PPC - Pay Per Click Management

If you are passionate about organic traffic or about gaining online exposure without investing in paid ads, you have heard about Google updates and just what sort of an impact they have had along the way. This year, in June, another update has affected digital publishers, which according to Ezoic (1), should not come as a big surprise. It is called the Google Core Broad update and it has made 27% of web publishers lose traffic. Interesting enough, according to the same website, 55% gained traffic.

The latest Google algorithm update has shown webmasters a bit more about the search giants’ perspective and what sort of factors are important when it comes to SERP rankings. It is a broad update, because, there have been some changes made to the whole picture. It is important to keep in mind that there are more than 200 factors used to rank sites. However, some of them have been singled out as a bit more important now than in the past. More updates will certainly follow to complete the search giant’s vision. It is best to be prepared.

 

1. What are the mistakes that you should not do when trying to rank high on SERPs, following the Google algo update?

A shocking aspect that has been brought to light recently is that even though your website might have been a giant, this does not mean that the latest Google algorithm update did not affect it. As a matter of fact, according to Search Metrics blog (2), large news websites such as Daily Mail have been affected. They have lost a bit part of their traffic.

Here are a few of the mistakes that you could make right now:

1. Focus only on E-A-T. Even if you are trying to recover your ranking, as mentioned before, this is a broad update. Yes, expertise, authority, and trust are all important factors. If you have not done anything about improving your author E-A-T, now would be the time to do it. Assert the fact that you are an expert in your field and the search engine’s algorithm will act accordingly when it comes to analyzing this specific factor.
2. Consider the Quality Raters Guideline to be the ultimate savior of your ranking. This is mere that – a guide, that is meant to help you change your perspective when it comes to the priorities you set when building and improving a website. This does not mean that it’s not important. But it focuses mostly on on-page quality, which is again, just one of the many factors that matter.
3. Forget about mobile user experience. Google has penalized more mobile websites than desktop ones, which is clear proof that this is one of the factors that matter more. The experience you offer to your visitors should not be affected by too many ads or content that is difficult to read.
4. Don’t take a closer look at the current content on your website. If it does not match user intent or the headlines used are exaggerated because you want more people to visit your website, it could negatively impact your ranking. Low-quality content always does.
5. Try to recover your ranking on your own. Especially when you do not have too much experience with the Google SERP update 2019, it is best to just leave this sort of issue in the hands of online marketing experts that are more than capable of performing a website audit and tell you exactly what is wrong and how you can fix it or how they can fix it for you.

 

2. Hiring a team of SEO specialists will help you now and in the future.

Thinking of your website in terms of “now” and “short-term” is exactly what others have done and have been affected by the Google algo update. If you don’t want to find yourself in their shoes in the near future, according to Search Engine Journal (3), you should focus on a long-term strategy in terms of content and organic traffic. The good news is that you don’t have to do it yourself. It is enough to hire the experts that can do it for you.

Here is what a proper team of SEO specialists can help you with:

• Identify the problem areas that have been emphasized by the Google latest algorithm update and do something about it.
• Come up with a list of solutions and strategies that can be implemented starting right now (so that you can see results in the long run).
• Offer you the expertise of their content writers that can create new content for your website and replace the parts that did not offer true value to web users.
• A personalized approach that is directed at helping YOUR website rank higher than your competitor’s.

It has never been as clear as now that experts are needed in the matter of website ranking, organic traffic, and quality content. Although you might be tempted to take matters into your own hands and see what might be wrong with your website and why it has been penalized by Google, stop. If it would have actually been penalized by the search engine, you would know, because they are pretty transparent with this sort of situation. However, determining why your competitors are ranked higher than yours – that is a job for SEO professionals.

 

Conclusion:

Even if you might not have seen a difference in traffic following the Google algo update that was rolled out in June, this does not mean that you should just relax. Continuous optimization is required in this day and age when you want to be certain that Google, the search giant which monopolizes the market will want to keep your website in its platform. It has become obvious that their focus is to standardize the way that results are displayed on SERPs. For that to happen, they need to tweak their algorithm until the outcome is the desired one. Although there are so many factors that matter when it comes to a website’s ranking, all are built around great content, which can be delivered by expert writers. You can take full advantage of their expertise when choosing SEO specialists that outsource seo to help your website get to the top of SERPs. It’s a challenging task, but the right marketing agency is certainly up for it.

 

Sources:

(1) https://www.ezoic.com/how-the-june-google-core-update-impacted-digital-publishers-2019/

(2) https://blog.searchmetrics.com/us/google-june-2019-core-update/

(3) https://www.searchenginejournal.com/google-algorithm-update-resistant-seo-strategy/313155/