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Google My Business Profile Optimization: How to Do It Right

Google My Business Profile Optimization: How to Do It Right Have you optimized your GMB (Google My Business) profile to be successful? Google My Business is a fantastic way to market your company online, but only if you do it properly. Google is the most popular site on the planet. You may attract new consumers by creating a Google Business Profile and using Google Maps in conjunction ...

Google Ads Optimization: A List for Search Campaign Optimization

Google Ads Optimization: A List for Search Campaign Optimization Regular optimization is required for successful Google Ads campaigns. PPC managers frequently lack the methods necessary to optimize their Ads campaigns, resulting in results that are inferior to those of their competitors. This optimization checklist will come in handy if you want to make the most of Google Ads and the online ...

How Rank is Affected By Automation + How to Solve It

How Rank is Affected By Automation + How to Solve It It is no surprise that automation is now a norm in the PPC world. These days, as advertisers call for more granularity and depth, advertising platforms accept their requests by creating increasingly complex features which need more automation for their usage. This isn’t only pragmatic but also very much welcome. Giving ...

What is Search Intent? A Quick Guide

What is Search Intent? A Quick Guide For a business to be successful with PPC, it needs to have a high conversion rate. If you are someone who does content marketing, you should get the user intent right. When the content you provide or your ad aligns with a user’s intent, you will get higher clicks from Google, visitors will stay longer on your website, and ...

The Top 15 Most Influential Pay Per Click Experts

The Top 15 Most Influential Pay Per Click Experts One of the major things that the coronavirus pandemic taught us is the relevance of community. As a company, one of the things we are committed to, is expanding the PPC industry and being a platform that would help in identifying the growing talent in this community. With that in mind, we are glad to provide you all with the ...

A World Without Cookies: The Emergence of A New Era

A World Without Cookies: The Emergence of A New Era Online privacy isn’t a joke, and individuals are becoming more aware of this. The usage of stringent consumer-protection privacy laws and the feature to disable tracking sends a visible message: we are headed towards an online world without cookies. This has, undoubtedly, huge implications for publishers. Marketing ...

6 Things You Should Know Before Running a Facebook Ad in 2022

6 Things You Should Know Before Running a Facebook Ad in 2022 Running or creating a Facebook ad is quite different from making a random post on your Facebook page. While creating a Facebook ad, the words you use and many other things go a long way in determining the level of traffic you will drive to your website. Facebook ads are messages that business owners pay for so they can be ...

How A Local SEO Agency Increases Your Leads and Sales

How A Local SEO Agency Increases Your Leads and Sales If you’re a business owner, then you know that competition is stiff. To stay on top of your game and increase the number of customers coming through your doors or signing up for your service, you need to find new ways to stand out from the crowd. Many businesses are doing this by taking advantage of Local SEO Services ...

Challenges Aspiring Ecommerce Entrepreneurs May Face

Challenges Aspiring Ecommerce Entrepreneurs May Face Starting an ecommerce business could be your ticket to financial independence. However, the idea is not that simple. If it was, more people would become successful entrepreneurs and enjoy luxurious life.  No, the road to establishing a successful online store takes a lot, and more people fail than make it.  If you are set on ...

Google Set to Sunset ETAs (Expanded Text Ads) in June 2022

Google Set to Sunset ETAs (Expanded Text Ads) in June 2022 Starting from July 2022, advertisers won’t be able to set up new Expanded Text Ads or edit existing Expanded Text Ads in Google Ads. This announcement was made by the Product Manager of Google Ads, Sylvanus Bent. According to Bent,  “Your existing expanded text ads will continue to serve alongside responsive search ...

5 Tips For Perfecting Your Q4 Marketing Plan

5 Tips For Perfecting Your Q4 Marketing Plan The fourth quarter of this year is the shoulder season for several contra forms. The perfect period for examining your marketing efforts is in October and November. Even if you are in peak season at the moment, it isn’t ever bad to examine your marketing strategy and know if you’re taking some more steps. Continue ...

Google Performance Max: The Future of Ads

Google Performance Max: The Future of Ads Google Performance Max is a new type of campaign for Google Ads that uses machine learning to maximize the performance of ads across Google’s entire inventory. Google Performance Max campaign uses a completely new AI automation and cross-channel optimization process to deliver lightning-fast results. Google Performance ...

Stop Fraud & Invalid Clicks on Google Ads

Stop Fraud & Invalid Clicks on Google Ads A common issue with your google ads is it is being clicked again and again, sometimes on purpose, and sometimes accidentally. These clicks are nothing but invalid clicks or click fraud. Click fraud is a common problem faced by many of the users who do PPC marketing. Let’s say, someone (your competitor, enemy, or anyone ...

Start and Design Your Own eCommerce Website

Start and Design Your Own eCommerce Website We’re all confined to our homes and are now looking for various ways to earn money from home. One of the simplest and easiest ways to do that is to create your own online store. In this article, I’ll explain to you the necessary steps to create one. Let’s get started.  How to Start an Online Store There are plenty of ...

4 Secrets to Every Successful Website

4 Secrets to Every Successful Website Creating a successful website that brings in traffic can be tricky at times. However, it is completely doable, especially in 2021. There are so many opportunities that are yet to be explored. As much as you can make a high-traffic website through a standard process of blogging and gaining traffic, there are some things you ...

The Exceedingly Instrumental Role of Cybersecurity

The Exceedingly Instrumental Role of Cybersecurity It is no secret that the world around us steadily becomes more digitally inclined all the time. We have seen an incredible amount of attention to detail and overall emphasis meet the interest and investment in digital and technological advancement and implementation, in recent years. Today, the world around us is more advanced ...