The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from Darwin Forest, who had created a PPC campaign to compete against their main competitor: Center Parcs. By doing this, they would be taking contextual traffic away from Center Parcs, which would hopefully see Darwin Forest as a good alternative. After clicking ...
How to Protect Your Website Against Google SEO Updates 16 Jul 2019
No matter what type of website you have, there is always going to be that little bit of doubt when Google updates their algorithm. We’ve all heard the stories of how a recognizable website has drops in traffic of more than 80%, sometimes, due to a simple SEO update. It’s every website owner’s worst nightmare. All the hard work put into the ...
4 Effective Ways to Monetize Web Traffic 16 Jul 2019
A lot of the efforts on the internet are surrounded around SEO and generating traffic. The main reason for this is that without traffic, websites don’t really hold any value: you have to walk before you can run. Once traffic has been generated to a website, a lot of the hard work has been done. Now is the time to profit from generating such traffic. ...
Darwin Forest – Analyse A Real PPC Campaign 11 Jul 2019
The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from Find and Fund My Car, who had a search advert that used ad extensions to differentiate it from the competition. As well as this, the landing page used a background image to evoke an emotion from the customer, encouraging them to convert for Find and Fund My ...
5 Things Every Website Owner Needs to Maintain 10 Jul 2019
Passive income is the goal of most people – the ability to put in work and then reap the benefits for years and years to come. This is why websites and the online world is so attractive. For many business models, once you put in the effort, you will see the financial benefits of this for a very long time. However, I feel that saying you can gain a ...
Google Expands Links Allowed in Site Link Extension 09 Jul 2019
One of the main and easiest improvements PPC advertisers can make to their PPC search advert is through including the use of ad extensions. One example of an ad extension, the site link extension, allows the web user to display more links to different areas of their website. More links on paid search results will provide more opportunities for the web to ...
Find and Fund My Car – Analyse A Real PPC Campaign 03 Jul 2019
The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from Florida Tix, who had been savvy with the numbers that they used in their search advert to make them appear a cheaper and better solution to ticket prices, even though they were actually more expensive than their competitors. Looking at the landing page, Florida ...
The Legal Laws Bloggers Must Acquire to Understand 02 Jul 2019
When it comes to blogging online, there is a lot of effort that goes into how to improve the SEO of websites/articles, what to write about, how to write and much more. This is all good. However, before even looking into any of these areas, it is critical to understand the legalities of the law when blogging online. Without this, you can get into some ...
FloridaTix – Analyse A Real PPC Campaign 26 Jun 2019
The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from Coca Cola, who had bid for their own brand name in order to display information different from the top organic result, pushing people to a landing page surrounding information about Coca Cola as a brand. With the summer months creeping up, now is a potential ...
8 Steps to Launching a Website 25 Jun 2019
When it comes to creating a website, for the majority of us, it will have been a trial and error period. I certainly remember creating my first website from scratch: askwillonline.com. I did not have much experience online and learned many lessons to blogging from the mistakes of creating this website. No doubt, other people would have been in similar ...
