As an SME, it is often hard trying to compete with larger companies who have been active for longer and have a bigger reputation and brand presence. However, canny SMEs have realised the huge potential offered in social media marketing, and how it can be used to give them an edge over the competition – especially when you ...
Monthly Archives: November 2017
How Social Media Marketing can Enhance your SME’s Online Profile 30 Nov 2017
Festive Lights – Analyse A Real PPC Campaign 30 Nov 2017
The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from the release of the OnePlus 5T on O2, where it was found that the search advert was well designed. However, the landing page had both positives and negatives to conclude on for the overall effectiveness of the PPC campaign. With ...
The Top 3 Ways I Make Money Online 2017 29 Nov 2017
I know there are probably hundreds and thousands of articles about how one can make money online. Most of this articles do talk about legitimate ways of making money. However, I tend to find the usefulness of them is dictated by who is writing it. For example, if I see the author has not made a success online, how much weight ...
Why You Should Use PPC to Gain Traffic Online 28 Nov 2017
No matter what you are trying to achieve online, the general consensus is that gaining more traffic to a specific landing page will generally help work as a catalyst to your objectives towards success. There are many ways you can gain traffic online, such as through good search engine optimization, social media, back-linking to ...
7 Easy Ways To Reach More People On Twitter 27 Nov 2017
There can be very little more irritating in the world of social media marketing than creating outstanding tweets, only to watch them go completely unnoticed. The problem being that even if you already have an established twitter audience, standing out from the crowd and getting noticed can still be extraordinarily difficult. ...
Cool Google AdWords Features Every Marketer Must Know 25 Nov 2017
If you’re on the constant lookout for new features in Google AdWords, the good news is here! Google released its new AdWords Features to Create Gmail asset-based ads, promotion extensions, and video extension. This adds to the amazing features like affiliate location extensions, the time between clicks and conversions, Faster ...
OnePlus 5T on O2 – Analyse A Real PPC Campaign 23 Nov 2017
The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from John Lewis, who was looking to promote their new Christmas advert. What we found was that from having the YouTube advert embedded onto the John Lewis advert enticed people to browse their website after watching the advert, which ...
3 Elements to a Successful Content-Based Website 22 Nov 2017
It goes without saying that the traffic that goes to a website is a huge factor in the performance of the website, as whole. For websites that are content-based and rely on good SEO and traffic from search engines, they rely solely on such traffic. It can be quite difficult determining how to make an effective content-based ...
How to reduce Facebook Lead ads cost for better ROI 22 Nov 2017
Facebook is the most popular social network with 2.06 billion monthly active users and tops the ranking amongst YouTube, WhatsApp, Instagram, WeChat and more. Because of its reach and acceptance across world, businesses are investing million of dollars in advertising through Facebook Ads. Why Facebook Ads? Every Facebook user ...
Gaining Traffic Online – PPC and SEO Examples 21 Nov 2017
The age-long debate as to PPC vs SEO is still a big question asked by many marketers. Pay per click advertising has some benefits over search engine optimization that make it the preferred choice of traffic generation for some situations, whilst the same can be said for SEO over PPC. With this, here are some situations when is ...
The Size and Importance of the Social Media Analytics Market in 2017 21 Nov 2017
The fact is that social media are growing at a rapid pace. While they grow, their importance grows too. For both individuals and businesses, social media platforms have become an important asset in their marketing campaigns. To leverage the popularity and influence of social media, one has to take advantage of social media ...
John Lewis Advert – Analyse A Real PPC Campaign 16 Nov 2017
The last PPC campaign I analysed in the ‘Analyse A Real PPC campaign’ series was from Voucher Honey, who had a well designed search advert and an exception landing page, mainly due to the simplicity of just a search bar that takes up the central area to it. With Christmas now nearly a month and a bit away, it is ...
3 Must Dos for SEO of Websites 15 Nov 2017
Search engine optimization is all too crucial to, pretty much, the performance of every website online. If you have good SEO and rank high for relevant keywords, then it is a safe bet to say that the website will generally do well. There are hundreds and hundreds of techniques that a website owner can implement to further ...
4 Tips to Help Advertisers with PPC Holiday Campaigns 14 Nov 2017
Advertising around the Christmas and holiday period is seriously booming, and seems to be increasing at a rapid rate year on year. It was only last week that the UK retailer John Lewis revealed their Christmas advert, about #MoztheMonster, which turned out to cost the retailer a whopping £7 million ($9.2 million). Evidently, ...
Clever Digital Marketing – What to Do and What NOT to Do 10 Nov 2017
Growing your online presence and fostering more conversions and sales is all that your e-Commerce brand needs. Presenting to you – Digital Marketing! I’m sure I don’t need to define it to you but I surely want to remind you how important a role Digital marketing plays for your online success. Did you know that by the end ...
Voucher Honey – Analyse A Real PPC Campaign 09 Nov 2017
The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ was from PULL&BEAR, who had used the site link extension to make it easier for each gender to find clothing, instead of having to go through another click through page to then select ‘mens’ or womens’ clothing: making life a ...