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Jasmine Williams covers the good and the bad of today's business and marketing. When she’s not being all serious and busy, she’s usually hunched over a book or dancing in the kitchen, trying hard to maintain rhythm, and delivering some fine cooking (her family says so).

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How Data Can Fuel Your Content Strategy

How Data Can Fuel Your Content Strategy

A by-the-book approach to marketing content may not have much audience impact. Some of your content is bound to fail. But you can increase the odds of success by tracking its effectiveness. Data should be used constantly to refine your content strategy. Why Data is Essential Most marketers are still unclear on what works and what doesn’t. The problem ...

5 Ways to Improve Your Link Building Strategy

5 Ways to Improve Your Link Building Strategy

Backlinks now rank as one of the top SEO factors. If you have a lot of links leading to your site from authoritative, high-quality sites from around the web, you have an asset that will place you high in search engine results and give you an edge over competitors. With the following five tips you can boost your link building strategy. Let’s start with ...