Everyone who is now an experienced PPC advertiser would have once been a rookie PPC advertiser who had near to no knowledge in pay per click advertising. Naturally, for most people, the knowledge of PPC will come with experience with the process of learning from your mistakes. However, if experienced advertisers know what these ...
Monthly Archives: January 2013
Mistakes New Advertisers Make In PPC 31 Jan 2013
PPC Ad Spend in the Online Dating Niche 31 Jan 2013
Every online marketer knows that there is a ton of money to be made in the online dating industry. After all, how hard is it to earn a $2-$4 commission just for getting someone to sign up to a free dating web site! That’s just one area of online advertising for dating networks, what about how much money they actually ...
Why PPC Is Better Than SEO 30 Jan 2013
There will always be a debate amongst advertisers whether pay per click advertising is better than search engine optimisation or the other way round. Each form of gaining traffic has its advantages and disadvantages which ultimately will mean depending on what you are trying to achieve will depend on if you use PPC or SEO. For ...
How to Signup for BingAds 29 Jan 2013
I’ve been doing a bit more with BingAds over the past couple months. I really like their service, they’ve stepped up their game. Heck, today I’ve even gotten a phone call from them asking if I need anything. I highly recommend them with all their recent improvements and . I get asked all the time ...
4 Tips To Increase Adsense Advert’s CTR 29 Jan 2013
Potentially, this is the million-dollar question. What is the best combination to produce the highest CTR? Many publishers feel they know the answer to this problem. However, one publisher’s answer will differ to another publisher’s answer seeing that every website will have different tips to gaining a high CTR. For ...
Bounce Rate is NOT a Factor in Quality Score 28 Jan 2013
I get asked all the time about quality score. So instead of responding to all those questions with something that I knew to be true, I went to the source: Google. They confirmed today that Bounce Rate is NOT a Factor in Quality Score. This email is here to confirm your suspicions about bounce rate on your website. I ...
How to Rank Higher with Your Google Profile 25 Jan 2013
Have you ever Google’d yourself? Of course you have, who hasn’t! The better question is… what did you fine? Hopefully it was all of your juicy blogs and social networking pages. After all, you wouldn’t want other people ranking for your personal and brand now would you? In the infographic from ...
Analyze Your PPC Account in 15 Minutes with Pivot Tables 25 Jan 2013
Whether you are starting a campaign from scratch, or just inherited one from a new client, the most important skill in running a profitable PPC Campaign is being able to analyze your accounts performance on many different levels quickly, and efficiently. Trying to navigate through the AdWords interface to view your quality ...
Twitter Advertising Launches “Promoted Accounts” and “Promoted Tweets” 24 Jan 2013
It looks like Twitter is finally making an aggressive approach to start making some real money with their site and opening up their own advertising platform. I just received the following email from Twitter Ads which offered $50 in free credits, so I decided to check it out. The sign up process was ridiculously easy (login ...
Improve Landing Page Conversions with High Quality Stock Photos 24 Jan 2013
If you’ve ever taken the time to look at landing pages from some of the leading affiliate offers (especially dating and financial offers) and web sites on the internet? You will notice a common theme among all of them. Most of these sites will have amazing looking landing pages with high quality photos and images. You may ...
SEO, Paid Advertising, And Content – 2013 Needs A Fresh Approach 24 Jan 2013
Online marketers often get impressed from some traditional marketing techniques, but that’s not the way to win top ranks ever. Although, traditional marketing is usually based on research with support of trials and tests, but in 2013, keeping an eye on the luxuries of digital marketing is needed the most. How would the New ...
[How to] Write a Compelling PPC Text Advert 24 Jan 2013
![[How to] Write a Compelling PPC Text Advert](https://ppc.org/wp-content/uploads/2013/01/How-to-Write-a-Compelling-PPC-Text-Advert.jpg "[How to] Write a Compelling PPC Text Advert")
A pay per click campaign that has a high CTR will have many benefits. For example, your campaign can change to adopt the level of traffic you want to your site: you know you can quickly find traffic when you need to. As well as this, a high CTR means that your advert is working efficiently. Your text advert is producing more ...
Seven Quick Tips for Better Search Rankings in 2013 23 Jan 2013
Everyone wants to rank higher in the search results and one of the best ways to do so is to make sure you are following the latest rules and algorithm changes made by Google. With a new year just starting it means we have a lot of time ahead of us to work on our 2013 link building efforts. Below you will find an excerpt from my ...
Free Online Website Templates; Easy Way to Spare Your Budget 23 Jan 2013
Several years ago, every business took advantage of the services of professional website designers in order to create their website. Having a website for your business is a great way to promote your services and products to millions of people, but having a website created from scratch can cost you more than a thousand dollars. ...
Perform A SWOT Analysis Of Your PPC Campaign 23 Jan 2013
Pay per click advertising has revolutionized the way we think about advertising: especially on the internet. An advertiser is now able to create a campaign in five minutes directing targeted traffic to a campaign. As much as this sounds all well and good, it does not guarantee you complete success in PPC. Before you even ...
2 PPC Tips to Kick-start Your Campaign in 2013 22 Jan 2013
2012 was a great year for pay per click advertising and it can only go one way in 2013 and that is forward. It is a great idea to give your campaign a head-start in PPC or a ‘kick-start’ to its year through implementing a few simple and effective tips into your campaign. In PPC, advertisers will rarely have to make ...