Hopefully, by reading the ‘Who Uses What Landing Page‘ article, you will have gained information that it is extremely helpful to  look at what other businesses are doing regarding their landing pages in their PPC campaign. Last article, I had a look at different market’s landing pages such as the car, food and sport clothing markets. The type of landing page it was had been identified through looking at what different types of landing pages that are available for PPC advertisers to use. This time, we are going to look at two businesses in the market of online advertising: Ad Dynamo and Adwords. 

 

Ad Dynamo (Click Through)

When typing ‘PPC advertising’ into Google search results, the following landing page for Ad Dynamo pops up:

From just the landing being involved with PPC advertising, it is easy to see that this page is going to be a click through page. Ad dynamo wants the web user to click through and sign up for Ad Dynamo as an advertiser. The ‘spotlight’ or central location of the landing page has two advantages Ad Dynamo will gain the web user if s/he decides to go ahead and use their service. The user interface is extremely clean and crystal clear: Ad Dynamo have done a great job in making a landing page that has the ability to not bore the web user and entice them further into the website. What more, the URL of Ad Dynamo’s landing page includes ‘v3_advertiser&_kk=adsense’. This makes clear this is the third version of their advertising campaign’s landing page and that they have helped to recognize what traffic they are getting from PPC through including ‘Adsense’ in the URL. This brings the point forward that businesses are constantly innovating already existing PPC campaigns to make them perform better.

AdWords (Click Though)

Let’s face it. It will be silly for an online advertising program to have anything but a click through page as their landing page. When looking at Google Adwords landing page, it is slightly differently designed to Ad Dynamo’s:

The first difference I notice is that the ‘spotlight’ area of the landing page is taken up by a customer review from a PPC advertiser called Roml Boutlque. From this, it seems to be that Ad Dynamo has a problem with customer satisfaction unlike Adwords who are willing to show off their customer satisfaction  by giving it the ‘spotlight’ area of a paid multi-national PPC campaign. This supports my experience with Ad Dynamo from both the advertiser and publisher side which have not been good at all. The problem is that pay per click advertising works through having lots of advertisers as well as lots of publishers. Having it inbalanced will cause problems among ad impressions, CPC and CTR. Adwords has the right balance from the shear number of people that use the program. However, it still seems Ad Dynamo have not found the same balance as Adwords.

Moving aside from customer satisfaction, Adwords’ landing page can be seen to be more professional looking than Ad Dynamo. It seems Ad Dynamo has gone for the cartoon and funky look for PPC. However, in doing so, they risk losing the potential customers such as major businesses who would prefer a more professional looking landing page such as Google Adwords’. This makes the point that Ad Dynamo are most likely targeting for individual people or small businesses whereas Adwords are targeting everyone: especially the bigger businesses such as Nike, Apple, eBay and .

After completing a Masters degree in Automotive Engineering with Motorsport, Will moved on to work at McLaren. He created AskWillOnline.com back in 2010 to help students revise and bloggers make money developing himself into an expert in PPC, blogging, SEO, and online marketing. He now runs others websites such as PoemAnalysis.com and RestoringMamods.com. You can follow him @willGreeny.

Share your comment 2 responsesTO Ad Dynamo vs Adwords – Landing Page Wars.
  • Reply
    on 25 Oct 12 at 5:39 am

    Hi Will – a thorough & balanced comparison of Ad Dynamo vs. AdWords – thank you. In terms of your personal experience, I can assure you that Ad Dynamo’s offering is getting consistently better – unfortunately it is a a reality that we may not always be competitive against AdWords in every market, especially given the head start they have on us – but we are getting there.
    To counter some of our challenges, we are proud to be the fastest paying ad network in the world – something that differentiates us nicely compared to AdSense for publishers.
    In terms of our branding, we have positioned ourselves as a lot more personable than most rivals & this may come across as too informal, but the aim is to highlight that we’re accessible & approachable – Ad Dynamo supports customers of all sizes directly. After all, how often has Google called you to thank you for your support?

    Thanks again.

    Sean Riley, CEO
    Ad Dynamo

    • Reply
      on 30 Oct 12 at 9:56 am

      Thanks for the comment Sean. I think that does give Ad Dynamo as USP over Adwords. When something goes wrong with Google be it banned from Adsense or questionable statistics in Adwords, their customer support is usually very general and ultimately unhelpful. Whereas, Ad Dynamo give personal replies to every customer to give them the best support making clear that even rookie advertisers and publishers can use Ad Dynamo and if they get stuck, they can gain the help of Ad Dynamo expertise. This is definitely a reason why you are expanding so rapidly!

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