The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ was from American Express, who had ranked highest for a very competitive keyword search phrase, whilst adopting a landing page that was evaluated at having both pros and cons associated to it. Summer is just around the corner which means, for those that are looking for a ...
2 Neglected Areas in Google Webmasters Search Console 11 Apr 2018
Google Webmasters search console is one of, if not the, most useful websites out there for getting an insight into the search engine optimization of your website, as well as the general statistics relating to your website and the ‘big G’: Google. You can pretty much analyse your entire website and how it interlinks with Google search inside the ...
What is the Bounce Rate and How Can You Improve it? 10 Apr 2018
When it comes to improving your website, the first place you should always look at is the statistics offered by Google Analytics. From here, you can decipher just exactly how your traffic is behaving on your website so you can learn ways to change their behavior to benefit yourself and the website. One key statistic to look at is the bounce rate. This is ...
American Express – Analyse A Real PPC Campaign 05 Apr 2018
The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from Virgin TV, who had created an effective advert to advertise their new TV box, to encourage both new and existing customers of upgrading. An extremely competitive market can be said to be the banking industry. With this, looking at credit cards, here is an ...
Which PPC Network Should Advertisers Use? 04 Apr 2018
If you are looking to gain traffic online, then there are many different types of platforms you can go for. You could try to develop traffic organically through SEO or head on over to social media, such as Twitter, to get engaged with users. However, by far the most popular choice is to develop a campaign with pay per click advertising. The next problem is ...
Introduction of the Adhesion Ad – Is It Worth Using? 03 Apr 2018
Since display advertising first became mainstream in pay per click advertising, we have seen a wide range of advertising units introduced, to benefit different devices and locations on a website. The latest ad unit to come to PPC comes in the form of a unit called an ‘adhesion advert’. With this, here is everything you need to know about the ...
Virgin TV – Analyse A Real PPC Campaign 29 Mar 2018
The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from Swatch, who had created a PPC campaign for their own brand name, presumably to change the first result that appears to a unisex result, since the top organic result points to Swatch as a women’s brand of watch only. This is solidified from the slideshow ...
5 Ways Ezoic Improves the Health of Your Website 28 Mar 2018
I won’t lie that I am a big fan of Ezoic. Since using them, I have seen my earnings treble and my website appears, in general, a lot better off than before when I was just using Google Adsense to monetize the traffic. For most people, the increase in earnings will be a big enough reason to give Ezoic a go. What this article has been created for is the ...
3 Ways to Reduce Your PPC Spend 27 Mar 2018
Having an advertising campaign that lacks a good return on investment can be quite a financial stress on a business. Advertising campaigns, such as those using PPC to generate conversions, should be well oiled machined at bringing contextual traffic to a landing page to convert on a landing page. For this reason, if you can save a $1 for every conversion ...
Swatch – Analyse A Real PPC Campaign 22 Mar 2018
The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from Betfair, who had a PPC campaign to ward off competition from competing for their own brand name – the landing page was good but was only targeting new customers, with a lack of appreciation for existing customers who wanted to bet with their current ...
