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Now TV – Analyse A Real PPC Campaign

Now TV – Analyse A Real PPC Campaign The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from Marks and Spencer, who had a well optimized search advert, although not ranked first. The landing page had both good and bad points to it, making clear that it could have been improved. One market that is booming, and looks to ...

How to Conduct a Competitor Analysis in PPC

How to Conduct a Competitor Analysis in PPC An important stage, when it comes to creating a PPC campaign, comes with understanding what the rest of your competition are doing, and how best to compete against them. Competitor analysis should always be conducted and allows you to maximize the potential of your own campaign, if you know what competitors are doing and how ...

SEO vs. PPC – What’s the ideal choice for businesses with tight marketing budget?

SEO vs. PPC – What’s the ideal choice for businesses with tight marketing budget? In today’s digital world, search engine marketing is a crucial part of any business strategy. Stats provided by Jupiter Research show that 81% of users find their desired destination through a search engine like Google. However, one debate that always surrounds SEM is whether targeting your customers through ...

Marks and Spencer – Analyse A Real PPC Campaign

Marks and Spencer – Analyse A Real PPC Campaign The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ was from HSBC, who had an effective search advert, crucially ranking #1 of paid search results, considering there was a ‘People also search for’ box just below it. However, the landing page was a little disappointing, with areas that ...

HSBC – Analyse A Real PPC Campaign

HSBC – Analyse A Real PPC Campaign The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from Alton Towers, who had targeted those looking for holiday packages during a specific week – May half term (for schools). The problem is that those that did not having children and still wanted to go away would have found the ...

Pros and Cons to Bidding on Brands in PPC

Pros and Cons to Bidding on Brands in PPC An interesting part to PPC advertising, with the likes of Google, is that there is no copyright on advertisers bidding on brand names – it is a ‘free for all’. This makes things a little complicated, since brands are a crucial part to businesses which are commonly searched for. For this reason, bidding on ...

Alton Towers – Analyse A Real PPC Campaign

Alton Towers – Analyse A Real PPC Campaign The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from KLM, who had both good and bad points to their search advert, whilst their minimalist landing page would have worked well as a click through landing page. As the schools are looking to break up for the summer holidays in the next ...

KLM – Analyse A Real PPC Campaign

KLM – Analyse A Real PPC Campaign The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from Oxfam, who had both a good search advert and landing page – the navigation menu was particularly good on the landing page since it enabled web users to explore all of the products Oxfam had to sell in different categories, as ...

4 Reasons PPC Campaigns Waste Money

4 Reasons PPC Campaigns Waste Money PPC advertising campaigns are a brilliant way to bring contextual traffic to a desired landing page. The problem comes that some campaigns are often running quite inefficiently, without even realizing where the areas are affecting their PPC results. Here are some reasons why your PPC campaign/s might be wasting money, so you ...

7 PPC Mistakes Costing and Killing Your Marketing Campaign

7 PPC Mistakes Costing and Killing Your Marketing Campaign If you want to get paid clicks from search engines using Pay Per Click marketing, you need to follow the set PPC tactics. Some vendors have already mastered the skills and their course of action while some are still on trial, error, and trial. Selecting a right PPC agency is a crucial step in your marketing funnel that will be ...

Oxfam – Analyse A Real PPC Campaign

Oxfam – Analyse A Real PPC Campaign The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from Travel Republic, who had a poor advert, with an average landing page – the problem was that the advert was very content-light, especially in the description. This would reduce the exposure level of the advert, coupled by the ...

Is PPC Better to Use For Businesses than SEO?

Is PPC Better to Use For Businesses than SEO? When it comes to gaining traffic online for marketing, there are generally two approaches that can be taken. PPC (pay per click) advertising is a form of advertising where the advertiser only pays once the advert is clicked on, with the adverts appearing above organic search results on search engine result pages (SERPs). SEO ...

Travel Republic – Analyse A Real PPC Campaign

Travel Republic – Analyse A Real PPC Campaign The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ was from Panasonic for a new smart home speaker. It was a clever PPC campaign from Panasonic, with good keyword targeting and a generally good landing page to push those interested in Google Assistant speakers into purchasing the Panasonic speaker ...

Defending Your Brand Name in PPC Advertising

Defending Your Brand Name in PPC Advertising PPC is a great way to gain contextual traffic about, near on enough, anything and from anyone. Just as this is a good point associated with PPC, it can also be seen as a bad point. Allowing advertisers to use any keyword to target their PPC campaign against, regardless of trademark and copyright, means that competitors can just ...

A Paid Search Audit Can Increase Your ROI By 200% Overnight: Know How

A Paid Search Audit Can Increase Your ROI By 200% Overnight: Know How Yes, you read the title right! But in order to do this, your PPC campaign audit needs to focus on the most important metrics such as conversions and net profit. What’s the point of having low CPA if you’re not getting quality leads right? Here’s how an expert PPC audit agency strategically audits an AdWords account to ...

The Synergy of SEO and PPC: Finding A Way to Supercharge Your Search Strategy

The Synergy of SEO and PPC: Finding A Way to Supercharge Your Search Strategy Most people who are quite new to digital marketing usually view SEO and PPC as completely independent areas that can be performed without any sort of cohesiveness with each other. While these areas are indeed, different from each other, it’s best to view SEO and PPC as being two sides of the same coin, that is, search engine ...