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A student in England studying a Masters in Automotive Engineering with Motorsport, Will created AskWillOnline.com back in 2010 to help students revise and bloggers make money developing himself into an expert in PPC, blogging, and online marketing. He now runs others websites such as PoemAnalysis.com and RestoringMamods.com You can follow him @willGreeny.

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Joanna Lumley Live – Analyse A Real PPC Campaign

Joanna Lumley Live – Analyse A Real PPC Campaign

The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from Microsoft, promoting the latest and greatest Windows 10 laptops. What was found was that Microsoft chose to create a PPC advert to ensure web users saw the latest and greatest Windows 10 laptops, as well as to promote their products, being the Surface range of ...

One of the Biggest Factor’s that Affects All Website’s SEO

One of the Biggest Factor’s that Affects All Website’s SEO

Search Engine Optimisation (SEO) is a key element to every website on the internet. The rank of websites on search engines, namely Google, plays a significant role in the traffic generation to a website as well as the overall success of a website. There are hundreds and hundreds of articles about how to improve a website’s SEO, such as from small tips ...

Why Native Advertising Has Been Popular in 2017

Why Native Advertising Has Been Popular in 2017

Native advertising can be seen as a relatively new form of online advertising, especially when it is compared to the likes of PPC that has been around since the early 2000s. Native advertising is a way of promotion through content, so it is much more ‘invisible’ as a form of advertising than traditional forms, such as banner and PPC advertising. ...

Microsoft Windows 10 PCs – Analyse A Real PPC Campaign

Microsoft Windows 10 PCs – Analyse A Real PPC Campaign

The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from Festive Lights, who had interestingly two search adverts for the same keyword, which is a very clever way of increasing the CTR to a specific landing page without drastically increasing the cost (although the CPC will increase slightly as only one advert can ...

Why You Should Target High CPC Keywords in PPC

Why You Should Target High CPC Keywords in PPC

The keywords advertisers choose to target in PPC campaigns is a driving factor to the success of the campaign and the return on investment (ROI) that campaign receives. If you have chosen the right keywords, the traffic that would be exposed to your advert would more likely show an interest in it, click onto it and convert for you on your landing page. ...

3 PPC Secrets Advertisers Should Know About

3 PPC Secrets Advertisers Should Know About

It is far too easy to create a PPC campaign that is not obtaining a return on investment that reflects what it should be achieving. At the end of the day, a PPC campaign is there to bring targeted traffic to a campaign to make you money, one way or another. If this is not happening, you need to change things ASAP. Although there are lots of ways to improve ...

Festive Lights – Analyse A Real PPC Campaign

Festive Lights – Analyse A Real PPC Campaign

The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from the release of the OnePlus 5T on O2, where it was found that the search advert was well designed. However, the landing page had both positives and negatives to conclude on for the overall effectiveness of the PPC campaign. With December approaching quickly, now ...

The Top 3 Ways I Make Money Online 2017

The Top 3 Ways I Make Money Online 2017

I know there are probably hundreds and thousands of articles about how one can make money online. Most of this articles do talk about legitimate ways of making money. However, I tend to find the usefulness of them is dictated by who is writing it. For example, if I see the author has not made a success online, how much weight is there to what he is writing ...

Why You Should Use PPC to Gain Traffic Online

Why You Should Use PPC to Gain Traffic Online

No matter what you are trying to achieve online, the general consensus is that gaining more traffic to a specific landing page will generally help work as a catalyst to your objectives towards success. There are many ways you can gain traffic online, such as through good search engine optimization, social media, back-linking to other websites or even ...

OnePlus 5T on O2 – Analyse A Real PPC Campaign

OnePlus 5T on O2 – Analyse A Real PPC Campaign

The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from John Lewis, who was looking to promote their new Christmas advert. What we found was that from having the YouTube advert embedded onto the John Lewis advert enticed people to browse their website after watching the advert, which would work better for John Lewis ...