![Microsoft vs Apple in PPC Landing Page Wars [Part 2]](https://ppc.org/wp-content/uploads/2013/12/Apple-iPad-Air-PPC-Landing-Page-1024x463.png "Microsoft vs Apple in PPC Landing Page Wars [Part 2]")
The first part to this two part article looked at both at the pros to it and the drawbacks. To sum up, it was a well designed landing page. However, due to the fact Microsoft have four different tablets on the same landing page, they made it difficult for themselves to promote each one individually (and ended up having to say ...
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Microsoft vs Apple in PPC Landing Page Wars [Part 2] 06 Dec 2013
Microsoft vs Apple in PPC Landing Page Wars [Part 1] 06 Dec 2013
![Microsoft vs Apple in PPC Landing Page Wars [Part 1]](https://ppc.org/wp-content/uploads/2013/12/Microsoft-Surface-PPC-Landing-Page-1024x497.png "Microsoft vs Apple in PPC Landing Page Wars [Part 1]")
This time of year (being around Christmas) is an important time for most businesses because it is the time of year most businesses make the majority of their profit. For this reason, it is vital to capitalise from PPC traffic and gain as many conversions as possible from people wanting to buy gifts for others. In this two part ...
Using Landing Pages to Increase Conversion Rates 27 Nov 2013
Every online marketer will have to start playing around with landing pages at some point or another. If you are already working with ppc marketing in the search engines, there is no doubt you’ve already had experience in this area. For those of you who are still playing around with direct linking and advertising on such ...
Optimising Multi-functioning Landing Pages for PPC Text adverts 19 Nov 2013
Having read Will Green’s series of articles on optimising landing pages, it’s probably the case that I’ve used most of the techniques he outlines at some time or other. There are occasions for example when linking to the homepage is clearly the best solution (even though it may seem like the ‘lazy’ ...
[Must Read] How to Optimise ANY PPC landing Page 24 Oct 2013
![[Must Read] How to Optimise ANY PPC landing Page](https://ppc.org/wp-content/uploads/2013/10/Must-Read-How-to-Optimise-ANY-PPC-landing-Page.png "[Must Read] How to Optimise ANY PPC landing Page")
In the last two weeks, I have been creating articles that looked at all the different forms of landing pages out there that are used in PPC and how you can optimize them to ultimately improve your campaign’s performance. For this reason, I thought it would be a great idea to locate all these helpful articles into one ...
Optimising a Product/Service Landing Page 24 Oct 2013
It’s the last article in the series on optimising landing page. In this article, I will be looking at how advertisers of pay per click advertising can optimise and improve their landing page if it is a product/service page (from the different types of landing pages out there). The product/service page is used a lot in PPC ...
How to Create High Converting Landing Pages 20 Oct 2013
Everyone wants to create a great landing page but if you aren’t going to put the time and effort in, it just isn’t going to happen. Landing pages are the gateway to higher conversions and creating a massive return on investment. Sending all of your targeted traffic to one landing page can result in lower conversions ...
Optimising a Homepage PPC Landing Page 18 Oct 2013
Last in the series of optimising landing pages, I looked at how to improve a microsite which has the freedom to have any template/design it wants to considering it is a branch off the main website and does not have to be related to the main website. However, this article will be the complete opposite. There are rare occasions ...
Optimising a Microsite Landing Page in PPC 18 Oct 2013
Already, we are nearing the end of our series on optimising landing pages with only a few more to go. This article is going to look into how to optimise and improve a microsite which, as it says in the name, is a micro-version of a website such as a sub-page of a main website. Therefore, optimising this type of landing page ...
Optimising a Lead Capture Landing Page in PPC 15 Oct 2013
Continuing the’ optimise a landing page’ series, I will be looking at how to optimise a lead capture page in this article. Last in the series saw me look at optimising an infomercial landing page which can be seen to be the TV advert equivalent of a landing page. However, with a lead capture page, the way to ...
How To Write Landing Page Copy That Will Not Scare the Visitors 14 Oct 2013
The job role of a copywriter is not limited to producing compelling and high quality write-ups that people will love and appreciate in general. Rather they are entrusted with the responsibility of making landing pages more effective by harnessing the power of words. Words when put together skilfully can make a powerful impact ...
Optimising an Infomercial Landing Page 13 Oct 2013
Last in the optimising landing pages series I looked at how to optimise a click through page which has the main objective of gaining a click to another landing page (which I guess is why its called a click through page…). In this article, I will be looking at how to optimise another type of landing page being the ...
Optimising a PPC Click Through Landing Page 13 Oct 2013
I will be producing another series over the next week or so which will look at how to optimise the different types of landing pages out there for advertisers of pay per click advertising to use. A landing page’s main objective is to produce conversions from PPC traffic. What a conversion can be for advertisers will vary ...
Are You Sending the Right Traffic to Your Landing Pages? 03 Oct 2013
Landing pages are the difference between having a successful and failing ad campaign. While many affiliate marketers like to send traffic directly to the offer landing page, they are usually just playing a game of chance on whether the offer will convert with their audience. The best way to build out ad campaigns for success is ...
The Simple Basics of Split Testing on Landing Pages 24 Sep 2013
You hear it all the time… “split testing is important!” Yet many of us will be happy with throwing a landing page out there and if we see profits in the beginning we will just keep it as it. The truth is split testing is the difference between being very successful with ad campaigns and those who jump around ...
ClickThroo Review – How to Create Great Landing Pages 20 Sep 2013
Landing pages are always going to be one of the most important aspects of online marketing. It doesn’t matter if you are focusing on PPV, PPC, media buying, building your mailing list or all of these method… landing pages can help increase your conversions no matter the offer. As great as landing pages are, they can ...