Many of the previous generation marketers considered business marketing as a mysterious art, but now all those are involved know that it is a scientific data-driven specialty which is quantifiable and can be streamlined and mastered. In the era of Information Technology, marketing is a digital specialty, and consumer data and behavioral analysis data are the major ingredients of marketing science. Even the smallest business decisions are made now based on data-driven insights.

The relationship between marketing and data

During the recent past, the most important evolution in marketing is its ability to define:

  • Different worthy sources of data
  • Methods for extracting relevant data
  • Categorizing data which marketers can gather
  • Organizing data
  • Effectively processing and interpreting the data, and ultimately.
  • Derive actionable marketing insights from the data.

Nowadays, you can get valuable customer data from anywhere. It is easy to get a variety of information related to the sales and transactions at the CRM or ERP systems. There are also modes of customer feedback, surveys, social listening everything producing wagonloads of data every minute.

Handling data

No wonder that the modern marketers are getting overwhelmed about the volume of data which suddenly pop up from different sources. This puts enormous pressure on them to utilize all these data in a reliable manner for real-time and prospective decision making. However, data from different sources don’t contribute equally to this decision making and there comes the importance of techniques like big data analytics. Some of the big companies use customized databases to manage enormous amounts of data.

These databases or data lakes are now considered as the lifeblood of corporate, which needed to be managed with optimum efficacy. The organization used to outsource their database administration to third-party DBA service providers than taking up the risks and overhead of huge infrastructural requirements and technical competencies.

Even though hiring an external database administrator is the obvious best option, it is not that easy. Further, in this article, we will discuss some practical tips to help to choose the best DBA at your service effectively.

Choosing remote DBA services

The role of a remote database administrator like is to ensure that the client databases are securely configured and kept up to date throughout the times. Keeping in line with the most updated technological advancements in database management, professional remote DBA services make sure that the database services they offer are always compliant with the latest industrial practices and tools.

The professional remote DBAs also take responsibility for troubleshooting the database errors and also maintaining a top-notch standard in administration by ensuring the lowest possible downtime and highest possible speed. A professional administrator is also responsible for the security of data and also equipped with proper disaster recovery tools in case of any security breach or crash.

The advantages of hiring remote DBA

From the analytics and marketing point of view, the most beneficial outcome of outsourced database management is that it represents it can yield optimum performance in marketing and also business decision making as a whole. All the issues are addressed real-time and expert resolutions are made. Keeping them updated with the latest technology, the site is continuously updated with the relevant content. The marketing team and decision makers can also get any time anywhere access too to the database systems as they wish.

As far as small to mid-size organizations are concerned, the major advantage of remote DBA is that the technical problems can be identified in the real time even when they are out the office and can be quickly resolved. This helps businesses to prevent any blackouts which may otherwise not only cause huge revenue loss but also harm business relations. Smart entrepreneurs now consider remote DBA as the greatest way to reduce the operational cost associated with maintaining in-house technical infrastructure for database management and also the cost of recruiting expert DBAs to add to the workforce.

Moreover, remote DVA services may also offer diversified technical expertise with the kind of professionals work for them, which is impossible to be created in-house. Overall, a good remote DBA can free you up from all sorts of operational hassles in terms of handling data and also give the businessmen more room to focus on growing or widening their business.

Role of remote DBA

A good remote DBA can:

  • Ensure that the customer databases get properly configured, maintained, and troubleshoot when required.
  • Make sure that the DB gets perfectly updated on time.
  • Figure out the possible errors and make sure that optimum performance standards are met.
  • Ensure database security and with an upper hand in handling all sort of contingencies.
  • Have a proper disaster recovery protocol in case of any security breaches or crash.

On considering DBAs, you may find plenty of options in remote DBA services. However, it requires proper planning and careful evaluation to choose the best DBA service for your purpose.

Choosing the best possible remote DBA

You have to start this process by defining your actual business objectives. As discussed, DBA service providers used to assist in this planning and offer you a customized service plan to execute it well. Here are some considerations to make while choosing a good remote DBA for your purpose.

  • Consider various options: As there are plenty of providers there around, you can first explore as many options as possible to gather possible information about them to make a close comparison.
  • Find a service provider who can meet your specific needs: Shortlist the services which got enough experience in handling the projects similar to that of yours.
  • See if you can easily communicate and get along: It is crucial for the business decision makers to get along well with the remote DBA agency. Check the work culture and professional ethics of the provider to see if it matches to yours for a mutually beneficial association.
  • Ultimately, get a detailed quote with all the services mentioned and also the terms and conditions of service.

Once you if, you can shortlist a few good providers in remote DBA services you can trust, ask them to give a detailed financial pitch and by delineating different stages and how much each cost. With this data in hand, you will be able to easily figure out the cost-effectiveness of the services and the expertise of different agencies to choose the best.

Andrew Thompson is an expert database administrator and technology blogger with many years of industry experience. His articles on and other blog sites are keenly followed by many.

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