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Nowadays, running a business successfully has become quite challenging. Attracting new customers, retaining old ones, and remaining ahead of competitors are some of the significant challenges faced by businesses. Digitalization has indeed changed everything related to business. Traditional marketing strategies don’t work anymore. Every alternate day markets need to add something new to increase the traffic.

“How to increase organic traffic?” This is one question that runs in the mind of today’s marketers, businessmen, and organization. Well, in this article, we have discussed some proven strategies that would help you in increasing organic traffic to your website.

7 strategies to increase organic traffic

Referring Domains: Get Quality and Quantity

Most of the marketers keep their entire focus on the backlinks, and they overlook the importance of Referring Domain.  As the name suggests, it is a website that links to your company’s site. Today, in Google algorithms, referring domain holds very high weightage.

Getting referring Domain is more difficult as compared to backlinks.  Referring domain is based on various factors. Out of these, the most important factors are

  •  Trust flow
  •  The quantity of them
  •   Relevance
  •  Domain authority.

Plug into the blogosphere

Blogs have become very popular. People like to read good blogs and add their likes, reviews, and comments to it. Readers also like sharing blogs on their social media accounts. Hence being a part of this blogosphere can be helpful. So, read, like, comment, link, and share blogs posted by other people. If someone like your comments, they may even opt for reading your block and share it. This way, you can increase organic local traffic to your website. Focus on blogs which are related to your line of business. By sharing valuable information, you can show your knowledge and expertise which would help you in gaining the trust of your readers.

Content: No More Blog Posts

Posting unique, informational, high-quality, engaging, and original content is one of the significant aspects of digital marketing. You want to post the best content on your website and other social media platforms. Well, your competitors also wish the same thing. Longer content tends to get a higher ranking.

Hence, it’s essential to change your focus from blogs to some good quality content. In comparison to blogs, comprehensive content is longer, give freedom to make optimized use of keywords, helps in external and internal link building, are authoritative and need to be written only one time.

Hence, if you are looking to increase your organic traffic, focus on posting quality content because all others are busy writing blogs.

Get your meta down

To make optimized use of a blog post or web page, having the right URL, description, and meta title is very important. Well, the entire page description needs to written with utmost care. But, with correct metadata and meta descriptions, you can easily increase your chances of higher ranking on search engines. Moreover, meta description, URL, and title give a brief description of your blog post or website to your viewers. Hence, give a good thought while creating them. It is a very easy, simple, and effective way to attract viewers.

Use social media

Social media has become an essential part of our daily routine. People like sharing good content. It has become a cost-effective method of promotion. Create your profile on various social media platforms like Twitter, Facebook, Instagram, LinkedIn, etc. These act as a platform with the help of which you can make your presence felt on the internet. Also, social media, besides helping in increasing your visibility on search engines, help you in increasing organic traffic on its own basis. Social media helps you in getting in touch with your existing and potential customers.

You should write engaging, good-quality, and unique content to attract viewers. You can also add images and videos related to your services on your social page. This would further help you in getting more audience. More likes, higher are the chances of share. More the number of shares, higher is the probability of more visitors to your website.

Blow your own trumpet

Another easy and simple way of increasing traffic to your blog or webpage is to post the link of your content on your social media accounts and even blog posts. This way you are creating a link for your webpage and the best thing about this strategy is that no spamming involved in this. This way, your followers and viewers from your social media account can access your content via the link given. You will get genuine viewers for your content. With an increase in the number of viewers for your content, Google would get the signal that the content is of good quality and relevant.

Dozens of Keywords in One Article

Adding relevant keywords is another way of increasing organic traffic. In any content, keywords should be grouped and then arranged based on their priority. Give attention to the overall distribution of the keyword in the content. You can use also use different variations and synonyms of keywords in your content. Avoid keyword stuffing. Try to use just one keyword at a time, however, if the natural flow of content shows the demand for more keywords, then add them. Try to add your main keyword in the title tag, header tags, URL slug, and body text.

Besides, the above-mentioned strategies, one and foremost strategy that they help you in increasing your traffic exponentially is your focus on your customers. Your customers are everything, so just look into their needs, understand them, and give them the information, insight, answer their queries, your time, and your quality advice.

Bio: Mike Khorev is an SEO consultant and digital marketing expert who helps SaaS, Software, IT and Tech companies generate more leads and sales and grow revenue online. He offers expert advice on marketing your company the right way through performance-based digital marketing, web design, social media, search engine marketing and many other online practices.

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