The last PPC Campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from Car Money, who had a few areas they could have improved their search advert, especially from the fierce competition and the lack of ranking top spot of paid search results. However, they recovered with a well optimized landing page that would have resulted in a ...
4 Best Websites to Hire Content Creating Freelancers 15 Jan 2019
When you are a freelancer, trying to find work that suits your needs, experience and expertise can be a little bit of a challenging task. Yes, the internet is full of jobs and opportunities. However, it can sometimes feel like trying to find a needle in a haystack to find the right freelance job for yourself. After all, there are tens, if not hundreds, of ...
Car Money – Analyse A Real PPC Campaign 09 Jan 2019
The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from NHS, who had created a PPC campaign to target those looking to eat healthy, by redirecting search engine traffic from visiting the organic first result of NHS to a different page through their PPC campaign. Changing the top organic result is a tough call, ...
4 Reasons Web Users Click On PPC Ads 08 Jan 2019
If you can begin to understand the reason why the main reasons why web users click onto PPC adverts, you can then start to look to implement such enticements into your PPC search advert, to increase the click through rate (CTR) of it. Lucky for us, this is exactly what the research firm Clutch has done. Looking into why people click on paid search adverts, ...
NHS – Analyse A Real PPC Campaign 03 Jan 2019
The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from Lacoste, who had created a PPC campaign to capitalize on people looking for Boxing Day sales. As great as the targeting and search advert was, there were a few areas of improvements forthe landing page, such as including the color red to make clear of the great ...
5 Ways to Keep Visitors On Your Website 03 Jan 2019
It goes without saying that the longer web users stay on your website, the better it is for many reasons: There is a higher likelihood the traffic finishing with a conversion The longer web users are on a website, the more useful they will generally find the website and its content There is increased chances of social shares, comments and more, which all ...
Lacoste – Analyse A Real PPC Campaign 31 Dec 2018
The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ was from Tiffany & Co, for a Christmas campaign looking to capitalize on those wanting to buy gifts for family and friends. Although the PPC campaign was generally good on the whole, the element that let the campaign down was the vague keyword targeting, causing web users ...
5 SEO Tips to take into the New Year of 2019 30 Dec 2018
Staying ahead of the game, or even on pace with it, is the way SEO seems to work. It is constantly evolving based on the algorithm updates Google and other search engines implement, to shape the way they want content to be created online, with the aim to make the online experience of the web user better. With this in mind, here are some quick fire SEO tips ...
Do Web Users Know the Difference Between PPC and SEO Links? 30 Dec 2018
Part of the appeal of pay per click advertising comes in the form that, with a budget, you can have any link appear above organic search results, to any contextual keywords of your choosing. This results in targeted clicks and potential conversions once on the landing page. Part of the success of PPC comes down to the fact that some web users will struggle ...
Tiffany & Co at Christmas – Analyse A Real PPC Campaign 19 Dec 2018
The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ was from Buy A Gift, who had bid on their own brand name to use different site link extensions to their organic #1 result. The advert pointing to the homepage, which was fine to be used as a landing page, from being so well optimized. With Christmas around the corner, it is a ...
