For the vast majority of websites out there, they would have been solely created by one person. One person who went through all of the necessary steps to successfully create a website. This tends to be so that the owner can minimize the costs and risk of starting a new website. If they hired a whole team at the start of a website’s life, and the ...
How to Reduce Crawl Depth of a Website 12 Feb 2020
Making sure your website has good structure, forgetting about high quality content, is a key component to getting ranked high on search engines. Search engines discover content, not only from sitemaps that websites submit, but from crawl robots that crawl through entire websites. Just like anything in life, though, there is so much resources that a crawl ...
5 SEO Techniques to ‘Spring Cleaning’ Your Website 06 Feb 2020
Just like with, pretty much, anything in life, as you add complexity to something, maintaining it is going to be harder. A house, a business, health, not forgetting a website. As a website grows and expands, generates more traffic, has more posts and pages associated to it, the complexity of the website increases, almost exponentially. When this happens, ...
7 Factors to Take Into Account When Choosing Website Hosting 31 Jan 2020
As a website owner, there are going to be some major decisions you will have to make throughout the life of your website. What shall your domain be? How will you monetize the website? What is the content going to be about? Another question that can be often overlooked is in regards to what type of hosting should you have for your website, and who should you ...
How to Change Permalink Structure Without Breaking SEO 22 Jan 2020
There are many elements that contribute to the SEO of an article. A well optimised title, high quality content, good internal links, outbound links, a healthy keyword density, rich media and more all add to make content more valuable, in the eyes of search engines such as Google. Another element that will add to the SEO is the URL and slug. The URL is ...
The 20+ Plugins Used on a 1mil+/month WordPress Website 15 Jan 2020
One of the great things about WordPress is the fact that you have access to a complete open source market of plugins, to provide, pretty much, whatever functionality you want. The problem with WordPress is the exact same point – what type of plugins should you install and activate on your website? There’s so much to choose from! Typically, and ...
The Steps I Took Migrating from Shared to Dedicated Hosting 08 Jan 2020
For the vast majority of websites out there, the way your website is hosted by companies such as GoDaddy, Hostgator, WP Engine and more is through shared hosting – this is basically a server that is shared, in terms of its resources, with other websites. This means that each websites and it’s demands for resources are juggled between others, to ...
Checklist: What to Do When a Website’s Advertising Drops 05 Jan 2020
As a publisher, there are a few objectives you will be setting highly for your website. Just like any other website, you will want to gain traffic, and lots of it too. You will want to make sure your traffic is satisfied once they land onto your website. You will also want to make sure, if you are using the likes of PPC advertising, that you are making as ...
How Best to Pay Freelancers in Different Currencies 01 Jan 2020
When it comes to hiring freelancers to help you write content and run a website, one area that is often overlooked is in how to pay the freelancer, and in what currency? It doesn’t seem as big a deal at first. But, choosing the wrong currency and payment system for freelancers and both yourself and the freelancer could be losing tens, hundreds, or ...
Blue Host – Analyse A Real PPC Campaign 31 Dec 2019
The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ was from HomeProtect, who had slightly miss-targeted their PPC campaign at people wanting home insurance for their second home, when the majority of people would have been wanting home insurance for, well, just their home. One area I have had to research into a lot recently ...
