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Three – Analyse A Real PPC Campaign

Three – Analyse A Real PPC Campaign The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from Sytner, who had a poor targeted PPC campaign, mainly because they did not include the negative keyword ‘buy’ in their campaign (where they were looking to sell BMWs). As well as this, the landing page was un-inspiring ...

Sytner – Analyse A Real PPC Campaign

Sytner – Analyse A Real PPC Campaign The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from Wiff, who had a really good search advert, especially from the fact that they were facing fierce competition from sponsored shopping results. The landing page was also very good, except for the fact that there was no candles ...

PPC x Content: How Quality Content and PPC Works Wonders

PPC x Content: How Quality Content and PPC Works Wonders Many marketing specialists are recommending either pay-per-click techniques or content marketing, not both of them at the same time, for a quality content strategy. Marketing experts advise that content marketing strategies for search rankings are one of the best practices for quality content plans, as indicated in the number ...

Wiff – Analyse A Real PPC Campaign

Wiff – Analyse A Real PPC Campaign The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from Club Med, who followed a typical approach, with regards to the structure and content, of a search advert, with a landing page that was well  designed, mainly due to the action-shot image used. A market that is always healthy and ...

Financial Effect on Content Marketing And PPC

Financial Effect on Content Marketing And PPC “Whаt iѕ Cоntеnt Mаrkеting?” I define Cоntеnt Mаrkеting аѕ thе сrеаtiоn аnd diѕtributiоn оf relevant соntеnt tо аttrасt аnd еngаgе a tаrgеtеd аudiеnсе. An effective and inеxреnѕivе wеbѕitе рrоmоtiоn tool, it can hеlр уоu boost уоur organic ѕеаrсh ...

Club Med – Analyse A Real PPC Campaign

Club Med – Analyse A Real PPC Campaign The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from Ocado, who had targeted shoppers of Waitrose to use Ocado for home delivery. There was a lack of Waitrose branding on the landing page of Ocado’s, which might have put people off using Ocado if they are unsure that they are ...

Why You Shouldn’t Worry About Click Through and Conversion Rates

Why You Shouldn’t Worry About Click Through and Conversion Rates When it comes to running a PPC campaign, there are some key statistics that advertisers should keep up to date with, and analyse to make sure their campaign is running smoothly, whilst delivering the desired results. Two common stats that are looked at closely tend to be the click through rate and conversion rate. A high click ...

Ocado and Waitrose – Analyse A Real PPC Campaign

Ocado and Waitrose – Analyse A Real PPC Campaign The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from LinkedIn, who used PPC to push web traffic into viewing jobs on their social media platform. Although not the most targeted of PPC campaigns, it did allow people to browse their website and explore the social media platform for ...

4 Mistakes with Keyword Targeting in 2018

4 Mistakes with Keyword Targeting in 2018 The keywords you target for your PPC campaign to bid for and display are crucial to your campaign’s success. After all, it is the keywords that you target that will dictate what type of traffic is going to view and have the potential to click onto your PPC search advert to reach your landing page. Taking this into ...

LinkedIn – Analyse A Real PPC Campaign

LinkedIn – Analyse A Real PPC Campaign The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from iCademy, who had a great example of how targeting the wrong keywords can have detrimental affects to the conversion rate and eat away into the budget of a PPC campaign. It seems iCademy did not use negative keywords such as ...

How to Use SEM for Marketing Your Products

How to Use SEM for Marketing Your Products Search Engine Marketing which is more commonly known by its acronym ‘SEM’ is currently one of the most effective ways to grow your e-commerce business beside promoting your products. It basically describes an advertising technique to help get your company right in front of the customers the very moment they start searching ...

A Few Pointers About Automatic Bidding in PPC

A Few Pointers About Automatic Bidding in PPC PPC advertising is moving towards machine learning and automated campaigns, since this is the direction that the general tech industry seems to be going. Machine learning can save time, both human and CPU, money and much much more, which is making it a very feasible option to invest in with platforms such as PPC and Google ...

E-Commerce Best Practices to Greatly Improve ROI

E-Commerce Best Practices to Greatly Improve ROI Maximizing Return on Investment (ROI) in your marketing plans and strategies are a need for all online businesses today. It is a challenge though to know what strategy will grab your audience’s attention and will make your business successful. Some of these e-commerce strategies for marketing are working on the audience reach ...

iCademy – Analyse A Real PPC Campaign

iCademy – Analyse A Real PPC Campaign The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from opodo, who had used pay per click advertising to attract web users looking to book flights through them. This meant the landing page had to be a lead capture page, which was well optimized to gain the necessary information to show ...

Tips to Drive Local Search Traffic with Google Ads

Tips to Drive Local Search Traffic with Google Ads In 2017, it was estimated that  around 90% of global sales took place in a physical store.   Worlwide Ecommerce sales are growing at 23.2%, but even by 2021, in-store  retail sales will account  for 84% of total retail sales. Brick-and-mortar stores will continue to dominate since there are several issues with online ...

opodo – Analyse A Real PPC Campaign

opodo – Analyse A Real PPC Campaign The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from Papier, who had a good search advert. The problem with the PPC campaign stemmed from the landing page, which seemed too specifically targeted, preventing some of the paid traffic from wanting to convert, if the products on show ...