Artificial intelligence and machine learning is a powerful tool that is seeping its way into the advertising industry. Already, we have seen the liked of Ezoic take full advantage of this, implementing machine learning to improve the earnings publishers receive, as well as user experience on the website. For example, somebody ...
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Pros and Cons to Google Adsense Auto Ads 27 Nov 2018
Google Introduces New ‘Black Friday’ Search Advert 21 Nov 2018
One of the great things about Google is in its innovation. Sometimes, innovation does not always provide the desired results. Google Glass and the modular phone concept comes to mind. However, there has been a lot of innovation that has worked, with there being many examples in pay per advertising. The latest innovation from ...
Google Introduces ‘Ad Strength’ Indicator to PPC 04 Sep 2018
After releasing responsive search adverts to PPC users, Google have released a new indicator to the strength of an advert, named as an ‘Ad Strength’ indicator. Here is an explanation into the new indicator and what it means for advertisers. Primarily, what the ad strength indicator does is assess how effective and ...
What to Expect When You Work With a PPC Management Firm 21 Aug 2018
Marketers and PPC management firms will agree that business people love to engage with the Pay Per Click concept, but some have been off to this venture because of financial constraints or insufficient knowledge. Although, in order to get the expected website traffic and building reputation for your business; PPC marketing ...
Will GDPR Affect PPC Advertising? 19 Jul 2018
Source: freepik.com The recent introduction of the General Data Protection Regulation (GDPR) has ushered a new era of data security and privacy. Many people hail it as an ultimate triumph over the dark forces, but is such a notion premature? Well, rules are indeed harmonizing, businesses are revising their models, and search ...
The Importance of Having Micro Goals in Google Ad Campaigns 10 Jul 2018
Although Google just announced a re-branding of Google Adwords (which you can read about here), the features of the advertisement platform will remain essentially the same. The re-branding and efforts are designed to help advertisers simplify their strategies and maximize results. Macro Goals vs Micro Conversions When business ...
A Comparison between Google Shopping Vs Google AdWords 19 Jun 2018
Boost the exposure of your products on the web by using the fastest growing search engine, Google. This is done by placing highly visible ads related to the product category being searched in the Google search results page. This creates an easy route for purchase. Choice of PPC Ad It is often difficult to choose a pay per click ...
Google, Facebook, Twitter and Bing all Ban Cryptocurrency Advertising 15 May 2018
Crytocurrency has been an emerging market for currencies which are solely electronic – they are created with a limited resource and have seen a staggering rise in value. For example, Bitcoin, which can be considered as the market leader in crytocurrency, had been exponentially increasing in price up to more than $19,000 ...
Sidebar Text Ads Starting to be Removed by Bing 22 Apr 2018
Bing has started the process of removing sidebar text adverts from its search results, inline with a change Google made back in February 2018. The process for Bing started towards the end of March, and is being propagated first to the US, before spreading internationally. Bing’s Removal of Sidebar Text Ads in ...
Price Extension Come to Bing Ads 22 Apr 2018
Bing has started to introduce new ad extensions to their PPC advertising network, inline with competing directly against Google AdWords. A new ad extension that has been introduced has been the price extension. This is an extension that displays the prices of products or services, with a drop down arrow allowing the web user to ...
Google Experiments with Zero Results Searches 20 Mar 2018
A recent addition that has come to light with Google’s search engine is the addition of what is being called ‘zero result searches’. This is the name given to results where zero organic results appear for a search, with simply a rich snippet box appearing instead by itself. Such an example of this includes ...
PPC learning Guide in 2018 26 Feb 2018
PPC is the art of selling ads and you have to market the online ads for reaching the target audience and generating business leads and revenue for the client. It is a marketing form of online advertising where advertisers incur money on users who click on their ads. Advertisers bid on the estimated value of the click with the ...
Top 5 Digital Marketing Trends That Will Dominate This 2018 23 Feb 2018
Digital marketing evolves faster than the vast majority of other industries, and to keep up with the latest developments, you need to keep an eye on emerging and future trends to see around corners and anticipate what’s coming next in 2018. Although it’s crucial to keep up with the latest Google algorithm updates ...
Effective Methods of Finding AdWords Expert 17 Jan 2018
In every online business we do, we have to Advertise it so that others get to know about it. AdWords is vital when we do business through the internet. AdWords woo internet users, giving them the chance to open and look over your website page. AdWords provides a great deal of benefits for your business. It can build your sales ...
Review Ad Extension to be Removed from Google AdWords 14 Jan 2018
There are a wide range of ad extensions an advertiser can use to improve the performance of a pay per click search advert. One such ad extension that has been available for use since its launch in 2013 was the review extension. This was an ad extension which allowed a quote from another website (the reviewer) to display below ...
Top 10 Alternatives to Google AdSense 09 Jan 2018
Temporarily disabled? Or worse: Banned. AdSense can be lucrative, but it seems awfully temperamental at times. So what do you do when you don’t want to dance around Google AdSense’s moods? That’s simple, you work with one of the many alternatives to AdSense instead. Media.net The number one position on our list is ...
