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How To Produce A Quality PPC Campaign

How To Produce A Quality PPC Campaign On average, a PPC advertiser gains at least a dollar for every dollar spent in terms of ROI. To cross this benchmark, an efficient PPC campaign is required. The top advertising platforms, such as Google Ads and Microsoft Advertisement tools, may help set up a high-quality PPC campaign. Many believe the pay-per-click ...

5 Reasons to Use PPC for Your Restaurant Marketing

5 Reasons to Use PPC for Your Restaurant Marketing As the commercial world increasingly moves to online channels to reach customers old and new, there is a vast and growing spectrum of internet marketing options. These range from the older and more traditional methods, such as SEO and email marketing, to the latest trends in AI, mobile messaging and chatbots.  With so many ...

Several Tips on Improving PPC Performance

Several Tips on Improving PPC Performance Companies have websites built specifically for users to visit and take a look at their products or services. There are several main elements of their website that can make them successful, like PPC advertising. If you were to focus on PPC advertising, it’s a technique that enables companies to drive more traffic into their ...

Want to Perform International PPC – Here Are Some Tips

Want to Perform International PPC – Here Are Some Tips The world is shrinking, and it’s faster than you believe. And now is the time to go global. “Just a few changes to your on-going PPC campaign and you can dramatically increase your ROI.” If you believe the above, we are sorry to say but you are a PPC newbie. We suggest you look for an expert right away. You need help. ...

PPC and SEO Effective Together? How-To Guide With Rank Tracker

PPC and SEO Effective Together? How-To Guide With Rank Tracker Typically, blogs and forums dedicated to SEO and PPC discuss what’s better. While these two marketing methods are really different, it doesn’t mean you can’t implement them both. And even if you’ve chosen only organic or only paid search to target, you surely need to investigate the other side. Both SEO and PPC ...

Top Internet Service Providers for Optimal Digital Marketing

Top Internet Service Providers for Optimal Digital Marketing Gone are the days when businesses could flourish with marketing just on print. This is the era of fast speed internet, with a smartphone in each potential client’s hand. As experts term it, digital marketing is vital today to reach an ample audience in a cost-effective and time saving manner – that too with ...

What Matters When Making Money with PPC

What Matters When Making Money with PPC Pay per click advertising is one of, if not the, most used form of advertising online for advertisers to gain contextual traffic and publishers to profit from having adverts on their websites. With Google leading the way in PPC, it is no surprise it has become the market leader in making money for websites. However, sometimes ...

7 Tips to Tackle Your First PPC Campaign

7 Tips to Tackle Your First PPC Campaign Over the last few years, pay per click campaigns has been a staple in online advertising for businesses. But with recent economic changes, brands and businesses alike find themselves having to cut PPC expenditure whether by bringing it in-house, cutting their PPC agency or cutting their marketing team and shifting PPC ...

Eat fruit – Analyse A Real PPC Campaign

Eat fruit – Analyse A Real PPC Campaign The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from Razer, who had a PPC campaign competing directly against Google shopping results. The problem with this is that Google Shopping results are going to genuinely be more appealing, mainly due to having pricing, reviews, images, plus ...

3 Ways to Optimize a PPC Lead Capture Page

3 Ways to Optimize a PPC Lead Capture Page There are many different types of landing pages you can choose to use with a PPC campaign, with a recent article looking at some of the ways to optimize a click through landing page for PPC. Another type of landing page that is commonly used in PPC comes with the lead capture page. This is a page that has some sort of form on ...

2 Easy Ways to Optimize a PPC Click Through Landing Page

2 Easy Ways to Optimize a PPC Click Through Landing Page When it comes to choosing a landing page for your PPC campaign, you’ll tend to find there are three main types that advertisers like to go for: product/service pages, lead capture pages and click through pages. Each have their different reasons for being used. A click through landing page, as it states in the name, is all ...

Razer – Analyse A Real PPC Campaign

Razer – Analyse A Real PPC Campaign The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from Candles Direct, who had a PPC campaign for a brand of candles, that used the incentive of it being at a discounted rate to attract web users into a click. This was an example of web users that had determined what they wanted to ...

Candles Direct – Analyse A Real PPC Campaign

Candles Direct – Analyse A Real PPC Campaign The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ was from Shopify, who had both a good search advert and lead capture landing page, specifically designed with no other buttons on the page, so the only thing the web user could do was fill out the email address form (increasing the likelihood of a ...

Shopify – Analyse A Real PPC Campaign

Shopify – Analyse A Real PPC Campaign The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from Disney, who had made a PPC campaign to promote their new video streaming service, Disney+. What we found was that they had perfectly taken advantage of traffic that were looking to stay entertained at home, especially with a third ...

5 Essential Elements to a Successful PPC Search Advert

5 Essential Elements to a Successful PPC Search Advert Composing and creating the perfect search advert, well, it does not exist. There is always room for improvement with a PPC campaign, it is just a matter of time, money and cost. Saying this, there are certain elements which can contribute to a search advert gaining the best click through rate, whilst promoting your brand and ...

Disney+ – Analyse A Real PPC Campaign

Disney+ – Analyse A Real PPC Campaign The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from On the Beach, which had bravely kept their PPC campaign going, amid all flights cancelling and the holiday sector, pretty much, being stuck on pause, whilst the coronavirus outbreak continued. Putting this aside (and forgetting ...