The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from Beauty Bay, who had a campaign promoting their Halloween makeup. However, their main problem was that they were limiting their target audience far quicker than they should have, reducing the amount of usable PPC traffic that would ...
Monthly Archives: October 2018
Admiral – Analyse A Real PPC Campaign 31 Oct 2018
4 Benefits of Native Advertising 30 Oct 2018
Native advertising is definitely something that has great potential. However, there are its drawbacks too. We discussed some of these in a previous article, making clear that it can be quite misleading to the web user, as well as with the penalty of negative SEO. However, native advertising is still used by all the main ...
7 SEO Metrics Your Site Should Be Tracking 25 Oct 2018
You have been busy on your SEO marketing campaigns for a while now. But how do you know if the efforts are worth your while? As a digital marketer, it is crucial for you to measure the progress of your work. Many advantages come with it as it is the only way you can establish what you are doing right and what is not working for ...
Beauty Bay – Analyse A Real PPC Campaign 24 Oct 2018
The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from Three, who had a well designed search advert and a clean looking landing page. Three had also added typo keywords to those that wanted to target, which is an important thing to do for PPC campaigns. Most searches will have some ...
Why You Should Consider PPC For Your Business 24 Oct 2018
Add PPC to your marketing techniques and see a tremendous boost in your sales within a few weeks. Before delving into the advantages of PPC, it is necessary to give you an insight into what PPC is and how it works. First off, PPC means pay-per-click. It is an advertisement initiative that allows you to run your ads on certain ...
3 Drawbacks to Native Advertising 23 Oct 2018
Advertising, especially banner adverts, has been around the human race for something that stretches thousands of years. The idea to take a bit of space up and promote something is not a new idea at all, but it is something with a proven track record that gains results. Google AdWords/AdSense is proof of that, where the vast ...
Top 9 PPC Marketing Tips for Startups 22 Oct 2018
When you are at the helm of a startup, surely you are in for a game that presents you with higher risk and lower revenue. The chances of success are slim. Several research studies declare that more than 90% of startups are unsuccessful. They are more or less swimming in an ocean of complications. Majority of such complications ...
Why SEM is Better Than SEO? 19 Oct 2018
It may look and sound identical, but even identical twins are unique from each other. Search engine optimization (SEO) and search engine marketing (SEM) are usually confused for one another. Being among the top 5 most important and effective digital marketing strategies, SEO and SEM are alike and different in many ways. Search ...
4 Effective Black Friday Social Media Marketing Tips You Should Try This 2018 19 Oct 2018
Black Friday 2018 is fast approaching potential, and like any other business, you should be looking at maximizing the sales you can make at this time. If you haven’t exactly laid out the plans on how you’ll be able to execute your Black Friday strategy, this guide may just be the best help you can get. To help you make the ...
Three – Analyse A Real PPC Campaign 17 Oct 2018
The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from Sytner, who had a poor targeted PPC campaign, mainly because they did not include the negative keyword ‘buy’ in their campaign (where they were looking to sell BMWs). As well as this, the landing page was un-inspiring ...
Should You Use AMP for a Website? Pros and Cons 16 Oct 2018
Google, on top of everything, is striving for one thing with their search engine: creating a better browsing experience for the web user. If there is a way to achieve this, they will look into and implement it. One feature that Google believed helps improve the experience a web user has with their search engine is with AMP ...
PPC Tips For B2B Marketing – Increase Leads By 10x 11 Oct 2018
B2B companies can use Pay-Per-Click (PPC) advertising to spread brand awareness and grow their business if they know how to create effective marketing campaigns, how to update them, how to track them and how to convert leads. PPC potential can be harnessed by B2B firms to increase their revenues, awareness and conversions on a ...
Sytner – Analyse A Real PPC Campaign 10 Oct 2018
The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from Wiff, who had a really good search advert, especially from the fact that they were facing fierce competition from sponsored shopping results. The landing page was also very good, except for the fact that there was no candles ...
WooCommerce – Should You Use It? 09 Oct 2018
For many websites, the way they make money isn’t through advertising and PPC but through selling tangible and non-tangible products. To achieve this, there are many platforms you can choose to use to make your website into an eCommerce website. The market leader in eCommerce websites is called WooCommerce. However, ...
7 Effective Web Design Principles that Shined in 2018 08 Oct 2018
2017 was a big year for web design where a shift in UI (User Interface) design principles worked efficiently in blurring the lines between reality and fantasy. One of the key highlights of last year included the rise of smart tech which made UX design more inclusive, thereby encouraging even more personalized experiences. We ...
PPC x Content: How Quality Content and PPC Works Wonders 05 Oct 2018
Many marketing specialists are recommending either pay-per-click techniques or content marketing, not both of them at the same time, for a quality content strategy. Marketing experts advise that content marketing strategies for search rankings are one of the best practices for quality content plans, as indicated in the number ...