It is clear that when advertisers are first looking to use PPC to advertise online, the obvious choice is the king of advertising Google themselves with their PPC program Adwords. However, there will be some advertisers that will question Google Adwords for the reason that there are other programs in the PPC market which they can use for their campaigns. Can Adwords be that dominating of PPC? The answer is yes. Nevertheless, this doesn’t stop advertisers trying out other PPC programs. Below are some of the competitors of Adwords which you can use, if you want, to replace Adwords.


Competitors To Google Adwords

  • Bidvertiser – Bidvertiser creates a USP through giving advertisers the option of ‘free design’. The advertiser chooses the type of advert and even the size of the advert which Bidvertiser believes will maximize performance of advertising online.
  • Yahoo Search Marketing – An fairly similar PPC program to Google Adwords, Yahoo’s search marketing displays PPC adverts on Yahoo search result pages for web users to click on.
  • Adbrite – What puts Adbrite aside against Adwords is the fact advertisers can buy adverts on websites by clicking the ‘advertise here’ advert. This enables advertisers to buy adverts on specific websites letting them know exactly what websites there campaign is being advertised on.
  • Microsoft ad Center – In simple terms, Microsoft’s adCenter offers the same features as Adwords such as geo-targeting, keyword research tool and demographic targeting. The main difference is the same as with Yahoo’s Search Marketing that the adverts will be displayed on Bing search results instead.
  • Chitika – Chitika takes a different approach to advertising through not replacing your already existing advertising campaign but by complimenting it. The advertising units are also different from the stereotypical pop-ups. Chitika tracks what the web user searched to get onto the website page and uses this in the advert. Therefore, it can be seen that Chitika approaches contextual advertising from a different perspective too which can potentially help to make your overall perform better.
  • Kontera – Although Infolinks is also popular in the in-text advertising market, Kontera has been around much longer and therefore is the obvious market leader. Again, this is a different approach to Adword’s PPC seeing that the links are all text and in the content of websites. The fact adverts pop up when hovering over an in text link makes it great for getting high CTRs.
  • Clicksor – Clicksor is one of, if not, the biggest businesses offering CPC and CPM advertising solutions. They are known to be a cost-efficient alternative to Adwords.
  • Ad Dynamo – Although it can be seen that Ad Dynamo are still new to the PPC market with them only entering back in 2008, they are a good competitor to Adwords if you are looking for low CPCs and low CTRs. The problem with Ad Dynamo is that with the business being South African, there expertise is in the South African markets putting less priority on the UK and US: unlike Adwords.

There we have it! Eight potential competitors to Google’s Adwords which, if you feel daring, can even explore and try although it is safe to say that Adwords are still leading the online advertising market: only experiment with other advertising programs if you have the budget to!

After completing a Masters degree in Automotive Engineering with Motorsport, Will moved on to work at McLaren. He created back in 2010 to help students revise and bloggers make money developing himself into an expert in PPC, blogging, SEO, and online marketing. He now runs others websites such as and You can follow him @willGreeny.

Share your comment 3 responsesTO A List Of Competitors To Google Adwords.
  • Reply
    on 26 Oct 12 at 3:30 am

    Hi Will,

    Whilst I agree that some of the above mentioned platforms are great, I would not be seen recommending them to replace AdWords!

    They only run on a limited number of sites for one which means you are severely limiting your potential market by turning off adwords to use one of these.

    Also Microsoft Adcenter & Yahoo Search Marketing have merged (in most countries) to become Bing Ads.

    This article seems somewhat dated….!

    • Reply
      on 1 Nov 12 at 15:47 pm

      Hi there Jack,

      I do mention, ‘if you want, to replace Adwords’. This means I don’t recommend them to replace Adwords. It is entirely the advertiser’s choice.
      The article was aimed at displaying some of the competitors to Adwords seeing that Adwords is so dominating that it is hard for smaller PPC and advertising programs to shine through. It is the advertiser’s choice, ‘if they want’, to replace Adwords with one of the above.

      From parts in the article such as, ‘Can Adwords be that dominating of PPC? The answer is yes’, I try to make clear that I think Adwords are still leading the PPC market and are the best PPC program out there.

      Going on to the last point (sorry for the long comment!), I state at the end, ‘although it is safe to say that Adwords are still leading the online advertising market: only experiment with other advertising programs if you have the budget to!’
      I don’t think it is wise to stop your Adwords campaign to try the one of the above as a replacement for the reason you say and that it is very risky too!
      I say ‘ only if you have the budget to!’ because it might be wise to run an identical campaign in one of Adwords competitor’s programs to see how the performance of the campaign varies to that of the same campaign in Adwords. This will help in identifying if the other PPC program will benefit you in any way.

      I hope this helps!

  • Reply
    on 30 Sep 16 at 7:32 am

    Some of these might replace AdSense for publishers or even AdWords banner buys, but if you want search engine traffic you’re kind of stuck with AdWords since Google still owns the majority of that. I’ve also been testing a few banner offers on Mobile Ad Hub and although the volumes are low, the quality seems pretty good for the price.

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