When you look at where PPC was 10 years ago to now, it is quite scary to see just how much the most popular advertising platform has changed (being Google AdWords and AdSense). It also begs the question where does the future of PPC lie? Has PPC advertising stagnated with its innovation or will it be able to adapt to better ...
Latest news in PPC News
Where is the Future of PPC Advertising? 05 Feb 2019
How Brexit Might Affect The PPC Enviroment 29 Jan 2019
In terms of political news, there hasn’t been anything as big as Brexit for quite some time (and as a Brit, it’s getting a little tedious seeing it on the news everyday)! The reason it is such big news is because it is a huge change for Britain and Europe to manage and deal with: something we have never seen ...
6 Content Creation Techniques Every Blogger Should Know 11 Jan 2019
Do you follow a profile of Bloggers? Do you sweat your brain out every day creating a massive heap of words? Still, unable to get that very gist of how to grow your fame. Well, its the case with most of us starting new to this world of blogging. We write, we create, but somewhere we are lagging because of some technique that we ...
4 Reasons Web Users Click On PPC Ads 08 Jan 2019
If you can begin to understand the reason why the main reasons why web users click onto PPC adverts, you can then start to look to implement such enticements into your PPC search advert, to increase the click through rate (CTR) of it. Lucky for us, this is exactly what the research firm Clutch has done. Looking into why people ...
Do Web Users Know the Difference Between PPC and SEO Links? 30 Dec 2018
Part of the appeal of pay per click advertising comes in the form that, with a budget, you can have any link appear above organic search results, to any contextual keywords of your choosing. This results in targeted clicks and potential conversions once on the landing page. Part of the success of PPC comes down to the fact that ...
Pros and Cons to Google Adsense Auto Ads 27 Nov 2018
Artificial intelligence and machine learning is a powerful tool that is seeping its way into the advertising industry. Already, we have seen the liked of Ezoic take full advantage of this, implementing machine learning to improve the earnings publishers receive, as well as user experience on the website. For example, somebody ...
Google Introduces New ‘Black Friday’ Search Advert 21 Nov 2018
One of the great things about Google is in its innovation. Sometimes, innovation does not always provide the desired results. Google Glass and the modular phone concept comes to mind. However, there has been a lot of innovation that has worked, with there being many examples in pay per advertising. The latest innovation from ...
Google Introduces ‘Ad Strength’ Indicator to PPC 04 Sep 2018
After releasing responsive search adverts to PPC users, Google have released a new indicator to the strength of an advert, named as an ‘Ad Strength’ indicator. Here is an explanation into the new indicator and what it means for advertisers. Primarily, what the ad strength indicator does is assess how effective and ...
What to Expect When You Work With a PPC Management Firm 21 Aug 2018
Marketers and PPC management firms will agree that business people love to engage with the Pay Per Click concept, but some have been off to this venture because of financial constraints or insufficient knowledge. Although, in order to get the expected website traffic and building reputation for your business; PPC marketing ...
Will GDPR Affect PPC Advertising? 19 Jul 2018
Source: freepik.com The recent introduction of the General Data Protection Regulation (GDPR) has ushered a new era of data security and privacy. Many people hail it as an ultimate triumph over the dark forces, but is such a notion premature? Well, rules are indeed harmonizing, businesses are revising their models, and search ...
The Importance of Having Micro Goals in Google Ad Campaigns 10 Jul 2018
Although Google just announced a re-branding of Google Adwords (which you can read about here), the features of the advertisement platform will remain essentially the same. The re-branding and efforts are designed to help advertisers simplify their strategies and maximize results. Macro Goals vs Micro Conversions When business ...
A Comparison between Google Shopping Vs Google AdWords 19 Jun 2018
Boost the exposure of your products on the web by using the fastest growing search engine, Google. This is done by placing highly visible ads related to the product category being searched in the Google search results page. This creates an easy route for purchase. Choice of PPC Ad It is often difficult to choose a pay per click ...
Google, Facebook, Twitter and Bing all Ban Cryptocurrency Advertising 15 May 2018
Crytocurrency has been an emerging market for currencies which are solely electronic – they are created with a limited resource and have seen a staggering rise in value. For example, Bitcoin, which can be considered as the market leader in crytocurrency, had been exponentially increasing in price up to more than $19,000 ...
Sidebar Text Ads Starting to be Removed by Bing 22 Apr 2018
Bing has started the process of removing sidebar text adverts from its search results, inline with a change Google made back in February 2018. The process for Bing started towards the end of March, and is being propagated first to the US, before spreading internationally. Bing’s Removal of Sidebar Text Ads in ...
Price Extension Come to Bing Ads 22 Apr 2018
Bing has started to introduce new ad extensions to their PPC advertising network, inline with competing directly against Google AdWords. A new ad extension that has been introduced has been the price extension. This is an extension that displays the prices of products or services, with a drop down arrow allowing the web user to ...
Google Experiments with Zero Results Searches 20 Mar 2018
A recent addition that has come to light with Google’s search engine is the addition of what is being called ‘zero result searches’. This is the name given to results where zero organic results appear for a search, with simply a rich snippet box appearing instead by itself. Such an example of this includes ...
