So yesterday, I looked at how the URL section of a PPC advert can help to increase your campaign’s CTR. Most advertisers will simply use their landing page’s URL as their PPC advert’s URL. However, because you can customize the URL of a PPC advert to your liking, you can optimize it to increase the click ...
Monthly Archives: October 2012
Increase Your PPC Advert’s CTR With Image Ads 31 Oct 2012
Mobile PPC Tips For You Mobile Guys and Gals… 31 Oct 2012
With the onset of smartphones and high speed internet, mobile marketing is the new buzz in the internet marketing arena. Mobile PPC marketing is a relatively new marketing method which is expected to provide higher search revenue in the coming years. If you are interested in harnessing better search revenue through mobile PPC ...
Increase Your PPC Advert’s CTR With URL 30 Oct 2012
As an alternative to the likes of banner advertising and in-text adverting, pay per click advertising wipes the floor of the market with what it offers to advertisers. It’s fast, easy to use and cost efficient. What more, PPC is one of few advertising forms on the internet that will adapt to your campaign’s ...
Write Better AdWords Ad Copy by Describing the Next Action and Matching Searcher Intent 30 Oct 2012
Writing ads for your AdWords campaign is for many PPC newcomers, one of the hardest tasks to carry out. Or allow me to rephrase… It seems like it’s super easy when you’re writing your first ad, but when the ads are not converting or attracting enough traffic, you find yourself dumbfounded. This post will teach you to ...
AdWords is Better than AdCenter 29 Oct 2012
Everyone has their favorites. Everyone has a list of the businesses that they trust, the people they want to work with, the companies that always deliver and the online advertising networks that hit the mark every single time. It’s time to analyze why and why the future remains bright for those people advertising on ...
How to make money and be cheap….at the same time! 28 Oct 2012
Lets all take a look at some of the highlight on managing accounts with small budgets, shall we? We are all trying to save money, right? There are a few simple suggestion that can make a small budget perform great, every month. The first things we need to keep in mind to make PPC work with a small budget, are these: ...
Social Media Marketing – I Give Up! 26 Oct 2012
You heard that right. I give up on Facebook, Twitter, Linkedin and Pinterest. I give up on managing social media for small businesses. You see, Facebook has been as viral in the business world as the Antoine Dodson’s Youtube video was in 2011. People in the business community have been spreading the evangelism of ...
Facebook is Trying To Get Us to Rethink Clicks and Impressions 25 Oct 2012
Facebook is in the midst of trying to make its advertising component more attractive to online marketers. The social network giant has suffered ever since going public as investors try to figure out what it is, exactly, that Facebook can do to bring in revenues and justify spending money on the platform. As far as simply ...
A List Of Competitors To Google Adwords 25 Oct 2012
It is clear that when advertisers are first looking to use PPC to advertise online, the obvious choice is the king of advertising Google themselves with their PPC program Adwords. However, there will be some advertisers that will question Google Adwords for the reason that there are other programs in the PPC market which they ...
Ad Dynamo vs Adwords – Landing Page Wars 24 Oct 2012
Hopefully, by reading the ‘Who Uses What Landing Page‘ article, you will have gained information that it is extremely helpful to look at what other businesses are doing regarding their landing pages in their PPC campaign. Last article, I had a look at different market’s landing pages such as the car, food ...
Who Uses What Landing Pages? 23 Oct 2012
In PPC, it is sometimes wise to look at what the ‘big guns’ are doing with their PPC campaigns in order to gain some ideas what you should do with your own campaign. Again, you will have heard it a million times before if you have read previous articles of mine. The most important aspect (from my perspective) of a ...
Twitter Banished Product Backtweets Auctioned Off (Again) 22 Oct 2012
On July 5, 2011 BackType Inc the owner behind Backtweets announced that Twitter had acquired their business. Today it looks like Backtweets has been listed up for sale on Flippa, a popular selling website. Twitter banished product Backtweets auctioned off again today. Since Twitter is a large advertising platform, the ...
What Do You Want, Facebook Or Google? 21 Oct 2012
We have all tried all the different Ad Platforms to see which one works better, right? If not, shame on you! Ok, ok, just kidding. I have seen quite a few people with lot of hesitancy to get into the Facebook Ads. For some reason, even though everyone seems to have a Facebook, the basic perception is that only a bunch ...
3 Ways to Make Your PPC Landing Page Better 19 Oct 2012
When it comes to creating a PPC campaign, it can be considered that the most important and significant aspect of the campaign is in fact the landing page. As I always say, the landing page is the final step to your campaign. A PPC campaign’s objective is to get targeted traffic to the landing page. If the landing page ...
New Date Range Comparison in Google Adwords 19 Oct 2012
Today Google released a new date range comparison in Google Adwords to all accounts (I Think) that is pretty sweet. If you haven’t seen it or tried it out you should login to your Adwords account and get started using it. The new PPC date range comparison ability in Google Adwords will now allow you to: Compare dates ...
How To Get More Likes For Your Restaurant’s Facebook Page 19 Oct 2012
Facebook is great for branding, especially if you’re trying to market a restaurant. So many businesses are desperate for customers and this post is tailored to help you get more likes for your restaurant’s facebook page. Let’s begin 1. Irresistible Offer The term irresistible just means that something is ...