PPC is the art of selling ads and you have to market the online ads for reaching the target audience and generating business leads and revenue for the client. It is a marketing form of online advertising where advertisers incur money on users who click on their ads. Advertisers bid on the estimated value of the click with the ...
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PPC learning Guide in 2018 26 Feb 2018
Top 5 Digital Marketing Trends That Will Dominate This 2018 23 Feb 2018
Digital marketing evolves faster than the vast majority of other industries, and to keep up with the latest developments, you need to keep an eye on emerging and future trends to see around corners and anticipate what’s coming next in 2018. Although it’s crucial to keep up with the latest Google algorithm updates ...
Effective Methods of Finding AdWords Expert 17 Jan 2018
In every online business we do, we have to Advertise it so that others get to know about it. AdWords is vital when we do business through the internet. AdWords woo internet users, giving them the chance to open and look over your website page. AdWords provides a great deal of benefits for your business. It can build your sales ...
Review Ad Extension to be Removed from Google AdWords 14 Jan 2018
There are a wide range of ad extensions an advertiser can use to improve the performance of a pay per click search advert. One such ad extension that has been available for use since its launch in 2013 was the review extension. This was an ad extension which allowed a quote from another website (the reviewer) to display below ...
Top 10 Alternatives to Google AdSense 09 Jan 2018
Temporarily disabled? Or worse: Banned. AdSense can be lucrative, but it seems awfully temperamental at times. So what do you do when you don’t want to dance around Google AdSense’s moods? That’s simple, you work with one of the many alternatives to AdSense instead. Media.net The number one position on our list is ...
Image ‘Test’ Spotted in Google’s PPC Search Adverts 20 Dec 2017
It is no surprise that Google looks to continually improve their search engines through numerous A/B testing to see what works best and what does not. Examples in the past of this include the likes of testing a green ad logo for PPC search and the test of a new sitelink extension too. One of the latest tests from Google ...
Adwords vs. Bing Ads 14 Sep 2017
Google AdWords and Bing Ads are the two giants of the paid search advertising. Google has kept its allure alive with the users with the launch of 360 Suite recently. On the other hand, Bing has added to its following in the past few years especially among the budget small businesses. However, with similar basic service, it gets ...
Google Increases Site Links in Mobile PPC to 8 29 Aug 2017
Google has been busy updating the way pay per click advertising looks for mobile users to further improve the experience web users have with PPC. It was only a little while back that Google updated the site link extensions in PPC to accomodate more links, previously at a value between 2-6 links. This enabled the web user to use ...
Google Tests New Enhanced Sitelinks in PPC 01 Aug 2017
The changes that Google make to their pay per click advertising platform tend to correlate towards improving the user experience when using PPC as well as improving the click through rate (CTR) of adverts too. The latest innovation from the tech giants comes in how they display enhanced sitelinks in PPC as an ad extension for ...
PPC Explained 12 Jun 2017
PPC or Pay-Per-Click marketing is something you may be curious about. But like other marketing ventures, you may assume that the returns are little, the expense big. But, with some basic know-how, PPC advertising can yield fantastic results. What is PPC? Pay-per-click is a mode of internet marketing that you can use to reach ...
Significance of Google AdWords Exact Match Update For Advertisers 03 May 2017
Google is constantly making efforts to simplify the way Google AdWords can be used by advertisers in a more effective manner. Digital marking is at its peak, wherein everyone (which include both businesses and individuals) is looking forward to making use of advanced digital marketing techniques to connect with a large number ...
2 Major Pitfalls Of PPC Management To Be Avoided 25 Apr 2017
The concept of digital marketing has provided businesses of different sizes enough options to compete in the market. Even the small businesses are finding it easier to promote their services and products through the online medium, without investing much in the process. Digital marketing also provides a better attribution ...
Why PPC Services Should Be A Part Of Your Online Marketing Strategy 24 Mar 2017
Do you have any idea as to why PPC services should be a part of your online marketing strategy? PPC services should be an important component of the online marketing strategy because it helps you to get visitors to your site. There are real chances of these visitors converting into prospective buyers sometime in the future. ...
Nissan Leaf – Analyse A Real PPC Campaign 15 Mar 2017
The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from torfx, who had a search advert that had a few areas of improvement and a landing page that was very well designed to gain a lead capture and a click through onto a secondary landing page. With electric cars seemingly increasing in ...
5 Google Pay-Per-Click Tricks To Save Your Business Money 14 Mar 2017
Advertising is an effective way for businesses to get more traffic and sales. If not done properly then businesses will not be able to see evident results. Even a small mistake can cost businesses money. Every single penny they save counts! So to help your business perform well on the search engines, here I am with ...
Emojis are Appearing in Google AdWords Search Ads 14 Mar 2017
We all know that Google are constantly trying to improve the experience web users have with both their search engines and advertising online. This is generally why the changes Google make always seem to make things that bit nicer and easier for the web user. Although it has not been confirmed yet by Google, there are reports ...
