PPC - Pay Per Click Management

I’ll say it once and I will definitely say it again. The landing page, to me, is the most important aspect of a pay per click advertising campaign for the simple fact that it is the location where you actually gain the results: the conversions, from web users. For this reason, you need to make sure that your landing ...

An important aspect to pay per click advertising campaigns comes with analysing the landing page’s success. If you create a campaign without analysing your landing page’s performance, you won’t know where the positives and drawbacks of your landing page and campaign are. The important thing to remember is that ...

I will countlessly say that the landing page is one of, if not the, most important and significant elements of a PPC campaign. I believe this because it is where the conversion happens – anything before the landing page is only gearing the web user up to a conversion. However, this will all be wasted if the landing page ...

I think that with all the detail that goes into landing page optimisation, there are lots of advertisers that forget just exactly what the landing page’s job or objective is. The landing page is designed to convert your traffic, produced from your PPC text advert mainly, to a conversion of your choice (which can range ...

Following the part one to this two-part article, I will be looking at the remaining four types of landing pages that can be found on my article on the different types of landing pages. In part one, I looked at when pay per click advertisers should choose to use Homepages and Microsites as their landing pages. In this article, I ...

If you have read many of my articles, you will see that I rank the landing page as one of, if not, the most important element of a pay per click campaign. Why? I will refer to the domino effect. You have worked all so hard to gain targeted PPC traffic to your landing page. If your landing page ‘lets you down’ by ...

A recent post of mine explained that by placing social media buttons on a landing page, you can give yourself the opportunity to gain extra traffic. You are already gaining paid traffic from your pay per click campaign. If you have set your campaign up right, the web users visiting your landing page should be interested in your ...

Many web site and blog owners are using pay per click marketing to send unique visitors to their site, only to have them visit and quickly leave their site. This is often seen in the ecommerce and online shopping niche, where it’s easier to target customers based on the keywords and phrases they are searching for, but to ...

When weighing up the most important aspects of a PPC campaign, I often question myself which will have the biggest impact to the conversion rate. The CPC, keywords chosen and advert will contribute to the conversion rate. However, it is the landing page, I feel, which will affect the conversion rate of any given PPC campaign ...

When it comes to creating a landing page for your PPC campaign, we all know there are many different types of landing pages you can choose from with being micro-sites, lead capture pages, infomercial pages and so on. I am sure there are many many article out there on the internet telling advertisers ways to increase an ...