PPC - Pay Per Click Management

You have been busy on your SEO marketing campaigns for a while now. But how do you know if the efforts are worth your while? As a digital marketer, it is crucial for you to measure the progress of your work. Many advantages come with it as it is the only way you can establish what you are doing right and what is not working for you. Tracking your SEO metrics has more so become an easy task thanks to tools such as SEO tracker software at Serpbook. The tools have been developed to make your journey, as a digital marketer, easier.

That said, it is also essential to know the metrics that you need to focus on to get proper feedback on your SEO. The following are the seven metrics you need to give attention.

1.    Organic traffic

Your site’s organic traffic will speak volumes on what you have been up to concerning SEO. It refers to the traffic that originates from users clicking on search engine results. Note that one of the primary SEO strategies is creating keywords that will drive traffic to your website. You will be able to establish how effective your strategy was by tracking your organic traffic. You can do this by further breaking it down y keeping a keen eye on the landing pages. Not all your pages will attract similar traffic. Some will drive lower traffic than others. Take time to observe the pages in your site that bring in more people. Also, check on the ones that have lower traffic and identify the areas that you need to improve on. That way, you will be able to know which strategies work best and the ones that don’t.

2.    Bounce rate

Bounce rate refers to the instances at which visitors click on your site and exit. The lower the bounce rate, the better for your website. A high bounce rate paints a bad image of your site to the search engine. It can be translated as your site not being able to help the users: which will negatively affect your ranking on the SERPs. If you notice that your website has a high bounce rate, then it means you have to get to some serious work. Inspect the bounce rate as per the landing pages and identify the pages that tend to keep the visitors around more. Take your time to study the pages. Do they have keywords that are relevant to the content? However, do not make hasty moves, a high bounce rate may also mean that you can answer to the visitors’ queries on the first click.

 

3.    Exit pages for organic traffic

Which are the last pages that the visitors click on before leaving your site? You need to keep a keen eye on these too. There is a lot you can learn from that. The chances are high that it is where your audience loses their interests and exits your website. By looking carefully, you might identify areas that you need to make changes to keep your visitors around.

4.    Keywords ranked in search engines

At this point, you will have to make use of keyword ranking tools to identify the keywords that your site is ranking for in search engines like Google. Why is it essential? Well, the data you will get by so doing will go a long way in helping you make informed SEO strategies. By pinpointing the keywords that give you the best returns, you can be able to maximize on that resource and use them even more.

 

5.    Click-through rate (CTR)

You can get this by making use of the Google Search Console which does a great job of giving you a conclusive report on the number of people who get to click on your links in the search results. The reports will tell you a lot about how you rank in the search engines. A high Click-through rate will mean that your site is compelling, while a lower CTR will say that whatever people see of your content in the search results is not as exciting as it should be. It means some more work and effort is required of you.

6.    Crawl errors

You should at all times keep your site clear of crawl errors. Crawl errors get in the way of your site’s user-friendliness. That is for both, the search engine bot and the visitors. Use the Google Search Console to track any present crawl errors and address them. All your links should lead to an actual page. Failure to that will increase the bounce rate and also get in the way of your site getting ranked for particular pages.

7.    Page loading speed

Using tools like Google Page Speed will help you know the time it takes a user to access your site. Higher loading speed is not good for your website. Remember that most visitors will exit your page if it takes more than 4 seconds to access it. It means that your website will have a higher bounce rate which will eventually lead to poor ranking. The tools will help you conduct speed tests for the various pages in your site and give suggestions on how to improve.

There are more SEO metrics that you can track. However, you should start with the seven mentioned metrics and see how much of an impact they will have on the performance of your SEO.