The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from Hello Fresh, who had both a well designed search advert and landing page – this was particularly important for the market of subscription services since a conversion has the potential to be quite profitable in the long term. One market that will always be ...
3 Ways to Preparing for the Holiday PPC Season 13 Nov 2019
It’s just over a month to Christmas, which signifies the most frantic and profitable time of the year for many advertising campaigns. This can be backed up by Ezoic’s Ad Revenue Index, which illustrates the overall demand there is for advertising online – it tends to increase and peak around towards Christmas. It always seem like most ...
Google Releases their Official WordPress Plugin ‘Site Kit’ 12 Nov 2019
Google has not been the biggest supporter of WordPress, it seems. After all, since WordPress was created back in 2003, there has not been much development by Google to support this open platform….until now. Google have recently just released an official plugin for WordPress websites, to utilise the power Google offers, in terms of data analytics and ...
Hello Fresh – Analyse A Real PPC Campaign 07 Nov 2019
The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ was from The Grand Tour TV series, on Amazon Prime. What we found was that the PPC search advert was targeting typo search phrases, and promoting a specific season of The Grand Tour. The site links extension were purposefully generalised links (not about The Grand Tour) about ...
4 Reasons to Bid for a Brand Name in PPC 06 Nov 2019
When it comes to determining how to target traffic in PPC, there are a few different routes you can go down. The best idea is to bid for keywords relating to the topic of your PPC campaign, as these tend to provide the best conversion. However, you also have niche keywords to target with low CPCs, with also negative keywords helping to prevent your campaign ...
Why You Shouldn’t Move to AMP 05 Nov 2019
Accelerated Mobile Pages (AMP) is an open source framework that works to create a faster loading internet. Made by Google, AMP uses lightweight themes and simplified HTML, with Google providing cached versions of the website for improved load time, to effectively make the load speed of a web page as fast as possible, whilst using their search engine. Now ...
The Grand Tour – Analyse A Real PPC Campaign 31 Oct 2019
The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from Adidas, who had ideally created a PPC campaign in order to attract web users to buying direct from themselves, rather than Manchester United (where direct would enable the profit margin of Adidas to be as large as possible). However, though, the landing page ...
Headings 1/2/3… – Where You Should Stand On Them 30 Oct 2019
When it comes to search engine optimization (SEO), the structure you adopt for an article will play a significant role in the ranking that article achieves on search engines. Structure to an article helps crawl robots for search engines understand the content better, which helps them rank it better against contextual search phrases. It also breaks up the ...
4 Factors Affecting Website Load Time 29 Oct 2019
The time it takes for a website to load is of huge significance and impact to the performance of it. In essence, the longer the web page takes to load, the higher the probability that your traffic will get bored and click away, resulting in a high bounce or exit rate. Reducing a website load time by even a split second can cause extreme gains to key areas ...
5 Tips to Maximizing Revenue with Ezoic 24 Oct 2019
When it comes to monetizing a website online, I have not found many platforms that do it better than Ezoic – what backs this up is the numerous emails I get from competitors, stating that they would even guarantee me a 10% increase in revenue for the first month, no questions asked, and still it’s not enough to lure me away from Ezoic. I have ...
