Latest news in Digital Marketing

Volker Hartzsch: The Future of Digital Marketing Trends in 2024

Volker Hartzsch: The Future of Digital Marketing Trends in 2024 Entrepreneur and investor Volker Hartzsch has built, scaled and sold 19 companies over the course of 22 years and has significant sales and marketing experience. From voice search and SEO to AI and automation, this article will provide an overview of some of the biggest digital marketing trends of 2024. Voice Search ...

Dynamic Search Ads: Everything You Need to Know If You’re a Beginner

Dynamic Search Ads: Everything You Need to Know If You’re a Beginner Certainly, let’s provide a more detailed explanation of Dynamic Search Ads (DSAs), covering their significance, setup, and integration with remarketing strategies. Understanding Dynamic Search Ads (DSAs) Dynamic Search Ads represent a potent tool within your digital advertising arsenal, allowing you to harness unexpected ...

4 Ways to Maximize Website Conversion Rates Through Mobile Optimization Strategy

4 Ways to Maximize Website Conversion Rates Through Mobile Optimization Strategy When you’re grappling with low conversion rates, the instinct might be to increase your advertising or marketing budget for a quick fix. However, this might not be the most effective solution. Instead, focus on a more fundamental aspect: mobile optimization of your website. Let’s delve deeper into why mobile ...

Email Marketing for Small Businesses: A Simple Guide to Big Results

Email Marketing for Small Businesses: A Simple Guide to Big Results Are you looking for a cost-effective way to grow your customer base and increase sales? It’s time to turn your attention to one of the most powerful tools in your arsenal: email marketing. In the bustling digital marketplace, it’s crucial to stay connected with your customers and stand out from the competition. ...

5 Ways You Can Leverage Statistics for Your Digital Marketing Campaign

5 Ways You Can Leverage Statistics for Your Digital Marketing Campaign The pivotal role of statistics in marketing, be it traditional or digital, stems from its foundational reliance on human psychology. Marketers may adopt several fundamental strategies that have been successful for similar businesses in the past, but the assurance of success remains uncertain, especially in traditional marketing ...

How Social Media Can Boost Your PPC Strategy

How Social Media Can Boost Your PPC Strategy Are you struggling to get your pay-per-click (PPC) campaigns off the ground? Do you want to improve your PPC strategy and reach a wider audience? If so, you may want to consider integrating social media into your PPC strategy. In this article, we’ll explore the benefits of using social media in your PPC campaigns and provide ...

What is Retargeting in PPC Advertising? Ultimate Guide for Advertisers

What is Retargeting in PPC Advertising? Ultimate Guide for Advertisers Retargeting, also known as remarketing, is a form of online advertising that allows businesses to reach people who have previously visited their website. This is done by placing a cookie on the visitor’s browser, which then serves targeted ads to users as they browse the internet. Retargeting is a powerful tool for ...

4 Reasons Influencer Marketing Is Taking Over Europe

4 Reasons Influencer Marketing Is Taking Over Europe Europe is leading the way when it comes to influencer marketing. As the influence of social media continues to grow across the continent, companies are turning to influencers as a powerful way to reach their target audiences and boost their brand presence. From increased reach to improved credibility, the advantages of ...

E-Commerce Marketing: How to Optimize Your Store for Visual Search

E-Commerce Marketing: How to Optimize Your Store for Visual Search Optimization of all kinds is important, and we’ve talked about how you can optimize your ecommerce product pages in this e-commerce SEO guide. Visual search is becoming more popular these days, and its success comes down to optimizing your images. By doing this, you will hopefully avoid the visual search mistakes ...

How to Balance Between Organic and Paid Search for Brand Success

How to Balance Between Organic and Paid Search for Brand Success The value of SEO cannot be overemphasized when seeking to expand a brand. Finding clients becomes impossible if people are unable to locate a business, especially as e-commerce continues to become an irresistible force. A novice business owner may be tempted to rely on pay-per-click (PPC) advertising to accelerate brand ...

Search Advertising is Gaining Grounds During this Economic Uncertainty, According to a New Report

Search Advertising is Gaining Grounds During this Economic Uncertainty, According to a New Report If you are waiting for ad spending on search advertising to slow down soon, you will have to wait for a long time. According to a new report, videos, linear TV, and CTV are the most vulnerable in terms of cutting ad budgets. Google is at the top when it comes to search ads in the United States, as it holds around 56.1% of the ...

According to New Report, Search Advertising is Gaining Grounds During this Economic Uncertainty

According to New Report, Search Advertising is Gaining Grounds During this Economic Uncertainty If you are waiting for ad spending on search advertising to slow down soon, you will have to wait for a long time. According to a new report, videos, linear TV, and CTV are the most vulnerable in terms of cutting ad budgets. Google is at the top when it comes to search ads in the United States, as it holds around 56.1% of the ...

Why Instagram PPC is a Wise Investment for Advertising Professionals

Why Instagram PPC is a Wise Investment for Advertising Professionals Have you struggled to get your business’s Instagram page off the ground? Are you getting tons of likes but no new followers? If so, it might be time to try Instagram pay-per-click (PPC) advertising. Learn how to create an effective ad and where to place it in this article on why Instagram PPC is the right investment for you. ...

5 Digital Marketing Trends to Use in 2022

5 Digital Marketing Trends to Use in 2022 As we begin to see the light at the end of the pandemic tunnel, businesses are starting to think about how they can rebound in the post-COVID world. One area that will be crucial for businesses to focus on is digital marketing. To help you stay ahead of the curve, here are five digital marketing trends that you should try out ...

How to Get the Best Out of Your PPC Marketing as a SaaS Company

How to Get the Best Out of Your PPC Marketing as a SaaS Company PPC plays an important role when it comes to boosting the ROI and visibility of SaaS Marketing efforts. Below are some first steps you need to take when it comes to optimizing PPC ad campaigns to help your SaaS business. Choosing the ideal keywords is important to getting excellent PPC performance. Your focus should be on ...

How to Validate Marketing Pixels and Tags

How to Validate Marketing Pixels and Tags We can’t underestimate the importance of proper web tracking and measurement. With accurate data, we can optimize and report on the performance of a campaign. The technical data can start becoming overwhelming and look like it’s too much to handle. Advertisers can be tempted to just sit back and be hopeful that the ...