PPC - Pay Per Click Management

I recently wrote about the importance of creating a killer call to action phrase when promoting rebills and weight loss related offers. You can read the full article at One Simple Call to Action that Works! and see some of the post examples below.

Without telling you right away what the call to action in each of these landing pages is, can you find it?

The simple question of “Where do we send…” appears on all three of these landing pages and hundreds of others.

Why does this simple statement work so well? Easy… the majority of people who are coming to these pages already have it in their mind that they want to lose weight, look better and take action now. Since the user is likely already in the research or buying mindset, not giving them the option to look around and compare eliminates another option for them. Simply telling them to provide you with the details of their information gets you started in the actual sign up process… further increasing conversions.

The take away here is… eliminate choices and give the user what they want!

How to Write a Call to Action that Gets People to Click

In the example above for weight loss and rebill related offer the “Where do we send” wording works well, but what about other niches?

HubSpot has compiled a nice article that breaks down the process of creating winning call to actions and how different words make the end user think.

A break down of their five simple steps are below.

1. Start with subjects and verbs.
2. Include numbers.
3. Use adverbs sparingly.
4. Length: 90-150 characters.
5. Be less technical, more practical.

You can view the slideshow below for more details and ideas on how you can create winning call to actions for your landing pages and ad campaigns.