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SEO vs. PPC – What’s the ideal choice for businesses with tight marketing budget?

SEO vs. PPC – What’s the ideal choice for businesses with tight marketing budget?

In today’s digital world, search engine marketing is a crucial part of any business strategy. Stats provided by Jupiter Research show that 81% of users find their desired destination through a search engine like Google. However, one debate that always surrounds SEM is whether targeting your customers through attention-grabbing ads is the best way to go, ...

7 Tips For Increasing Your Reach And Revenue

7 Tips For Increasing Your Reach And Revenue

Attaining high revenues by expanding the reach and improving operational performance is every business’s lifeline. As the revenues increase, there is a higher chance of your business to survive. The data from the Bureau of Labor Statistics states that only about 50% of the companies survive past the 5-year mark. Because of this, every single say matters ...

What’s New in SEO in 2018

What’s New in SEO in 2018

Ever since Google vowed to bring all information to everybody’s fingertips, the way we handle our matters has changed. From simple recipes to complex mathematical problems, we all rely on Google to tell us what to do. Today, Google gets more than 3.8 billion searches every day. Google’s mission coupled with the proliferation of Internet has increased ...