optimization involves the use of a variety of strategies that will help your website get ranked top in several search ...

How Will Blockchain Impact Digital Marketing?

How Will Blockchain Impact Digital Marketing? If you’ve heard of blockchain, you’ve probably heard about it in relation to cryptocurrency or cybersecurity. It’s a vital part of those two technologies, and it’s revolutionizing businesses all over the world. What you may not have realized is that blockchain is also impacting how digital marketing operates. As a ...

Six Proven E-Commerce Conversion Hacks to Double Your Conversions

Six Proven E-Commerce Conversion Hacks to Double Your Conversions As an entrepreneur, you have created a great e-commerce website with amazing features and intrusive designs. But are you sure this is enough to gain traffic? You might generate some traffic but your ultimate aim is to convert visitors to potential buyers. This is, of course, a daunting task as you have to compete with 1.3 ...

9 Key SEO Trends For 2019 That Marketers Should Know

9 Key SEO Trends For 2019 That Marketers Should Know As we move further into 2019, Google is exploring different avenues to help users with their queries by providing relevant answers on the go. After all, Google has a reputation to manage and it can only be done when it will keep updating itself and offer quality recommendations. As Google focuses more on users’ search ...

The Top 5 Online Advertising Risks To Avoid

The Top 5 Online Advertising Risks To Avoid In today’s Internet-driven world, it has become easier for businesses to engage with their target audience. Not only does the virtual space pull out all the stops from how businesses market and sell, but also, geographical boundaries are no longer a barrier. With over 55.1% world’s population using the Internet, online ...

Updated Google Search Console – What’s New with Latest the Version?

Updated Google Search Console – What’s New with Latest the Version? Google recently announced a new version of the search console. With new updates, the company made a hard decision to let go of some legacy features in the new version.  This drastic change of features and tools aimed at improving some of the popular properties the webmasters use. Here are some new features in search console ...

Ecommerce SEO : How Ecommerce Websites Can Drive Loyal Organic Traffic in 2019

Ecommerce SEO : How Ecommerce Websites Can Drive Loyal Organic Traffic in 2019 eCommerce is an influential means for budding entrepreneurs to engage into business activity. Without an eCommerce portal and high visibility, there cannot be any business flowing anywhere on the internet. To increase the prospects of business on the internet, eCommerce SEO becomes indispensible.  The only means of increasing ...

The 9 SEO Trends to Watch in 2019, and What It Means to You

The 9 SEO Trends to Watch in 2019, and What It Means to You The process of Search Engine Optimization is used to help customers find your website.  The process is not static, and it is constantly changing with new trends and ideas. Using SEO to attract web traffic has never been more popular, or more complex in its methods.  Each year, different tools and strategies change, but the ...

How to Optimize Websites for RankBrain

How to Optimize Websites for RankBrain Being an SEO expert or a marketer, your main objective towards your content is to get it across a diverse range of audience. And to do that, you need to find the smartest ways you can optimize your content on search engines like Google, Yahoo or MSN. Recently, Google brought one really interesting improvement to their setting ...

How a Content Writer Can Boost Audience Engagement Through Email Marketing

How a Content Writer Can Boost Audience Engagement Through Email Marketing Email marketing campaigns have been around for years now but they’re constantly being evolved in accordance with the market. As the emphasis on audience engagement has grown, your email marketing campaign also needs to accommodate this factor. Emails are special because they give you a direct line of communication with your ...

Financing Digital Marketing in 2019: How to Distribute Your Budget between PPC and SEO

Financing Digital Marketing in 2019: How to Distribute Your Budget between PPC and SEO Source: freepik.com Even if you are quite new to the world of digital marketing, you have likely already come across that infamous dilemma: should you pour your hard-earned funds into PPC or SEO? And like in all things digital marketing, there is no one-size-fits-all blueprint we can give you that will answer this question. ...

20 Off-Site SEO Techniques to Improve Your Online Exposure

20 Off-Site SEO Techniques to Improve Your Online Exposure It can be a long and difficult process to establish a strong reputation for your brand and website. While almost all companies should be allowing at least some amount of a budget for paid advertising, there are also many free or low-cost options for generating better search rankings and visibility for your business. In this ...