Latest news in PPC Tips

Hollister – Analyse A Real PPC Campaign

Hollister – Analyse A Real PPC Campaign The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from Car Finance 247, who had a well optimised search advert, at the top of paid search results, with a really clear and effective hybrid landing page between a lead capture and click through page. A brand of clothing that is known for ...

5 Tips for Back to School PPC Campaigns

5 Tips for Back to School PPC Campaigns Although it is only the start of July and schools will have just started to break up for summer holidays, it is a good time to start to think about back to school campaigns, since such a move will gain a lot of momentum in under a month. Back to school campaigns can be extremely successful, especially since there is always a ...

The Importance of Having Micro Goals in Google Ad Campaigns

The Importance of Having Micro Goals in Google Ad Campaigns Although Google just announced a re-branding of Google Adwords (which you can read about here), the features of the advertisement platform will remain essentially the same. The re-branding and efforts are designed to help advertisers simplify their strategies and maximize results. Macro Goals vs Micro Conversions When business ...

Car Finance 247 – Analyse A Real PPC Campaign

Car Finance 247 – Analyse A Real PPC Campaign The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from Match, who had a very effective search advert. Be this as this may, the landing page was a huge let down, for the simple fact that it produced an error, relating to a problem with Match’s servers. This would have made all ...

Avoid These 14 Pay Per Click Mistakes

Avoid These 14 Pay Per Click Mistakes As much as there is plenty of information and help out there to make sure mistakes are not made in pay per click advertising, it is still far too common for my liking to see campaigns making mistakes and, sometimes, obvious ones at that too. My ‘Analyse A Real PPC Campaign‘ series on PPC.org has many examples ...

How to Create a Clickable PPC Search Advert

How to Create a Clickable PPC Search Advert When it comes to a PPC campaign, one of the main objectives of the search advert is to get a click onto it from the web user. A click onto an advert illustrates that the web user is interested in the contents of the advert, and wants to know more about it, possibly leading to a conversion. However, the problem stems with what ...

Match – Analyse A Real PPC Campaign

Match – Analyse A Real PPC Campaign The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from Now TV, who had targeted web users that searched for Now TV, but, instead, misspell the brand name, causing unrelated results to appear. After clicking on the advert, the click through landing page was simple and colorful, ...

5 Ways to Get More Local Customers in PPC

5 Ways to Get More Local Customers in PPC For many of the businesses that use PPC they will be local businesses looking to keep up to date with technology, targeting those online. The great thing about PPC is the fact that you can target local customers online. This is great for many local businesses, such as a florist, where the attraction to advertise to people ...

Now TV – Analyse A Real PPC Campaign

Now TV – Analyse A Real PPC Campaign The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from Marks and Spencer, who had a well optimized search advert, although not ranked first. The landing page had both good and bad points to it, making clear that it could have been improved. One market that is booming, and looks to ...

How to Conduct a Competitor Analysis in PPC

How to Conduct a Competitor Analysis in PPC An important stage, when it comes to creating a PPC campaign, comes with understanding what the rest of your competition are doing, and how best to compete against them. Competitor analysis should always be conducted and allows you to maximize the potential of your own campaign, if you know what competitors are doing and how ...

SEO vs. PPC – What’s the ideal choice for businesses with tight marketing budget?

SEO vs. PPC – What’s the ideal choice for businesses with tight marketing budget? In today’s digital world, search engine marketing is a crucial part of any business strategy. Stats provided by Jupiter Research show that 81% of users find their desired destination through a search engine like Google. However, one debate that always surrounds SEM is whether targeting your customers through ...

Marks and Spencer – Analyse A Real PPC Campaign

Marks and Spencer – Analyse A Real PPC Campaign The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ was from HSBC, who had an effective search advert, crucially ranking #1 of paid search results, considering there was a ‘People also search for’ box just below it. However, the landing page was a little disappointing, with areas that ...

HSBC – Analyse A Real PPC Campaign

HSBC – Analyse A Real PPC Campaign The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from Alton Towers, who had targeted those looking for holiday packages during a specific week – May half term (for schools). The problem is that those that did not having children and still wanted to go away would have found the ...

Pros and Cons to Bidding on Brands in PPC

Pros and Cons to Bidding on Brands in PPC An interesting part to PPC advertising, with the likes of Google, is that there is no copyright on advertisers bidding on brand names – it is a ‘free for all’. This makes things a little complicated, since brands are a crucial part to businesses which are commonly searched for. For this reason, bidding on ...

Alton Towers – Analyse A Real PPC Campaign

Alton Towers – Analyse A Real PPC Campaign The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from KLM, who had both good and bad points to their search advert, whilst their minimalist landing page would have worked well as a click through landing page. As the schools are looking to break up for the summer holidays in the next ...

KLM – Analyse A Real PPC Campaign

KLM – Analyse A Real PPC Campaign The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from Oxfam, who had both a good search advert and landing page – the navigation menu was particularly good on the landing page since it enabled web users to explore all of the products Oxfam had to sell in different categories, as ...