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Joanna Lumley Live – Analyse A Real PPC Campaign

Joanna Lumley Live – Analyse A Real PPC Campaign The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from Microsoft, promoting the latest and greatest Windows 10 laptops. What was found was that Microsoft chose to create a PPC advert to ensure web users saw the latest and greatest Windows 10 laptops, as well as to promote their ...

Microsoft Windows 10 PCs – Analyse A Real PPC Campaign

Microsoft Windows 10 PCs – Analyse A Real PPC Campaign The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from Festive Lights, who had interestingly two search adverts for the same keyword, which is a very clever way of increasing the CTR to a specific landing page without drastically increasing the cost (although the CPC will increase ...

Why You Should Target High CPC Keywords in PPC

Why You Should Target High CPC Keywords in PPC The keywords advertisers choose to target in PPC campaigns is a driving factor to the success of the campaign and the return on investment (ROI) that campaign receives. If you have chosen the right keywords, the traffic that would be exposed to your advert would more likely show an interest in it, click onto it and convert for ...

3 PPC Secrets Advertisers Should Know About

3 PPC Secrets Advertisers Should Know About It is far too easy to create a PPC campaign that is not obtaining a return on investment that reflects what it should be achieving. At the end of the day, a PPC campaign is there to bring targeted traffic to a campaign to make you money, one way or another. If this is not happening, you need to change things ASAP. Although ...

Festive Lights – Analyse A Real PPC Campaign

Festive Lights – Analyse A Real PPC Campaign The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from the release of the OnePlus 5T on O2, where it was found that the search advert was well designed. However, the landing page had both positives and negatives to conclude on for the overall effectiveness of the PPC campaign. With ...

Why You Should Use PPC to Gain Traffic Online

Why You Should Use PPC to Gain Traffic Online No matter what you are trying to achieve online, the general consensus is that gaining more traffic to a specific landing page will generally help work as a catalyst to your objectives towards success. There are many ways you can gain traffic online, such as through good search engine optimization, social media, back-linking to ...

Cool Google AdWords Features Every Marketer Must Know

Cool Google AdWords Features Every Marketer Must Know If you’re on the constant lookout for new features in Google AdWords, the good news is here! Google released its new AdWords Features to Create Gmail asset-based ads, promotion extensions, and video extension. This adds to the amazing features like affiliate location extensions, the time between clicks and conversions, Faster ...

OnePlus 5T on O2 – Analyse A Real PPC Campaign

OnePlus 5T on O2 – Analyse A Real PPC Campaign The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from John Lewis, who was looking to promote their new Christmas advert. What we found was that from having the YouTube advert embedded onto the John Lewis advert enticed people to browse their website after watching the advert, which ...

 How to reduce Facebook Lead ads cost for better ROI

 How to reduce Facebook Lead ads cost for better ROI Facebook is the most popular social network with 2.06 billion monthly active users and tops the ranking amongst YouTube, WhatsApp, Instagram, WeChat and more. Because of its reach and acceptance across world, businesses are investing million of dollars in advertising through Facebook Ads. Why Facebook Ads? Every Facebook user ...

Gaining Traffic Online – PPC and SEO Examples

Gaining Traffic Online – PPC and SEO Examples The age-long debate as to PPC vs SEO is still a big question asked by many marketers. Pay per click advertising has some benefits over search engine optimization that make it the preferred choice of traffic generation for some situations, whilst the same can be said for SEO over PPC. With this, here are some situations when is ...

John Lewis Advert – Analyse A Real PPC Campaign

John Lewis Advert – Analyse A Real PPC Campaign The last PPC campaign I analysed in the ‘Analyse A Real PPC campaign’ series was from Voucher Honey, who had a well designed search advert and an exception landing page, mainly due to the simplicity of just a search bar that takes up the central area to it. With Christmas now nearly a month and a bit away, it is ...

Voucher Honey – Analyse A Real PPC Campaign

Voucher Honey – Analyse A Real PPC Campaign The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ was from PULL&BEAR, who had used the site link extension to make it easier for each gender to find clothing, instead of having to go through another click through page to then select ‘mens’ or womens’ clothing: making life a ...

Most Popular Ad Sizes Ranked in Order

Most Popular Ad Sizes Ranked in Order Part of a making a success of PPC advertising is in determining what the best ad sizes are, both from an advertiser and publisher perspective. A publisher will want to use ad sizes that generate the most amount of clicks whilst advertisers will want to gain as many impressions, clicks and conversions from choosing the best ad ...

PULL&BEAR – Analyse A PPC Campaign

PULL&BEAR – Analyse A PPC Campaign The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from Bridgestone, who had a good search advert (except the typo) and a good landing page too. However, the paid search results was dominated by BlackCircles.com shopping results, which would naturally push people to clicking on them, ...

Factors that Affect Seasonal PPC Campaigns

Factors that Affect Seasonal PPC Campaigns As much as you can have the best business with products/services which are market leaders in their respective sectors, you will still, unfortunately, be at the mercy to external factors which will have a direct impact on the sales of your products and services. The same can apply to pay per click advertising campaigns, where ...

Bridgestone – Analyse A Real PPC Campaign

Bridgestone – Analyse A Real PPC Campaign The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from Saga, who had a relatively simple PPC search advert, which would not have worked to their advantage. However, they had a saving grace in the form of a great landing page, which would have converted well the traffic that clicked ...