Search engine optimisation – three words that can make and break a website. A successful website can be deemed as one that gains a lot of traffic. Whilst there are many different traffic sources out there, the one we all want is organic search engine traffic. The ability to gain free, contextual and consistent traffic is ...
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3 Ways to Get More Organic Traffic 03 Oct 2019
Common Mistakes (You Can Avoid) That Have Been Emphasized by the Google Broad Update 27 Sep 2019
If you are passionate about organic traffic or about gaining online exposure without investing in paid ads, you have heard about Google updates and just what sort of an impact they have had along the way. This year, in June, another update has affected digital publishers, which according to Ezoic (1), should not come as a big ...
How to Grow Your Organic Traffic in Six Months: 7 Proven Strategies 26 Sep 2019
Image via Nowadays, running a business successfully has become quite challenging. Attracting new customers, retaining old ones, and remaining ahead of competitors are some of the significant challenges faced by businesses. Digitalization has indeed changed everything related to business. Traditional marketing strategies ...
Best Practices of SEO and PPC in 2019 24 Sep 2019
SEO and PPC are closely related. They represent two parts of search engine marketing that are responsible for generating the key sources of website traffic: organic (SEO) and paid (PPC). Due to the close relationship between these two crucial marketing strategies, it is important to explore how the best practices of SEO and PPC ...
How to SEO Optimize your Blog 07 Sep 2019
Source Search Engine Optimization is important for almost anything you want to promote on the internet. Whether it is your blog or website, SEO makes it more visible to users of your niche and help you ranks higher in Google searches. But still, many bloggers fail to take the advantage of search engine optimization ...
Content Marketing 101: How to Create an Impeccable Content Marketing Strategy 06 Sep 2019
As a beginner, the idea of designing a content marketing strategy may be intimidating. The truth, however, is that it is not as hard as it sounds The latest research from the Content Market Institute (CMI) and MarketingProfs shows that 63% of businesses don’t have a documented marketing strategy. It’s not surprising that ...
Top 10 Off-Page SEO Techniques In 2019 03 Sep 2019
Search Engine Optimization is one of the most popular techniques used for diverting traffic to your website. When you optimize your website for search engines, you improve the ranking of your site so that people can easily locate your web page and obtain the information they are searching for. In this particular article, we ...
Google Sends Out Warning to Websites Leasing Subdomains 20 Aug 2019
For website owners, if there is an area that can be exploited to make money, it is hard to see websites not look to take advantage. This is exactly what has happened with leasing subdomains and subfolder of websites, to third party companies. In summary, leasing a subdomain/subfolder is a fairly new concept that Google has only ...
What Are The Benefits of Doing SEO and Google PPC Together? 16 Aug 2019
As a serious business owner, you do a lot of studying on the best ways to attract consumers to your business. And since you recognize that a lot of commercial activities have moved into the online space, you followed suit. What’s different here though is there are a lot of competitors, and you needed to find a way to stand ...
AdWords or SEO: What is the Best Choice for Your Business? 09 Aug 2019
Digital marketing is a major concern for most of the businesses. The online marketing is growing and new companies are entering the world of online business on a daily basis. In this tough era of competition, how to market your business? With SEO or Google Adwords? Having an online presence of your business is a must because ...
How PPC play Important Role in Digital Marketing Fields -Why they don’t work sometimes & what you can do about it 02 Aug 2019
PPC is one of the best ways to generate traffic to your business. This section should be done properly; your ads can create clicks out of online users who are currently looking for the sort of products or services your company is currently marketing. These types of internet visitors have the best possibility for conversion as ...
Google Search Operators; from Basic to Advanced 24 Jul 2019
Today, SEO is an essential part of any business marketing strategy. It is a technique used to attract traffic to your website from search engines. With SEO, you allow search engines to locate and rank your website so that it can become visible to the users in the search results. When you conduct a search on Google, you will see ...
Why Should Create Evergreen Content Online 24 Jul 2019
When it comes to blogging online, there are generally two routes you can go down, with regards to the content you produce. You can create evergreen content, or timely content that is dependent on when it is published. The choice between which type of content you go for will depend greatly on the category and type of content ...
Use Structured Data And Rich Snippets To Improve Your Positioning In Google 17 Jul 2019
Structured data greatly influences SEO positioning. These help the search engines intelligently interpret the contents of each of the web pages and give rise to the Rich Snippets. Have you ever wondered how searchers find information? And how do they classify it? Here we tell you everything. What does it consist of? Are they ...
How to Protect Your Website Against Google SEO Updates 16 Jul 2019
No matter what type of website you have, there is always going to be that little bit of doubt when Google updates their algorithm. We’ve all heard the stories of how a recognizable website has drops in traffic of more than 80%, sometimes, due to a simple SEO update. It’s every website owner’s worst nightmare. ...
4 Potential Reasons Why Your Website Lost SEO 11 Jun 2019
The SEO of your website is, of course, of utmost importance. It is what dictates the amount of traffic the website receives, which will directly impact the success of the website, in many ways. For this reason, it is very worrying for website owners when they see a drop, of any sort, in traffic or search ranking. What could ...