PPC - Pay Per Click Management

When it comes to blogging online, there are generally two routes you can go down, with regards to the content you produce. You can create evergreen content, or timely content that is dependent on when it is published. The choice between which type of content you go for will depend greatly on the category and type of content you are creating. For example, news websites will inherently be time-dependent whereas a website on book reviews will not be.

Evergreen content (content that is not dependent on time) has it pros and cons associated to it. In this article, we will explore some of the reasons why you would choose to create evergreen content over standard time-dependent content.

Consistent Traffic

Due to the fact that evergreen content is not time dependent, you can expect the traffic that your content produces to not diminish over time. This has the added benefit of providing your website consistent traffic over the long term, whereas time-dependent content would slowly fall as the topic of conversation becomes older and older.

Better Internal Linking

It is always a good idea to have internal links scattered throughout your content. Not only does this create a ‘spider web’ affect of linking across your website, which is great for SEO, it also helps to retain the traffic on your website for longer. The longer web users are on your website, the better.

With this, the problem with internally linking to time-dependent content is that the linking of that content could become less and less applicable as time goes on. With evergreen content, this will never be the case, so you can have faith to be able to internally link content and keep doing so for as long as you want.

Reshare Socially

With time-dependent content, you can only effectively share the content once: at the time that it is the most applicable. This is not the case with evergreen content. For this reason, it is possible to reshare the most popular content multiple times. For example, if you have an article on how to make the most out of your beach holiday, that will be just as applicable to share now as it will be in a year, two years, ten years etc.

Evergreen Creates Useful Content

The good thing about evergreen content is that, for it to really be evergreen, it has to serve some sort of purpose. It has to fill a void to the web user. When this is the case, you will be creating content that is useful.

Useful and helpful content is something that will gather lots of positive SEO. Therefore, it is possible to make the relation that with evergreen content, you should see good SEO benefits long term too.