The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from Sytner, who had a poor targeted PPC campaign, mainly because they did not include the negative keyword ‘buy’ in their campaign (where they were looking to sell BMWs). As well as this, the landing page was un-inspiring and did not have the necessary ...
Should You Use AMP for a Website? Pros and Cons 16 Oct 2018
Google, on top of everything, is striving for one thing with their search engine: creating a better browsing experience for the web user. If there is a way to achieve this, they will look into and implement it. One feature that Google believed helps improve the experience a web user has with their search engine is with AMP mobile pages. This stands for ...
Sytner – Analyse A Real PPC Campaign 10 Oct 2018
The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from Wiff, who had a really good search advert, especially from the fact that they were facing fierce competition from sponsored shopping results. The landing page was also very good, except for the fact that there was no candles visible on it (only the boxes the ...
WooCommerce – Should You Use It? 09 Oct 2018
For many websites, the way they make money isn’t through advertising and PPC but through selling tangible and non-tangible products. To achieve this, there are many platforms you can choose to use to make your website into an eCommerce website. The market leader in eCommerce websites is called WooCommerce. However, going with the market leader does ...
Wiff – Analyse A Real PPC Campaign 03 Oct 2018
The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from Club Med, who followed a typical approach, with regards to the structure and content, of a search advert, with a landing page that was well designed, mainly due to the action-shot image used. A market that is always healthy and in demand is the scented ...
4 Reasons Website Owners Should Get Excited in September 02 Oct 2018
Just like with most things in life, good and bad moments come in waves – it is never consistent with regards to results. This especially applies for blogging and websites. During the summer, traffic dwindles due to people being ‘out’ and on holiday, whilst ad revenue rates decrease too, mainly due to the decrease in demand. Summer and the ...
How to Prevent Bruce Force Attacks on WordPress 27 Sep 2018
WordPress is one of the most popular platforms to use when it comes to the creation and maintenance of a website. It is an open source platform for plugins and themes, whilst providing the website owner complete freedom to editing the website down to code level. However, as much as it is a good thing that there is freedom to do whatever you want with a ...
Club Med – Analyse A Real PPC Campaign 26 Sep 2018
The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from Ocado, who had targeted shoppers of Waitrose to use Ocado for home delivery. There was a lack of Waitrose branding on the landing page of Ocado’s, which might have put people off using Ocado if they are unsure that they are shopping at Waitrose with them. ...
Why You Shouldn’t Worry About Click Through and Conversion Rates 25 Sep 2018
When it comes to running a PPC campaign, there are some key statistics that advertisers should keep up to date with, and analyse to make sure their campaign is running smoothly, whilst delivering the desired results. Two common stats that are looked at closely tend to be the click through rate and conversion rate. A high click through rate suggests that ...
Ocado and Waitrose – Analyse A Real PPC Campaign 19 Sep 2018
The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from LinkedIn, who used PPC to push web traffic into viewing jobs on their social media platform. Although not the most targeted of PPC campaigns, it did allow people to browse their website and explore the social media platform for developing careers (which is ...
