Monthly Archives: May 2018

Google, Facebook, Twitter and Bing all Ban Cryptocurrency Advertising

Google, Facebook, Twitter and Bing all Ban Cryptocurrency Advertising Crytocurrency has been an emerging market for currencies which are solely electronic – they are created with a limited resource and have seen a staggering rise in value. For example, Bitcoin, which can be considered as the market leader in crytocurrency, had been exponentially increasing in price up to more than $19,000 ...

How to Carry Out Market Research Survey If You Plan to Launch a New Product

How to Carry Out Market Research Survey If You Plan to Launch a New Product After a company launches a new product in market or a new lineup of products, its carries out market research survey to gather consumer feedback. This is applicable for companies belonging to various niches including FMCG, IT, Telecommunication, food, healthcare etc. Companies with limited presence and MNCs operating in many ...

A Paid Search Audit Can Increase Your ROI By 200% Overnight: Know How

A Paid Search Audit Can Increase Your ROI By 200% Overnight: Know How Yes, you read the title right! But in order to do this, your PPC campaign audit needs to focus on the most important metrics such as conversions and net profit. What’s the point of having low CPA if you’re not getting quality leads right? Here’s how an expert PPC audit agency strategically audits an AdWords account to ...

The Synergy of SEO and PPC: Finding A Way to Supercharge Your Search Strategy

The Synergy of SEO and PPC: Finding A Way to Supercharge Your Search Strategy Most people who are quite new to digital marketing usually view SEO and PPC as completely independent areas that can be performed without any sort of cohesiveness with each other. While these areas are indeed, different from each other, it’s best to view SEO and PPC as being two sides of the same coin, that is, search engine ...

5 Ways to Improve Your Link Building Strategy

5 Ways to Improve Your Link Building Strategy Backlinks now rank as one of the top SEO factors. If you have a lot of links leading to your site from authoritative, high-quality sites from around the web, you have an asset that will place you high in search engine results and give you an edge over competitors. With the following five tips you can boost your link building ...

Panasonic Speaker – Analyse A Real PPC Campaign

Panasonic Speaker – Analyse A Real PPC Campaign The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from Jetpack, who had a search advert with a heavy content title, whilst the landing page proved extremely effectively with call to action click through buttons at multiple sections as the web user scrolls down the page (so they can ...

7 Great Apps to Use Inside Ezoic

7 Great Apps to Use Inside Ezoic Ezoic is a great alternative to those already running PPC. As made clear in numerous articles on PPC.org, most people will see revenue increase, at least, 2x compared to using just Adsense alone. This is because the rules for Ezoic, as an Adsense Premium Partner, are not as strict as an individual Adsense publisher. On top of ...

3 Effective Ways to Reduce a Website’s Bounce Rate

3 Effective Ways to Reduce a Website’s Bounce Rate As much as it is important to get web users onto your website, it is just as important to make sure they stay on your website for as long as possible. In general, the longer a web user is on your website, the more value they will be to you. This is because they will be generating more pageviews, having a higher likelihood of ...