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After completing a Masters degree in Automotive Engineering with Motorsport, Will moved on to work at McLaren. He created AskWillOnline.com back in 2010 to help students revise and bloggers make money developing himself into an expert in PPC, blogging, SEO, and online marketing. He now runs others websites such as PoemAnalysis.com and RestoringMamods.com. You can follow him @willGreeny.

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Should You Invest Outside of PPC for Advertising?

Should You Invest Outside of PPC for Advertising?

When businesses, especially those online, want to promote something or gain extra contextual traffic, 9 times out of 10 they will look to PPC. A further 9 times out of 10, they will look specifically to Google’s AdWords. There is a reason why this is the case. Google’s PPC platform is a extremely effective way to gain contextual traffic at an ...

Google Testing Black ‘Ad’ Sign in Paid Search Results

Google Testing Black ‘Ad’ Sign in Paid Search Results

Google is one to always look for ways to innovate and improve their PPC advertising platform. After all, PPC makes up the majority of Google’s profit – any way they can eek out performance will be a welcome addition. Not only do Google want to make more money from PPC, they also want to improve the user experience for both advertisers and web ...

Car Parts 4 Less – Analyse A Real PPC Campaign

Car Parts 4 Less – Analyse A Real PPC Campaign

The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from Light Finance, who had both a very well designed search advert and PPC landing page. Light Finance went down the road of a very colorful landing page, to help keep the web user’s attention on the landing page. The lead capture was also very intuitive, ...

Why it is Important to Research PPC Competition

Why it is Important to Research PPC Competition

At its core, advertising has competition at its heart. Advertisers want to engage with potential customers and gain their attention instead of the competition. At its core, advertising is all about stealing potential customers from competition. PPC is a great example of this. Whether you like it or not, your adverts, for the vast majority of cases, will be ...

3 Ways to Transform a Blog into Revenue

3 Ways to Transform a Blog into Revenue

The internet can be considered a gold mine for investors. It is a bottomless pit of potential to make money from. This is actually the reason I liked blogging so much when I started it out, both in terms freelancing and creating websites – the sky is really the limit to how successful you can be. There is no upper limit that once you reach ...

Light Finance – Analyse A Real PPC Campaign

Light Finance – Analyse A Real PPC Campaign

The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from Samsung, looking to promote their new flagship phone: the S10. However, what was found was that the landing page for the S10 was not appealing at all, and lacked any information about the features of the smartphone above the fold of the page. Instead, Samsung ...

4 Twitter Marketing Tips for Businesses

4 Twitter Marketing Tips for Businesses

Twitter is an extremely effective way to send out messages to people in a quick and concise manner. Annoyingly, this is also the problem with Twitter, where tweets can get very old very quickly. Twitter’s timeline is time chronologically ordered, unlike Facebook, LinkedIn and others. This means that once your tweet has tweets more recent that it on ...

Samsung S10 – Analyse A Real PPC Campaign

Samsung S10 – Analyse A Real PPC Campaign

The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from Prestige Hampers, who had a well designed search advert and landing page, considering that the ranking they achieved in paid search results was last at 4th place. With Samsung releasing the new S10 flagship smartphone, now has never been a better time for ...

3 Must Have Plugins for WordPress Websites

3 Must Have Plugins for WordPress Websites

I am sure you are going to find many articles online that highlight the importance of having certain types of plugins on your website. Such types of plugins would include spam filters, SEO wizards and plugins that give your website more functionality. However, more critical than these plugins are the plugins that enable your website to simply be. By this, ...

3 Elements to a Successful PPC Campaign

3 Elements to a Successful PPC Campaign

Something that has become apparent from keeping up to date with the ‘Analyse A Real PPC Campaign‘ series, here on PPC.org, is just how often big companies still make mistakes with their PPC campaigns when analysed There is always room for improvement with PPC campaigns. It is quite easy to have a narrow vision and optimize certain elements to ...