Composing and creating the perfect search advert, well, it does not exist. There is always room for improvement with a PPC campaign, it is just a matter of time, money and cost. Saying this, there are certain elements which can contribute to a search advert gaining the best click through rate, whilst promoting your brand and image. Here are five elements ...
Disney+ – Analyse A Real PPC Campaign 19 Mar 2020
The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from On the Beach, which had bravely kept their PPC campaign going, amid all flights cancelling and the holiday sector, pretty much, being stuck on pause, whilst the coronavirus outbreak continued. Putting this aside (and forgetting about the pandemic), the PPC ...
Caching – How to Best Cache a WordPress Website 18 Mar 2020
When it comes to the speed of load for a website, one of the best and easiest ways to reduce load time is by caching the website. In its simplest form, caching is a way of storing pages that do not change much, so that resources are not having to be resent and calculated (which all takes time to load). We, humans, cache all the time. What’s 9 x 7? ...
Coronavirus Update, PPC Edition: Ad Rates Dropping 17 Mar 2020
As I’m sure a lot of people around the world are currently doing, keeping up to date with the health and economical implications of the coronavirus, COVID-19, is something that is happening on a daily basis. Things are changing by the day, with different sanctions coming into play in different countries, motioning of cases, whilst analysing the ...
Coronavirus Causing Ad Budgets to Decrease 12 Mar 2020
Coronavirus has been quite a large disruption to businesses and everyday life worldwide. Tracking the count of COVID-19, at the time of this article, more than 125 thousand people worldwide have been infected with the virus, with over 4,500 of those cases resulting in death. In terms of the economy, it’s taking a pretty big hit. All major markets have ...
On the Beach – Analyse A Real PPC Campaign 11 Mar 2020
The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ was from Blue Host, who had a good search advert, and would have had a good landing page, if they had the call to action button above the fold of the page. If you choose to use a call to action landing page, it is important to the conversion rate of the page to have the button ...
Google Making Coronavirus Website and Scrapping Hangout Premium Fees 11 Mar 2020
In light of Covid-19 continuing to spread around the world, Google have been making changes to combat the virus, as well as assist with efforts for people to self-isolate and work from home. Google Contributes to Making Coronavirus Website with US Government In a tweet by Google, the tech giant is working alongside the US government to develop a ...
How Coronavirus is Impacting PPC Advertising 06 Mar 2020
The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from Blue Host, who had, on the whole, a well optimized landing page. The keyword search phrase ‘wordpress hosting’ is always going to be a very popular search phrase, so it was good to use quantifiable data (price) to differentiate them from their ...
Google Mobile Indexing to be 100% for all Websites by September 2020 05 Mar 2020
It’s actually been a few years since Google first released that they were going to move from indexing desktop websites to mobile websites. In that time, all website owners should have had plenty of time and opportunity to improve their website’s, in terms of mobile, since this was made clear by Google this is the only version that they were ...
How to Instantly Reduce a Website’s Bounce Rate, Increase UX and SEO 04 Mar 2020
What makes a website successful? Is it how much money the website makes per 1000 visitors? Is it how much traffic it gets in total, or is it about the domain authority associated to a website? Whatever metric you use to decide the success of a website, one thing can be sure that there are an abundant of metrics out there that are all important. As a website ...
