Monthly Archives: November 2017

6 Ways to Grow Your Business with Content Marketing

6 Ways to Grow Your Business with Content Marketing Content marketing helps your business to grow and achieve your business goals. At present, content marketing has become one of the most important tools for the business to implement in order to gain success in their respective field. The growth of your business depends on the tactics that you apply in your business promotion. ...

Top 10 Firefox Add-Ons

Top 10 Firefox Add-Ons There are many different add-ons available for Firefox that you can use to enhance the functionality of the browser. These add-ons have a wide range of functions, from productivity tools which keep tabs on what you’re doing while online, to your social media tools that you can use for better integration into your popular ...

3 Tips to Maximize your PPC Holiday Advertising

3 Tips to Maximize your PPC Holiday Advertising For many businesses globally, the vast majority of their revenue they produce will be around the holiday season, starting usually early October and finishing late December. For this reason, it is an extremely crucial time of year to make sure you maximize how you promote your product or service through the likes of online ...

Most Popular Ad Sizes Ranked in Order

Most Popular Ad Sizes Ranked in Order Part of a making a success of PPC advertising is in determining what the best ad sizes are, both from an advertiser and publisher perspective. A publisher will want to use ad sizes that generate the most amount of clicks whilst advertisers will want to gain as many impressions, clicks and conversions from choosing the best ad ...

25+ Common SEO Mistakes That Every Online Business Must Avoid (Infographic)

25+ Common SEO Mistakes That Every Online Business Must Avoid (Infographic) In the competitive online world, not having a well-optimized website is a sure-shot way of killing your brand. Search engine optimization is important if you want to create a website that is user and search engine friendly and as such, a business that doesn’t invest in SEO is losing out on more than just brand visibility. ...

PULL&BEAR – Analyse A PPC Campaign

PULL&BEAR – Analyse A PPC Campaign The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from Bridgestone, who had a good search advert (except the typo) and a good landing page too. However, the paid search results was dominated by BlackCircles.com shopping results, which would naturally push people to clicking on them, ...

Factors that Affect Seasonal PPC Campaigns

Factors that Affect Seasonal PPC Campaigns As much as you can have the best business with products/services which are market leaders in their respective sectors, you will still, unfortunately, be at the mercy to external factors which will have a direct impact on the sales of your products and services. The same can apply to pay per click advertising campaigns, where ...