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When creating your site you will need to include several back links within the website. The backlinks shouldn’t only be found in the navigation menu but needs to be discovered in the actual blog posts as well. Internal back linking is linking of one page with the other page of your website. So, when one of your readers clicks one of these hyperlinks, it will drive them to a web page within your website that will particularly discuss about the similar topic in which they are interested.

For instance, if your webpage is about “Weight loss” and one of your keywords is “How to Lose Belly Fat” a link can be inserted using the anchor text “How to Lose Belly Fat”. When readers click on that hyperlink, they will land on page that talks about, How to Lose Belly Fat. If you discuss a service or product, link to a web page particularly about that service or product. The anchor text is very important as it tells Google and other search engines what you website is all about.  The search engines rank website according to the number of back links pointing to the website.

This makes precise keyword rich anchor text interlinking between web pages in the same domain. Now when you next time write a new blog post for your blog, you can create a back link for your previous post using a keywords rich anchor text for which you want to rank your website in Google and other search engines. Keyword research needs to be conducted for all significant blog posts of your blog. Use the keywords and phrases that are related and have decent search volume as anchor text for back linking purpose.

The back links that you create for your previous blog post should appear as natural. If you create a back link using anchor text of your choice, but if it is not related to your blog post than it is worthless. For example, if you blog is related to “Weight loss” and in any of your blog post you are talking about “SEO”, then it is useless as any visitor who is reading a blog post related to “Weight loss “has no interest in “SEO”. The content should be of high quality so; the keywords should be used in such a way that makes sense to the visitor of your website.

Search engines like Google loves internal back linking. It helps search engines to easily crawl the other pages of your website for fast indexing. It will also help search engines to assign a ranking to your WebPages depending on their relevancy and number of back links.

Readers like inner back linking simply because as they go through your website and can find out more about different topics by simply clicking hyperlinks to go to that page. Excellent internal back linking allows your readers navigate around your site easily from one post to other post getting information regarding the topics they looking for. This facilitates to increase reader satisfaction and also helps in getting more conversions.

John Rampton is a PPC Entrepreneur, Author, Founder at Due a finance company helping small business owners. Follow me on Twitter @johnrampton

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