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Aqua Card – Analyse A Real PPC Campaign

Aqua Card – Analyse A Real PPC Campaign The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ was from Admiral, who had both a well designed search advert and landing page, that would have attracted healthy click through rates. An area that is always fiercely competitive in PPC is with the bank industry – mortgages, loans, bank ...

Admiral – Analyse A Real PPC Campaign

Admiral – Analyse A Real PPC Campaign The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from Beauty Bay, who had a campaign promoting their Halloween makeup. However, their main problem was that they were limiting their target audience far quicker than they should have, reducing the amount of usable PPC traffic that would ...

Beauty Bay – Analyse A Real PPC Campaign

Beauty Bay – Analyse A Real PPC Campaign The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from Three, who had a well designed search advert and a clean looking landing page. Three had also added typo keywords to those that wanted to target, which is an important thing to do for PPC campaigns. Most searches will have some ...

Why You Should Consider PPC For Your Business

Why You Should Consider PPC For Your Business Add PPC to your marketing techniques and see a tremendous boost in your sales within a few weeks. Before delving into the advantages of PPC, it is necessary to give you an insight into what PPC is and how it works. First off, PPC means pay-per-click. It is an advertisement initiative that allows you to run your ads on certain ...

Top 9 PPC Marketing Tips for Startups

Top 9 PPC Marketing Tips for Startups When you are at the helm of a startup, surely you are in for a game that presents you with higher risk and lower revenue. The chances of success are slim. Several research studies declare that more than 90% of startups are unsuccessful. They are more or less swimming in an ocean of complications. Majority of such complications ...

Three – Analyse A Real PPC Campaign

Three – Analyse A Real PPC Campaign The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from Sytner, who had a poor targeted PPC campaign, mainly because they did not include the negative keyword ‘buy’ in their campaign (where they were looking to sell BMWs). As well as this, the landing page was un-inspiring ...

Sytner – Analyse A Real PPC Campaign

Sytner – Analyse A Real PPC Campaign The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from Wiff, who had a really good search advert, especially from the fact that they were facing fierce competition from sponsored shopping results. The landing page was also very good, except for the fact that there was no candles ...

PPC x Content: How Quality Content and PPC Works Wonders

PPC x Content: How Quality Content and PPC Works Wonders Many marketing specialists are recommending either pay-per-click techniques or content marketing, not both of them at the same time, for a quality content strategy. Marketing experts advise that content marketing strategies for search rankings are one of the best practices for quality content plans, as indicated in the number ...

Wiff – Analyse A Real PPC Campaign

Wiff – Analyse A Real PPC Campaign The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from Club Med, who followed a typical approach, with regards to the structure and content, of a search advert, with a landing page that was well  designed, mainly due to the action-shot image used. A market that is always healthy and ...

Financial Effect on Content Marketing And PPC

Financial Effect on Content Marketing And PPC “Whаt iѕ Cоntеnt Mаrkеting?” I define Cоntеnt Mаrkеting аѕ thе сrеаtiоn аnd diѕtributiоn оf relevant соntеnt tо аttrасt аnd еngаgе a tаrgеtеd аudiеnсе. An effective and inеxреnѕivе wеbѕitе рrоmоtiоn tool, it can hеlр уоu boost уоur organic ѕеаrсh ...

Club Med – Analyse A Real PPC Campaign

Club Med – Analyse A Real PPC Campaign The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from Ocado, who had targeted shoppers of Waitrose to use Ocado for home delivery. There was a lack of Waitrose branding on the landing page of Ocado’s, which might have put people off using Ocado if they are unsure that they are ...

Why You Shouldn’t Worry About Click Through and Conversion Rates

Why You Shouldn’t Worry About Click Through and Conversion Rates When it comes to running a PPC campaign, there are some key statistics that advertisers should keep up to date with, and analyse to make sure their campaign is running smoothly, whilst delivering the desired results. Two common stats that are looked at closely tend to be the click through rate and conversion rate. A high click ...

Ocado and Waitrose – Analyse A Real PPC Campaign

Ocado and Waitrose – Analyse A Real PPC Campaign The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from LinkedIn, who used PPC to push web traffic into viewing jobs on their social media platform. Although not the most targeted of PPC campaigns, it did allow people to browse their website and explore the social media platform for ...

4 Mistakes with Keyword Targeting in 2018

4 Mistakes with Keyword Targeting in 2018 The keywords you target for your PPC campaign to bid for and display are crucial to your campaign’s success. After all, it is the keywords that you target that will dictate what type of traffic is going to view and have the potential to click onto your PPC search advert to reach your landing page. Taking this into ...

LinkedIn – Analyse A Real PPC Campaign

LinkedIn – Analyse A Real PPC Campaign The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from iCademy, who had a great example of how targeting the wrong keywords can have detrimental affects to the conversion rate and eat away into the budget of a PPC campaign. It seems iCademy did not use negative keywords such as ...

How to Use SEM for Marketing Your Products

How to Use SEM for Marketing Your Products Search Engine Marketing which is more commonly known by its acronym ‘SEM’ is currently one of the most effective ways to grow your e-commerce business beside promoting your products. It basically describes an advertising technique to help get your company right in front of the customers the very moment they start searching ...