The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ was from Lindt, who had targeted a search phrase that would compete directly against Google Sponsored Shopping results. Once onto the landing page, it had a nice festive spirit, although it would have been good to have seen more products Lindt had to offer (in terms of advent ...
4 Upcoming PPC Trends for 2019 12 Dec 2018
It has been another crazy year for PPC advertising, with many improvements and areas of innovation for both advertisers and publishers. It was only this year that Google released ‘Auto Ads’ for AdSense, to use machine learning to auto-optimize the placeholders of publisher adverts, similar to what Ezoic has been doing for a while. Without ...
3 Upcoming SEO Trends for 2019 11 Dec 2018
Staying ahead of the game, when it comes to SEO, can provide some great results for your website and articles. Knowing when there will be changes to search engine algorithms and making the necessary changes to improve your SEO will only benefit your website and the traffic it receives organically. For example, when Google indexed mobile websites instead ...
Lindt – Analyse A Real PPC Campaign 05 Dec 2018
The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ was from YorkTest, who had an example of a PPC campaign that was too vaguely targeted, which would result in YorkTest both paying too much per click when they do get a click, as well as attracting traffic that might not be targeted enough to gain a good conversion for a ...
4 Sources of Web Traffic You Should Really Utilize 04 Dec 2018
When you Google ‘best traffic sources for a website’ you will generally see tens and tens of articles all saying the same thing: search engines and social media. As much as this is true, it is not the most helpful for those that already spend effort, in terms of SEO and social media. Pretty much every website already focuses on search engine ...
YorkTest – Analyse A Real PPC Campaign 28 Nov 2018
The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from AO, who had, on the whole, not the best PPC campaign. The search advert was solely competing against sponsored shopping results, without any additions such as ad extensions to make the advert that bit more appealing. On top of this, the landing page was poorly ...
Pros and Cons to Google Adsense Auto Ads 27 Nov 2018
Artificial intelligence and machine learning is a powerful tool that is seeping its way into the advertising industry. Already, we have seen the liked of Ezoic take full advantage of this, implementing machine learning to improve the earnings publishers receive, as well as user experience on the website. For example, somebody visiting a website at 6pm in ...
AO – Analyse A Real PPC Campaign 22 Nov 2018
The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from Aqua Card, who had a search advert that could have been improved in a few areas to make it stand out from the competition, especially since it ranked lowest in paid search results. Recovering from this, the landing page was a really good example of how a click ...
Google Introduces New ‘Black Friday’ Search Advert 21 Nov 2018
One of the great things about Google is in its innovation. Sometimes, innovation does not always provide the desired results. Google Glass and the modular phone concept comes to mind. However, there has been a lot of innovation that has worked, with there being many examples in pay per advertising. The latest innovation from Google for PPC comes in the ...
Should You Allow Commenting On Your Blog? 20 Nov 2018
An important section to a website comes after the content of it – that’s right: comments. The truth of the matter with comments is that bloggers are split by it, as to whether they should disable them or let their audience comment. It’s an interesting debate because the answer to ‘should you disable comments or not?’ is the ...
