The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from KLM, who had both good and bad points to their search advert, whilst their minimalist landing page would have worked well as a click through landing page. As the schools are looking to break up for the summer holidays in the next ...
Monthly Archives: May 2018
Alton Towers – Analyse A Real PPC Campaign 31 May 2018
How to Make a Website Easy to Crawl for Google 31 May 2018
One of the first steps that needs to be completed when you create a website is to make sure people know you have a website all to begin with. Considering that the majority of traffic to websites come from search engines, this is achieved by letting Google know your website exists, through crawling through it. The problem is ...
4 Google Search Console Tips for Beginners 29 May 2018
The Google search console (Webmasters Tool) is one of, if not the, most powerful tool you can use for your website, allowing you to get an insight into how Google processes your website and interacts with it. It enables you to see where your website is doing well, statistics about its click through rate and more, as well as ...
Best SEO Tips for Web Designers 26 May 2018
To run a business more successfully, online presence has become every important. This requires building a good-looking affordable website and utilizing correct marketing techniques that can stand head-to-head with tough competitors. A well optimized website that is both SE (search engine) and user friendly can build a powerful ...
7 Tips For Increasing Your Reach And Revenue 25 May 2018
Attaining high revenues by expanding the reach and improving operational performance is every business’s lifeline. As the revenues increase, there is a higher chance of your business to survive. The data from the Bureau of Labor Statistics states that only about 50% of the companies survive past the 5-year mark. Because of ...
KLM – Analyse A Real PPC Campaign 24 May 2018
The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from Oxfam, who had both a good search advert and landing page – the navigation menu was particularly good on the landing page since it enabled web users to explore all of the products Oxfam had to sell in different categories, as ...
How to Gain Traffic on a Zero Budget 23 May 2018
Let’s be honest, gaining traffic with an advertising budget is not relatively hard to do. There are different platforms you can choose, such as PPC, social advertising and more, that all work well to bring contextual traffic to your desired landing page. However, not everyone is as lucky to have an advertising budget to ...
Increase Traffic to Your Website with These Simple SEO Tricks 22 May 2018
Have all your marketing tactics bitten the dust? Are you unable to move the needle a bit so that your website gain better visibility online? Don’t despair because driving targeted traffic to your website is not a rocket science. By making a few of these simple tweaks might just attract readers and bring in more visitors and ...
4 Reasons PPC Campaigns Waste Money 22 May 2018
PPC advertising campaigns are a brilliant way to bring contextual traffic to a desired landing page. The problem comes that some campaigns are often running quite inefficiently, without even realizing where the areas are affecting their PPC results. Here are some reasons why your PPC campaign/s might be wasting money, so you ...
7 PPC Mistakes Costing and Killing Your Marketing Campaign 21 May 2018
If you want to get paid clicks from search engines using Pay Per Click marketing, you need to follow the set PPC tactics. Some vendors have already mastered the skills and their course of action while some are still on trial, error, and trial. Selecting a right PPC agency is a crucial step in your marketing funnel that will be ...
Oxfam – Analyse A Real PPC Campaign 19 May 2018
The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from Travel Republic, who had a poor advert, with an average landing page – the problem was that the advert was very content-light, especially in the description. This would reduce the exposure level of the advert, coupled by the ...
5 Social Media Mistakes That Can Ruin Your Brand 18 May 2018
Social media gives brands fantastic opportunities for increasing name recognition and building website traffic. Additionally, social networks help companies generate leads and thereby boost sales and profits. Although this might be true, some firms have failed to capitalize on the social media phenomenon. To be sure, the right ...
How to Increase Pageviews per Visitor of a Website 18 May 2018
The vast majority of websites out there concentrate their efforts on bringing traffic to it. However, what is the point of doing this if the traffic is going to leave the page straight and not explore any other pages on your website? The pageviews per visitors it an extremely important statistic that many people overlook. It is ...
Is PPC Better to Use For Businesses than SEO? 18 May 2018
When it comes to gaining traffic online for marketing, there are generally two approaches that can be taken. PPC (pay per click) advertising is a form of advertising where the advertiser only pays once the advert is clicked on, with the adverts appearing above organic search results on search engine result pages (SERPs). SEO ...
Travel Republic – Analyse A Real PPC Campaign 17 May 2018
The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ was from Panasonic for a new smart home speaker. It was a clever PPC campaign from Panasonic, with good keyword targeting and a generally good landing page to push those interested in Google Assistant speakers into purchasing the Panasonic speaker ...
Defending Your Brand Name in PPC Advertising 16 May 2018
PPC is a great way to gain contextual traffic about, near on enough, anything and from anyone. Just as this is a good point associated with PPC, it can also be seen as a bad point. Allowing advertisers to use any keyword to target their PPC campaign against, regardless of trademark and copyright, means that competitors can just ...