The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ was from Relate, who had a good PPC search advert, although the ranking was a little low at 3rd. The landing page also had both good and bad points associated to it. An area that has strong demand and lots of interest in is the electric car market: it is an emerging market ...
Now TV Impractical Jokers – Analyse A Real PPC Campaign 12 Sep 2019
The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from Disneyland Paris, who had a content heavy search advert, due to the fact of using the full site link extension, whilst the landing page was a lead capture page that used a slideshow animation video to excite the web user with what Disneyland Paris have ...
How to Create Blog Posts More Efficiently 12 Sep 2019
One of the biggest problems associated with blogging is, in itself, blogging. The capacity to pump out new information onto the internet, that is still high quality, unique and provides benefit to the readers is something that can be difficult to do consistently. Good quality content cannot be forced, and neither can it be produced in high quantity. Be this ...
What to Do if you Find Malware on Your Website 11 Sep 2019
It’s one of the worst things to encounter for anyone that owns a website. When a website gets hacked and has a virus or malware put onto it, a billion and one questions will naturally rush into your mind. Have they got my login details? What have they put onto my website? Have I found everything they put onto my website? Will Google and other search ...
5 Statistics to Monitor as a Blogger 04 Sep 2019
The great thing about software such as Google Analytics is that they can provide website owners lots and lots of data regarding their website. At the same time, this is also a bad thing about the likes of Google Analytics, since if you are unsure what to track and how to analyse it, what use is all the data? With this, here are five statistics you should ...
Relate – Analyse A Real PPC Campaign 03 Sep 2019
The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from Disneyland Paris, who had a well designed search advert, that took advantage of the site link extensions, as well as a fluid-designed landing page, that used a video background to illustrate a new feature at the theme park. An area that is going to get lots of ...
3 Ways to Improve Your PPC Campaign 27 Aug 2019
If you compare a PPC campaign back in the naughties to now, you will see a huge difference in the number of variables an advertiser is able to control and modify, in order to get the specific traffic they are targeting. It can be quite daunting, the number of things you are able to change nowadays, since the number of variations you can do through A/B ...
Disneyland Paris – Analyse A Real PPC Campaign 21 Aug 2019
The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from Better Help, who had both an effective PPC search advert and landing page, that enabled those needing counselling to feel comfortable into giving Better Help a go with their services – such a PPC campaign was a great way to show how the PPC campaign can ...
Google Sends Out Warning to Websites Leasing Subdomains 20 Aug 2019
For website owners, if there is an area that can be exploited to make money, it is hard to see websites not look to take advantage. This is exactly what has happened with leasing subdomains and subfolder of websites, to third party companies. In summary, leasing a subdomain/subfolder is a fairly new concept that Google has only recently brought light to the ...
Better Help – Analyse A Real PPC Campaign 14 Aug 2019
The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from My New Smart Watch, who had a un-insprising PPC search advert, accompanied by a landing page that had a few areas of improvements. One area that is always going to be of the utmost importance to people is counselling. Mental health is something that we often ...
