If I am to ask a pay per click advertiser what the most important statistic is in PPC, I am sure the answer will vary. Some will say it is the CPC while others may say it is the CTR of the actual advert. However, the underlying fact is that the most important statistic is the conversion rate. After all, it is ...
Latest news in Landing Page Optimization
Install Google Analytics Onto Your PPC Landing Page 15 Jan 2013
Writing a Powerful Call to Action on Landing Pages 11 Jan 2013
I recently wrote about the importance of creating a killer call to action phrase when promoting rebills and weight loss related offers. You can read the full article at One Simple Call to Action that Works! and see some of the post examples below. Without telling you right away what the call to action in each of these landing ...
How to Create ClickBank Landing Pages that Convert 03 Jan 2013
How many times have you been looking through the ClickBank market place and looking for a new product to promote and found yourself actually reading some of the landing pages that some of these programs are using? It’s really quite amazing at how long some of them can be and how much time and work goes into making them ...
Three Elementary Landing Page Optimisation Tips 19 Dec 2012
A common misconception amongst PPC advertisers is that they blame the customers for a landing page’s poor conversion rate. The majority of times, it will be the campaign’s fault for the low conversion rate. Therefore, don’t take the easy route and blame your customers for your lack of sales. The aim of your ...
Backup and Monitor Your Sites and Landing Pages 14 Dec 2012
When it comes to conducting business online, there is nothing more important than always being online. By this we of course mean up time. The up time of your landing pages, email and web sites is extremely important. There are plenty of free monitoring services out there but when something actually happens, what are you going ...
Tools to Create Awesome Landing Pages with No Coding Required 11 Dec 2012
Everyone wants to have a great landing page, but not everyone knows how to make one. Instead of paying high end designers thousands of dollars to create your next landing page, maybe you should look into some of the top services out there that allow you to create your own landing pages without the need to be a photoshop master ...
Getting Better Results with A/B Testing Methods 05 Dec 2012
Although multivariate testing can get the job done more quickly than A/B testing, there are also instances when you would have a greater need for the more drawn-out process and consequently the more elaborate data that only split testing or A/B testing can provide. With just two variations of a single element to test out, there ...
[How to] Increase Conversion Rate On PPC Landing Pages 08 Nov 2012
![[How to] Increase Conversion Rate On PPC Landing Pages](https://ppc.org/wp-content/uploads/2012/11/How-to-Increase-Conversion-Rate-On-PPC-Landing-Pages.png "[How to] Increase Conversion Rate On PPC Landing Pages")
In pay per click advertising, everything is linked. From your advert be it text or image, your target market and to your landing page, everything is linked. For this reason, it makes clear that your landing page should be a simple reflection of your overall campaign. However, I find that alot of advertisers will promote an ...
Ad Dynamo vs Adwords – Landing Page Wars 24 Oct 2012
Hopefully, by reading the ‘Who Uses What Landing Page‘ article, you will have gained information that it is extremely helpful to look at what other businesses are doing regarding their landing pages in their PPC campaign. Last article, I had a look at different market’s landing pages such as the car, food ...
Who Uses What Landing Pages? 23 Oct 2012
In PPC, it is sometimes wise to look at what the ‘big guns’ are doing with their PPC campaigns in order to gain some ideas what you should do with your own campaign. Again, you will have heard it a million times before if you have read previous articles of mine. The most important aspect (from my perspective) of a ...
3 Ways to Make Your PPC Landing Page Better 19 Oct 2012
When it comes to creating a PPC campaign, it can be considered that the most important and significant aspect of the campaign is in fact the landing page. As I always say, the landing page is the final step to your campaign. A PPC campaign’s objective is to get targeted traffic to the landing page. If the landing page ...
Top Tools for Responsive Web Design to Help You in Your Creative Venture 06 Oct 2012
In this modern era when PCs are no more a modern gadget and world is heading towards tables, smart phones and notebooks for internet browsing, responsive web design has become more important. When we talk about responsive web design, it should have scalable images and easy to adjust layouts, which are easy to access on mobile ...
Landing Page Abbreviated 18 Sep 2012
The landing page of a PPC campaign is the the webpage which your contextual traffic will ‘land’ on after clicking on your advert. Therefore, it can be deemed as quite important. It is where you have to try and gain a conversion from your traffic you have gained through PPC. I think of it as the ‘make or ...
Using SEO to Customize Your Landing Page Advertising 28 Aug 2012
If you have been considering trying your hand at affiliate marketing as a means of generating an income on the internet you should be aware that the way you handle your affiliate marketing blog or website will make a tremendous difference in the success that you may experience. One of the things that you must keep in mind is ...
3 Things To Include On a PPC Landing Page 22 Aug 2012
A good landing page to a PPC campaign is essential in gaining a high conversion rate making the campaign become profitable to the advertiser. However, creating a good landing page can be quite difficult especially with the number of different landing pages advertisers can choose to use. After choosing the right landing page ...
4 Ways To Increase The Success of Your PPC Campaigns 11 Aug 2012
PPC campaigns can be a total waste of money. That’s unless you do them right. In this post I’m going to share 4 ways to improve your ppc campaigns and help you make the most of your advertising budget. Understanding both the client and advertiser’s perspectives Improve your website Creating & Meeting ...