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Top Internet Service Providers for Optimal Digital Marketing

Top Internet Service Providers for Optimal Digital Marketing Gone are the days when businesses could flourish with marketing just on print. This is the era of fast speed internet, with a smartphone in each potential client’s hand. As experts term it, digital marketing is vital today to reach an ample audience in a cost-effective and time saving manner – that too with ...

What Matters When Making Money with PPC

What Matters When Making Money with PPC Pay per click advertising is one of, if not the, most used form of advertising online for advertisers to gain contextual traffic and publishers to profit from having adverts on their websites. With Google leading the way in PPC, it is no surprise it has become the market leader in making money for websites. However, sometimes ...

7 Tips to Tackle Your First PPC Campaign

7 Tips to Tackle Your First PPC Campaign Over the last few years, pay per click campaigns has been a staple in online advertising for businesses. But with recent economic changes, brands and businesses alike find themselves having to cut PPC expenditure whether by bringing it in-house, cutting their PPC agency or cutting their marketing team and shifting PPC ...

Eat fruit – Analyse A Real PPC Campaign

Eat fruit – Analyse A Real PPC Campaign The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from Razer, who had a PPC campaign competing directly against Google shopping results. The problem with this is that Google Shopping results are going to genuinely be more appealing, mainly due to having pricing, reviews, images, plus ...

3 Ways to Optimize a PPC Lead Capture Page

3 Ways to Optimize a PPC Lead Capture Page There are many different types of landing pages you can choose to use with a PPC campaign, with a recent article looking at some of the ways to optimize a click through landing page for PPC. Another type of landing page that is commonly used in PPC comes with the lead capture page. This is a page that has some sort of form on ...

2 Easy Ways to Optimize a PPC Click Through Landing Page

2 Easy Ways to Optimize a PPC Click Through Landing Page When it comes to choosing a landing page for your PPC campaign, you’ll tend to find there are three main types that advertisers like to go for: product/service pages, lead capture pages and click through pages. Each have their different reasons for being used. A click through landing page, as it states in the name, is all ...

Razer – Analyse A Real PPC Campaign

Razer – Analyse A Real PPC Campaign The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from Candles Direct, who had a PPC campaign for a brand of candles, that used the incentive of it being at a discounted rate to attract web users into a click. This was an example of web users that had determined what they wanted to ...

Candles Direct – Analyse A Real PPC Campaign

Candles Direct – Analyse A Real PPC Campaign The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ was from Shopify, who had both a good search advert and lead capture landing page, specifically designed with no other buttons on the page, so the only thing the web user could do was fill out the email address form (increasing the likelihood of a ...

Shopify – Analyse A Real PPC Campaign

Shopify – Analyse A Real PPC Campaign The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from Disney, who had made a PPC campaign to promote their new video streaming service, Disney+. What we found was that they had perfectly taken advantage of traffic that were looking to stay entertained at home, especially with a third ...

5 Essential Elements to a Successful PPC Search Advert

5 Essential Elements to a Successful PPC Search Advert Composing and creating the perfect search advert, well, it does not exist. There is always room for improvement with a PPC campaign, it is just a matter of time, money and cost. Saying this, there are certain elements which can contribute to a search advert gaining the best click through rate, whilst promoting your brand and ...

Disney+ – Analyse A Real PPC Campaign

Disney+ – Analyse A Real PPC Campaign The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from On the Beach, which had bravely kept their PPC campaign going, amid all flights cancelling and the holiday sector, pretty much, being stuck on pause, whilst the coronavirus outbreak continued. Putting this aside (and forgetting ...

On the Beach – Analyse A Real PPC Campaign

On the Beach – Analyse A Real PPC Campaign The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ was from Blue Host, who had a good search advert, and would have had a good landing page, if they had the call to action button above the fold of the page. If you choose to use a call to action landing page, it is important to the conversion rate ...

How Coronavirus is Impacting PPC Advertising

How Coronavirus is Impacting PPC Advertising The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from Blue Host, who had, on the whole, a well optimized landing page. The keyword search phrase ‘wordpress hosting’ is always going to be a very popular search phrase, so it was good to use quantifiable data (price) to ...

10 Ways to Learn Pay Per Click (PPC) Management Methods

10 Ways to Learn Pay Per Click (PPC) Management Methods Regardless of whether you have heard or not about PPC (Pay per Click), it exists in a vast manner and most people are trying to understand what PPC is all about. PPC marketing has suddenly risen in demand and thus more number of businesses are trying to understand the benefits of it.  What is PPC and how is it valuable for ...

Blue Host – Analyse A Real PPC Campaign

Blue Host – Analyse A Real PPC Campaign The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ was from HomeProtect, who had slightly miss-targeted their PPC campaign at people wanting home insurance for their second home, when the majority of people would have been wanting home insurance for, well, just their home. One area I have had to ...

Piaget – Analyse A Real PPC Campaign

Piaget – Analyse A Real PPC Campaign The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from Avanti, who had a good search advert, but had a landing page that was not well optimized for the conversion they want: a lead capture. With a lead capture page, it is important to have the actual lead capture appear above the fold, ...