PPC News
Looking at the rise of machine learning and the effective match towards large-scale automation, every digital marketer is now finding themselves in between a...
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How does an ad get clicked and fail to convert into a sale? This is a question many an advertiser wonders when running paid ads online....
You probably already have dashboards, metrics, and machine learning tools within reach. But you’re likely misfiring if your marketing still leans on assumptions or...
Google Ads Glitch Leaves Advertisers in the Dark For businesses that rely on Google Ads, uninterrupted service is crucial. However, since March 1, 2025,...
Pay-per-click (PPC) advertising is a powerful tool for driving traffic and sales. However, many small businesses quickly find that rising PPC costs eat into...
Looking at the rise of machine learning and the effective match towards large-scale automation, every digital marketer is now finding themselves in between a...
As I’m sure a lot of people around the world are currently doing, keeping up to date with the health and economical implications of...
Coronavirus has been quite a large disruption to businesses and everyday life worldwide. Tracking the count of COVID-19, at the time of this article,...
In light of Covid-19 continuing to spread around the world, Google have been making changes to combat the virus, as well as assist with...
The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from Blue Host, who had, on the whole, a...
PPC is one of the best ways to generate traffic to your business. This section should be done properly; your ads can create clicks...
One of the main and easiest improvements PPC advertisers can make to their PPC search advert is through including the use of ad extensions....
Google is a company known for making incremental changes to their products in order to improve the performance of them. The great thing about...
Pay per click marketing (also known as PPC marketing) is a key aspect of any Web related planning. When it comes to web development,...
A change is going to be implemented into Google’s PPC advertising company, Google AdWords, that will vary the way advertisers bid for keywords/ad space....