There are many elements that contribute to the SEO of an article. A well optimised title, high quality content, good internal links, outbound links, a healthy keyword density, rich media and more all add to make content more valuable, in the eyes of search engines such as Google. Another element that will add to the SEO is the URL and slug. The URL is ...
The 20+ Plugins Used on a 1mil+/month WordPress Website 15 Jan 2020
One of the great things about WordPress is the fact that you have access to a complete open source market of plugins, to provide, pretty much, whatever functionality you want. The problem with WordPress is the exact same point – what type of plugins should you install and activate on your website? There’s so much to choose from! Typically, and ...
The Steps I Took Migrating from Shared to Dedicated Hosting 08 Jan 2020
For the vast majority of websites out there, the way your website is hosted by companies such as GoDaddy, Hostgator, WP Engine and more is through shared hosting – this is basically a server that is shared, in terms of its resources, with other websites. This means that each websites and it’s demands for resources are juggled between others, to ...
Checklist: What to Do When a Website’s Advertising Drops 05 Jan 2020
As a publisher, there are a few objectives you will be setting highly for your website. Just like any other website, you will want to gain traffic, and lots of it too. You will want to make sure your traffic is satisfied once they land onto your website. You will also want to make sure, if you are using the likes of PPC advertising, that you are making as ...
How Best to Pay Freelancers in Different Currencies 01 Jan 2020
When it comes to hiring freelancers to help you write content and run a website, one area that is often overlooked is in how to pay the freelancer, and in what currency? It doesn’t seem as big a deal at first. But, choosing the wrong currency and payment system for freelancers and both yourself and the freelancer could be losing tens, hundreds, or ...
Blue Host – Analyse A Real PPC Campaign 31 Dec 2019
The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ was from HomeProtect, who had slightly miss-targeted their PPC campaign at people wanting home insurance for their second home, when the majority of people would have been wanting home insurance for, well, just their home. One area I have had to research into a lot recently ...
First Thoughts: Moving from Shared to Dedicated Hosting Servers 31 Dec 2019
It’s probably one of the biggest migrations a website owner can make, possibly apart from moving from Blogger to WordPress: changing from a shared host to a dedicated host. It’s something that every website should, and really need to, do as their traffic starts to gain serious numbers. However, it is a huge change to make and one that many ...
How to Gain Great Backlinks for SEO Gains 31 Dec 2019
There are many many factors that will affect the SEO of a website and the articles on it. The content itself, the user experience and much more all contribute to how well a web page ranks. Another factor that determines the SEO of a web page comes with the backlinks coming from other websites to it. Linking is a crucial part of SEO, so here are some ways ...
HomeProtect – Analyse A Real PPC Campaign 18 Dec 2019
The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from Piaget, who had a well designed search advert, and had chosen to use a standard page from their website as their landing page. As much as this can be a bad idea, it can also work to an advertiser’s advantage if the standard page is well optimised, which ...
Should You Enable Comments On A Website? 18 Dec 2019
The way websites have worked has changed over the last several years: its been quite radical. Back in the day, guest posting, link building through bios, and other SEO pushes were considered the best way to improve ranking. However, websites such as one of my originals (AskWillOnline.com) are null-undated with requests from past guest bloggers requesting ...
