The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from Marks and Spencer, who had a well optimized search advert, although not ranked first. The landing page had both good and bad points to it, making clear that it could have been improved. One market that is booming, and looks to continually boom, is the video ...
How to Conduct a Competitor Analysis in PPC 20 Jun 2018
An important stage, when it comes to creating a PPC campaign, comes with understanding what the rest of your competition are doing, and how best to compete against them. Competitor analysis should always be conducted and allows you to maximize the potential of your own campaign, if you know what competitors are doing and how they are trying to differentiate ...
How to Find a Niche Sector to Create a Website For 19 Jun 2018
One of, if not the, main element that determines the success of a website starts with what the website is about: the sector or niche that the website is targeting. If you choose the wrong sector/market to base your website around, then it should not come as a surprise to see your website struggle to gain traffic and conversions. Finding a niche to create a ...
Marks and Spencer – Analyse A Real PPC Campaign 14 Jun 2018
The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ was from HSBC, who had an effective search advert, crucially ranking #1 of paid search results, considering there was a ‘People also search for’ box just below it. However, the landing page was a little disappointing, with areas that it could have improved on. One ...
4 Reasons Why Should Always Conduct A/B Testing 13 Jun 2018
When it comes to determining how to optimize something, the first and best way to go about optimizations is through AB testing. This is achieved through conducting two identical tests, whilst changing only one variable from test A to test B. From this, results will signify the impact of changing the variable had through comparing it to the baseline test. ...
6 Tips to Buying a Domain Name 12 Jun 2018
A major element to every website is the domain name that points to the servers of the website. A good domain name for a website can bring some great benefits to a website, whilst a poor one will make it extremely difficult for the website to gain any traction to being successful. Not only does a domain name play a big role to the recognizable brand of a ...
HSBC – Analyse A Real PPC Campaign 07 Jun 2018
The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from Alton Towers, who had targeted those looking for holiday packages during a specific week – May half term (for schools). The problem is that those that did not having children and still wanted to go away would have found the landing page just a tad ...
Pros and Cons to Bidding on Brands in PPC 06 Jun 2018
An interesting part to PPC advertising, with the likes of Google, is that there is no copyright on advertisers bidding on brand names – it is a ‘free for all’. This makes things a little complicated, since brands are a crucial part to businesses which are commonly searched for. For this reason, bidding on brand names can be used as both a ...
4 PPC Terms Explained 05 Jun 2018
For newcomers who are looking to use pay per click advertising to gain traffic to a specific landing page, getting to grips with everything that PPC offers can seem quite daunting at first. After all, there are many ways you can optimize a PPC campaign and there are many things to a campaign that you should understand before letting it go live. With this, ...
Alton Towers – Analyse A Real PPC Campaign 31 May 2018
The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from KLM, who had both good and bad points to their search advert, whilst their minimalist landing page would have worked well as a click through landing page. As the schools are looking to break up for the summer holidays in the next month or so, now is a time that ...
