One of the best things with PPC advertising is the fact bidding can be done on any search term (including brand names), and gain traffic from such a search term. Coincidentally, one of the worst things with PPC advertising is that the same thing can happen. This is because it allows competitors to bid against your brand name to take away traffic that should ...
Trivago – Analyse A Real PPC Campaign 15 May 2019
The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from GoSkyDive, who had, on the whole, a well designed PPC landing page – it was particularly effective to have a video animation of people sky diving on the landing page, to induce a sense of excitement with the web user. One area that will always be demand ...
Pros and Cons to Responsive Adverts 14 May 2019
An innovation Google introduced to PPC advertising came a few years ago with responsive adverts, for both publishers and advertisers. Responsive search adverts consist of the ability to change the headline/description to suit the web user viewing the search ad, whereas responsiveness for publishers could be defined as adverts that change the size, ...
4 Ways to Build Backlinks to a Website 09 May 2019
A backlink is the online terminology given to a link that is on another website, linking to your own website. For example, if website A has a link to website B, then website B will have a backlink from website A. Backlinks are great for the SEO of a website, and the more you have of them pointing to your website, the better. This is because backlinks ...
GoSkyDive – Analyse A Real PPC Campaign 08 May 2019
The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from Book Bride, that had, on the whole, a very good PPC campaign. The main criticism was the fact the click through landing page linked to a poor lead capture page, neglecting the efforts of designing a responsive and clean PPC landing page (as the conversion will ...
Pros and Cons to GoDaddy for WordPress Hosting 2019 02 May 2019
Although GoDaddy is most recognizable as a brand that sells domains, they also offer many of website services, such as email marketing, website theme creation, web security, phone numbers and hosting. It is much cheaper to just buy hosting directly through GoDaddy. However, with the majority of us, the ease of use of WordPress will make it an appealing ...
Book Bride – Analyse A Real PPC Campaign 01 May 2019
The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from Love Holidays, who had both a very well designed search advert and PPC landing page. This was from using an ad extension, whilst addressing cheap holidays to the web user in the search advert, and from adopting a ‘sea’ blue theme for the landing ...
4 Tips to Creating Your First eBook as a Blogger 26 Apr 2019
There are many different ways you can make money online. To name a few includes: Pay per click advertising, and advertising of any sort in general Sponsored content Products and services to sell Subscriptions Most websites will have some form of advertising on them. Others might even have sponsored content on them. If you have enough followers, you might ...
Love Holidays – Analyse A Real PPC Campaign 25 Apr 2019
The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from iScootCo, who had a PPC campaign that competed against Google shopping sponsored results, which meant that iScootCo had to use call to actions in their search title to grab the reader’s attention and into a click. The main problem with the campaign, ...
3 PPC Tips to Improve a Campaign Performance 24 Apr 2019
Pay per click (PPC) advertising can be deemed one of the best forms of online marketing out there. This is made clear from the millions of people that use the likes of Google AdWords to gain contextual traffic – this is no fluke… However, making the most of PPC can be quite difficult. Although the structure of the marketing platform is very ...
