The number of social media users is rising at an astonishing rate and is expected to reach 2.62 billion by the end of 2018. Given this fact, it’s not surprising that social media marketing has become one of the most significant aspects of every business’ digital marketing strategy. Now, the majority of your competitors are ...
Monthly Archives: March 2018
Promoting Business on Social Networks: 101 29 Mar 2018
Virgin TV – Analyse A Real PPC Campaign 29 Mar 2018
The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from Swatch, who had created a PPC campaign for their own brand name, presumably to change the first result that appears to a unisex result, since the top organic result points to Swatch as a women’s brand of watch only. This is ...
Google And Its Preference For Fresh Content 29 Mar 2018
Staying visible on Google’s search result page is vital to any business’ success. Its new update, however, has somewhat turned the tables upside-down by focusing on how fresh the content is rather than whether it is valuable or not. Therefore, you’ll have to rethink your online strategies in order to take advantage of ...
5 Ways Ezoic Improves the Health of Your Website 28 Mar 2018
I won’t lie that I am a big fan of Ezoic. Since using them, I have seen my earnings treble and my website appears, in general, a lot better off than before when I was just using Google Adsense to monetize the traffic. For most people, the increase in earnings will be a big enough reason to give Ezoic a go. What this ...
3 Ways to Reduce Your PPC Spend 27 Mar 2018
Having an advertising campaign that lacks a good return on investment can be quite a financial stress on a business. Advertising campaigns, such as those using PPC to generate conversions, should be well oiled machined at bringing contextual traffic to a landing page to convert on a landing page. For this reason, if you can ...
3 Common Mistakes That Waste Clicks and Money in Google AdWords 23 Mar 2018
Perhaps the biggest winner in the shift of advertising dollars online has been Google, the search giant with a market cap of somewhere in the neighborhood of $350-$400 billion. The biggest driver of Google’s revenue is their Google AdWords program, through which businesses of all sizes can bid on ad placements in the search ...
Swatch – Analyse A Real PPC Campaign 22 Mar 2018
The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from Betfair, who had a PPC campaign to ward off competition from competing for their own brand name – the landing page was good but was only targeting new customers, with a lack of appreciation for existing customers who wanted ...
Google Adwords Call Tracking: Why You Need It & Set Up Instructions 22 Mar 2018
PPC is not just a way to instantly boost your traffic, or a means of circumventing the lengthy SEO process with visibility on page one of the SERPS within seconds. It’s also a treasure trove of data and puts powerful information concerning buying habits, shopping trends and industry peaks and troughs at the fingertips of ...
3 Ways To Make Your PPC Adverts Read Better 21 Mar 2018
An important part to a PPC campaign is in getting the web user’s attention, to begin with. Once you have the web user’s attention, things tend to be a little easier in the sense that you have done the hard bit of winning the web user over into clicking onto your advert. For example, it is a good analogy to compare ...
Google Experiments with Zero Results Searches 20 Mar 2018
A recent addition that has come to light with Google’s search engine is the addition of what is being called ‘zero result searches’. This is the name given to results where zero organic results appear for a search, with simply a rich snippet box appearing instead by itself. Such an example of this includes ...
Betfair – Analyse A Real PPC Campaign 15 Mar 2018
The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from Vimeo, who had the only paid search advert that was competing against a rich snippets organic result. When landing onto the landing page, it was quite bland and had many areas of improvement. For the UK, this week commences the ...
5 Ways to Increase Traffic to a Website in 2018 14 Mar 2018
Most of the websites on the internet gain traffic from search engines, developing good search engine optimization (SEO) to do so. Be this as this may, there are still many ways websites can increase the amount of traffic they receive, be it from different sources other than search engines or by improving their SERP to increase ...
3 Ways to Improve Your PPC Conversion Rate 13 Mar 2018
It is vitally important to track the conversion rate of all your PPC campaigns, considering that the conversion rate is the primary reason for PPC campaigns existing – everything a PPC campaign does is to get a conversion. For this reason, improving the conversion rate of PPC campaigns will help improve your effectiveness ...
Key Social Media Trends You Must Know For 2018 12 Mar 2018
With digital marketing being the revelation of the century, it is no more news that businesses are becoming more and more inclined to the use of social media. The continuous success of SEO on Long island has further propelled businesses to seek for more trending means by which they can increase their brand visibility, grow ...
4 Hottest Facebook Target Audiences & Why Your Business Needs to Use Them 12 Mar 2018
No matter what size your business is, and what your Facebook marketing goals are, these target audiences are a sure way to help you on the road to success. Whether you’re looking to increase the size of your mailing list or want to scale up your e-commerce channels, by targeting the following audiences through Ads Manager you ...
Pinterest. Growing the Audience Wisely 09 Mar 2018
I would not be wrong by saying that it is not only my observation regarding social media platforms worth working on and the growing importance of Pinterest. It joined in popularity to FB, Twitter, LinkedIn and Instagram earlier than you might have noticed while many marketing companies already include Pinterest promotion in the ...