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Joe Peters is a Baltimore-based freelance writer and an ultimate tech enthusiast. When he is not working his magic as a marketing consultant, this incurable tech junkie enjoys reading about latest apps and gadgets and binge-watching his favorite TV shows.

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5 Ways to Use Social Media to Boost Your SEO

5 Ways to Use Social Media to Boost Your SEO

Between 2010 and 2014, what we know about how social media affects SEO has changed. At first, an interview with Google published by SearchEngineLand.com revealed that Google used links from sites such as Facebook and Twitter to determine page rank. Four years later, during a video, Google engineer Matt Cutts said that social media was treated the same as ...

5 Social Media Mistakes That Can Ruin Your Brand

5 Social Media Mistakes That Can Ruin Your Brand

Social media gives brands fantastic opportunities for increasing name recognition and building website traffic. Additionally, social networks help companies generate leads and thereby boost sales and profits. Although this might be true, some firms have failed to capitalize on the social media phenomenon. To be sure, the right strategy can hold tremendous ...