When businesses, especially those online, want to promote something or gain extra contextual traffic, 9 times out of 10 they will look to PPC. A further 9 times out of 10, they will look specifically to Google’s AdWords. There is a reason why this is the case. Google’s PPC platform is a extremely effective way to gain contextual traffic at an ...
Google Testing Black ‘Ad’ Sign in Paid Search Results 19 Mar 2019
Google is one to always look for ways to innovate and improve their PPC advertising platform. After all, PPC makes up the majority of Google’s profit – any way they can eek out performance will be a welcome addition. Not only do Google want to make more money from PPC, they also want to improve the user experience for both advertisers and web ...
Car Parts 4 Less – Analyse A Real PPC Campaign 14 Mar 2019
The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from Light Finance, who had both a very well designed search advert and PPC landing page. Light Finance went down the road of a very colorful landing page, to help keep the web user’s attention on the landing page. The lead capture was also very intuitive, ...
Why it is Important to Research PPC Competition 13 Mar 2019
At its core, advertising has competition at its heart. Advertisers want to engage with potential customers and gain their attention instead of the competition. At its core, advertising is all about stealing potential customers from competition. PPC is a great example of this. Whether you like it or not, your adverts, for the vast majority of cases, will be ...
3 Ways to Transform a Blog into Revenue 12 Mar 2019
The internet can be considered a gold mine for investors. It is a bottomless pit of potential to make money from. This is actually the reason I liked blogging so much when I started it out, both in terms freelancing and creating websites – the sky is really the limit to how successful you can be. There is no upper limit that once you reach ...
Light Finance – Analyse A Real PPC Campaign 06 Mar 2019
The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from Samsung, looking to promote their new flagship phone: the S10. However, what was found was that the landing page for the S10 was not appealing at all, and lacked any information about the features of the smartphone above the fold of the page. Instead, Samsung ...
4 Twitter Marketing Tips for Businesses 05 Mar 2019
Twitter is an extremely effective way to send out messages to people in a quick and concise manner. Annoyingly, this is also the problem with Twitter, where tweets can get very old very quickly. Twitter’s timeline is time chronologically ordered, unlike Facebook, LinkedIn and others. This means that once your tweet has tweets more recent that it on ...
Samsung S10 – Analyse A Real PPC Campaign 27 Feb 2019
The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from Prestige Hampers, who had a well designed search advert and landing page, considering that the ranking they achieved in paid search results was last at 4th place. With Samsung releasing the new S10 flagship smartphone, now has never been a better time for ...
3 Must Have Plugins for WordPress Websites 26 Feb 2019
I am sure you are going to find many articles online that highlight the importance of having certain types of plugins on your website. Such types of plugins would include spam filters, SEO wizards and plugins that give your website more functionality. However, more critical than these plugins are the plugins that enable your website to simply be. By this, ...
3 Elements to a Successful PPC Campaign 20 Feb 2019
Something that has become apparent from keeping up to date with the ‘Analyse A Real PPC Campaign‘ series, here on PPC.org, is just how often big companies still make mistakes with their PPC campaigns when analysed There is always room for improvement with PPC campaigns. It is quite easy to have a narrow vision and optimize certain elements to ...
