Search engine traffic tends to be the highest percentage of traffic that websites receive across the whole internet. From my experience with my websites, I see that organic traffic can reach as high as 85%, which really does put emphasis on having good SEO. However, getting a high ranking on Google involves doing one thing, whilst getting a click onto ...
The Drawbacks of Using WordPress 15 Aug 2018
If you are looking to create a website, or have one already for that matter, the chances are that you are using WordPress as your content management system (CMS), to add and remove content, as well as manage your website’s every aspect. As much as WordPress is the choice for millions and millions of people worldwide, including myself for my content ...
eflorist – Analyse A Real PPC Campaign 14 Aug 2018
The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from Hollister, who had bid for their own brand name to create a search advert that promoted something different to the organic search result in SERPs. Although the landing page was the same as the homepage, the search advert made clear of new products, designs and ...
It’s Normal for Ad Revenue to Decrease During the Summer 08 Aug 2018
As a website owner that uses to PPC as the main source of income, it can be quite worringly when you start to see the RPM (revenue per mill) decrease or, for me, the EPMV (earnings per thousand visitors). There are many reasons why you might start to make less from the likes of Adsense and PPC, with the majority of them related to you and the decisions you ...
3 Ways to Improve Your PPC Ad Copy 08 Aug 2018
The PPC search advert is a crucial part to the whole PPC campaign. It is the first part of a PPC campaign that the web user reads and interacts with. It is where the advert first describes what you are trying to market and is the first port of call to entice the web user into converting at a later stage. For this reason, there is of utmost importance to ...
Hollister – Analyse A Real PPC Campaign 12 Jul 2018
The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from Car Finance 247, who had a well optimised search advert, at the top of paid search results, with a really clear and effective hybrid landing page between a lead capture and click through page. A brand of clothing that is known for its ‘surfer’ and ...
5 Tips for Back to School PPC Campaigns 11 Jul 2018
Although it is only the start of July and schools will have just started to break up for summer holidays, it is a good time to start to think about back to school campaigns, since such a move will gain a lot of momentum in under a month. Back to school campaigns can be extremely successful, especially since there is always a wave of traffic, every year, ...
4 SEO-Improving Myths Debunked 10 Jul 2018
SEO is constantly evolving, mainly due to the algorithm updates from Google, with examples from the likes of Panda and Penguin. This means it is vital to the success of websites to keep up to date with what performs well, in terms of SEO and getting to the top of search engine results pages (SERPs). The problem stems that some of the improvements people ...
Car Finance 247 – Analyse A Real PPC Campaign 05 Jul 2018
The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from Match, who had a very effective search advert. Be this as this may, the landing page was a huge let down, for the simple fact that it produced an error, relating to a problem with Match’s servers. This would have made all of the effort up to that point ...
Avoid These 14 Pay Per Click Mistakes 04 Jul 2018
As much as there is plenty of information and help out there to make sure mistakes are not made in pay per click advertising, it is still far too common for my liking to see campaigns making mistakes and, sometimes, obvious ones at that too. My ‘Analyse A Real PPC Campaign‘ series on PPC.org has many examples where PPC campaigns have made ...
