Most people think page views are everything. But this isn’t necessarily true. Conversions are what the e-commerce world should focus on. The conversion process is where targeted traffic meets a relevant offer. To get more conversions, you have to figure out your target audience and the types of discussions they’re having. ...
Monthly Archives: October 2018
How to Monitor Audience Conversations to Get A Leg Up on Your Competitors? 03 Oct 2018
Wiff – Analyse A Real PPC Campaign 03 Oct 2018
The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from Club Med, who followed a typical approach, with regards to the structure and content, of a search advert, with a landing page that was well designed, mainly due to the action-shot image used. A market that is always healthy and ...
Practical Insights to Finding Reliable Remote DBA Expert for Analytics-Driven Marketing 03 Oct 2018
Many of the previous generation marketers considered business marketing as a mysterious art, but now all those are involved know that it is a scientific data-driven specialty which is quantifiable and can be streamlined and mastered. In the era of Information Technology, marketing is a digital specialty, and consumer data and ...
4 Reasons Website Owners Should Get Excited in September 02 Oct 2018
Just like with most things in life, good and bad moments come in waves – it is never consistent with regards to results. This especially applies for blogging and websites. During the summer, traffic dwindles due to people being ‘out’ and on holiday, whilst ad revenue rates decrease too, mainly due to the ...
Why and How You Should Be Using Video for SEO Today 02 Oct 2018
You should be using video for SEO today because the average person watches about 1.5 hours of video daily. As online videos are quickly becoming the dominant form of this content, not using them to promote your business is a huge mistake.
Financial Effect on Content Marketing And PPC 01 Oct 2018
“Whаt iѕ Cоntеnt Mаrkеting?” I define Cоntеnt Mаrkеting аѕ thе сrеаtiоn аnd diѕtributiоn оf relevant соntеnt tо аttrасt аnd еngаgе a tаrgеtеd аudiеnсе. An effective and inеxреnѕivе wеbѕitе рrоmоtiоn tool, it can hеlр уоu boost уоur organic ѕеаrсh ...
How to Prevent Common Social Media Security and Privacy Risks? 01 Oct 2018
The number of social media users is rising at an astonishing pace. Given this fact, it’s not surprising at all that social media marketing has become the backbone of building a solid online presence for both small businesses and large corporations. Precisely because of that, these channels should be one of the greatest risk ...