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3 Easy Steps to Synchronize Google Maps with AdWords

3 Easy Steps to Synchronize Google Maps with AdWords Google is synonymous with searching and a large number of people turn to Google for finding information or making purchases on a daily basis. Users discover products and services in their area via Google and that is the primary reason why this search engine has emerged as the most potent advertising platform especially for the ...

Jet2holidays – Analyse A Real PPC Campaign

Jet2holidays – Analyse A Real PPC Campaign The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ was from American Express, who had ranked highest for a very competitive keyword search phrase, whilst adopting a landing page that was evaluated at having both pros and cons associated to it. Summer is just around the corner which means, for ...

American Express – Analyse A Real PPC Campaign

American Express – Analyse A Real PPC Campaign The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from Virgin TV, who had created an effective advert to advertise their new TV box, to encourage both new and existing customers of upgrading. An extremely competitive market can be said to be the banking industry. With this, looking ...

Which PPC Network Should Advertisers Use?

Which PPC Network Should Advertisers Use? If you are looking to gain traffic online, then there are many different types of platforms you can go for. You could try to develop traffic organically through SEO or head on over to social media, such as Twitter, to get engaged with users. However, by far the most popular choice is to develop a campaign with pay per click ...

Virgin TV – Analyse A Real PPC Campaign

Virgin TV – Analyse A Real PPC Campaign The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from Swatch, who had created a PPC campaign for their own brand name, presumably to change the first result that appears to a unisex result, since the top organic result points to Swatch as a women’s brand of watch only. This is ...

3 Ways to Reduce Your PPC Spend

3 Ways to Reduce Your PPC Spend Having an advertising campaign that lacks a good return on investment can be quite a financial stress on a business. Advertising campaigns, such as those using PPC to generate conversions, should be well oiled machined at bringing contextual traffic to a landing page to convert on a landing page. For this reason, if you can ...

Swatch – Analyse A Real PPC Campaign

Swatch – Analyse A Real PPC Campaign The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from Betfair, who had a PPC campaign to ward off competition from competing for their own brand name – the landing page was good but was only targeting new customers, with a lack of appreciation for existing customers who wanted ...

3 Ways To Make Your PPC Adverts Read Better

3 Ways To Make Your PPC Adverts Read Better An important part to a PPC campaign is in getting the web user’s attention, to begin with. Once you have the web user’s attention, things tend to be a little easier in the sense that you have done the hard bit of winning the web user over into clicking onto your advert. For example, it is a good analogy to compare ...

Betfair – Analyse A Real PPC Campaign

Betfair – Analyse A Real PPC Campaign The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from Vimeo, who had the only paid search advert that was competing against a rich snippets organic result. When landing onto the landing page, it was quite bland and had many areas of improvement. For the UK, this week commences the ...

3 Ways to Improve Your PPC Conversion Rate

3 Ways to Improve Your PPC Conversion Rate It is vitally important to track the conversion rate of all your PPC campaigns, considering that the conversion rate is the primary reason for PPC campaigns existing – everything a PPC campaign does is to get a conversion. For this reason, improving the conversion rate of PPC campaigns will help improve your effectiveness ...

Vimeo – Analyse A Real PPC Campaign

Vimeo – Analyse A Real PPC Campaign The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from Monster, who had a great search advert and landing page on the whole. However, the fact there are two businesses with the same name (Monster energy drink and Monster jobs) means the keyword targeting might need to be a bit more ...

Monster – Analyse A Real PPC Campaign

Monster – Analyse A Real PPC Campaign The last PPC campaign I analysed int he ‘Analyse A Real PPC Campaign’ series was from Adagio Tea, who had a good search advert and an average landing page, since there were both positives and negatives associated to the page. Continuing the theme of drinks, energy drinks are a huge market that is seemingly dominated ...

PPC learning Guide in 2018

PPC learning Guide in 2018 PPC is the art of selling ads and you have to market the online ads for reaching the target audience and generating business leads and revenue for the client. It is a marketing form of online advertising where advertisers incur money on users who click on their ads. Advertisers bid on the estimated value of the click with the ...

Adagio Tea – Analyse A Real PPC Campaign

Adagio Tea – Analyse A Real PPC Campaign The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from Everest, who had a search advert filled with call to actions and a well optimized lead capture landing page, making the overall campaign, on the whole, very good. For the United Kingdom (as I cannot state this for other countries), ...

Everest – Analyse A Real PPC Campaign

Everest – Analyse A Real PPC Campaign The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ was from Quidco, who had a very good PPC campaign in general that was used to counteract the poor SEO of Quidco. The search advert was good and utilized the use of ad extensions whilst the landing page was clear, simple and colorful: clearly ...

Quidco – Analyse A Real PPC Campaign

Quidco – Analyse A Real PPC Campaign The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ was from pay as u gym, who had a great example of a well designed search advert and landing page, resulting in a very effective landing page that would, no doubt, produce a high conversion rate. In the past, we have had a look at TopCashback, a ...