It is no surprise that Google looks to continually improve their search engines through numerous A/B testing to see what works best and what does not. Examples in the past of this include the likes of testing a green ad logo for PPC search and the test of a new sitelink extension too. One of the latest tests from Google ...
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Image ‘Test’ Spotted in Google’s PPC Search Adverts 20 Dec 2017
Adwords vs. Bing Ads 14 Sep 2017
Google AdWords and Bing Ads are the two giants of the paid search advertising. Google has kept its allure alive with the users with the launch of 360 Suite recently. On the other hand, Bing has added to its following in the past few years especially among the budget small businesses. However, with similar basic service, it gets ...
Google Increases Site Links in Mobile PPC to 8 29 Aug 2017
Google has been busy updating the way pay per click advertising looks for mobile users to further improve the experience web users have with PPC. It was only a little while back that Google updated the site link extensions in PPC to accomodate more links, previously at a value between 2-6 links. This enabled the web user to use ...
Google Tests New Enhanced Sitelinks in PPC 01 Aug 2017
The changes that Google make to their pay per click advertising platform tend to correlate towards improving the user experience when using PPC as well as improving the click through rate (CTR) of adverts too. The latest innovation from the tech giants comes in how they display enhanced sitelinks in PPC as an ad extension for ...
PPC Explained 12 Jun 2017
PPC or Pay-Per-Click marketing is something you may be curious about. But like other marketing ventures, you may assume that the returns are little, the expense big. But, with some basic know-how, PPC advertising can yield fantastic results. What is PPC? Pay-per-click is a mode of internet marketing that you can use to reach ...
Significance of Google AdWords Exact Match Update For Advertisers 03 May 2017
Google is constantly making efforts to simplify the way Google AdWords can be used by advertisers in a more effective manner. Digital marking is at its peak, wherein everyone (which include both businesses and individuals) is looking forward to making use of advanced digital marketing techniques to connect with a large number ...
2 Major Pitfalls Of PPC Management To Be Avoided 25 Apr 2017
The concept of digital marketing has provided businesses of different sizes enough options to compete in the market. Even the small businesses are finding it easier to promote their services and products through the online medium, without investing much in the process. Digital marketing also provides a better attribution ...
Why PPC Services Should Be A Part Of Your Online Marketing Strategy 24 Mar 2017
Do you have any idea as to why PPC services should be a part of your online marketing strategy? PPC services should be an important component of the online marketing strategy because it helps you to get visitors to your site. There are real chances of these visitors converting into prospective buyers sometime in the future. ...
Nissan Leaf – Analyse A Real PPC Campaign 15 Mar 2017
The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from torfx, who had a search advert that had a few areas of improvement and a landing page that was very well designed to gain a lead capture and a click through onto a secondary landing page. With electric cars seemingly increasing in ...
5 Google Pay-Per-Click Tricks To Save Your Business Money 14 Mar 2017
Advertising is an effective way for businesses to get more traffic and sales. If not done properly then businesses will not be able to see evident results. Even a small mistake can cost businesses money. Every single penny they save counts! So to help your business perform well on the search engines, here I am with ...
Emojis are Appearing in Google AdWords Search Ads 14 Mar 2017
We all know that Google are constantly trying to improve the experience web users have with both their search engines and advertising online. This is generally why the changes Google make always seem to make things that bit nicer and easier for the web user. Although it has not been confirmed yet by Google, there are reports ...
Speeding up your WordPress site the Easier Way 08 Mar 2017
WordPress is an amazing platform for both personal and professional sites. You know that and everyone else does. However, the speed of WordPress sites can be quite an issue. That is worth your concern because it can take a toll on repeat visitors and even affect subscribers. However, it shouldn’t get you too worried because ...
Google Changing the ‘Ad’ Look in PPC Search 28 Feb 2017
Google continually test their paid search results section to their search engine to better improve the experience for both advertisers and web users. Back in June 2016, Google changed the look of the ‘Ad’ sign (to signify paid search results) from having a yellow background to green. This certainly improved the ...
Top Tricks To An Effective Pay Per Click Advertising 05 Jan 2017
Marketing products and services online have been the trend since the year 2006. As we all know, millions of businesspersons are advertising their products and services online. And as far as we see it, this method has been the most effective way to drive traffic for potential customers. Out of how many millions of marketers, how ...
The 2 Biggest PPC Changes in 2016 27 Dec 2016
There are only a few days left of 2016 and what a year it has been. Putting advertising aside, a lot has happened this year be it for the better or worse. Bringing PPC advertising back into the topic of conversation, we have seen some changes become adopted into PPC which have made quite a large impact to PPC advertising as a ...
Google Will Now Give You A Report On Your Mobile Website 13 Dec 2016
Google have recently unveiled a new tool that appears on their homepage, which appears as a little pop up window on their homepage notifying web users to ‘Test your site with Google’ like so: If you cannot see this on your Google homepage, this might be because only certain web users are being allowed to view this, ...
