The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from My New Smart Watch, who had a un-insprising PPC search advert, accompanied by a landing page that had a few areas of improvements. One area that is always going to be of the utmost importance to people is counselling. Mental health is something that we often ...
Should You Implement AMP on Websites or Not? 13 Aug 2019
AMP, Accelerated Mobile Pages, are a new revolution to improving the speed of mobile websites. Designated by a lightning bolt icon on search engines, it enables lightning speed loading times for mobile pages, due to lightweight themes/designs, enabled with web pages being cached. As much as this sounds like a move in the right direction, there are pros and ...
My New Smart Watch – Analyse A Real PPC Campaign 07 Aug 2019
The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from Sage, who had, on the whole, a well designed search advert that utilized a high CPC to get above any search snippets and competition, whilst the landing page was a great example of a click through page. A market that has emerged in the last 2-3 years comes with ...
3 Steps to Take Before Creating a Website 06 Aug 2019
The internet has truly been a blessing to allow those to pursue whatever dream that have. It is now possible to reach the largest of markets in the blink of an eye, converse with like-minded individuals and find out information you would have spent hours finding through speaking to people or visiting a library. This makes it an extremely compelling for many ...
Sage – Analyse A Real PPC Campaign 02 Aug 2019
The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from EasySkinz, who had a well designed search advert that ranked at the top of paid search results. The landing page had a few areas of improvement, mainly utilizing the space the web user will naturally view first: the central area of the landing page. First ...
How to Create a Website that Succeeds 01 Aug 2019
It’s everyone’s dream when it comes to making a website – making one that brings in lots of traffic and has a positive return on investment. The reality of this, though, is very similar to that of businesses: people think they are sometimes good ideas, but completely fail and flop, whilst others hit the ‘sweet spot’ and succeed ...
EasySkinz – Analyse A Real PPC Campaign 25 Jul 2019
The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from Bose, who had generally a good search advert and a well designed landing page, aimed at showing the products they have to offer in a manner that goes with the Bose brand. One area of interest that is going to gather lots of traffic is with phone cases and phone ...
Why Should Create Evergreen Content Online 24 Jul 2019
When it comes to blogging online, there are generally two routes you can go down, with regards to the content you produce. You can create evergreen content, or timely content that is dependent on when it is published. The choice between which type of content you go for will depend greatly on the category and type of content you are creating. For example, ...
Bose – Analyse A Real PPC Campaign 18 Jul 2019
The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from Darwin Forest, who had created a PPC campaign to compete against their main competitor: Center Parcs. By doing this, they would be taking contextual traffic away from Center Parcs, which would hopefully see Darwin Forest as a good alternative. After clicking ...
How to Protect Your Website Against Google SEO Updates 16 Jul 2019
No matter what type of website you have, there is always going to be that little bit of doubt when Google updates their algorithm. We’ve all heard the stories of how a recognizable website has drops in traffic of more than 80%, sometimes, due to a simple SEO update. It’s every website owner’s worst nightmare. All the hard work put into the ...
