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Everest – Analyse A Real PPC Campaign

Everest – Analyse A Real PPC Campaign The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ was from Quidco, who had a very good PPC campaign in general that was used to counteract the poor SEO of Quidco. The search advert was good and utilized the use of ad extensions whilst the landing page was clear, simple and colorful: clearly ...

Quidco – Analyse A Real PPC Campaign

Quidco – Analyse A Real PPC Campaign The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ was from pay as u gym, who had a great example of a well designed search advert and landing page, resulting in a very effective landing page that would, no doubt, produce a high conversion rate. In the past, we have had a look at TopCashback, a ...

pay as u gym – Analyse A Real PPC Campaign

pay as u gym – Analyse A Real PPC Campaign The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from Spotify, who had made a PPC campaign for their own brand name to promote the paid version of their service, which was seen to be a great idea considering their business model only works due to premium subscriptions (and not the ...

4 Ways to Kick Start Your PPC Campaign in 2018

4 Ways to Kick Start Your PPC Campaign in 2018 It’s the start of the new year which is a brilliant time to put some hard graft into your PPC campaign and strategy, to maximize the potential of it in 2018. There are many variables in PPC advertising that are constantly adapting and changing which means your PPC campaign should always be treated as a ‘live’ ...

Spotify – Analyse A Real PPC Campaign

Spotify – Analyse A Real PPC Campaign The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from Computer Planet, who had a good search advert and a very ‘busy’ landing page with lots of links, images and content. However, from understanding the traffic that Computer Planet was targeting, it made sense for the ...

Computer Planet – Analyse A Real PPC Campaign

Computer Planet – Analyse A Real PPC Campaign The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from Giff Gaff, who had a very good search advert and an exceptional landing page that was colorful, but minimalist, to get web users into the conversion of filling in a form to purchase a new SIM card with the mobile network provider. ...

Giff Gaff – Analyse A Real PPC Campaign

Giff Gaff – Analyse A Real PPC Campaign The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from BT Mobile, who had an effective search advert, albeit the fact that they were ranked the lowest of the paid search results. The landing page was significantly poor, with many areas of improvement to get a conversion from the web ...

BT Mobile – Analyse A Real PPC Campaign

BT Mobile – Analyse A Real PPC Campaign The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from Virgin Experience, who had a well-timed PPC campaign to take advantage of consumers looking to buy gifts for family and friends but left it too late to have items dispatched, posted and delivered in time for Christmas. For this ...

3 Tips to Running a Post-Christmas PPC Campaign

3 Tips to Running a Post-Christmas PPC Campaign For a lot of businesses out there, the majority of the revenue produced for the year will come during the holiday season before Christmas, simply because of the increased spending of consumers to buy gifts for family and friends. This is generally why the EPMV (earning per thousand visitors) for publishers from the likes of ...

Virgin Experience – Analyse A Real PPC Campaign

Virgin Experience – Analyse A Real PPC Campaign The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ was from Truly Experiences, who had a very well designed PPC campaign, with both many positives to the search advert and landing page that were used. At the time of writing this article, it is Christmas Eve which is a very interesting time to ...

Truly Experiences – Analyse A Real PPC Campaign

Truly Experiences – Analyse A Real PPC Campaign The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from Joanna Lumley Live, who had a very basic PPC search advert and a landing page with an unnecessary use of a pop-up. For this reason, it can be considered a PPC campaign with lots of areas of improvements. With ...

Joanna Lumley Live – Analyse A Real PPC Campaign

Joanna Lumley Live – Analyse A Real PPC Campaign The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from Microsoft, promoting the latest and greatest Windows 10 laptops. What was found was that Microsoft chose to create a PPC advert to ensure web users saw the latest and greatest Windows 10 laptops, as well as to promote their ...

Microsoft Windows 10 PCs – Analyse A Real PPC Campaign

Microsoft Windows 10 PCs – Analyse A Real PPC Campaign The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from Festive Lights, who had interestingly two search adverts for the same keyword, which is a very clever way of increasing the CTR to a specific landing page without drastically increasing the cost (although the CPC will increase ...

Why You Should Target High CPC Keywords in PPC

Why You Should Target High CPC Keywords in PPC The keywords advertisers choose to target in PPC campaigns is a driving factor to the success of the campaign and the return on investment (ROI) that campaign receives. If you have chosen the right keywords, the traffic that would be exposed to your advert would more likely show an interest in it, click onto it and convert for ...

3 PPC Secrets Advertisers Should Know About

3 PPC Secrets Advertisers Should Know About It is far too easy to create a PPC campaign that is not obtaining a return on investment that reflects what it should be achieving. At the end of the day, a PPC campaign is there to bring targeted traffic to a campaign to make you money, one way or another. If this is not happening, you need to change things ASAP. Although ...

Festive Lights – Analyse A Real PPC Campaign

Festive Lights – Analyse A Real PPC Campaign The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from the release of the OnePlus 5T on O2, where it was found that the search advert was well designed. However, the landing page had both positives and negatives to conclude on for the overall effectiveness of the PPC campaign. With ...