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Reasons Why You Should Start Using PPC for Your Small Business

Reasons Why You Should Start Using PPC for Your Small Business

Pay Per Click refers to one of the tools one can use to help promote businesses in the online world. PPC model functions in a very easy way and that justifies why it is very popular. This basically means that when you run your ads, the total amount you pay will depend on how many times your ad was clicked. There are lots of benefits small businesses can get ...

How to Monitor Audience Conversations to Get A Leg Up on Your Competitors?

How to Monitor Audience Conversations to Get A Leg Up on Your Competitors?

Most people think page views are everything. But this isn’t necessarily true. Conversions are what the e-commerce world should focus on. The conversion process is where targeted traffic meets a relevant offer. To get more conversions, you have to figure out your target audience and the types of discussions they’re having. What’s the best way to zero ...