Monthly Archives: January 2013

How I Made $2600 in 3 Weeks With One Affiliate Offer (3 Easy Methods)

How I Made $2600 in 3 Weeks With One Affiliate Offer (3 Easy Methods) Facebook PPC is still in those infancy phases where you can still capitalize on fun ‘loopholes’. Think: Google PPC in 2008.  I am not an expert, nor pretend to be, but I did taste some success last month.  In this post I will tell you how I made $2600 in 3 Weeks with one Affiliate Offer (3 Easy Methods). Let me ...

Why Businesses Need To Use Adwords

Why Businesses Need To Use Adwords Utilization of the internet as a marketing tool has become one of the most effective ways to promote and sell products and services. Almost everyone uses the internet, starting from social networking sites or doing a search on a search engine site like Google. Almost everyone is very familiar with the word Google itself. One of ...

How to Improve Your Quality Score in 2013

How to Improve Your Quality Score in 2013 companies know by now that quality score is a very important factor that affects the performance of your search advertising. It’s the rank in which your business is rated in terms of relevance and usefulness for someone searching the web for your products or information. The higher your quality score, the better ranking you ...

[How to] Increase Your PPC Campaign’s Conversions [Part 2]

[How to] Increase Your PPC Campaign’s Conversions [Part 2] This two part article’s objective is to make clear that the definition of a conversion will vary depending on what type of pay per click campaign you have running. The type of PPC campaign you are running can be most distinguished through the type of your landing you adopt. Already in the part one to this two part ...

Why You Need to Focus on Long Tail Keywords

Why You Need to Focus on Long Tail Keywords Are you currently focusing your SEO and PPC efforts on high traffic generic keywords or long tail keywords? The difference between the two is huge and can mean a big difference in traffic levels and cost for your business. What are long tail keywords? Long tail SEO is a white hat SEO process that involves targeting less ...

Outsourcing PPC Management with Concierge by CoolHandle

Outsourcing PPC Management with Concierge by CoolHandle Everyone knows there is a lot of work that goes into creating a profitable pay per click ad campaign. Let’s break down just a few of the things you need to get started. A product or affiliate offer to promote Quality landing pages Selection of keywords Conversion tracking Budget management With so many different and ...

Typical And Common PPC Questions: Answered!

Typical And Common PPC Questions: Answered! Almost any opinion asked for or question for just about anything on the planet will typically get something along the lines of, “it really depends.”  There are many answers out there for many people, and your case just may be a bit different than everyone else’s.   Luckily, I have found some general ...

[How to] Increase Your PPC Campaign’s Conversions [Part 1]

[How to] Increase Your PPC Campaign’s Conversions [Part 1] I strongly believe that if an advertiser is to pick out the most important statistic in their campaign, it is the conversion rate. To put it into perspective, a low conversion will make every other statistic look insignificant. The conversions is what gets you the sales from your PPC traffic. The problem I found when it comes ...

The Importance of Creating Mobile Web Sites and Ad Campaigns

The Importance of Creating Mobile Web Sites and Ad Campaigns How many times have you already looked at your smart phone today? Probably more times than you can remember. If your business and online marketing campaigns aren’t already transitioned over to mobile advertising then you are already falling behind. Online social media companies are in a rut right now as they are lost in ...

The History of Affiliate Marketing and Pay Per Click Advertising

The History of Affiliate Marketing and Pay Per Click Advertising Affiliate marketing is a business model that has been around for a relatively long time, giving advertisers a new model to structure their marketing campaigns. For those of you who don’t know what Affiliate Marketing is, then here is a quick description. Affiliate Marketing is when a link is directed towards a product or form ...

Software and Solutions to Improve Your SEO and PPC Ad Campaigns

Software and Solutions to Improve Your SEO and PPC Ad Campaigns When it comes to finding success with your ad campaigns, it’s all about the research tools and tracking software you use. We review a decent amount of these solutions on this blog and wanted to highlight a few of the most recent reviews. From landing pages, ad tracking and SEO software solutions… you’ll find ...

Install Google Analytics Onto Your PPC Landing Page

Install Google Analytics Onto Your PPC Landing Page If I am to ask a pay per click advertiser what the most important statistic is in PPC, I am sure the answer will vary. Some will say it is the CPC while others may say it is the CTR of the actual advert. However, the underlying fact is that the most important statistic is the conversion rate. After all, it is ...

How Wix.com Became a #1 Site Builder Using PPC Advertising

How Wix.com Became a #1 Site Builder Using PPC Advertising One of the best ways to learn how to do effective pay per click marketing is by keeping a close eye on how some of the most successful companies on the internet are promoting their business. When it comes to web hosting and site building, there aren’t many other niches that are quite as competitive and costly. Wix.com is ...

How Does Google Adwords Work?

How Does Google Adwords Work? Sometimes it’s hard to think about the internet from the perspective of the average non-marketing person. When we look different companies PPC results, the first thing we look at are the ads because we are curious what people are paying for and who is advertising for what. If you were to tell the average internet surfer ...

Stop Learning and Start Your First PPC Campaign Today

Stop Learning and Start Your First PPC Campaign Today One of the biggest problems that online marketers and entrepreneurs have is that they have so much access to information that they end up spending way too much time on “learning” and no enough “doing”. This can be seen in the online businesses than any other type. How many blogs do you visit on a daily ...

Writing a Powerful Call to Action on Landing Pages

Writing a Powerful Call to Action on Landing Pages I recently wrote about the importance of creating a killer call to action phrase when promoting rebills and weight loss related offers. You can read the full article at One Simple Call to Action that Works! and see some of the post examples below. Without telling you right away what the call to action in each of these landing ...