A critical element to every website comes with the navigation menu – the menu that appears at the top of websites which allows the web user to browse different areas of it. Having a well designed navigation menu has the benefit of: Making your website easy to browse and explore the different areas of it Improve the time on site, pages/visit and other ...
Avanti – Analyse A Real PPC Campaign 08 Dec 2019
The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ was from Moz, who had, on the whole, a great PPC campaign, not surprisingly either. Considering that Moz offer a SEO service, it shouldn’t come as a shock that they create a well designed PPC campaign. An area that is going to be interesting to see a PPC campaign for ...
3 Things Every Website Needs to Implement 28 Nov 2019
Even though I’ve been blogging and publishing content online for over 10 years, I still make mistakes and I’m sure the vast majority of us do so too. That’s why it’s always important to learn from mistakes, both from yourself and others. Websites generally are successful, with regards to gaining traffic, from search engines. Web ...
What is the Best Structure for a Slug for SEO Gains? 27 Nov 2019
There are so many different elements you can look into to improve the search engine optimisation of an article and website. The content, images, the title, structure and much more. One area that is often overshadowed, when it comes to SEO, is with the slug. The ‘slug’ is the part of the URL that comes after your domain name. The reason its ...
Website Load Speed – What Really Matters 26 Nov 2019
An area that seems to be gaining some momentum of recent evolves around the load speed of websites. In essence, every website owner will want their website to load as quickly as possible, and this makes sense, right? The shorter the load speed, the less time the web user will be waiting, and the higher the chance they will engage with your website and the ...
Moz – Analyse A Real PPC Campaign 21 Nov 2019
The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from Shark Vacuum, who had areas of improvements for both the search advert and the landing page – it was noticeable how cluttered using multiple fonts and text transforms are on a landing page from looking at Shark Vacuum’s PPC landing page. An extremely popular area ...
SEMRush – Dive into Deep SEO Analysis 20 Nov 2019
As an owner of a content mill website, an important area of the website comes with search engine optimization – making sure every page on the website is as optimized for SEO as possible. This is something that can be done pretty efficiently with the likes of Yoast (most consider to be the best SEO plugin for WordPress). This, coupled with Google ...
3 Things I Learned at Pubtelligence London 2019 19 Nov 2019
When it comes to finding ways to improve a website and learn about the latest and greatest trends in the online publishing world, I have quickly learnt that nothing comes close to an event in person. You can read as many articles online about a topic, and I’m sure you will learn a lot about it – but, what you learn from a day of networking and ...
Shark Vacuum – Analyse A Real PPC Campaign 14 Nov 2019
The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from Hello Fresh, who had both a well designed search advert and landing page – this was particularly important for the market of subscription services since a conversion has the potential to be quite profitable in the long term. One market that will always be ...
3 Ways to Preparing for the Holiday PPC Season 13 Nov 2019
It’s just over a month to Christmas, which signifies the most frantic and profitable time of the year for many advertising campaigns. This can be backed up by Ezoic’s Ad Revenue Index, which illustrates the overall demand there is for advertising online – it tends to increase and peak around towards Christmas. It always seem like most ...
