Search Engine Optimization or SEO has emerged as the most potent weapon to drive organic growth in the online search space. Given that 67% of all clicks go to the first five organic results on the search engine results page (SERP), businesses would thrive when they get their SEO strategy right. Technological advancement in ...
Latest news in SEO
Top Six Reasons to Focus on SEO in 2020 28 Jan 2020
How to Change Permalink Structure Without Breaking SEO 22 Jan 2020
There are many elements that contribute to the SEO of an article. A well optimised title, high quality content, good internal links, outbound links, a healthy keyword density, rich media and more all add to make content more valuable, in the eyes of search engines such as Google. Another element that will add to the SEO is the ...
Learning from the Best: 5 Content Tips from Whiteboard Friday 14 Jan 2020
The Whiteboard Friday series from Moz is a digital marketing powerhouse. Over more than a decade, they’ve pumped out weekly videos (give or take) that drill into almost every aspect of marketing online. Initially famed for their SEO prowess (Moz used to be SEOMoz, after all), the series reflects the evolution of the ...
Expert SEO Tips and Technique to Boost Website Traffic in 2020 06 Jan 2020
Introduction If you’re a blogger or an organization, then a big challenge is to increase the number of users on your website. Traffic defines how good your business doing online. SEO is one of the most important techniques that increase organic and quality traffic to your website. In the new era of digitalization, every ...
How to Create a Content Priority Guide for SEO 05 Jan 2020
Content Priority Guides Content priority guides should go hand in hand with your SEO Plan When you set out to draft content for your site, you really need to consider the needs of the search engine and the user, cooperatively. As we’ve moved into the modern era, a lot of the conversation has shifted to conversational ...
How to Gain Great Backlinks for SEO Gains 31 Dec 2019
There are many many factors that will affect the SEO of a website and the articles on it. The content itself, the user experience and much more all contribute to how well a web page ranks. Another factor that determines the SEO of a web page comes with the backlinks coming from other websites to it. Linking is a crucial part ...
3 SEO Maintenance Tasks to Perform on a Website 10 Dec 2019
Even if you decide to use the a paid service/plugin such as Yoast or RankMath, the truth is that, although the individual post will have good SEO, your website can still have bad SEO – this is because links can get broken and, in general, the more content you have on your website, the more chance things will get lost and ...
What are Backlinks in SEO? 05 Dec 2019
Backlinks are extremely helpful in improving a website’s rank in the Google Search Pages. Backlinks have a prominent impact on a website’s ranking. Multiple factors are taken into consideration by the search engines while calculating the rankings, backlinks happen to be one of them. However, one cannot accurately say how ...
What is the Best Structure for a Slug for SEO Gains? 27 Nov 2019
There are so many different elements you can look into to improve the search engine optimisation of an article and website. The content, images, the title, structure and much more. One area that is often overshadowed, when it comes to SEO, is with the slug. The ‘slug’ is the part of the URL that comes after your ...
SEO or PPC for Real Estate – Which Is Better 20 Nov 2019
The question is whether you should invest in SEO or PPC for your real estate campaign? Which is better to garner real estate leads? Figuring out ways to drive quality traffic to your website, how to improve things is one of the essential questions to consider. Both the methods will help your business get in front of genuine ...
Benefits And Ways To Use Google Analytics For Better SEO Campaign 20 Nov 2019
There are lots of SEO Analytics tool that you will come across on the market but there are significant reasons why most of the SEO professionals and SMBs use Google Analytics only for determining the success and ROI of their SEO efforts. One of the prime reasons is that this is a free analytics tool but more than that it is ...
How can you Improve SEO Effectiveness for Magento Websites? 15 Nov 2019
Search engine optimization is essential in today’s time for many reasons. With an effective SEO campaign, it is possible to draw the attention of people with perfection. Different websites need visitors for various reasons. An eCommerce website needs visitors who are interested in products or services that have been put ...
Why You Shouldn’t Move to AMP 05 Nov 2019
Accelerated Mobile Pages (AMP) is an open source framework that works to create a faster loading internet. Made by Google, AMP uses lightweight themes and simplified HTML, with Google providing cached versions of the website for improved load time, to effectively make the load speed of a web page as fast as possible, whilst ...
Headings 1/2/3… – Where You Should Stand On Them 30 Oct 2019
When it comes to search engine optimization (SEO), the structure you adopt for an article will play a significant role in the ranking that article achieves on search engines. Structure to an article helps crawl robots for search engines understand the content better, which helps them rank it better against contextual search ...
How to Identify and Rectify Keyword Cannibalization 29 Oct 2019
Keyword Cannibalization happens when two or more of the posts, landing pages, or articles on your website are trying to rank for the same search query in Google. So, why is this a bad thing? Some marketers believe that targeting the same keyword on multiple pages of their website is going to improve their overall site relevancy ...
Should You AMP Your Mobile Website? 22 Oct 2019
AMP, Accelerated Mobiles Pages, is a creation by Google to improve the load speed of web pages, by creating a simplified version of a website, that requires less load on servers. As it stands, moving to AMP seems like an inevitable move for websites. However, there are some problems with AMP that makes it not entirely appealing ...