Google this year changed the way they rank the website’s load speed, introducing what they call ‘core web vitals’. But, before this, let’s take a step back. Website load speed is a ranking factor, in terms of SEO, where the weighting has increased over the last few years. This means if there are two websites ranking for the same ...
Is Evergreen Content Actually Evergreen, in terms of SEO? 22 Sep 2020
Evergreen content is the term that is given to content online that is independent and irrespective of time. This means that the content never ages, and is just as relevant and useful as it is when it is published, as to many years into the future. This makes evergreen content extremely attractive from a website publisher’s perspective. To have content ...
Website Hacked? Follow this 5 Step Process 15 Sep 2020
It is every website owner’s worst nightmare, apart from losing confidence and ranking from Google: getting hacked. Due to the fact that websites carry a lot of traffic and can create some serious revenue, it is always going to be a target for hackers to try to break into and take some of that success. On the extremely occasional rare occurrence that a ...
5 Must Dos for Good SEO Content in 2020 08 Sep 2020
We look back at the past 20 years and, even though search, as its core, has stayed the same, search has also evolved quite a lot. Algorithms have consistently updated, we had the introduction to snippets, mobile-first indexing, and voice search. With this all, it can seem a little daunting as to what a content creator should target, in order to achieve the ...
Death of Cookies – What will Happen with Online Advertising? 01 Sep 2020
Google announced not too long ago that cookies will be forever banned from Google Chrome. For a lot of website publishers and advertisers that use PPC, this seemed like an armageddon moment in online advertising. Third-party cookies are where the data is stored for web users to make adverts contextualized and related to the interests of each individual web ...
3 Tips to Choosing a Cloudways Server Host for WordPress 27 Aug 2020
If you have a WordPress website, one of the fundamental factors that will affect the speed of the website is the host you used. At the start of 2020, I experimented with different hosts from one of my websites and found it to have a significant impact on the speed of the site, especially relating to response time. Although there are many hosting options out ...
3 Easy Ways to Speed Up a WordPress Website 19 Aug 2020
In terms of SEO, content is key. However, an element of SEO that has been gaining more and more momentum over the last few years is page speed: how quickly does the website load. This is not only used as a tool by Google to affect the SEO of a page but will influence SEO through potentially negatively impacting the user experience. For example, if web users ...
3 Areas of SEO to Address by the End of 2020 11 Aug 2020
It’s no lie to say that websites are constantly having to adapt to the SEO changes search engines, such as Google, make to further improve the user experiences online. However, ultimately, the core SEO has, pretty much, stayed the same: provide high quality and unique content that web users will find useful and enjoy reading. The SEO I am talking ...
How to Adapt Your Content Marketing Strategy during Covid-19 04 Aug 2020
2020 has been quite a strange and unprecedented year, to say the least. Actually, I think I never heard of the word ‘unprecedented’ more this year than my whole entire life. Coronavirus/Covid-19 has caused the world, to some extent, turn upside down, and has left many people having to adapt. One such area comes with the content marketing ...
5 Must Dos With a SEMRush SEO Marketing Membership 22 Jul 2020
Although some of us have a good idea of what works and what does not work in the big online world, nothing beats the data that search engine marketing tools can provide, to definitively say what and what does not work. One such tool is SEMRush. The great thing about SEMRush is that it has so much that it offers. However, this can also be seen as a drawback. ...
